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All Journal Sebatik Journal on Education JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Sukirman Sukirman
Universitas 17 Agustus 1945 Samarinda
Computer Science & IT Economics, Econometrics & Finance Education

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The Influence of Organizational Commitment on Teacher’s Organizational Citizenship Behavior (OCB) at Islamic Education Institution M. Yusuf Alfian Rendra Anggoro KR; Rachma Yuliana; Putu Agus Eka Rismawan; Ilham Ilham; Sukirman Sukirman
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

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Abstract

This study's objective is to show how organizational commitment to organizational citizenship behavior (OCB) among teachers in academic institutions. A quantitative methodology is used in this research, employing the causal relationship research method, with path analysis in answering the hypothesis. A questionnaire and a documentation study were used to gather the data, and a sample of 42 teachers was chosen using a simple random sampling approach. Based on the data processing and calculation results of SPSS Version 22, statistical testing resulted in Ho being rejected and Ha being accepted, it shows that in educational institutions, organizational commitment has a 0.727 influence on instructors' organizational citizenship behavior (OCB). The results of the t-test, which had a significance level of 0.000 5% and a t-count of 6.689 > t-table, or 2.021 (0.05). As a result, the hypothesis also establishes that organizational commitment has a considerable impact on teachers' organizational citizenship behavior (OCB) in educational institutions. According to the computation of the coefficient of determination, the organizational commitment variable accounts for 52.8% of the organizational citizenship behavior (OCB) variable. Variables not examined account for the remaining 47.2% of the variance.
The Role of Brand Awareness and Integrated Marketing Communication on Consumer Purchase Decision of Online Travel Consumers Sukirman Sukirman; Yunidyawati Azlina; Tengku Kespandiar; Teguh Setiawan Wibowo; Umi Setyorini
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1196

Abstract

The purpose of this research is to explore and assess the deployment of integrated marketing communications in order to increase brand recognition and its impact on purchase decisions. Purposive sampling was utilized in this work as a non-probability sampling strategy. The researchers considered numerous sample characteristics in this study, including age (17-50) and having utilized travel agency services at least once to book aircraft tickets, trains, events, or hotel reservations. The purposive sampling technique was applied, and 100 samples were collected. SmartPLS was utilized to do partial least squares analysis. According to the findings of the study, integrated marketing communication has a direct effect on brand awareness; integrated marketing communication has a direct effect on purchasing decisions; brand awareness has a direct effect on purchase decisions; and integrated marketing communication influences purchase decisions indirectly through brand awareness.
STRATEGI PENGEMBANGAN PEMASARAN PRODUK UKM SOSIS ACIL MITA DI KOTA SAMARINDA Zilfana Zilfana; Purwanti Purwanti; Mita Sonaria; Sukirman Sukirman; Camelia Verahastuti; Orfyanny Syahreffy Themba
Sebatik Vol. 27 No. 1 (2023): Juni 2023
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v27i1.2253

Abstract

Produk Sosis Acil Mita merupakan salah satu usaha yang berada di Kota Samarinda. Usaha Sosis ini didirikan pada tahun 2019 dengan berbagai varian rasa. Teknik pemasarannya melalui sistem pre order (PO) dimana skala usahanya masih kecil baik dari segi pemasarannya maupun segi keuangannya. Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang dapat diterapkan oleh produk Sosis Acil Mita dengan menerapkan analisis SWOT. Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Hasil penelitian ini menghasilkan bahwa Sosis Acil Mita ini mempunyai peluang yang baik, karena dari segi merek, produk ini sudah dikelola sendiri oleh pemiliknya. Berdasarkan analisis SWOT, Sosis Acil Mita ini dapat melakukan inovasi produk guna meningkatkan variasi rasa dan kualitas produk sehingga dapat memenuhi selera dan kebutuhan konsumen agar dapat lebih unggul dari pesaing. Perekrutan tenaga kerja juga dapat dilakukan agar permintaan konsumen dapat dipenuhi lebih banyak dan membuka kesempatan masyarakat yang ingin menjadi reseller Sosis Acil Mita sehingga produk ini dapat dikenal di Kota Samarinda. Berdasarkan analisis SWOT yang digunakan dalam penelitian ini, pemasaran melalui media sosial lebih dioptimalkan sehingga dapat berinteraksi langsung dengan konsumen tanpa dibatasi ruang dan waktu.
Co-Authors Azlina, Yunidyawati Camelia Verahastuti Ilham Ilham Kespandiar, Tengku M. Yusuf Alfian Rendra Anggoro KR Mita Sonaria Orfyanny Syahreffy Themba Purwanti Purwanti Putu Agus Eka Rismawan Rachma Yuliana Teguh Setiawan Wibowo Umi Setyorini Zilfana Zilfana