Garuda - Garba Rujukan Digital

The Role of Perceived Ease of Use, Trust and Perceived Usefulness on Intention to Use Customer of Tix Id Kartika Sari; Sherry Adelia; Ni Made Yusmini; Hasmidar; Agus Nurofik
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 1 (2023): Februari 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i1.920

The objectives of this study is to examine the influence of perceived ease of use, trust and perceived usefulness toward intention to use of customer of Tix Id. This study is using a quantitative approach because the data used is in the form of numbers and was calculated using statistical methods. This study aims to analyze the causal relationship between perceived usefulness, perceived ease of use, and trust and the dependent variable, namely, the intention to use Dana in Tix Id. In order to focus more on the research being conducted, the scope of the research is focused only on users who are in South Jakarta and South Tangerang from March to August 2022. Result of this study is perceived usefulness in terms of saving time and money when purchasing a product or service has no effect on intention to use. Perceived ease of use, related to the ease of learning, understanding, and clarity in using a technology and making it easier for technology to do what users want it to do, has a significant positive influence on intention to use.

Analysis of the Effect of Service Quality on Customer Loyalty and Satisfaction Using Expectation Confirmation Model and Servqual Kartika Sari; Hendri Rahmayani Asri; Hantoro Arief Gisijanto; Anggi Paramita Puti Kencana; Ibnu Cahyo Ramadhan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1193

he application of technology that can be used to support the buying and selling transaction system is e-commerce. The purpose of this study is to determine user perceptions of service quality and identify factors that have the greatest influence on user satisfaction and loyalty. The number of samples in this study were 315 respondents who were e-commerce users for at least one year. Sampling was carried out using purposive sampling technique. The data analysis process is carried out based on the PLS-SEM approach with SmartPLS software version 3.3.3. The model used is a combination of the ServQual model with the Expectation Confirmation Model (ECM). Overall, this study found that users' perceptions of service quality are dissatisfied with reliability and tangibels services. Of the 5 hypotheses accepted, the factors that influence satisfaction are assurance and the factors that influence customer loyalty are reliability, tangibels, assurance and satisfaction.

Kepuasan Sebagai Moderasi Pengaruh Citra Merek, Kepercayaan, dan Komitmen Terhadap Loyalitas Pelanggan Aplikasi Transportasi Online Kartika Sari; Asyaroh Ramadona Nilawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4171

The increasing business competition that exists requires business people to be more creative and innovative in creating new businesses and competitiveness, especially in the transportation business. Where today's people need transportation that is fast, safe, comfortable and easy to find. This research aims to determine the influence of satisfaction as a moderating influence of brand image, trust and commitment on customer loyalty of online transportation applications. The current analysis uses a quantitative approach. The results of this research have found that brand image, trust and commitment influence customer loyalty in online transportation applications. Satisfaction as moderation is able to moderate trust in customer loyalty of online transportation applications. However, satisfaction was not able to moderate brand image and commitment to customer loyalty of online transportation applications in this research.

Analysis Of Earning Pershare (Eps) As Moderating Variable The Effect Of Return On Assets (Roa) On Stock Prices In Non Lq 45 Cement Sub-Sector Companies Listed On The Stock Exchange For The 2014-2019 Period Kartika Sari; Putri Eriska Indriani
Asian Journal of Management, Entrepreneurship and Social Science Vol. 2 No. 01 (2022): February, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

An investor's decision to buy a stock is influenced by fundamental analysis of financial statements and technical analysis of stock price movements. It is undeniable that stock prices are set in the capital market in accordance with the demand and supply that occurs. The selection of shares purchased cannot be separated from the amount of profit desired by investors. This study aims to determine whether Earning Per Share (EPS) moderates the effect of Return On Assets (ROA) on stock prices in non-LQ45 Cement Sub-Sector Companies listed on the IDX for the 2014-2019 period. The purposive sampling method was chosen to determine the sample in this study with the criteria that the company is not included in LQ45 and publishes financial statements in the period in question. The data analysis technique used in this research is descriptive statistics and the Moderated Regression Analysis (MRA) test. The results of this study indicate that the Return on Assets (ROA ) has an effect on stock prices, however, Earning Per Share ( EPS ) does not moderate the effect of Return On Assets (ROA) on stock prices in non-LQ45 cement sector companies. Keywords: Earning Per Share, Stock Price, and Return on Asset Ratio

Kepuasan Sebagai Moderasi Pengaruh Citra Merek, Kepercayaan, dan Komitmen Terhadap Loyalitas Pelanggan Aplikasi Transportasi Online Kartika Sari; Asyaroh Ramadona Nilawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4171

The increasing business competition that exists requires business people to be more creative and innovative in creating new businesses and competitiveness, especially in the transportation business. Where today's people need transportation that is fast, safe, comfortable and easy to find. This research aims to determine the influence of satisfaction as a moderating influence of brand image, trust and commitment on customer loyalty of online transportation applications. The current analysis uses a quantitative approach. The results of this research have found that brand image, trust and commitment influence customer loyalty in online transportation applications. Satisfaction as moderation is able to moderate trust in customer loyalty of online transportation applications. However, satisfaction was not able to moderate brand image and commitment to customer loyalty of online transportation applications in this research.

Analisis Penerapan Digital Marketing sebagai Strategi Pemasaran UMKM Eva Yuniarti Utami; Kartika Sari; Eva Desembrianita; Basnendar Herry Prilosadoso; Rudy Irwansyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.7140

Marketing strategy for MSMEs (Micro, Small, and Medium Enterprises) is a plan designed to promote and sell products or services offered by MSMEs. This study aims to analyze the application of digital marketing as a marketing strategy for MSMEs. This research method uses qualitative techniques, which can be applied in journals that consider the application of digital marketing as a marketing strategy for Micro, Small, and Medium Enterprises (MSMEs) can include a case study approach. The data used in this study are interview data, as well as internal documents such as sales reports and operational changes, which can provide a deep understanding of the real impact of digital marketing on MSME operations and competitiveness. The results of the study found that digital marketing strategies for MSMEs (Micro, Small, and Medium Enterprises) are very important for increasing visibility, expanding reach, and attracting new customers. By implementing this digital marketing strategy, MSMEs can more easily develop their business, reach a wider audience, and increase sales effectively. The key is consistency and a deep understanding of the target market you want to reach.

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