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All Journal JURNAL LENTERA BISNIS Jurnal Ekonomi Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa Jurnal Lentera Pengabdian JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Nanggroe: Journal of Scholarly Service VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Jurnal Pelita Pengabdian Jurnal Pengabdian Sosial JGEN : Jurnal Pengabdian Kepada Masyarakat Jurnal Ragam Pengabdian SEMANIS
Fachrial Banyu Asmoro
Universitas Pelita Bangsa
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Pendampingan Strategi Pemasaran Kreatif untuk Menu Baru Ayam Gecok Siswandi, Arif; Banyu Asmoro, Fachrial
VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Vol. 3 No. 1 (2025): Juni 2025
Publisher : VINICHO MEDIA PUBLISINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61946/vidheas.v3i1.135

Abstract

Creative marketing strategy mentoring for the new menu, Ayam Gecok, aims to increase the visibility and appeal of the product in the increasingly competitive culinary market. Ayam Gecok, as a menu innovation that combines traditional flavors with modern presentation, requires an effective marketing approach to attract consumers' attention. In implementing this mentoring, various creative strategies were applied, including developing a strong brand identity, utilizing social media, and collaborating with culinary influencers. In addition, a market analysis was conducted to understand consumer preferences and current trends in the food industry. The results of this mentoring show an increase in brand awareness and consumer interest in Ayam Gecok, which is reflected in increased sales and positive interactions on digital platforms. Thus, the creative marketing strategy implemented not only succeeded in introducing this new menu, but also built a strong foundation for future product development. This activity is expected to be a model for other culinary business actors in developing and marketing new products effectively. Keywords: Ayam Gecok, Mentoring, Creative Marketing
Technopreneurship Intention: Faktor ICT Self Efficacy dimediasi Motivasi Mahasiswa Apriani*, Erna; Asmoro, Fachrial Banyu; Afandi, Dian Rachmawati; Wiyarno, Wiyarno
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 2 (2024): Mei, History Learning Media and Social Problems
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i2.30418

Abstract

Tujuan dari penelitian ini ialah untuk menganalisis pengaruh ICT Self Efficacy secara langsung terhadap motivasi mahasiswa, kedua pengaruh motivasi mahasiswa secara langsung pada Technopreneurship Intention, ketiga pengaruh ICT Self Efficacy secara tidak langsung pada Technopreneurship Intention melalui motivasi mahasiswa sebagai variabel mediasi, Sampel yang dipakai merupakan ICT Self Efficacy, Technopreneurship Intention, dan motivasi mahasiswa dalam bentuk data kuesioner pada tahun 2024. Metode analisa data yang dipakai pada penelitian merupakan analisis jalur pada variabel ICT Self Efficacy, Technopreneurship Intention, dan motivasi mahasiswa sebagai variabel intervening. Hadil penelitian menunjukan bahwa secara langsung variabel ICT Self Efficacy terhadap motivasi berpengaruh signifikan dengan arah positif, variabel motivasi secara langsung tidak berpengaruh terhadap Technopreneurship Intention, ICT Self Efficacy melalui variabel mediasi motivasi terhadap Technopreneurship Intention tidak berpengaruh.
Factor Analysis of Minimum Wage and Labor Force Participation Rate on Unemployment Rate in Indonesia Apriani, Erna; Afandi, Dian Rachmawati; Permana, Indra; Asmoro, Fachrial Banyu; Sabilla, Akfika Rizky
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45311

Abstract

The increasingly massive unemployment rate is a very bad condition for the domestic economy; the role of the government is very important in minimizing unemployment. This condition is a very heavy burden for the community and the government; if it continues, it will continue to impact the decline in people's purchasing power. From this background, the purpose of this research is to analyze directly the minimum wage variable and the level of labor force participation in the unemployment rate, as well as the direct effect of the minimum wage on labor force participation, then the indirect effect of the minimum wage on the unemployment rate through the mediation of the level of labor force participation. The data analysis method used in the research is path analysis on the minimum wage variable, unemployment rate, and labor force participation rate as intervening variables. The results showed that the direct relationship between minimum wage and labor force participation rate had no effect. The direct relationship between minimum wage and unemployment rate had no effect. The direct relationship between the labor force participation rate and the unemployment rate had a positive effect. The indirect relationship between minimum wage and unemployment rate by the mediation dimension of labor force participation rate did not mediate the two.
Implementation of Apriori and Fp-Growth Algorithms on Car Dealer Parts Sales with Association Rules Wiyarno, Wiyarno; Permana, Indra; Apriani, Erna; Asmoro, Fachrial Banyu
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): October
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50255

