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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal BULETIN AL-RIBAATH JURNAL PRODUKTIVITAS Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT) JURNAL ECONOMINA Journal of Universal Community Empowerment Provision IIJSE E-Amal: Jurnal Pengabdian Kepada Masyarakat IECON: International Economics and Business Conference Journal Mobile Technologies (JMS)
Mahardika Agung Madepo
Universitas Muhammadiyah Pontianak
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Hijab Trends, Product Reviews, and Product Ratings on Hijab Purchase Decisions by Shopee Users in Pontianak Faaiza Soraya Khalida; Heni Safitri; Mahardika Agung Madepo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Hijab Trends, Product Reviews, and Product Ratings on Hijab Purchase Decisions by Shopee users in Pontianak City. This research uses a quantitative approach with a causal associative research design. The sampling technique used was purposive sampling with a total of 203 Shopee users in Pontianak City who had purchased hijab products. Primary data were collected through the distribution of online questionnaires using a five-point Likert scale and were then analyzed using multiple linear regression after passing validity tests, reliability tests, and classical assumption tests. The results of the analysis show that partially, Hijab Trends, Product Reviews, and Product Ratings have a positive and significant effect on Hijab Purchase Decisions. Simultaneously, Hijab Trends, Product Reviews, and Product Ratings also have a significant effect on Hijab Purchase Decisions. The correlation coefficient (R) value of 0.863 indicates a strong relationship between the independent variables and the dependent variable, while the coefficient of determination (R2) value of 0.744 indicates that 74.4% of the variation in Hijab Purchase Decisions can be explained by Hijab Trends, Product Reviews, and Product Ratings, while the remaining percentage is influenced by other factors outside the research model. The findings of this study indicate that Hijab Purchase Decisions by Shopee users in Pontianak City are influenced by the relationship between Hijab Trends, Product Reviews, and Product Ratings.
Modification of Business Strategy Through The Application of Circular Economy in Coffee Shop Business Units in Pontianak City: Case Study of Four Coffee Shops Mahardika Agung Madepo; Lina Budiarti; Faaiza Soraya Khalida
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2025): JABM, Vol. 11 No. 1, January 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.111

Abstract

Background: The increasing number of coffee shops in Pontianak every year makes competition even tighter. These conditions require the development of alternative strategies, especially by adopting environmentally based strategies.Purpose: This study aims to analyze the choice of modern coffee shop strategy, to analiyze strategy development by adding the circular economy concept to it, and to analyze the sustainability of the circular economy-based strategy that will be implemented.Design/methodology/approach: This study uses qualitative research with interactive analysis techniques and SWOT analysis to develop the strategies. The respondents of this study are four coffee shop owners. The study was conducted for six months in May – November 2023.Findings/Result: The study reveals that although all four coffee shops have a low understanding of circular economy-based strategies, they have unintentionally implemented some of these practices. The main priority of the identified strategies is to increase awareness of the circular economy. These strategies are then developed by integrating elements like eco-friendly packaging, recycled materials, and digital technology.Conclusion: Modern coffee shops in Pontianak are shaped by the owners' diverse backgrounds and focus on sustainability. Koffiestelsel, Segitiga Coffee, Saca Coffee, and Tumbuh Coffee each take different approaches to eco-friendly practices. A SWOT analysis suggests strategies at three levels: corporate, business, and functional.Originality/value (state of the art): This study explore the implementation circular economy concept on business strategy especially in smaller scale business. Keywords: environmental, modern coffee shop, strategy development, sustainability, SWOT analysis
The Effect of Technological Innovation on Business Sustainability Based on Society 5.0 Dimension: New Decision Making Methods Muhammad Fuad; Darusman Darusman; Fita Kurniasari; Mahardika Agung Madepo
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1493

Abstract

This study aims to analyze the relationship between technological innovation, business decision-making, and sustainability in the context of Society 5.0. Mixed methods approaches are used to gain a deep and diverse understanding of these complex interactions. The data collection was done through online surveys and in-depth interviews. Quantitative analysis uses regression to examine the relationship between technological innovation adoption and sustainable business decision-making. Qualitative analysis was performed using a thematic approach to interview transcripts. The results of the analysis show that there is a positive and significant correlation between the level of technological innovation adoption and the effectiveness of sustainable business decision-making. Qualitative results reveal stakeholder views on the impact of technological innovation on business implementation and decision-making challenges. The conclusion of this study highlights the important role of technological innovation in achieving sustainable business goals, providing guidance for the development of adaptive business strategies in an age of technological change and society.
Empowering the Creative Economy Through CBSE: Ecotourism and Revitalizing Local Village Wisdom Dedi Hariyanto; Fita Kurniasari; Pratika Linanda; Mahardika Agung Madepo
Journal of Universal Community Empowerment Provision Vol. 6 No. 1 (2026): Journal of Universal Community Empowerment Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jucep.v6i1.900

