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All Journal AGRI-SOSIOEKONOMI COCOS Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Joachim N.K. Dumais
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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PERSEPSI KONSUMEN KREDIT USAHA RAKYAT (KUR) TERHADAP PELAYANAN PT BANK RAKYAT INDONESIA Tbk. UNIT LANGOWAN Frendi H. Wurarah; Grace A.J. Rumagit; Joachim N.K. Dumais
COCOS Vol. 7 No. 3 (2016)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v7i3.12528

Abstract

ABSTRACTConsumer perception or perspective with the services provided by the bank is the rating of the consumers to the services of the bank. The bank also should understand what consumers think and feel about the services provided, whether it gives satisfaction to the consumer or not. In connection with the BRI bank's vision that is becoming a leading commercial bank that always put customer satisfaction, and one of the mission is to provide excellent service to customers through a widespread network supported byprofessional human resources. That is why the authors are interested in carrying out research on consumer perceptions of people business credit (KUR) to service on Bank BRI LangowanUnit. The objektive of this research to analyze the perception of consumer credit (KUR) to service at the Bank Rakyat Indonesia (BRI) Langowan Unit, based on the variables to be studied, namely, Tangibles, Reliability,Responsiveness, Assurance,Empathy, using a Likert Scale analysis tools. This aims was conducted over four months from February to the month of May 2016 from preparation to the arrangement of research reports. The Location of research is Bank Rakyat Indonesia LangowanUnit. This study uses primary data and secondary data. Primary data were obtained from 73 respondents from credit consumers use the questionnaire. While secondary data obtained from the Bank BRI. The sampling method in this study usespurposive sampling. The results of this research showed that the perception of consumer credit (KUR) to service at the BRI Langowanunit was relatively satisfied with regard to the five variables studied namely Tangible, Reliability, Responsiveness, Assurance, and Empathy.Key Word: Perception, Consumer, Business Credit (KUR), PT Bank Rakyat Indonesia
PEMASARAN TAHU DI INDUSTRI RUMAH TANGGA MATOWARI KELURAHAN PANIKI BAWAH KECAMATAN MAPANGET SULAWESI UTAR David Hebingadil; Juliana R. Mandei; Joachim N.K. Dumais
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 1 No. 2 (2019): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v1i1.23621

Abstract

The objective of this research is to develop tahu business in Matowari Home Industry in Paniki Bawah Village, Mapanget Subdistrict. This research was conducted for three months from December 2018 to February 2019 which began from preparation to reporting of research. Paniki Bawah is located at an altitude of approximately 65 meters above the sea surface. Paniki is under the status of kelurahan, and currently has an area of more than 780 hectares, consisting of 10 (ten) neighborhoods, with a population of 2,783 households, a population of 9,679 people. Namely sampling in the same way and the determination of the Marketing Institution sample using the snowball sampling method. The research result of this study indicated that there are two patterns of marketing know-how, namely. Marketing channels I from producers to consumers and marketing channels II from producers to retailers then from retailers to end consumers. In channel I there is no marketing cost, but in marketing channel II there is a marketing fee of Rp. 39.8 per piece. Total profit of Rp. 135 pieces. Total marketing margin of Rp. 175 per piece of tahu.Keywords: Marketing, tahu, home industry
Co-Authors Alvonda A. Kaunang Arthur ., Hardyasar Caroline B.D. Pakasi Celcius ., Talumingan Charles Ngangi Christi S. Manoi Clerensia L. Tololiu David Hebingadil Esry O.H. Laoh Frendi H. Wurarah Grace A.J. Rumagit Hanny Anapu Imanuel Sugandi Rompas Jefier Andrew Kuheba Jenny Baroleh Jessie F. Tilung Juliana R. Mandei Klivensi I. Mafor Leonardus Ricky Rengkung Lidya Mega Gerungan Lorraine W. Th. Sondak Lyndon R.J. Pangemanan Marhaeny Ketty Derek Maria Marlyn Monulandi Maytti Potolau Misye N. Malemboris Noortje M. Benu Olfie L.S. Benu Paulus A. Pangemanan Prisca Seyla Glady Tumewu Rianita O. Rares Ribka M. Kumaat Rilia R. Dongi Rine Kaunang Steriany Maria Tulenan Sylvia S Manaida Tommy F. Lolowang Vicky R.B. Moniaga Wahyudi ., Mokodongan Yunetris Sarendaren