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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan At-Tadbir : jurnal ilmiah manajemen MABIS: Manajemen dan Bisnis International Journal of Environmental, Sustainability, and Social Science Jurnal Sosial dan Teknologi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Locus Penelitian dan Pengabdian Innovative: Journal Of Social Science Research Varied Knowledge Journal Cangkal : Jurnal Ilmu Sosial dan Humaniora
Decky C. Kananto Lihu
Universitas Islam Kalimantan Muhammad Arsyad Albanjari Banjarmasin
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Marketing Communication Strategy in Preserving Lok Baintan Floating Market Tourism Destinations, Banjar Regency Decky C. Kananto LIHU
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 2 (2023): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i2.371

Abstract

Improvement of the South Kalimantan tourist area to be successful must be made through a partially integrated arrangement and development that remains integrated with other tourist areas, namely the Lok Baintan Floating Market. The researcher analyzes the marketing communication strategy and the process of implementing the marketing communication strategy and tries to find an effective marketing communication model for maintaining and promoting the product image and the existence of the Lok Baintan Floating Market. This research is qualitative, and it can produce descriptive data. Researchers also explore the object under study, with several vital informants who become sources in helping researchers to describe and examine content and marketing communication planning steps carried out through message content design, message design, media and other components as a persuasive communication medium in conveying messages. Tourism products and explain the results of research studies on marketing communication strategy activities. This study uses Austin Babrow's PIT Theory stating that humans have two orientation tendencies: Probabilistic and Evaluative. The researcher made MOKOMPAR LOBA based on the analysis IMC made based on identifying targets, analyzing goals, developing strategies and evaluating processes supporting marketing communication activities programs. MOKOMPAR LOBA describes an integrated marketing communication model, namely the concept of planning the delivery of persuasive communication through integrated marketing communication mix messages.
The Path of Environmental Tourism Branding in ASIA Mardiana, Mardiana; Lihu, Decky C. Kananto; Khuzaini, Khuzaini; Hashemi, Sayed Momin
At-Tadbir : jurnal ilmiah manajemen Vol 9, No 1 (2025): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v9i1.18021

Abstract

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Generative AI adoption among tech-savvy: examining moderated mediated model of knowledge sharing Zamrudi, Zakky; Wicaksono, Teguh; Mardiana, Mardiana; Khuzaini, Khuzaini; Lihu, Decky C. K.
Manajemen dan Bisnis Vol 24, No 1 (2025): March 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i1.862

Abstract

This study investigates factors influencing AI adoption in education, focusing on the roles of Digital Touchpoints, Tech Savvy, and knowledge-sharing practices among students and instructors. Using an explanatory quantitative design, data were collected from 213 business students through a digital survey. The model measures Digital Touchpoints, Tech Savvy, Gen. AI Adoption, Instructor KS, and Student KS, with a 7-point Likert scale used for responses. Data analysis involved descriptive statistics and PLS-SEM for model evaluation and hypothesis testing. The results show that Digital Touchpoints positively impact both Gen. AI Adoption and Tech Savvy, with Tech Savvy further enhancing AI adoption. Student KS significantly moderates the Digital Touchpoints-Tech Savvy relationship, whereas Instructor KS does not. Mediation analysis reveals that Tech Savvy mediates the effect of Digital Touchpoints on Gen. AI Adoption, though mediated moderation effects are not significant. These findings underscore the importance of digital engagement and peer interactions in promoting tech skills and AI adoption in educational settings.
Strategi Komunikasi Pemberdayaan UMKM Produk Lokal Masyarakat Kabupaten Hulu Sungai Utara Haika, Novia Ulfah; Susanto, Didi; Lihu, Decky C. K.
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.17890

