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Kolaborasi Strategi Branding Produk Oreo X Blackpink Melalui Pemanfaatan Popularitas Blackpink Novi Tri Oktavia; Risqika Yunafiroh; Agus Eko Sujianto; Mashudi Mashudi; Dwi Astuti Wahyu Nurhayati
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.8816

Abstract

Creating new product brings big impact to be rejected by the market because most of societies have not known yet the brand product. One of the strategies which can be done the manufacturer is by conducting collaboration with other products to attract the public’s interest in buying rate today, instead of other effort. In this case, the researcher intends to conduct a study related to the collaboration with other products which is often done by Oreo Biscuit products. This research deploys the descriptive qualitative approach by applying the case study method. The sample of the research was 33 respondents. The result of this study was collaboration product which was done with Oreo Biscuit product and Blackpink Girl Band, this collaborative working could be accepted successfully in the market especially most of the society who become Black pink Girl Band, they want to get Oreo X Black pink enthusiastically. Not only must a few of consumers wait for getting the product of Oreo X Black pink because this product was sold fast even though products of Oreo X Blackpink were displayed in the shelves of minimarket, supermarket, or social media.
STRATEGI HUMAS UNTUK MEMPERBAIKI CITRA LEMBAGA PENDIDIKAN Mashudi, Moh
Al-Fikri: Jurnal Studi dan Penelitian Pendidikan Islam Vol 3, No 1 (2020): Sejarah dan Evolusi Pendidikan Islam
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jspi.v3i1.8458

Abstract

ABSTRACTPublic relations serves as a distinctive management and supports the coaching, maintenance of the joint pathway between the organization and the public, concerning communication activities, understanding, acceptance and cooperation, involving management in dealing with problems, helping management to be able to face public opinion.Creating a positive image for an institution or education, the role of Public Relations is also involved in many things such as making strategies and programs interesting to be able to compete and still exist both in a profit-oriented institutions and services to the community or nonprofit. The success of a Public Relations will determine the success or failure of vision and mission in an education or institution.Looking at the above background contains the formulation of the problem: 1) How the public relations devinisi and research ? 2) What is the negative and positive impact of public relations in educational institutions? 3) How to Step by step analysis of persuasive and contributive strategy in developing public relations in educational institutions.The results of the theory analysis can be summarized as follows: 1) Public Relations is a typical management function, which supports coaching and maintenance, the joint path between the organization and its Public about communication, understanding and cooperation. Engage and assist management to know and respond to public opinion, establish and emphasize management's responsibility to serve the public as well as to support management in making positive use of experiments, using sound and ethical research and communication techniques as the primary means. 2) Negative influence, may occur due to ethical abuse in public relations activities and the positive influence that can result from the implementation of the code of ethics. 3) Steps - persuasive and contributive strategy in building Public Relations effectively by improving internal and external quality. So that Public Relations remain in good harmony with institutions and society. Keywords: Public relations Strategy, Improving Education Institution image
The Role of Edupreneurship in Gen Z in Shaping Independent and Creative Young Generation Antri Arta; Muhazzab Alief Faizal; Binti Nur Asiyah; Mashudi
Maro: Jurnal Ekonomi Syariah dan Bisnis Vol. 6 No. 2 (2023)
Publisher : Prodi Ekonomi Syariah Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/maro.v6i2.5673

Abstract

This research aims to explore the role of Edupreneurship in shaping an independent and creative Generation Z in the digital era. Edupreneurship is a concept that combines education and entrepreneurship to prepare Generation Z for future challenges. A literature study was conducted by collecting and analyzing related articles, books, and research. The results showed that Edupreneurship provides opportunities for Generation Z to develop the necessary skills, attitudes, and knowledge. The concept encourages entrepreneurship, creative thinking, self-learning, and facing challenges with a positive attitude. This research aims to provide insights for policymakers, educators, and parents in supporting the development of Generation Z. It also provides a basis for policymakers, educators, and parents in supporting the development of Generation Z. In addition, this research also serves as a basis for further research on the implementation of Edupreneurship in Generation Z education.
Analisis Perilaku Kepemimpinan Kepala Sekolah, Kesejahteraan Guru dan Motivasi Kerja Guru terhadap Kinerja Guru di MAN Se-Kabupaten Blitar Mashudi, Moh.
Ta'allum: Jurnal Pendidikan Islam Vol 5 No 1 (2017)
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/taalum.2017.5.1.37-52

