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All Journal CogITo Smart Journal Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies JURNAL INSTEK (Informatika Sains dan Teknologi) COMMED: Jurnal Komunikasi dan Media Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Koneksi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Digital Media dan Relationship Jurnal Ilmu Multidisplin Jurnal Media Pengabdian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Lektur, Jurnal Ilmu Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ragam Pengabdian
Hendrawan, Heri
Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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IMPLEMENTASI DIGITAL PR DALAM MENGKOMUNIKASIKAN KONTINUITAS INOVASI PROGRAM CSR MELALUI INSTAGRAM @GCP.IDN Hanis Syafikoh Hasibuan; Novie Susanti Suseno; Heri Hendrawan
Lektur: Jurnal Ilmu Komunikasi Vol 9, No 2 (2026): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v9i2.27847

Abstract

Abstrak Perkembangan media sosial mendorong organisasi untuk menyesuaikan strategi komunikasi publik secara digital, khususnya dalam penyampaian program tanggung jawab sosial perusahaan (CSR). Penelitian ini bertujuan untuk mengkaji implementasi Digital Public Relations melalui akun Instagram @gcp.idn dalam mengkomunikasikan kontinuitas dan nilai inovatif program Geothermal Coffee Process sebagai bagian dari CSR PT Pertamina Geothermal Energy. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pengelola akun, observasi konten Instagram, dan dokumentasi, yang dianalisis menggunakan analisis tematik dengan triangulasi sumber. Kerangka analisis merujuk pada Excellence Theory yang menekankan empat pilar utama, yaitu komunikasi dua arah simetris, transparansi informasi, konsistensi narasi, serta partisipasi dan keterlibatan publik. Hasil penelitian menunjukkan bahwa praktik Digital Public Relations @gcp.idn diwujudkan melalui penyampaian pesan yang berkelanjutan, pengemasan konten inovatif berbasis storytelling dan simbol visual, serta interaksi aktif dengan audiens untuk membangun pemahaman publik terhadap nilai keberlanjutan dan inovasi program CSR. Integrasi keempat pilar tersebut terbukti berkontribusi dalam memperkuat citra organisasi dan meningkatkan keterlibatan publik secara berkelanjutan. Kebaruan penelitian ini terletak pada pengintegrasian konsep kontinuitas komunikasi dan nilai inovatif dalam praktik Digital Public Relations berbasis Excellence Theory pada konteks komunikasi CSR energi terbarukan di media sosial.Kata Kunci: Digital PR, Instagram, CSR, Excellence Theory, kontinuitas inovatif AbstractThe rapid development of social media has encouraged organizations to adapt their public communication strategies in digital environments, particularly in communicating corporate social responsibility (CSR) programs. This study aims to examine the implementation of Digital Public Relations through the Instagram account @gcp.idn in communicating the continuity and innovative value of the Geothermal Coffee Process program as part of PT Pertamina Geothermal Energy’s CSR initiatives. This research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews with account managers, observation of Instagram content, and documentation, and were analyzed using thematic analysis with source triangulation. The analytical framework is based on Excellence Theory, emphasizing four main pillars: symmetrical two-way communication, information transparency, narrative consistency, and public participation and engagement. The findings indicate that Digital Public Relations practices on @gcp.idn are implemented through continuous message delivery, innovative content packaging based on storytelling and visual symbols, as well as active interaction with audiences to build public understanding of sustainability and innovation values embedded in the CSR program. The integration of these four pillars plays a significant role in strengthening organizational image and enhancing sustained public engagement. The novelty of this study lies in the integration of communication continuity and innovative value through the four pillars of Digital Public Relations grounded in Excellence Theory within the context of renewable energy CSR communication on social media.Keywords: Digital PR, Instagram, CSR, Excellence Theory, innovative continuity
ANALYSIS OF ENVIRONMENTAL COMMUNICATION IN GARUT Asha Tri Handayani; Heri Hendrawan; Feri Purnama
SOSIOEDUKASI Vol 15 No 2 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i2.8587

Abstract

Industrial growth in Garut City has exacerbated the problem of hazardous waste management. This study examines CSR communication in building environmental legitimacy when sustainability claims conflict with on-the-ground practices. The study employs legitimacy theory and a qualitative approach; The data were analyzed using Norman Fairclough's Critical Discourse Analysis (CDA) method, with analysis conducted on texts, discursive practices, and social practices in the field. Data collection involved observation, documentation, and in-depth interviews with environmental practitioners, activists, local leaders, WALHI, and the Garut Environmental Agency (DLH). The findings reveal that companies project an eco-friendly image through CSR and administrative compliance to secure social acceptance. However, weak oversight, symbolic CSR, and suboptimal waste management persist, indicating greenwashing practices. The novelty of this study lies in its examination of CSR communication as an environmental legitimacy strategy, a topic rarely explored in small cities like Garut. This research contributes methodologically through the integration of CDA procedures, empirically reveals the gap between rhetoric and local practices, and practically offers insights for CSR oversight policies.
Adaptasi Jurnalis Pikiran Rakyat Media Network Bandung di Era Kecerdasan Buatan Azkia Nur Sa’diyyah; Heri Hendrawan; Feri Purnama
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/gpvdkk82

Abstract

The rapid advancement of artificial intelligence (AI) has transformed the media industry and encouraged journalists to adapt to new forms of digital collaboration. This study aims to analyze how journalists at Pikiran Rakyat Media Network Bandung (PRMN) adapt to AI in their journalistic practices, identify factors influencing its adoption, and examine strategies for maintaining journalistic credibility. This research employed a qualitative descriptive approach using data triangulation through in-depth interviews, non-participant observation, document analysis, and expert informant interviews. Data were analyzed using the Miles and Huberman model and interpreted through Rogers' Diffusion of Innovation Theory. The findings show that PRMN integrates AI into three stages of the journalistic workflow: News Collecting, News Processing, and News Publishing. AI adoption has increased productivity, accelerated content production, and expanded analytical perspectives while remaining under human editorial control. The adoption process is driven by perceived benefits, institutional support, and search engine optimization (SEO) demands. To mitigate risks, PRMN implements evaluation forums, double verification procedures, AI-content labeling, and strict adherence to journalistic ethics. The study concludes that AI serves as a supporting tool that enhances journalists' capabilities rather than replacing their professional roles, highlighting the importance of adaptive capacity in successful AI adoption.
Co-Authors Achmad Wildan Kurniawan Afiatuddin, Nurfadlan Agi Sugiana Asami, Andriansyah Sofwan Jabar Asha Tri Handayani Azkia Nur Sa’diyyah Chotijah Fanaqi Dasrun Hidayat Dendi Ramdani Desyya Fira Ayutria Feri Purnama Feri Purnama Firda Nurfajrin fitri pratiwi, fitri Giffar, Zia Muhammad Gusmansyah, Rafly Haidar Ali Hanis Syafikoh Hasibuan Hilyatu Sadiyah Iis Zilfah Adnan, Iis Zilfah Ilham Almahli, Moch Latifah, Hanny Latifath Ahfa, De Mimam Mujianto, Haryadi Nesya Karima Novie Susanti Suseno Nurwijayanti Rahma Safitri Rahmaddeni Rahmaddeni Raudya Putri Damayanti Ridian Gusdiana Ridzqi Fauzi, Tio Riyad Sabilul Muminin Rohid Rosanti Utami Dewi S.Y Roy Burju Sihombing Rumy, Arsillah Maura Septia, Rapindra Teni Gustriani Ummu Salamah Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi, Zikri Fachrul