Abstract

Data mining is the process of discovering interesting and useful patterns and relationships in large volumes of data to produce valuable information. This information can help company leaders make decisions in various business areas. Company leaders can then develop strategies to face competition in the business world, one of which is the business of selling car parts. The availability of information systems related to car parts purchase transactions can be used to determine the association of parts stored in the database. The collection of transaction data can then be analyzed using the data mining process with the apriori and fp-growth algorithms using RapidMiner, which will produce information about a set of spare parts that are always purchased together more accurately, easily, and quickly. Using the information generated, management can use this information as one of the inputs in making strategic decisions in facing business competition, such as strategies for promotional needs, buyer segmentation, inventory stock, spare parts placement, or observing customer shopping patterns.
Sosialisasi Strategi Pemasaran pada UMKM Es.teh Indonesia Wiyarno, Wiyarno; Apriani, Erna; Asmoro, Fachrial Banyu; Permana, Indra; Isarianto, Isarianto
Jurnal Pengabdian Sosial Vol. 3 No. 1 (2025): November
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/z56esb85

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendorong pertumbuhan ekonomi nasional serta membuka lapangan kerja bagi masyarakat. Namun, di tengah persaingan bisnis yang semakin ketat, UMKM perlu memiliki strategi pemasaran yang tepat agar mampu bersaing dan mempertahankan keberlanjutan usahanya. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan sosialisasi dan pendampingan kepada UMKM Es.teh Indonesia terkait strategi pemasaran yang efektif, baik melalui media digital maupun non-digital. Sosialisasi dilakukan di salah satu stand Es.teh Indonesia yang berlokasi di Ruko Rafflesia Blok AY.00 No.10, Citra Indah City, Jonggol, Kabupaten Bogor. Metode pelaksanaan meliputi penyuluhan, pelatihan, dan evaluasi penerapan strategi pemasaran, terutama dalam pemanfaatan media sosial sebagai sarana promosi digital yang interaktif dan efisien. Hasil kegiatan menunjukkan peningkatan pemahaman pelaku UMKM terhadap pentingnya perencanaan pemasaran, kreativitas dalam promosi, serta penggunaan platform digital untuk memperluas jangkauan pasar. Melalui kegiatan ini, diharapkan UMKM Es.teh Indonesia mampu meningkatkan daya saing dan volume penjualan secara berkelanjutan dengan mengimplementasikan strategi pemasaran yang lebih modern dan adaptif terhadap perkembangan teknologi.
PENGARUH KUALITAS LAYANAN, KEMUDAHAN PENGGUNAAN, DAN PROMOSI TERHADAP KEPUASAN PENGGUNA FITUR TRANSFER DAN PEMBAYARAN APLIKASI SEABANK Nurazizah, Nadilla; Ayu Lestari, Dyah; Widiananda, Resti; Banyu Asmoro, Fachrial; Wiyarno
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 4 No. 1 (2026): Februari 2026
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK Perkembangan teknologi keuangan di Indonesia mendorong meningkatnya penggunaan layanan perbankan digital, termasuk SeaBank. Sebagai bank digital yang beroperasi sepenuhnya melalui aplikasi, tingkat kepuasan pengguna menjadi faktor penting dalam menjaga keberlanjutan dan daya saing perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, kemudahan penggunaan, dan promosi terhadap kepuasan pengguna fitur transfer dan pembayaran pada aplikasi SeaBank. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada pengguna SeaBank. Teknik purposive sampling digunakan dengan jumlah responden sebanyak 81 orang yang memenuhi kriteria penelitian. Data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa kualitas layanan dan promosi berpengaruh positif dan signifikan terhadap kepuasan pengguna, sedangkan kemudahan penggunaan tidak berpengaruh signifikan. Temuan ini menunjukkan bahwa layanan yang andal serta promosi yang menarik mampu meningkatkan kepuasan pengguna SeaBank, sementara kemudahan penggunaan dipersepsikan sebagai standar minimum dalam layanan perbankan digital. Penelitian ini diharapkan dapat memberikan implikasi praktis bagi SeaBank dalam meningkatkan kualitas layanan dan strategi promosi guna meningkatkan kepuasan pengguna. Kata kunci: Kualitas layanan, kemudahan penggunaan, promosi, kepuasan pengguna, SeaBank ABSTRACT The development of financial technology in Indonesia has increased the adoption of digital banking services, including SeaBank. As a digital bank operating entirely through an application, user satisfaction is a crucial factor in maintaining sustainability and competitiveness. This study aims to analyze the effects of service quality, ease of use, and promotion on user satisfaction with the transfer and payment features of the SeaBank application. A quantitative approach was employed using a survey method by distributing questionnaires to SeaBank users. Purposive sampling was applied, resulting in 81 respondents who met the research criteria. Data were analyzed using Partial Least Square–based Structural Equation Modeling (SEM-PLS). The results indicate that service quality and promotion have a positive and significant effect on user satisfaction, while ease of use does not have a significant effect. These findings suggest that reliable services and attractive promotional strategies enhance user satisfaction, whereas ease of use is perceived as a minimum standard in digital banking services. This study is expected to provide practical implications for SeaBank in improving service quality and promotional strategies to enhance user satisfaction. Keywords: Service quality, ease of use, promotion, user satisfaction, SeaBank.
Pendampingan Implementasi Pembelajaran Berbasis Proyek untuk Meningkatkan Kreativitas Multimedia Siswa SMK Al Amin Ermanto Ermanto; Fachrial Banyu Asmoro; Candra Naya; Iwan Mulyana
VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Vol. 3 No. 2 (2025): Desember 2025
Publisher : VINICHO MEDIA PUBLISINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kreativitas dan kompetensi multimedia siswa SMK Al Amin melalui pendampingan implementasi pembelajaran berbasis proyek (Project-Based Learning/PjBL). Permasalahan utama yang dihadapi mitra meliputi dominasi metode pembelajaran konvensional, minimnya penerapan PjBL, keterbatasan pengalaman siswa dalam proyek nyata, serta kurangnya panduan bagi guru dalam merancang dan mengelola proyek multimedia. Metode pelaksanaan meliputi tahap persiapan, sosialisasi dan pelatihan guru, pendampingan siswa dalam proyek multimedia, evaluasi hasil, serta dokumentasi dan pelaporan. Kegiatan ini juga melibatkan partisipasi aktif guru dan siswa serta pemanfaatan fasilitas laboratorium multimedia yang telah tersedia. Hasil kegiatan menunjukkan adanya peningkatan kemampuan guru dalam menerapkan PjBL, peningkatan kreativitas dan kolaborasi siswa dalam menghasilkan karya multimedia, serta terbentuknya portofolio digital sebagai bukti kompetensi siswa. Program ini diharapkan dapat menjadi model pembelajaran yang berkelanjutan dan terintegrasi dalam kurikulum sekolah guna meningkatkan kualitas pendidikan vokasi di bidang multimedia.
Implementation of Apriori and Fp-Growth Algorithms on Car Dealer Parts Sales with Association Rules Wiyarno; Indra Permana; Erna Apriani; Fachrial Banyu Asmoro
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/kydh5r75

