Garuda - Garba Rujukan Digital

Designing Motion Graphics for Social Media Content in Yeobo Toppoki Branding Rinaldi, Mario; Pertiwi, Annisa Bela; Budiman, Budiman; Farid, Rudy; Benyamin, Muhammad Firdaus
Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Vol 26, No 1 (2024): Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni
Publisher : LPPM Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/ekspresi.v26i1.4009

In the current digital era, a brand requires various captivating ideas to convey a message to its audience. The rapid development of information presentation technology is evident with the presence of various media with their respective characteristics and advantages. Through promotional media, the public can receive clear information about products offered by a company or organization. With the increasing number of internet users, the exchange of information has become faster and easier, leading people to prefer communication through the internet as it facilitates communication without time, place, and distance constraints. This ease has led millions of people worldwide to interact using the internet, giving rise to the formation of social media sites. Alongside the evolution of information presentation, the use of motion graphics also provides its own allure as a promotional medium to the audience. Promotional media utilizing motion graphic techniques ensures that all presented information is quickly understood, as the information is conveyed visually and audibly. The creation of motion graphics has become an effective method for producing content for social media. The process of creating motion graphics for social media content involves collaboration among creative teams, graphic design, animation, and editing, making it the focus of research as a model for developing media applications. This design employs a qualitative descriptive research method with a SWOT approach to identify the main potentials to be highlighted. The objective of this design is to create a motion graphic capable of displaying information and attractive potentials for the Yeobo Toppoki brand so that the audience becomes familiar with the packaging and various variants of the brand.

Implementasi Kegiatan Magang Internship di Fakultas Desain Komunikasi Visual Universitas Widyatama Pertiwi, Annisa Bela; Budiman, Budiman; Rinaldi, Mario
Jurnal Pendidikan Vol 12 No 2 (2024): Jurnal Pendidikan
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/pendidikan.v12i2.5066

Penelitian ini bertujuan untuk menjelaskan implementasi kegiatan magang yang berlangsung di Fakultas Desain Komunikasi Visual (FDKV) Universitas Widyatama pada semester Ganjil tahun akademik 2022-2023 dan 2023-2024. Metode yang digunakan pada penelitian ini adalah deskriptif kualitatif yaitu, data yang diperoleh merupakan pengembangan teori & mendeskripsikan teori. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan studi dokumentasi, dengan teknik analisis data yang mencakup tiga kegiatan, yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil menunjukan bahwa jenis magang yang diterapkan oleh FDKV Universitas Widyatama diantaranya adalah program magang IDUKA, Teaching Industry, dan matakuliah Kerja Profesi. Adapun pelaksanaan magang menggunakan skema 4-1-1 dan 6-1-1 sesuai ketentuan yang ditetapkan Direktorat Jenderal Pendidikan Vokasi Kementerian Pendidikan dan Kebudayaan, dengan pelaksanaan magang pada semester 5 untuk program D3 dan semester 7 untuk program D4. Berdasarkan pelaksanaan program tersebut, telah terjalin kerjasama dengan mitra magang dan integrasi kurikulum dengan kebutuhan industri membentuk sinergi positif. Program magang di FDKV Universitas Widyatama secara signifikan telah memberikan kontribusi positif terhadap pembekalan mahasiswa, menawarkan keterampilan praktis dan wawasan mendalam tentang dunia industri.

Pelaksanaan Program Penelitian Implementasi Kebijakan MBKM dan Pengabdian Kepada Masyarakat Berbasis Hasil Penelitian dan Purwarupa PTS Anggakarti, Deden Maulana; Farid, Rudy; Benyamin, M. Firdaus; Pertiwi, Annisa Bela; Budiman, Budiman
Jurnal Visual Ideas Vol. 2 No. 1 (2022): Visualideas
Publisher : Universitas Widyatama

