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All Journal Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Ekonomi el-Amwal Jurnal Riset Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmu Manajemen
Heni Yuvita
Politeknik Negeri Sriwijaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Upaya Pengentasan Kemiskinan Melalui Lembaga Keuangan Syariah Di Provinsi Sumatera Selatan Raras Risia Yogasnumurti; Muhammad Hafizh; Tsurayya Syarif Zain; Heni Yuvita
el-Amwal Vol 6, No 1 (2023): Maret
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/el-amwal.v6i1.10282

Abstract

Poverty is a problem in various countries around the world that makes their governments look for solutions to alleviate the ruins. In the Islamic economy there are tools that can deal with the problem of poverty, namely through the distribution of zakat and capital development through Islamic bank and non-bank financial institutions. South Sumatra has 97.17% of the population who adhere to the Muslim religion, it should be able to have a positive impact on alleviating poverty locally and nationally. The biggest thing that caused chaos to increase in South Sumatra was the occurrence of a comprehensive disaster in various countries, namely COVID 19 which changed new conditions where people had to be able to adapt. Distribution of zakat and business development through BMT is one way out to minimize this poverty.
THE EFFECT OF GIVING BONUSES ON INCREASING SALESMEN'S WORK IN INCREASING MOTORCYCLE SALES Melisa Kurnia Asfitri; Tsurayya Syarif Zain; Heni Yuvita; Raras Risia Yogasnumurti
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to see how much influence and contribution incentives have on improving the performance of motorcycle sales. The research sample used was 30 respondents, and the research method used used a quantitative approach, the data analysis technique in this study used validity, reliability, simple linear regression and hypothesis testing using the coefficient of determination test. The results of the study concluded that there was a positive and significant influence between giving bonuses on sales performance with a constant value of 3.467 or a bonus coefficient value of 0.167. the results of the hypothesis test obtained that the effect of giving bonuses contributed 21.1%, and 78.9% was influenced by other salary and benefit factors.
PERANCANGAN SISTEM SURAT DIGITAL BERBASIS WEBSITE GOOGLE SITES PADA JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI SRIWIJAYA: DESIGNING A GOOGLE SITES-BASED DIGITAL LETTER SYSTEM FOR THE BUSINESS ADMINISTRATION DEPARTMENT OF THE SRIWIJAYA STATE POLYTECHNIC Wulandari Wulandari; Heni Yuvita; Titi Andriyani; Ulfah Muharramah; Melisa Kunia Asfitri
Jurnal Aplikasi Manajemen dan Bisnis Vol. 6 No. 2 (2026): Jurnal Aplikasi Manajemen dan Bisnis April 2026
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/jamb.v6i2.11334

Abstract

Penelitian ini membahas perancangan sistem surat digital berbasis website Google Sites di Jurusan Administrasi Bisnis Politeknik Negeri Sriwijaya. Urgensi penelitian ini didasarkan pada permasalahan pengelolaan surat- menyurat yang masih manual, yang menyebabkan keterlambatan, kesalahan, kehilangan data, dan kesulitan pelacakan arsip. Selain itu, terdapat peningkatan jumlah surat yang dikeluarkan jurusan setiap tahunnya, yang memperkuat perlunya digitalisasi sistem surat-menyurat. Tujuan penelitian ini adalah untuk merancang sistem surat digital berbasis website Google Sites untuk membuat proses pengelolaan surat-menyurat menjadi lebih efektif, terstruktur, efisien, dan aman. Metode penelitian yang digunakan adalah metode Research and Development (R&D) dengan pendekatan Model ADDIE. Metode R&D dipilih untuk menghasilkan produk berupa sistem surat digital yang fungsional. Model ADDIE (Analysis, Design, Development, Implementation, Evaluation) digunakan sebagai kerangka kerja dalam mengembangkan sistem, mulai dari analisis kebutuhan, perancangan sistem, pengembangan sistem menggunakan website Google Sites, implementasi sistem, hingga evaluasi efektivitas sistem. Sistem ini diharapkan dapat meningkatkan efisiensi pengelolaan surat-menyurat, mengurangi kendala yang dihadapi dalam proses manual, serta memberikan kemudahan akses dan pengelolaan arsip surat secara digital, dan memberikan kontribusi nyata dalam modernisasi administrasi. Kata Kunci: Surat, Digitalisasi, Website, Google Sites
PENGARUH PERFORMANCE, FEATURES DAN PERCIVED QUALITY TERHADAP KEPUASAN NASABAH KSG BSB KC RIVAI PALEMBANG: THE EFFECT OF PERFORMANCE, FEATURES AND PERCEIVED QUALITY ON CUSTOMER SATISFACTION OF KSG BSB KC RIVAI PALEMBANG Seto Anggoro; Mutiara Syafitri; Sari Lestari Zainal Ridho; Heni Yuvita
Jurnal Aplikasi Manajemen dan Bisnis Vol. 6 No. 2 (2026): Jurnal Aplikasi Manajemen dan Bisnis April 2026
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/jamb.v6i2.11503