Abstract

This study aims to: 1) determine the communication strategy for empowering MSMEs carried out by the Hulu Sungai Utara Regional Government. 2) To determine the pattern of empowering MSMEs by the Hulu Sungai Utara Regional Government. 3) To determine the method of cross-sectoral cooperation in evaluating the empowerment of MSMEs in Hulu Sungai Utara. The type of research used is qualitative, namely in the initial stage the researcher conducts identification, then data collection is carried out in depth, starting from observation to compiling reports. Data collection techniques use observation, interview and documentation methods. The results of the study indicate that 1) The communication strategy for empowering MSMEs carried out by the Hulu Sungai Utara Regional Government is currently not optimal 2) The pattern of empowering MSMEs towards the Hulu Sungai Utara Regional Government is not structured and built so that it does not show progress towards MSMEs 3) The method of cross-sectoral cooperation in evaluating the empowerment of MSMEs in Hulu Sungai Utara has not been built and there is no network that is able to encourage existing MSMEs. It is hoped that this research can provide benefits and an initial picture for improvement and development strategies, coaching and communication towards empowering MSMEs in Hulu Sungai Utara Regency, South Kalimantan Province
Political Communication Strategy of Young Parliamentary Candidates and the Millennial Generation to Reach Young Voters (Qualitative Study on DPRD Candidates in Hulu Sungai Utara Regency) Hindayani, Lia; Hayat, Muzahid Akbar; Lihu, Decky C Kananto; Novianti, Lieta Dwi
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 4 : Al Qalam (Juli 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i4.5241

Abstract

This study aims to analyze the political communication strategies implemented by young parliamentary candidates, especially the millennial generation, in reaching young voters in the 2024 Election in Hulu Sungai Utara Regency. The method used is descriptive qualitative with direct observation approaches, in-depth interviews, document studies, and participatory observations. The results of the study show that millennial parliamentary candidates utilize mass and digital media, such as social media and mobile devices, as the main means to reach young voters. The uses and gratifications theory emphasizes that millennials actively choose media that suits their needs, making digital media the main instrument in political communication. However, major challenges arise from low historical literacy and the prevalence of fake news (hoaxes), which can damage the credibility of candidates and parties. To overcome these obstacles, a community-based strategy is needed, both physically and online, to build trust through offline discussions and positive literacy. With this approach, millennial candidates are expected to be able to convince young voters of their ability to bring change and progress in regional development.
Strategi Komunikasi Pemerintah Kota Banjarmasin dalam Mengimplementasikan Program Zero Waste to Landfill Ardiani, Muhammad Rhophida; Sanusi, Sanusi; C. Kananto Lihu, Decky
Jurnal Sosial Teknologi Vol. 5 No. 9 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i9.32429

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang dilakukan oleh Pemerintah Kota Banjarmasin dalam mengimplementasikan program Zero Waste to Landfill (ZWTL), sebagai respons terhadap permasalahan pengelolaan sampah yang semakin kompleks. Kota Banjarmasin memproduksi sampah sebesar ±650 ton per hari, dengan sebagian besar berupa sampah organik. Program ZWTL merupakan upaya untuk mengurangi sampah yang dibuang ke Tempat Pembuangan Akhir (TPA), dengan mengutamakan pengelolaan sampah dari sumber melalui prinsip 3R (Reduce, Reuse, Recycle). Penelitian ini menggunakan pendekatan kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Informan terdiri dari pejabat Dinas Lingkungan Hidup (DLH), kader lingkungan, tokoh masyarakat, dan warga yang terlibat dalam pelaksanaan program ZWTL. Data dianalisis menggunakan model interaktif Miles dan Huberman, serta diuji keabsahannya melalui triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa strategi komunikasi yang diterapkan mencakup komunikasi edukatif, persuasif, dan partisipatif. Komunikasi dilakukan melalui berbagai saluran, termasuk media sosial, forum warga, pelatihan kader, dan penyuluhan langsung. Hambatan yang ditemukan meliputi keterbatasan armada pengangkut, fasilitas pengelolaan sampah yang belum merata, serta rendahnya kesadaran dan partisipasi masyarakat. Perubahan perilaku masyarakat dianalisis menggunakan Transtheoretical Model (TTM), yang menunjukkan bahwa sebagian masyarakat berada pada tahap kontemplasi hingga tindakan. Program ZWTL memberikan dampak positif dalam membangun kesadaran masyarakat, namun memerlukan penguatan strategi komunikasi berbasis lokal.
A SEMIOTIC ANALYSIS OF SASIRANGAN BATIK MOTIFS DELIVERING LOCAL WISDOM OF TANAH LAUT REGENCY Decky C. Kananto Lihu; Muzahid Akbar Hayat; Lasmiati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3711