Abstract

Sungai Deras Village has untapped ecotourism and local wisdom potential. This community service program aims to empower the creative economy through a Community-Based Social Enterprise approach, focusing on developing community-based ecotourism and revitalizing local wisdom. The community service partners are the Sungai Deras Village Tourism Awareness Group and Family Welfare Movement (PKK), which face challenges in management capacity, product innovation, supporting infrastructure, marketing, local wisdom integration, and sustainable business models. The implementation method uses a participatory approach with stages of outreach, training, mentoring, program implementation, and evaluation. Activities include strengthening human resource capacity, developing innovative tourism products, improving infrastructure, digital marketing training, standardizing local wisdom products, and developing a social enterprise business model. The results of the community service program demonstrate increased partner capacity in ecotourism management and developing local wisdom products, creating synergy between the tourism and creative economy sectors, and establishing a sustainable business model that integrates economic, social, and environmental aspects. This program has successfully increased community income, strengthened local cultural identity, and encouraged environmental conservation. The empowerment model developed can be a reference for implementing Community Based Social Enterprise for villages with similar characteristics in optimizing ecotourism potential and local wisdom.
Monetization Models in Mobile Gaming: Analyzing User Preferences and Willingness to Pay Among Indonesian Players Mahardika Agung Madepo
Journal Mobile Technologies (JMS) Vol. 4 No. 1 (2026): February
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/jms.v4i1.708

Abstract

The mobile gaming industry has experienced rapid growth and is dominated by freemium/free-to-play models, making understanding of monetization preferences and willingness to pay (WTP) increasingly relevant. The study maps player preferences toward monetization models (free-with-ads, freemium with in-app purchase/IAP, and premium no-ads) and analyzes psychological factors influencing purchase intention (PI) and WTP. A quantitative cross-sectional survey was conducted with 210 active mobile game players (convenience and snowball sampling). WTP was measured in two stages: willingness to pay decision (WTP_bin) and maximum amount (WTP_Rp), with linear regression analysis for PI, logistic regression for WTP_bin, and linear regression on ln(WTP_Rp) for respondents willing to pay. Results show dominant preferences for free models: free-with-ads 54.3% and freemium IAP 30.5%, while premium no-ads 15.2%; payer proportion was 35.2%. Instruments demonstrated reliability (Cronbach's alpha 0.921–0.935). The PI model was significant (R²=0.640), where Perceived Value (PV) and Perceived Enjoyment (ENJ) had the strongest positive effects, followed by Quality, Fairness, and Social Norms, whereas Reference Price & Price Sensitivity (RPPS) and Perceived Aggressive Monetization (PAM) had significant negative effects. For WTP_bin, odds of becoming a payer increased with PV (OR=1.593) and decreased with RPPS (OR=0.468) and PAM (OR=0.651). Among payers (n=74), ln(WTP_Rp) increased with PV, ENJ, and Fairness, but was suppressed by PAM. Findings confirm the necessity of strengthening value, experience, and fairness while avoiding aggressive monetization to enhance conversion and payment amounts.
Pendekatan Integratif Literasi Digital Siswa Madrasah Aliyah Negeri 1 Pontianak melalui Edukasi E-Commerce, E-Wallet, dan Paylater di Era Revolusi Industri 4.0 Ananda Archie; Mahardika Agung Madepo; Arninda Arninda; Lina Budiarti
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i2.5084

Abstract

This community service program aims to enhance digital literacy among students of Madrasah Aliyah Negeri 1 Pontianak through education on e-commerce, e-wallets, and paylater services. In the era of the Industrial Revolution 4.0, the high internet usage among teenagers is not matched by sufficient understanding of digital transactions and financial risks. The program involved 77 students and was delivered using interactive methods and digital learning media. The materials covered the concepts, benefits, and risks of using digital platforms, especially paylater services. The results show a significant improvement in students’ understanding of online transactions, digital security, and responsible financial decision-making. This activity not only had an educational impact but also helped shape students into smart digital consumers. The program is recommended for integration into the formal school curriculum to better prepare the younger generation for the challenges of the digital economy in a sustainable way.
Peningkatan Keterampilan Guru PAUD Melalui Kewirausahaan Kreatif Dan Edukatif Mahardika Agung Madepo; Lina Budiarti; Lidya Verawati
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 6 No. 1 (2026): Februari - Juli 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v6i1.6825