Abstract

Tujuan penelitian ini untuk mengevaluasi seberapa berpengaruh Performance, Features, Percived quality terhadap kepuasan nasabah KSG pada BSB Kc Rivai Palembang. Metode yang digunakan adalah pendekatan kuantitatif, dengan teknik purposive sampling untuk menentukan sampel, melibatkan 110 responden. Kemudian data tersebut bersumber dari penyebaran kuesioner, lalu data survei diolah dengan regresi linier berganda dan pengujian asumsi klasik. Hasil analisis menunjukkan bahwa ketiga variable independen tersebut memberikan pengaruh positif dan signifikan terhadapan kepuasan nasabah, baik secara individual dan bersama-sama. Nilai koefisian determinasi sebesar 60,7% menunjukkan bahwa variable-variable tersebut mmpu menjlaskan sebagai besar variasi dalam tingkat kepuasan nasabah. Di antara, Performance merupakan variable yang memiliki pengaruh paling dominan. Temuan ini memberikan implikasi penting sebagai msukan strategis bagi pihak bank dalam pengelolaan produk serta menjaga konsistensi dari aspek Performance, Features, dan Percived quality. Kata Kunci: Performance, Features, Percived quality, Kepuasan Nasabah, KSG
Application Of Digital Brochure Design In Optimizing Promotional Activities At Al-Amalul Khair Islamic Boarding School: Penelitian Ulfah Muharramah; Heni Yuvita; Andriansyah; Dika Setiagraha; Subashnee A/P Marimuthu; Annisa Balqis; M Febriansyah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5005

Abstract

This community service initiative was designed to address digital promotion challenges at Al-Amalul Khair Senior High School through the comprehensive implementation of a redesigned digital brochure. The program adopted a systematic approach encompassing four key phases: coordination and needs assessment, digital brochure implementation, monitoring and evaluation, and scholarly publication. Primary activities included field surveys, brochure design using digital platforms, collaborative content review sessions, and digital distribution of the final materials. The project yielded significant outcomes, including the successful completion of both the brochure redesign and an instructional guide for utilizing digital design platforms. Stakeholder feedback indicated substantial improvements in visual appeal, information clarity, and promotional effectiveness. Teachers appreciated the more organized information presentation, while students found the core promotional message more focused and accessible. International collaboration with Politeknik Merlimau Melaka further enriched the project by providing valuable cross-cultural perspectives on infographic design and color scheme selection. This initiative has not only transformed the school's promotional strategy but also fostered digital capacity development, effectively bridging traditional educational values with contemporary digital marketing requirements while creating sustainable opportunities for advancing digital literacy.
The Influence of Product Innovation and Digital Marketing on Purchasing Decisions at Mama Kembar Pempek MSME Heni Yuvita; Ulfah Muharramah; Rahmah Hamidah
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.2028

