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All Journal International Journal of Supply Chain Management Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Inovasi Penelitian juremi: jurnal riset ekonomi Jurnal Pengabdian Mandiri Media Bina Ilmiah Eduvest - Journal of Universal Studies Economics and Digital Business Review
Sugeng Prayetno
Universitas Panca Sakti Bekasi
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Transportation Other

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PENGARUH MODEL KOORDINASI ANTARA PERUSAHAAN TRUCKING DAN PIHAK PELABUHAN DALAM MENINGKATKAN KETEPATAN WAKTU PENGIRIMAN KONTAINER EKSPOR DI PT MAXQY STARYENS LOGISTIK Sandi Ferdiansyah; Sugeng Prayetno; Mohammad Rosidi
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 3, September 2026 Now Available
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.19192

Abstract

The export container delivery process requires effective coordination between trucking companies and port parties to ensure timely delivery performance. However, operational problems such as delays in container arrival, differences in scheduling information, and ineffective communication between related parties may disrupt the export delivery process. This study aims to determine the influence of the coordination model between trucking companies and port parties on the timeliness of export container delivery at PT Maxqy Staryens Logistik. This research uses a quantitative approach with a survey method. The sample consisted of 50 respondents selected using a saturated sampling technique. Data were collected through questionnaires and analyzed using simple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results showed that the coordination model has a positive and significant influence on export container delivery timeliness. The significance value obtained was less than 0.001, indicating that the coordination model significantly affects delivery performance. Furthermore, the coefficient of determination value was 70.5%, which means that the coordination model contributes significantly to explaining variations in export container delivery timeliness. Therefore, improving communication, information integration, and cooperation between trucking companies and port parties is essential to reduce delays and improve the effectiveness of export container delivery processes.
PENGARUH MODAL USAHA DAN PERILAKU USAHA UMKM TERHADAP KEBERHASILAN KEWIRAUSAHAAN Leha Indriani; Sugeng Prayetno; Darmeinis
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 4 (2026): Volume 12 No. 4, Desember 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i4.19394

Abstract

This study aims to analyze the effects of business capital and MSME business behavior on entrepreneurial success in Jatikramat, Bekasi, both partially and simultaneously. The study used a quantitative survey approach. The population consisted of 50 MSME actors, and all members of the population were included as the sample through saturation sampling. Primary data were collected using a Likert-scale questionnaire, interviews, and literature review. Data analysis was conducted using SPSS through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results show that business capital has a positive and significant effect on entrepreneurial success, with a t-value of 6.129 exceeding the t-table value of 2.012 and a significance level of 0.000. MSME business behavior also has a positive and significant effect, with a t-value of 6.076 exceeding 2.012 and a significance level of 0.000. Simultaneously, business capital and MSME business behavior significantly affect entrepreneurial success, with an F-value of 52.437 exceeding the F-table value of 3.20 and a significance level below 0.001. The R Square value of 0.691 indicates that the two independent variables jointly explain 69.1% of the variation in entrepreneurial success, while the remaining 30.9% is explained by other factors outside the study.
Pengaruh Konten Marketing dan Persepsi Nilai (Perceived Value) Terhadap Keputusan Pembelian Produk Fashion di TikTok: Studi Kuantitatif di Kalangan Generasi Z Arya Hafidz Maulana; Sugeng Prayetno; Joni Tesmanto
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3065

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konten marketing dan persepsi nilai (perceived value) terhadap keputusan pembelian produk fashion di TikTok pada Generasi Z. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei melalui kuesioner online kepada 84 responden yang merupakan mahasiswa Generasi Z aktif pengguna TikTok dan pernah melakukan pembelian produk fashion melalui platform tersebut. Data dianalisis dengan uji validitas, reliabilitas, uji asumsi klasik, regresi linier berganda, dan uji hipotesis menggunakan SPSS. Hasil penelitian menunjukkan bahwa konten marketing dan persepsi nilai berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Temuan ini mengindikasikan bahwa kreativitas, relevansi, serta autentisitas konten mampu meningkatkan persepsi nilai dan mendorong konsumen Generasi Z untuk melakukan pembelian produk fashion. Penelitian ini memberikan kontribusi teoritis pada kajian perilaku konsumen digital serta implikasi praktis bagi industri fashion dalam merancang strategi pemasaran berbasis konten di media sosial.
Co-Authors Arya Hafidz Maulana Asri Sundari Darmeinis Dicky Permana Putra Dinda Ayu Fadhillah Eka Putri Hapzi Ali Hendra Permadi Hendra Permadi Hendra Permadi Hendra Permadi Hendra Permadi Hendra Permadi Ifah Masrifah Joni Tesmanto Leha Indriani Mohammad Rosidi Muhammad Fadhil Hidayat Sandi Ferdiansyah Sigit Tri Wahyudi Winna Sarikusumanigtyas Winna Sarikusumaningtyas Winna Sarikusumaningtyas Winna Sarikusumaningtyas Winna Sarikusumaningtyas