Abstract

Leadership behavior of principal, teacher welfare, and teacher work motivation are important to be implemented because it can affect teacher performance at MAN in Blitar Regency. This study examines the behavior of principal leadership, teacher welfare, and teacher work motivation on teacher performance at MAN in Blitar Regency. Population of this study is 170 teachers and taken as many as 114 teachers as sample through proportional random sampling method with table Isaac and Michael with 5% error rate. The results showed that partially the leadership behavior of principals have a significant positive effect on teacher performance at MAN in Blitar Regency. Variables of teacher welfare have a significant positive effect on teacher performance at MAN in Blitar Regency. Other results showed the teacher work motivation has a significant positive effect on teacher performance at MAN in Blitar Regency.
Analisis Penentuan Harga Jual pada Usaha Thrifting di @mozza.thriift Antri Arta; M. Agus Salim Lutfi; Agus Eko Sujianto; Mashudi Mashudi
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.365

Abstract

This research analyzes the determination of selling prices in the thrifting business at @MOZZA.THRIIFT. The purpose of this study is to identify factors that influence the determination of selling prices and provide recommendations for effective pricing strategies. The research method used is a qualitative approach with interviews with the owner and manager of @MOZZA.THRIIFT and secondary data analysis. The analysis was used to identify factors that influence pricing, and analysis was used to formulate pricing strategies. The research findings show that product quality, brand, market demand, and economic conditions affect pricing in thrifting businesses. Pricing strategy recommendations include price differentiation based on product quality and condition, dynamic pricing, and appropriate sales promotion. The implication of this research is the importance of paying attention to these factors in determining the optimal selling so that thrifting businesses can increase their profits and competitiveness. The results of this study can be a guide for thrift business owners and managers in optimizing pricing strategies to achieve success in the thrifting industry.
ENVIRONMENTAL, SOCIAL AND GOVERNANCE DALAM INVESTASI PADA BANK SYARIAH INDONESIA: PRESPEKTIF MAQASID SYARIAH Frida Eka Ristanti; Miftakhul Fauziyah Khasanah; Binti Nur Asiyah; Mashudi
Jurnal Ekbis (Ekonomi & Bisnis) Vol 14 No 1 (2026): Juni 2026
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis konsep Environmental, Social, dan Governance (ESG) dalam investasi pada Bank Syariah Indonesia dari perspektif Maqasid Syariah. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi pustaka dengan menggunakan model analisis data menurut Miles Hubarman terdiri dari reduksi data, penyajian data serta penarikan kesimpulan. Peneliti menyimpulkan bahwa implementasi ESG dalam keberlanjutan lingkungan, tanggung jawab sosial, dan tata kelola yang baik dapat dintegrasikan melalui aktivitas investasi bank syariah yang selaras dengan Maqasid Syariah. Bank Syariah Indonesia sebagai pelopor utama penerbitan Sustainability Sukuk mengalokasikan dana pembiayaan pada kegiatan usaha berwawasan lingkungan dan kegiatan usaha berwawasan sosial. Terdapat tantangan dalam implementasi ESG diantaranya, kurangnya alat ukur yang efektif untuk mengevaluasi efek sosial dan lingkungan dari aktivitas perbankan, masih ada resiko greenwashing, kurangnya pengetahuan tentang ESG. Hasil penelitian menunjukkan bahwa BSI tidak hanya berkomitmen terhadap keberlanjutan lingkungan dan pemberdayaan sosial, tetapi juga memperkuat tata kelola perusahaan melalui kebijakan transparan, inklusif, dan berbasis syariah. Integrasi ESG dengan Maqasid Syariah dalam praktik investasi BSI membuktikan bahwa keuangan syariah mampu menjadi motor penggerak pembangunan ekonomi berkelanjutan yang berkah dan berdampak luas bagi kemaslahatan umat. Kata Kunci: Environmental, Social an Governance (ESG), Maqashid Syariah, Bank Syariah Indonesia, Sustainability Sukuk, Investasi Berkelanjutan
TRADE-OFF ANTARA KEPATUHAN SYARIAH DAN EFISIENSI BISNIS DALAM MANAJEMEN KEUANGAN PERBANKAN SYARIAH Heru Setyowiyono; Qomarul Huda; Mashudi Mashudi
Currency (Jurnal Ekonomi dan Perbankan Syariah) Vol. 5 No. 1 (2026): Currency
Publisher : LP2M AL-KHAIRAT PAMEKASAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan perbankan syariah di Indonesia menunjukkan peningkatan yang konsisten, namun industri ini masih menghadapi tantangan dalam menyeimbangkan kepatuhan syariah dan efisiensi bisnis. Penelitian ini bertujuan menganalisis Trade-Off antara kepatuhan syariah dan efisiensi bisnis dalam manajemen keuangan perbankan syariah. Penelitian menggunakan pendekatan kualitatif dengan metode library research melalui telaah berbagai literatur ilmiah, regulasi, laporan industri, dan publikasi yang relevan dengan topik penelitian. Hasil penelitian menunjukkan bahwa kepatuhan syariah menimbulkan konsekuensi biaya operasional melalui penerapan tata kelola syariah, audit syariah, dan mekanisme pengawasan yang lebih kompleks. Di sisi lain, kepatuhan syariah berperan penting dalam menekan risiko kepatuhan, menjaga reputasi, meningkatkan kepercayaan masyarakat, serta mendukung stabilitas dana dan keberlanjutan kinerja perbankan syariah. Penelitian ini juga menemukan bahwa integrasi Asset and Liability Management (ALMA), pengelolaan struktur pembiayaan, dan pemanfaatan instrumen likuiditas syariah menjadi strategi penting dalam menjaga efisiensi operasional tanpa mengabaikan prinsip syariah. Berdasarkan perspektif Trade-Off Theory, efisiensi bisnis yang berkelanjutan dapat dicapai melalui keseimbangan antara tata kelola syariah yang efektif dan pengelolaan keuangan yang adaptif. Temuan ini menegaskan bahwa kepatuhan syariah dan efisiensi bisnis bukan merupakan tujuan yang saling bertentangan, melainkan dua aspek yang harus dikelola secara terintegrasi dalam operasional perbankan syariah.
WELFARE IN ISLAMIC PERSPECTIVE: A REVIEW OF ISLAMIC PRODUCTIVITY AND MICROECONOMICS Muhamad Agus Alfiyan Nur Ahmada; Gayuh Kawedar; Ahmad Fatan Al Banna; Siti Itsna Syamsiyah; Binti Nur Asiyah; Mashudi Mashudi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/nk7pnc76