Abstract

Wisdom is interpreted in the local culture of Sasirangan cloth, one of its products is the Kijang and Jagung motif which is seen as increasingly important in supporting economic welfare and also as a process of creation, creativity, ideas, and concepts from a person or group that can produce Sasirangan works or products. The use of local wisdom culture makes creative economies utilize creativity, individual creativity, and individual skills and talents to create welfare and employment. The purpose of this study is 1). To analyze the connotation of the sasirangan batik motif that depicts the local wisdom of Tanah Laut Regency. 2) To analyze the denotation of the sasirangan batik motif that depicts the local wisdom of Tanah Laut Regency. 3) To analyze the meaning built on the sasirangan batik motif that depicts the local wisdom of Tanah Laut Regency. The type of research used is qualitative, namely in the initial stage the researcher conducts exploration, then data collection is carried out in depth, starting from observation to compiling reports. Data collection techniques use observation, interview and documentation methods. The results of the study show that 1) The connotation of the sasirangan batik motif depicts a spirit with agility and wisdom and deer have an agile nature, it is expected that users of sasirangan cloth with deer motifs can apply these characteristics. 2) The denotation of the sasirangan batik motif that depicts the local wisdom of Tanah Laut Regency is interpreted as a symbol of agility, adaptability, and the ability to face challenges. 3) The sasirangan batik motif contains a philosophy of life that teaches how to live a good life, be useful to others, and maintain a balance between the world and the hereafter. The sasirangan batik motif can also be a symbol of Tanah Laut Regency which reflects the identity of local wisdom, culture and traditions typical of Tanah Laut.
THE INFLUENCE OF SKILLS, PERSONALITY, AND COMMUNICATION STYLE OF THE MASTER OF CEREMONY ON AUDIENCE SATISFACTION IN FORMAL EVENTS AT PT. BANK PEMBANGUNAN DAERAH KALIMANTAN SELATAN (PERSERODA), HEAD OFFICE BANJARMASIN Sanusi; Decky C. Kananto Lihu; Erny Fuji Astuti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.4212

Abstract

The objectives of this study are as follows: 1) To determine whether the skills of the Master of Ceremony partially influence audience satisfaction in formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda), Banjarmasin Head Office. 2) To determine whether the personality of the Master of Ceremony partially influences audience satisfaction in formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda), Banjarmasin Head Office. 3) To determine whether the use of the Master of Ceremony communication style partially significantly influences audience satisfaction in formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda), Banjarmasin Head Office. 4) To determine the skills, personality and use of the Master of Ceremony's communication style simultaneously have a significant influence on audience satisfaction in formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda) Banjarmasin Head Office. This research is quantitative. The population in this study were customers who attended an event at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda) Banjarmasin Head Office in March 2025, totaling 100 priority customers. The sample in this study consisted of 54 priority customers. The sampling technique in this study used purposive sampling. Based on the research results, the following conclusions can be drawn: 1) The skills of the Master of Ceremony have a partial effect on audience satisfaction at formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda) Banjarmasin Head Office. 2) The personality of the Master of Ceremony has a partial effect on audience satisfaction at formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda) Banjarmasin Head Office. 3) The use of the Master of Ceremony's communication style has a partial effect on audience satisfaction at formal events at PT. Bank Pembangunan Daerah Kalimantan Selatan (Perseroda) Banjarmasin Head Office. 4) The skills, personality, and use of the Master of Ceremony's communication style have a simultaneous effect on audience satisfaction at formal events at PT. South Kalimantan Regional Development Bank (Perseroda), Banjarmasin Head Office. Leaders should integrate technical training, soft skills development, and communication workshops into employee development programs
Peran Komunikasi Internal Karyawan dalam Meningkatkan Kinerja di PT Banua Putra Selaras Dinda Elissa Agustina; Farissa Avikass Borneta; Ira Setyowati; Nisrina Rahmah Hayati; Decky C kananto Lihu
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 5 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i5.5595

