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Kolaborasi Strategi Branding Produk Oreo X Blackpink Melalui Pemanfaatan Popularitas Blackpink Novi Tri Oktavia; Risqika Yunafiroh; Agus Eko Sujianto; Mashudi Mashudi; Dwi Astuti Wahyu Nurhayati
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.8816

Abstract

Creating new product brings big impact to be rejected by the market because most of societies have not known yet the brand product. One of the strategies which can be done the manufacturer is by conducting collaboration with other products to attract the public’s interest in buying rate today, instead of other effort. In this case, the researcher intends to conduct a study related to the collaboration with other products which is often done by Oreo Biscuit products. This research deploys the descriptive qualitative approach by applying the case study method. The sample of the research was 33 respondents. The result of this study was collaboration product which was done with Oreo Biscuit product and Blackpink Girl Band, this collaborative working could be accepted successfully in the market especially most of the society who become Black pink Girl Band, they want to get Oreo X Black pink enthusiastically. Not only must a few of consumers wait for getting the product of Oreo X Black pink because this product was sold fast even though products of Oreo X Blackpink were displayed in the shelves of minimarket, supermarket, or social media.
STRATEGI HUMAS UNTUK MEMPERBAIKI CITRA LEMBAGA PENDIDIKAN Mashudi, Moh
Al-Fikri: Jurnal Studi dan Penelitian Pendidikan Islam Vol 3, No 1 (2020): Sejarah dan Evolusi Pendidikan Islam
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jspi.v3i1.8458

Abstract

ABSTRACTPublic relations serves as a distinctive management and supports the coaching, maintenance of the joint pathway between the organization and the public, concerning communication activities, understanding, acceptance and cooperation, involving management in dealing with problems, helping management to be able to face public opinion.Creating a positive image for an institution or education, the role of Public Relations is also involved in many things such as making strategies and programs interesting to be able to compete and still exist both in a profit-oriented institutions and services to the community or nonprofit. The success of a Public Relations will determine the success or failure of vision and mission in an education or institution.Looking at the above background contains the formulation of the problem: 1) How the public relations devinisi and research ? 2) What is the negative and positive impact of public relations in educational institutions? 3) How to Step by step analysis of persuasive and contributive strategy in developing public relations in educational institutions.The results of the theory analysis can be summarized as follows: 1) Public Relations is a typical management function, which supports coaching and maintenance, the joint path between the organization and its Public about communication, understanding and cooperation. Engage and assist management to know and respond to public opinion, establish and emphasize management's responsibility to serve the public as well as to support management in making positive use of experiments, using sound and ethical research and communication techniques as the primary means. 2) Negative influence, may occur due to ethical abuse in public relations activities and the positive influence that can result from the implementation of the code of ethics. 3) Steps - persuasive and contributive strategy in building Public Relations effectively by improving internal and external quality. So that Public Relations remain in good harmony with institutions and society. Keywords: Public relations Strategy, Improving Education Institution image
The Role of Edupreneurship in Gen Z in Shaping Independent and Creative Young Generation Antri Arta; Muhazzab Alief Faizal; Binti Nur Asiyah; Mashudi
Maro: Jurnal Ekonomi Syariah dan Bisnis Vol. 6 No. 2 (2023)
Publisher : Prodi Ekonomi Syariah Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/maro.v6i2.5673

Abstract

This research aims to explore the role of Edupreneurship in shaping an independent and creative Generation Z in the digital era. Edupreneurship is a concept that combines education and entrepreneurship to prepare Generation Z for future challenges. A literature study was conducted by collecting and analyzing related articles, books, and research. The results showed that Edupreneurship provides opportunities for Generation Z to develop the necessary skills, attitudes, and knowledge. The concept encourages entrepreneurship, creative thinking, self-learning, and facing challenges with a positive attitude. This research aims to provide insights for policymakers, educators, and parents in supporting the development of Generation Z. It also provides a basis for policymakers, educators, and parents in supporting the development of Generation Z. In addition, this research also serves as a basis for further research on the implementation of Edupreneurship in Generation Z education.
Analisis Perilaku Kepemimpinan Kepala Sekolah, Kesejahteraan Guru dan Motivasi Kerja Guru terhadap Kinerja Guru di MAN Se-Kabupaten Blitar Mashudi, Moh.
Ta'allum: Jurnal Pendidikan Islam Vol 5 No 1 (2017)
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/taalum.2017.5.1.37-52

Abstract

Leadership behavior of principal, teacher welfare, and teacher work motivation are important to be implemented because it can affect teacher performance at MAN in Blitar Regency. This study examines the behavior of principal leadership, teacher welfare, and teacher work motivation on teacher performance at MAN in Blitar Regency. Population of this study is 170 teachers and taken as many as 114 teachers as sample through proportional random sampling method with table Isaac and Michael with 5% error rate. The results showed that partially the leadership behavior of principals have a significant positive effect on teacher performance at MAN in Blitar Regency. Variables of teacher welfare have a significant positive effect on teacher performance at MAN in Blitar Regency. Other results showed the teacher work motivation has a significant positive effect on teacher performance at MAN in Blitar Regency.
Analisis Penentuan Harga Jual pada Usaha Thrifting di @mozza.thriift Antri Arta; M. Agus Salim Lutfi; Agus Eko Sujianto; Mashudi Mashudi
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.365

Abstract

This research analyzes the determination of selling prices in the thrifting business at @MOZZA.THRIIFT. The purpose of this study is to identify factors that influence the determination of selling prices and provide recommendations for effective pricing strategies. The research method used is a qualitative approach with interviews with the owner and manager of @MOZZA.THRIIFT and secondary data analysis. The analysis was used to identify factors that influence pricing, and analysis was used to formulate pricing strategies. The research findings show that product quality, brand, market demand, and economic conditions affect pricing in thrifting businesses. Pricing strategy recommendations include price differentiation based on product quality and condition, dynamic pricing, and appropriate sales promotion. The implication of this research is the importance of paying attention to these factors in determining the optimal selling so that thrifting businesses can increase their profits and competitiveness. The results of this study can be a guide for thrift business owners and managers in optimizing pricing strategies to achieve success in the thrifting industry.