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Journal : Widya Warta

ISU-ISU PEMBANGUNAN BERKELANJUTAN Liris Windyaningrum, Theresia
Widya Warta No. 02 Tahun XXXIV / Juli 2010
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

A great deal of waste, especially the packaging one, was not optimally handled. This causes any movement of waste reduction to run just as a temporary act, while many countries already adopted advanced technologies to reduce waste. The purpose of this article was to examine the importance of sustainable management of packaging waste to support sustainable development. Generally the necessary effort possibly carried out to achieve development is the one through continual living environment education and its application in real action. The solution to support sustainable development needs integrated acts involving four sides – family, government, industry, and educational institution.
EFEKTIVITAS PROGRAM PKH-LKP DALAM MEMBENTUK POTENSI WIRAUSAHA ALUMNI LEMBAGA PENDIDIKAN NONFORMAL (Studi Kasus di LPPK Palupi Madiun) Windyaningrum, Theresia Liris
Widya Warta No. 02 Tahun XXXVIII/ Juli 2014
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

This study aimed (1) to determine the level of effectiveness of the program in terms of alumni who ran independent business or who worked at a customized fashion DUDI with existing standards and (2) to know the motivating factors that lead them to choose to work at DUDI and fashion tailoring entrepreneurship. This research made use of explorative descriptive method. The sample was obtained using census. The results showed that 10% of alumni of the 2011 program worked at DUDI fashion, which did not exist previously. Likewise, there was a 30% increase in the number of alumni of the 2011 program who ran independent business compared to those of the 2012 program (which was only 10%). While the number of alumni of the 2012 program who worked at DUDI did not change (namely 7%). But the number of alumni of the 2012 program who worked as entrepreneurs increased from 50 % to 64% .Although the capability of the alumni already met the standard of competence (being able to become assistants of apparel maker), the effectiveness of performance set by LPPK Palupi onthe 2011 program was only 71.43%. While, the achievement level of alumni of the 2012 program on both indicators set by the agent of LPPK Palupi was fulfilled 100%. The limitedcapability and nonpermanent income became the factors for the alumni to work at DUDI fashion rather than to work as entrepreneurs. While, the increase of income and unrestrictedtime of work due to the fact that the work could be done at home when doing some housework became the motivating factors for alumni to run fashion business after finishing the program.
ANALISIS PENGEMBANGAN INDUSTRI BATIK DI KOTA MADIUN (STUDI KASUS PADA BATIK PRIMADEWI MADIUN) Windyaningrum, Theresia Liris
Widya Warta No. 01 Tahun XLI/Januari 2017
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

Madiun in Eastern Java is better known as the city of Brem and pecel; people ignore some batik companies which actually have not yet operated optimally; one of them is Batik Primadewi Madiun. From the interviews with the business owners, the greatest obstacle in batik bussiness is marketing the products. The purpose of this study was to identify anything that makes marketing the products of Batik Primadewi Madiun problematic; it was the same as finding obstacles which hindered the batik business development. Qualitative descriptive analysis and SWOT analysis showed that the factors that constrained the product marketing was the lack of marketing personnel to focus on product marketing efforts and the lack of creativity in making new batik designs. Accordingly, the formulation of strategic development of Batik Primadewi Madiun was providing marketing personnel, using internet to inspire batik designs which were more various, enriching batik designs, making the batik designers available, establishing batik trainings, ensuring batik coloring trainings, strengthening internal management, improving the utilization of worth of mouth consumers, and becoming the initiator of the establishment of batik entrepreneur forum in Madiun.
FAKTOR KEBUTUHAN KONSUMEN DALAM MEMBELI PRODUK REUSE Liris Windyaningrum, Theresia
Widya Warta No. 01 Tahun XXXVI / Januari 2012
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

This article examines the factors that become the needs of consumers who once used the reused product. 8.50 LISREL program was used as a means of structural equation modeling analysis of the conceptual framework of research. The results showed that consumers of this category had the possibility to buy reused product if it had the reliability that might operate inaccordance with its function, thus it does not matter if the price of reused product may equal to the price of new product. In addition, a guaranteed replacement of the damaged components during the warranty period and the ease of getting reused product on the market as well as innovation in the reused product continually pursued by the manufacturer would be a prerequisite factor in the willingness of consumers to buy reused product. On the other hand, a guarantee of reused product factually didn’t reduce the anxiety of consumers to buy reused product, neither did the reputation of a company that had not been agreed upon by consumers of this category as supporting quality of reused product.
PEMANFAATAN FACEBOOK UNTUK PEMASARAN PRODUK USAHA JAHIT RUMAHAN KOTA MADIUN BERBASIS MODEL AIDA Liris Windyaningrum, Theresia; Ariyani, Vivi; Kurniawati, Dyah
Widya Warta No. 02 Tahun XLIII/Juli 2019
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

Nowdays, product marketing can be carried out not only with offline which is conventional but also with online using social media for wider marketing coverage. This study aimed to determine the benefits of social media, especially facebook, in the RyzhaModestahome sewing business in raising customer orders and family revenue as well. By using the AIDA model, it was found that in the home sewing business there was any increase in product sales, which was marked by the increasing number of consumer orders.
ANALISIS FAKTOR KEBERLANJUTAN BANK SAMPAH KOTA MADIUN (Studi Kasus pada Bank Sampah Matahari Madiun) Windyaningrum, Theresia Liris
Widya Warta Vol 2 (2021): No. 02 Tahun XLV/Juli 2021
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

This study aimed to examine the factors that influenced the potential sustainability of a waste bank in Madiun, especially at the Bank Sampah Matahari Madiun through the role of the waste bank management. The research sample was management personnel of the Bank Sampah Matahari Madiun using saturated sampling. Methods of data analysis used regression analysis and hypothesis testing. The results of the analysis showed that the role of the management in planning and implementation of environmental empowerment had a significant impact simultaneously on the sustainability of the waste bank in Bank Sampah Matahari Madiun by 78,8%.