Implementasi program dan kebijakan pemerintah tentang pelaksanaan Merdeka Belajar Kampus Merdeka (MBKM) di setiap perguruan tinggi telah mengubah paradigma sistem proses dan pembelajaran ke arah lebih revolusioner, walaupun masih terdapat ketimpangan sistem sosialisasi terhadap perguruan tinggi selama ini. Pro dan kontra adalah kewajaran karena ilmu pengatahuan memang di lahirkan untuk menemukan pembaharuan dan pembenaran dari suatu sistem untuk menemukan hasil yang dapat bermanfaat bagi kehidupan manusia dan alamnya. Salah satu yang menjadi acuan ketepatan dalam pelaksanaan program MBKM tersebut maka perlu dilakukannya sebuah kerangka kerja yang dapat di lakukan mengenai evaluasi, pemahaman, kesiapan, dan pelaksanaan MBKM pada perguruan tinggi. Program studi Desain Grafis Fakultas Desain Komunikasi Visual Universitas Widyatama telah melakukan kegiatan sosialisasi berupa survei dengan cara daring yang disesuaikan dengan format dari Direktorat Jenderal Pendidikan Tinggi pada beberapa hari yang lalu. Sehubungan dengan pelaksanaan Pemeriksaan Kinerja atas Penyelenggaraan Pendidikan Vokasi Berbasis Kerja Sama Industri dan Dunia Kerja dalam Rangka Mewujudkan Sumber Daya Manusia Berkualitas dan Berdaya Saing TA 2020 s.d. Semester I 2021. Maka program studi Desain grafis telah melakukan permintaan pengisian kuesioner melalui google form kepada para stake holder dimana kami telah menyelenggarakan program diploma dan sarjana terapan serta industri yang bekerja sama dengan perguruan tinggi dalam rangka penyelenggaraan pendidikan vokasi. Sedangkan Target responden survei tersebut adalah Wakil Rektor Bidang Akademik, Dekan, Ketua Program Studi, Dosen, serta Para Mahasiswa dari perguruan tinggi di bawah naungan Direktorat Jenderal Pendidikan Tinggi Kementerian Pendidikan dan Kebudayaan. Tujuan dari pengisian survei ini adalah untuk menunjukan hasil pelaksanaan dan kesuksesan program MBKM pada program studi sebagai bahan evaluasi dan kemajuan dari program tersebut ke masa akan datang. Adapun tahapan pengisian quisoner ini dilakukan dengan cara daring dengan tautan http://spadadikti.id/survey yang mana telah dilakukan tersebut. Tahapan berikutnya melakukan analisis data dari hasil kuesioner serta dilaporkan dalam bentuk diagram infografis juga penjelasan berupa deskripsi untuk memberikan suatu gambaran mengenai pelaksanaan MBKM di program studi yang kami jalankan selama ini. Diharapkan dengan kegiatan pengisian mengenai quesoner ini, maka dapat terukur, evaluasi dan perbaikan mengenai tingkat pelaksanaan program MBKM yang sudah, sedang dan akan dijalankan menuju arah perbaikan dan pengembangan program tersebut pada semester berikutnya.

Perancangan Sign Board Pengelolaan Sampah Sebagai Media Informasi Satgas Citarum Harum Sektor 6 Kabupaten Bandung Pertiwi, Annisa Bela
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 30, No 1 (2024): JANUARI-MARET
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v30i1.52561

Tulisan ini membahas tentang perancangan sign board yang digunakan sebagai media informasi oleh Satgas Citarum Harum Sektor 6 Kecamatan Baleendah, Kabupaten Bandung dalam upaya sosialisasi pengelolaan sampah kepada masyarakat. Sign board dipilih sebagai alat yang efektif karena memadukan visualisasi informasi dan memberikan pesan yang efisien. Hal ini sangat penting untuk menciptakan kesadaran masyarakat terkait pengelolaan sampah yang lebih baik. Metode perancangan sign board ini melibatkan analisis kebutuhan informasi yang harus disampaikan kepada masyarakat, identifikasi lokasi yang strategis untuk pemasangan sign board, serta penggunaan elemen visual yang efektif untuk menyampaikan pesan tentang pengelolaan sampah. Hasil perancangan sign board ini mencakup informasi tentang klasifikasi jenis-jenis sampah, cara mengelola sampah, dan solusi tepat yang dapat dilakukan masyarakat untuk mendukung upaya pengelolaan sampah. Dengan adanya sign board di lingkungan oxbow Citarum Sektor 6 ini, diharapkan masyarakat dapat lebih sadar akan peran mereka dalam menjaga kebersihan lingkungan dan membantu Satgas Citarum Harum Sektor 6 menjalankan misi pengelolaan sampah yang lebih baik.

