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All Journal JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Scientia Indonesian Journal of Cultural and Community Development Community Empowerment Procedia : Studi Kasus dan Intervensi Psikologi Intermestic: Journal of International Studies Innovative: Journal Of Social Science Research QOSIM: Jurnal Pendidikan, Sosial & Humaniora Convergence: Journal of Global Dynamics
Gilang Mukti Rukmana
Universitas Muhammadiyah Kalimantan Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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SPORTS DIPLOMACY SEBAGAI STRATEGI NATION BRANDING INDONESIA DALAM MENJADI TUAN RUMAH PIALA DUNIA U-17 2023 Syafaatullah, Nazih; Rizki Tegar Sembada; Gilang Mukti Rukmana
CONVERGENCE: JOURNAL OF GLOBAL DYNAMICS Vol 2 No 2 (2026): Convergence: Journal of Global Dynamics
Publisher : UIN Alauddin Makassar

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Abstract

The 2023 FIFA U-17 World Cup provided Indonesia with a strategic opportunity to strengthen its international reputation through sports diplomacy following challenges in hosting previous international football tournaments. This study aims to analyze how the successful organization of the 2023 FIFA U-17 World Cup contributed to Indonesia’s nation branding. The research employed a qualitative approach using explanatory analysis. Data were collected through library research based on secondary sources, including academic books, scholarly journal articles, official documents, and credible news reports. The findings reveal that the successful hosting of the tournament enhanced Indonesia’s image as a country capable of organizing an international sporting event in a professional, safe, and well-coordinated manner. This achievement was reflected in the readiness of sports infrastructure, effective inter-agency coordination, the promotion of national cultural identity through the Bacuya mascot, and positive international recognition of the event’s implementation. From a nation branding perspective, the most significant impacts were observed in the dimensions of tourism, governance, culture and heritage, and people. The study concludes that the 2023 FIFA U-17 World Cup served as an effective instrument of sports diplomacy in strengthening Indonesia’s positive international image and increasing global confidence in the country’s capacity to host major international sporting events.
Co-Authors Ahmad Fauzan al farauqi, Mohamad dziqie aulia Alfiza Fakhriya Haq Aliffya Sabina Putri Hidayat Amin, Khoirul Anita Shalehah Attara, Sephia Caesaria Bisma Herliawan Dayanti, Aya Nur Devy Indah Paramitha Febrianto, Ahmad Malik Hasanah, Nur Alfina Indah, Sekar Nurhidayah Joko Sabtohadi Kamaratih, Dewi Khoirul Amin M. Dziqie Aulia Al-Farauqi Nulipata, Muslimin Paramitha, Devi Indah Rahmah, Asmadhini Handayani Rizki Tegar Sembada Syafaatullah, Nazih Tyas, Intan Kinanthi Damarin