Abstract

The development of digital technology has changed the way consumers choose and purchase products, especially in the culinary MSME sector. Businesses are now required not only to provide quality products, but also to present attractive packaging and effective digital marketing strategies to attract consumers. This study aims to examine the influence of product innovation, product packaging, and digital marketing on purchase decisions at Pempek Mama Kembar MSME in Palembang. A quantitative approach was used in this study with data collected from 100 respondents who had purchased Pempek Mama Kembar products. Data were obtained through questionnaires using a Likert scale and analyzed using multiple linear regression with SPSS. The findings reveal that product packaging and digital marketing have a positive and significant influence on purchase decisions. Meanwhile, product innovation does not significantly influence purchase decisions. Simultaneously, all variables contribute to purchase decisions. These results indicate that consumers tend to pay more attention to attractive packaging and active digital promotion through social media rather than product innovation itself. This study provides practical insights for MSMEs in developing marketing strategies that are more relevant and competitive in the digital era.
Analisis Kinerja Keuangan PT Aneka Tambang TBK Menggunakan Rasio Solvabilitas dan Profitabilitas Firgin Fan Helen; Dewi Fadila; Heni Yuvita
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4815

Abstract

This research is motivated by financial fluctuations and uncertainty of profitability trends in the raw materials sector, due to suboptimal operational efficiency. This research aims to analyze and evaluate the company's financial performance based on financial ratios. The research was conducted online by collecting financial statements from the Indonesia Stock Exchange (IDX). The population includes all raw goods sector companies listed on the IDX for the 2016-2025 period, using purposive sampling techniques  to obtain company samples. The data collection method applied is secondary data documentation, especially financial position (balance sheet) and income statements. The data analysis technique used was a descriptive quantitative analysis by calculating the ratio of liquidity, activity, solvency, and profitability, which was then directly compared to the industry average standard. The results of the study show that: (1) the company's solvency ratio is relatively good, and (2) the profitability ratio is still below the industry standard. Overall, PT Aneka Tambang has a sound capital structure, but still needs to improve the effectiveness of asset and equity use to increase profitability.
Penilaian Harga Wajar Saham dengan Metode Price Earning Ratio (PER) dan Price to Book Value (PBV) pada PT Bumi Resources Tbk Periode 2021-2025 Erill Nassyar; Dewi Fadila; Heni Yuvita
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4844

Abstract

This study aims to assess the fair value of PT Bumi Resources Tbk's stock during the period 2021–2025 using the Price Earning Ratio (PER) and Price to Book Value (PBV) methods and to determine appropriate investment decisions based on the valuation results. This study is motivated by the high volatility of PT Bumi Resources Tbk's stock price, which does not always reflect the company's fundamental condition. The research uses a quantitative descriptive method with a fundamental analysis approach. The data used are secondary data obtained from annual reports, financial statements, and stock price data of PT Bumi Resources Tbk during 2021–2025. The analysis involves calculating Earnings Per Share (EPS), Book Value Per Share (BVPS), PER, PBV, and estimating stock fair value through both valuation methods. The results show that the PER and PBV methods can be applied to estimate the fair value of PT Bumi Resources Tbk's stock. The comparison between market price and estimated fair value indicates that the stock experienced undervalued and overvalued conditions in different periods. Therefore, PER and PBV methods can support investors in making rational investment decisions based on fundamental performance.
Co-Authors Andriansyah Bari Annisa Balqis Dewi Fadila Dika Setiagraha Erill Nassyar Firgin Fan Helen M Febriansyah Melisa Kunia Asfitri Melisa Kurnia Asfitri Muhammad Hafizh Mutiara Syafitri Rahmah Hamidah Raras Risia Yogasnumurti Raras Risia Yogasnumurti Sari Lestari Zainal Ridho Seto Anggoro Subashnee A/P Marimuthu Titi Andriyani Tsurayya Syarif Zain Ulfah Muharramah Wulandari Wulandari