Evaluation of Sector 6 Citarum Harum's Social Media for Waste Management Pertiwi, Annisa Bela; Farid, Rudy; Budiman; Benyamin, M Firdaus; Rinaldi, Mario
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.3584

The study aims to analyze the utilization of information media platforms by the Citarum Harum Task Force Sector 6 in waste management endeavors within the Baleendah District, Bandung Regency. The platforms under scrutiny include Instagram (@guardian_sektor6), YouTube (guardian_citarum), and TikTok (guardian_citarum). Employing a qualitative approach, the study integrates interviews, direct observations, and document analysis. Findings underscore the imperative of developing an official website to enhance information dissemination and organization. Notably, while the Instagram account @guardian_sektor6 demonstrates consistent posting and visually appealing content, shortcomings include inconsistent hashtag usage and limited content diversity. Similarly, the YouTube channel guardian_citarum maintains posting consistency but lacks optimization in SEO utilization and incomplete video descriptions. Meanwhile, TikTok account guardian_citarum, though active and visually engaging, underutilizes features such as hashtags and User-Generated Content. Consequently, the research output comprises a wireframe layout design for the official website of the Citarum Harum Task Force Sector 6. It is envisaged that this wireframe design will amplify the effectiveness of information delivery and waste management socialization efforts in the areas overseen by the Citarum Harum Task Force Sector 6.

Perancangan Brand Identity Bandung Communication and Community (Bdgcom_Unity) Rinaldi, Mario; Pertiwi, Annisa Bela; Satyadharma, I Gede Nyoman Wisnu
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.749

Brand identity is an important aspect in the world of business and marketing. A strong brand identity can help a company differentiate itself from competitors, create an emotional connection with customers, and influence their perception of the products or services offered. In the current era of globalization and digitalization, brand identity is becoming increasingly relevant to gain customer attention and loyalty. This research was conducted to explain; (1) Providing a strong brand identity can provide a significant competitive advantage. Companies with a cohesive and positive brand identity tend to be more successful in retaining customers, attracting new customers, and maintaining their market share. (2) Knowing brand identity can help understand the relationship between strong brand identity and customer loyalty. Customers who feel emotionally connected to a brand are more likely to remain loyal and contribute to a company's long-term revenue; (3) knowing brand identity can also play an important role in company growth. With a strong brand, companies can more easily expand their products or services into new markets and attract investors or potential business partners. Data collection techniques focus on initial surveys, determining the problem formulation, determining research methods, processing and analyzing data, and creating a final report. The results of research on brand identity design for a company include visual communications such as logos, colors and graphic designs, as well as brand narratives in marketing messages, all of which contribute to brand identity. It is hoped that the findings of this research can provide recommendations that logos are very important in building a brand's identity.

Implementation of the teaching industry as a strategy for developing digital marketing competencies for diploma in graphic design students at the malaka hotel Pertiwi, Annisa Bela; Masunah, Juju; Prawira, Nanang Ganda; Karyono, Tri
Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Vol 10, No 2 (2024): Jurnal EDUCATIO: Jurnal Pendidikan Indonesia
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1202425264

The digital marketing industry in the hospitality sector needs a creative workforce that is able to integrate technical skills with strategic innovation. The Teaching Industry program implemented by the Graphic Design Study Program of Widyatama University in collaboration with Hotel Malaka is designed to overcome the gap between the competencies of graphic design students and industrial needs. This research aims to evaluate the implementation of the Teaching Industry program in developing the technical competence of Diploma 4 Graphic Design students through various learning approaches. The research uses a descriptive qualitative method with data collection techniques in the form of in-depth interviews, participatory observations, and document analysis (logbook, portfolio, and performance evaluation). The study involved 17 students working on digital marketing projects, including content planning, graphic design, photography, videography, and social media management during the Odd Semester 2022-2023 to the Odd Semester 2024-2025. The results of the study show that 80% of students have experienced an increase in technical competence, especially in producing visual content, branding strategies, and social media management. Performance evaluation showed that branding design obtained the highest score (86.8), followed by event content creation (85.6). Work-Based Learning, Experiential Learning, Collaborative Learning, and Project-Based Learning approaches have proven to be effective in supporting student skill development. This program has successfully prepared students for the world of work in the creative industry sector, especially digital marketing. This Teaching Industry learning model can be adopted by other educational institutions to answer the industry's need for skilled and innovative creative workers.

