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All Journal Gorga : Jurnal Seni Rupa Acintya Altifani Journal: International Journal of Community Engagement Jurnal Dimensi Seni Rupa dan Desain Jurnal Dimensi DKV Seni Rupa dan Desain JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Retina Jurnal Fotografi
Pongky Adhi Purnama
Universitas Trisakti, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Earth & Planetary Sciences Education Energy Engineering Environmental Science Social Sciences Other

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TREN ECO-FASHION DENGAN KAIN TENUN GEDOG TUBAN DALAM FASHION FOTOGRAFI CAMPAIGN Firdaus, Nina; Purnama, Pongky Adhi; Candrastuti, Ratih
Acintya Vol. 13 No. 1 (2021)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v13i1.3822

Abstract

Currently eco-friendly trends among Indonesians are in great demand, eco-fashion is one example of the application of eco-friendly trends to maintain the environment by reducing textile waste. However, not many people know about eco-fashion trends. In the making of this Final Task the author will create a fashion campaign photo work, the strength in fashion photography itself is to be able to record images and communicate certain beauty and is expected to be able tokanlkan eco-fashion trends to the public at large. In this fashion campaign photo, the author takes the concept of Ayu Lan Praseja. Ayu Lan Praseja is taken from javanese language which has a beautiful and simple meaning. Ayu Lan Praseja’s concept tells about the nature and behavior of Javanese people inspired by javanese philosophy of “nrima ing pandum” which means to “take for granted whatever happens as God’s will or destiny”. The use of basic photography techniques is used in this Final Task and the result obtained by the author in this Final Task work is Fashion Campaign Photography that can convey the message that the author wants to convey, namely about Ayu Lan Praseja, with a mature concept and also good photo-taking techniques. Keywords: Eco-Fashion, Weaving Gedog Tuban, Fashion Photography.
REPRESENTASI BUDAYA DALAM FOTOGRAFI MAKANAN: STUDI ANALISIS FOTO MAKAN BAJAMBA PADA KALENDER: CULTURAL REPRESENTATION IN FOOD PHOTOGRAPHY: AN ANALYSIS STUDY OF BAJAMBA FOOD PHOTOS ON CALENDARS Pongky Purnama; Candrastuti, Ratih; Tahalea, Silviana; Novianti, Erlina
Jurnal Dimensi Seni Rupa dan Desain Vol. 22 No. 1 (2025): Jurnal Dimensi Seni Rupa dan Desain
Publisher : Fakultas Seni Rupa dan Desain, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dim.v22.i1.25119

Abstract

This study examines cultural representation in food photography through a visual analysis of food photographs with the theme of Makan Bajamba used in calendars. The focus of the study is directed at how visual elements, namely composition, lighting, shooting angles, colors and object arrangement, play a role in constructing cultural meaning and representing the social and ritual values ​​of the Minangkabau people, especially in Koto Gadang, West Sumatra. This study uses a qualitative approach with visual semiotic analysis methods to identify cultural signs in each photo. The results show that food photography in calendars functions not only as an aesthetic medium, but also as a representational device that emphasizes collective identity, social hierarchy, and interaction patterns in the practice of Makan Bajamba. The calendar as a distribution medium strengthens the function of photographs as reminders of cultural cycles, symbolic archivists and visual educational tools. In conclusion, the integration of food photography in calendars produces a visual narrative that combines culinary aesthetics and the rhythmic structure of tradition, thus opening up space for reinterpreting cultural practices in a contemporary context.
Cultural Exploration of Outer Baduy: Preserving Woven Fabrics Through Photographic Narratives Gainer, Nico Cheyrol; Purnama, Pongky Adhi; Simbolon, Daniel Marlasputra
Gorga : Jurnal Seni Rupa Vol. 14 No. 2 (2025): Gorga: Jurnal Seni Rupa (On Going)
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i2.67868

Abstract

This work documents the preservation process of woven fabric by the Outer Baduy Community through a narrative photo story approach. The observation focuses on the family of Mr. Jamal in Kanekes Village. The weaving activity, passed down through generations by women, reflects obedience to tradition and cultural identity. This study aims to create photographic works that visually and informatively portray the preservation of Baduy Culture. Using a Practice-Based Research method, the author was directly involved in the creation and observation process. The result is a series of photographs that not only document but also deliver educational value about local cultural preservation. The research concludes that visual narrative is an effective medium to convey cultural messages to the wider audience. The urgency of this research lies in the increasing threat of cultural erosion caused by modernization, which can reduce the younger generation’s interest in continuing traditional weaving practices. Without proper documentation and dissemination, valuable knowledge and techniques risk disappearing over time. By employing narrative photography, this work not only preserves visual records of the weaving tradition but also provides a medium to raise awareness, inspire cultural pride, and encourage sustainable preservation efforts. Such initiatives are essential to ensure that the Baduy weaving heritage remains a living practice rather than a static artifact of the past.
Fotografi Komersial sebagai Praktik Kreatif Terapan: Kajian Metodologi Penciptaan Purnama, Pongky Adhi; Jiuhanteng, Markus; Wahyuningrum, R. A. Heryani; Novianti, Erlina; Tahalea, Silviana Aurelia
Retina Jurnal Fotografi Vol 6 No 1 (2026): Retina Jurnal Fotografi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Seni Indonesia Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/rjf.v6i1.6323

Abstract

Fotografi komersial tidak hanya berfungsi sebagai medium visual untuk kepentingan promosi, tetapi juga sebagai praktik kreatif terapan yang melibatkan proses konseptual, teknis, dan strategis secara terintegrasi. Penelitian ini bertujuan untuk mengkaji metodologi penciptaan karya fotografi komersial sebagai suatu praktik kreatif yang menjembatani nilai estetika dan kebutuhan pasar. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan model practice led research, yang menempatkan proses penciptaan karya sebagai sumber utama pengetahuan. Data diperoleh melalui studi literatur, observasi proses kreatif, analisis visual karya fotografi komersial serta refleksi kritis atas tahapan konseptualisasi, praproduksi, produksi, pascaproduksi dan refleksi praktik kreatif. Hasil kajian menunjukkan bahwa penciptaan karya fotografi komersial merupakan proses multidimensional yang melibatkan interpretasi brief klien, riset visual, eksplorasi estetika, penguasaan teknis, serta pertimbangan konteks media dan audiens. Metodologi penciptaan yang sistematis memungkinkan fotografer mempertahankan identitas kreatif sekaligus memenuhi tuntutan fungsi komersial. Penelitian ini diharapkan dapat berkontribusi pada pengembangan kerangka metodologis dalam praktik fotografi komersial, serta menjadi referensi bagi akademisi dan praktisi dalam memahami fotografi komersial sebagai bentuk praktik kreatif terapan di ranah industri kreatif.
Co-Authors Akkapurlaura Akkapurlaura Aldi Amandha Chandra Alfath Fajar Ariani Ariani Armas, Anita Chandra, Aldi Amandha Erlina Novianti Erlina Novianti, Erlina Firdaus, Nina Gainer, Nico Cheyrol Malcheni Sangrawati Markus Jiuhanteng Novianty, Erlina Putri, Paulina Novida Ratih Candrastuti Ratih Candrastuti, Ratih Silvia Amanda Aurelia Silviana Tahalea, Silviana Simbolon, Daniel Marlasputra Tahalea, Silvia Amanda Wahyuningrum, R. A. Heryani Wahyuningrum, R.A Heryani