Abstract

This study aims to analyze the influence of economic productivity, Islamic consumption, and Islamic production on welfare in Indonesia in 2023. Social inequality and unequal distribution of welfare remain fundamental issues, raising profound questions about the continued increase in economic growth that has not been fully absorbed by the lower levels of society. This study uses quantitative methods from secondary data obtained from the Central Statistics Agency (BPS), National Zakat Agency (BAZNAS), and halal.kemenperin.go.id. This study sample covers 34 provinces out of a population of 38 provinces in Indonesia in the 2023 period, due to limited data availability. Multiple linear regression was used for data analysis, while SPSS version 25 was utilized for data processing. The results of this study indicate that, simultaneously, economic productivity, Islamic consumption, and Islamic production have a positive and significant effect on welfare. Partially, economic productivity has a positive but insignificant effect on welfare. Then, partially, Islamic consumption has a negative but insignificant effect on welfare. And partially, Islamic production has a positive and significant effect on welfare. This finding confirms that prosperity in Islamic economics is not only determined by economic growth alone, but also by the blessings of balanced and fair productive and consumption activities.
Edukasi Keungan Bagi Jama’ah Haji Ishlahul Ummah Kediri Agus Eko Sujianto; Lukman; Mashudi; Mashuri; Ahmad Khudhory; Mirza Avicenna Asyifyan
Khidmatuna: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): Khidmatuna: Jurnal Pengabdian kepada Masyarakat
Publisher : Institut Agama Islam Sunan Kalijogo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51339/khidmatuna.v6i1.4229

Abstract

Tujuan pengabdian kepada masyarakat dalam bentuk edukasi keuangan ini yaitu untuk memberi pemahaman kepada mitra kegiatan tentang pengelolaan keuangan (tujuan pengelolaan keuangan, pencatatan aset atau harta yang dimiliki, pencatatan pemasukan dan pengeluaran serta perencanaan keuangan masa depan). Metode yang digunakan yaitu sosialisasi sebagaimana Surat Edaran Otoritas Jasa Keuangan Nomor 30/SEOJK.07/2017, kepada mitra kagiatan yaitu jama’ah haji yang tergabung dalam Kelompok Bimbingan Ibadah Haji dan Umrah (KBIHU) Ishlahul Ummah Kediri pemberangkatan tahun 2023. Hasil pengabdian menunjukkan bahwa mitra memiliki pemahaman yang sama tentang keuangan rumah tangga yang harus dikelola dengan baik. Pengelolaan keuangan ini penting mengingat uang merupakan salah satu faktor produksi yang digunakan memenuhi kebutuhan. Sementara kebutuhan manusia bersifat tidak terbatas sehingga diperlukan manajemen keuangan. Kemudian sebagai bentuk kehati-hatian dalam mengelola keuangan dirasa sangat perlu untuk melakukan pencatatan terhadap aset atau harta yang dimilikinya, pencatatan terhadap sumber pemasukan keuangan dan alokasi pengeluaran menjadi suatu keharusan dan menjadi aspek penting dalam membuat perencanaan keuangan masa depan.