Abstract

Early Childhood Education (ECE) teachers in Indonesia often struggle with a lack of creative teaching materials and low income. This community program aimed to tackle both problems at once through hands-on training in education and entrepreneurship. 30 PAUD teachers from HIMPAUDI Kecamatan Sungai Ambawang, Kubu Raya Regency, joined the program on November 1, 2025. Two main sessions were held: one focused on making Educational Play Tools (EPT) from recycled materials, and another on basic entrepreneurship and digital marketing. Teachers were introduced to the "edupreneur" concept, the idea that educators can create meaningful teaching tools while also building financial independence. During the workshop, participants produced six original EPT products, assessed on creativity, educational value, quality, and marketability, which were then donated to the host school. Feedback from partners across all evaluation areas was rated "Very Good." These results show that combining entrepreneurship training with early childhood education is an effective way to both professionalize teachers and improve their economic wellbeing.
Green Experience and Digital Engagement as Drivers of Generation Z Consumer Loyalty in Coffee Shops: A Mediation Model of Perceived Value and Brand Attachment Mahardika Agung Madepo; Lina Budiarti; Romi Ferdian; Lidya Verawati
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8005

Abstract

The increasing adoption of sustainable practices and digital technologies has reshaped consumer behavior, particularly among Generation Z coffee shop customers. This study examines the effects of green experience and digital engagement on Generation Z consumer loyalty through the mediating roles of perceived value and brand attachment. A quantitative survey was conducted among 300 Generation Z coffee shop customers in Pontianak, Indonesia. Data were collected using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that green experience significantly enhances perceived value (β = 0.728, p < 0.001), while digital engagement positively influences brand attachment (β = 0.799, p < 0.001). Perceived value emerged as the strongest predictor of consumer loyalty (β = 1.491, p < 0.001), followed by brand attachment (β = 0.089, p < 0.001). Furthermore, perceived value and brand attachment significantly mediate the relationships between green experience, digital engagement, and consumer loyalty. These findings demonstrate that Generation Z consumer loyalty is primarily developed through cognitive evaluations and emotional attachment. The study provides theoretical insights into sustainable consumer behavior and offers practical guidance for coffee shop managers in developing sustainability-oriented and digitally engaging strategies to strengthen long-term consumer loyalty.
The Effect of Instagram Content Strategy, Digital Channel Integration, and Shopee AI Chatbot Usage on Customer Loyalty: A Case Study of Adeliashop Customers Ferby Savira; Dedi Hariyanto; Mahardika Agung Madepo
JURNAL ECONOMINA Vol. 5 No. 9 (2026): JURNAL ECONOMINA, September 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i9.3987

Abstract

This study aims to analyze the effects of Instagram Content Strategy, Digital Channel Integration, and Shopee AI Chatbot Usage on Adeliashop Customer Loyalty. The study employed a quantitative approach with an associative method. The population comprised 3,415 Adeliashop customers who had made at least two purchases between January 2024 and December 2025. The sample was selected using purposive sampling and consisted of 150 respondents who met the research criteria. Partially, Instagram Content Strategy has a positive and significant effect on Customer Loyalty. Digital Channel Integration has a positive and significant effect on Customer Loyalty, and Shopee AI Chatbot Usage has a positive and significant effect on Customer Loyalty. Simultaneously, the three variables have a significant effect on Customer Loyalty. The correlation coefficient of 0.951 indicates a very strong relationship, while the coefficient of determination of 0.904 indicates that 90.4% of the variation in Customer Loyalty can be explained by the three independent variables
Co-Authors Ananda Archie Ariya Naím Arninda Arninda Arninda, Arninda Darusman Darusman Darusman Darusman Dedi Hariyanto Dicky Amanta Faaiza Soraya Khalida Faaiza Soraya Khalida Ferby Savira Fita Kurniasari Fita Kurniasari Heni Safitri Lidya Verawati Lina Budiarti Lina Budiarti Lina Budiarti Lina Budiarti Lina Budiarti, Lina Muhammad Agus Muljanto Muhammad Fuad Muhammad Fuad Muhammad Yalqa Almuhtadi Nur Ramadaniar Pratika Linanda Ramadaniar, Nur Romi Ferdian Sembiring, Rinawati