Visual Analysis and the application of Islamic law in farm animal vocabulary learning videos for children Pertiwi, Annisa Bela; Budiman, Budiman; Iskandar, Asep Deni; Supandi, Fajar Persada
International Journal of Visual and Performing Arts Vol 6, No 2 (2024)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v6i2.1697

This study analyzes the visual expression and application of Islamic legal principles, particularly iqtina ash-shurah, in the animated video "Learning Vocabulary: Names of Farm Animals" produced by Yufid Kids. This video serves as an educational medium for early childhood learners to acquire vocabulary related to farm animals. The study is important as it addresses the intersection of Islamic legal principles and visual media, providing a framework for creating educational content that aligns with sharia while remaining engaging and effective. The content of the wimba used is a visual representation of livestock depicted in a simple and unrealistic way, adhering to sharia principles and avoiding realistic depictions of living beings. Visual expressions in the video consist of four types: first, expressing space, which clearly displays the location and environment of animals; second, expressing motion, which includes animations that illustrate animal activities, making it easier for children to grasp vocabulary; third, external expressions that indicate time and space through scene transitions, facilitating contextual shifts in the narrative; and finally, stating importance, which emphasizes key information through visual elements such as color and size to draw attention to essential learning components. From the perspective of Islamic law, the analysis focuses on the application of iqtina ash-shurah, which permits the use of simplified and non-detailed images of living beings, and the inclusion of thayyibah sentences to reinforce Islamic values. The research uses a qualitative descriptive method through visual and sharia analysis. The findings demonstrate that the video successfully integrates effective visual expressions with adherence to Islamic principles, providing an interactive, educational, and Islamic learning experience. This research contributes to the field of Islamic education and visual media by offering a model for developing sharia-compliant educational content, highlighting the theoretical and practical value of visual expressions in reinforcing Islamic values in early childhood learning.

Implementation of the teaching industry as a strategy for developing digital marketing competencies for diploma in graphic design students at the malaka hotel Pertiwi, Annisa Bela; Masunah, Juju; Prawira, Nanang Ganda; Karyono, Tri
Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Vol. 10 No. 2 (2024): Jurnal EDUCATIO: Jurnal Pendidikan Indonesia
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1202425264

The digital marketing industry in the hospitality sector needs a creative workforce that is able to integrate technical skills with strategic innovation. The Teaching Industry program implemented by the Graphic Design Study Program of Widyatama University in collaboration with Hotel Malaka is designed to overcome the gap between the competencies of graphic design students and industrial needs. This research aims to evaluate the implementation of the Teaching Industry program in developing the technical competence of Diploma 4 Graphic Design students through various learning approaches. The research uses a descriptive qualitative method with data collection techniques in the form of in-depth interviews, participatory observations, and document analysis (logbook, portfolio, and performance evaluation). The study involved 17 students working on digital marketing projects, including content planning, graphic design, photography, videography, and social media management during the Odd Semester 2022-2023 to the Odd Semester 2024-2025. The results of the study show that 80% of students have experienced an increase in technical competence, especially in producing visual content, branding strategies, and social media management. Performance evaluation showed that branding design obtained the highest score (86.8), followed by event content creation (85.6). Work-Based Learning, Experiential Learning, Collaborative Learning, and Project-Based Learning approaches have proven to be effective in supporting student skill development. This program has successfully prepared students for the world of work in the creative industry sector, especially digital marketing. This Teaching Industry learning model can be adopted by other educational institutions to answer the industry's need for skilled and innovative creative workers.

Visual Semiotic Analysis in Farm Animal Vocabulary Educational Videos for Early Childhood Pertiwi, Annisa Bela; Budiman, Budiman
Mimbar Ilmu Vol. 30 No. 1 (2025): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/mi.v30i1.91773

In the digital era, animated educational media has become an increasingly effective tool in early childhood learning. Nevertheless, research on how visual signs in educational videos can support the learning process remains very limited. This study analyzes the use of visual signs in the Belajar Kosakata video. A descriptive qualitative method was employed, using visual observation and documentation techniques. The research instrument consisted of a visual sign analysis grid developed to categorize the use of icons, indexes, and symbols in educational videos based on Peirce’s semiotic theory. The analysis was conducted on 21 image clips, consisting of 7 icons, 12 indexes, and 5 symbols, selected based on their relevance in delivering educational content. The findings reveal that indexes are the most dominant sign in the analyzed samples, appearing 12 times (57.14%), in the form of sounds and visual effects that link video elements to the concepts being taught. Icons appear 7 times (33.33%) as visual representations of animals resembling their real forms, while symbols are used 5 times (23.81%) in texts or graphic elements that introduce vocabulary. The total percentage exceeds 100% because some images contain more than one type of sign simultaneously. These findings indicate that a semiotic approach in educational videos helps enhance children’s understanding through the combination of visual and auditory signs.

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