Abstract

Data mining is the process of discovering interesting and useful patterns and relationships in large volumes of data to produce valuable information. This information can help company leaders make decisions in various business areas. Company leaders can then develop strategies to face competition in the business world, one of which is the business of selling car parts. The availability of information systems related to car parts purchase transactions can be used to determine the association of parts stored in the database. The collection of transaction data can then be analyzed using the data mining process with the apriori and fp-growth algorithms using RapidMiner, which will produce information about a set of spare parts that are always purchased together more accurately, easily, and quickly. Using the information generated, management can use this information as one of the inputs in making strategic decisions in facing business competition, such as strategies for promotional needs, buyer segmentation, inventory stock, spare parts placement, or observing customer shopping patterns
Strategi Pemanfaatan Media Sosial Sebagai Upaya Peningkatan Pemasaran Digital Pada UMKM Es Teh Indonesia Wiyarno, Wiyarno; Permana, Indra; Isarianto, Isarianto; Asmoro, Fachrial Banyu; Alifah, Hasna Nur
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2026): JGEN : Jurnal Pengabdian Kepada Masyarakat, Juni 2026
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v4i3.1584

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kemampuan pelaku UMKM Es Teh Indonesia dalam memanfaatkan media sosial sebagai strategi pemasaran digital yang efektif dan berkelanjutan. Permasalahan yang dihadapi mitra meliputi kurang optimalnya pemanfaatan media sosial, rendahnya pemahaman mengenai strategi konten digital, kurangnya kemampuan dalam menggunakan fitur analitik media sosial, serta rendahnya konsistensi dalam membangun identitas merek. Kegiatan dilaksanakan pada UMKM Es Teh Indonesia di Citra Indah City, Kabupaten Bogor, melalui metode sosialisasi, pelatihan, dan pendampingan berbasis praktik. Materi yang diberikan mencakup strategi digital marketing, pembuatan konten kreatif berbasis storytelling, pengelolaan akun media sosial, serta optimalisasi platform digital seperti Instagram, TikTok, dan WhatsApp Business. Selain itu, peserta juga diberikan pendampingan dalam menyusun jadwal promosi dan memanfaatkan fitur analitik untuk mengevaluasi efektivitas konten yang dipublikasikan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan pelaku UMKM dalam mengelola media sosial secara lebih profesional dan terstruktur. Pelaku usaha mulai mampu membuat konten promosi yang lebih menarik, meningkatkan interaksi dengan pelanggan, serta memahami pentingnya konsistensi dalam promosi digital. Dengan demikian, pemanfaatan media sosial secara strategis dapat mendukung peningkatan visibilitas usaha dan daya saing UMKM di era digital.
Co-Authors Abdul Latif Alifah, Hasna Nur Ayu Lestari, Dyah Candra Naya Dian Rachmawati Afandi Elkin Rilvani Ermanto Ermanto Ermanto Erna Apriani Fahamsyah, Hatta Hartati5, Nani Heriyanti, Sinta Sundari Hidayah, Zulfa Zakiatul Ikhsan Romli Indra Permana Indra Permana, Indra Indriyani Achmad, Listian Isarianto, Isarianto Iwan Mulyana Kuwat Riyanto Nataliana Bebasari Nurazizah, Nadilla Retno Puspitasari Sabilla, Akfika Rizky Siswandi, Arif Surojudin, Nurhadi Suwandi Suwandi Widiananda, Resti Wiyarno Wiyarno Wiyarno, Wiyarno Yuan Badrianto