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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Abdi Insani Journal of Innovative and Creativity Horizon: Indonesian Journal of Multidisciplinary PENG: Jurnal Ekonomi dan Manajemen Hikamatzu Journal of Multidisciplinary Research Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Ovriyadin
SEKOLAH TINGGI ILMU EKONOMI BIMA
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PENGARUH  INOVASI PRODUK DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA ABG GUMES KOTA BIMA Ovriyadin; Firdaus; Siti Asyitah
Hikamatzu | Journal of Multidisciplinary Vol. 2 No. 2 (2025): Multidisciplinary Approach
Publisher : Hikamatzu | Journal of Multidisciplinary

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Abstract

The research questions are 1) whether product innovation has a significant effect on purchasing decisions, 2) whether consumer satisfaction has a significant effect on purchasing decisions, and 3) whether product innovation and consumer satisfaction have a significant effect on purchasing decisions. This study aims to examine and determine the effect of product innovation on product purchasing decisions at ABG GUMES Bima City, and examine the effect of consumer satisfaction on purchasing decisions. Population is not known with certainty, therefore the sampling technique is done by purpusive sampling in determining the sample. The questionnaires that were successfully collected were 100 questionnaires. The results showed that there was a significant effect of product innovation on purchasing decisions. The variable of consumer satisfaction with purchasing decisions has no significant effect. Innovation must continue to be done to maintain product purchase decisions at ABG Gumes Bima City
Co-Authors Dina Maulida Firdaus Ibadatur Rahman Intisari Haryanti Ismunandar dan Irma Mardian Jaenab, Jaenab Juwani Karina Karina M Syukur Dwiriansyah M.Rimawan Mawar Hidayanti Nurhayati Nuridaman Nuridaman Puji Muniarty Puji Muniarty Siti Asyitah Sri Ernawati Sugeng Aryadinata Sugeng Widakdo Vivi Mutlak Wiwin Wiwin Wulandari