Abstract

Komunikasi internal merupakan elemen penting dalam mendukung efektivitas organisasi dan peningkatan kinerja karyawan. Dalam konteks organisasi operasional, efektivitas komunikasi internal berpengaruh langsung terhadap koordinasi kerja dan ketepatan pelaksanaan tugas. Penelitian ini bertujuan untuk menganalisis bentuk dan pola komunikasi internal, peran komunikasi internal dalam meningkatkan kinerja karyawan, serta hambatan komunikasi yang terjadi di PT Banua Putra Selaras. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara mendalam terhadap tiga informan kunci, yaitu Direktur, Kepala Gudang, dan Asisten Gudang PT Banua Putra Selaras. Analisis penelitian mengacu pada teori komunikasi organisasi Pace dan Faules (2010) yang mencakup komunikasi vertikal, komunikasi horizontal, iklim komunikasi organisasi, dan komunikasi dua arah.Hasil penelitian menunjukkan bahwa komunikasi vertikal telah digunakan dalam penyampaian visi, kebijakan, dan instruksi kerja, namun cenderung bersifat satu arah dan belum diimbangi dengan mekanisme umpan balik yang memadai di tingkat operasional. Kondisi ini ditandai dengan masih terjadinya kesalahan pencatatan dan pengelolaan stok serta ketidakpatuhan terhadap standar operasional prosedur (SOP). Selain itu, komunikasi horizontal menjadi kelemahan utama, terutama dalam koordinasi antar karyawan gudang yang belum terstruktur, sehingga memengaruhi akurasi data dan kelancaran proses kerja. Penelitian ini juga menemukan bahwa iklim komunikasi organisasi belum sepenuhnya mendukung keterbukaan, karena masih adanya budaya kerja yang berorientasi pada pencarian kesalahan individu, sehingga menghambat inisiatif karyawan dalam menyampaikan kendala kerja. Oleh karena itu, penguatan komunikasi dua arah yang disertai umpan balik berkelanjutan dan evaluasi berbasis proses kerja menjadi strategi penting untuk meningkatkan koordinasi kerja dan kinerja karyawan secara berkelanjutan.
THE ROLE OF TRUST IN MEDIATING THE INFLUENCE OF STRATEGIES ON MUZAKKI AWARENESS AT LAZISMU BANJARMASIN Muzahid Akbar Hayat; Decky C. Kananto Lihu; Parihin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18725090

Abstract

This study aims to analyze the influence of communication strategies on the awareness of muzakki with muzakki trust as a mediating variable at LAZISMU Banjarmasin City. The study used a quantitative approach with a survey method. The study population was muzakki who had distributed zakat through LAZISMU Banjarmasin City, with a sample of 150 respondents determined using a purposive sampling technique. Data were collected through a questionnaire with a five-level Likert scale and analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results showed that communication strategies had a positive and significant effect on muzakki awareness and muzakki trust. In addition, muzakki trust also had a positive and significant effect on muzakki awareness. The results of the mediation test showed that muzakki trust was able to partially mediate the influence of communication strategies on muzakki awareness. These findings indicate that effective, transparent, and credible communication strategies play an important role in building muzakki trust and increasing awareness in paying zakat through official zakat institutions.
Co-Authors Ardiani, Muhammad Rhophida Didi Susanto Dinda Elissa Agustina Erny Fuji Astuti Farissa Avikass Borneta Haika, Novia Ulfah Hashemi, Sayed Momin Hayat, Muzahid Akbar Hindayani, Lia Ira Setyowati khuzaini, Khuzaini Lasmiati Linda Wahyuni Mardiana Mardiana Muzahid Akbar Hayat Muzahid Akbar Hayat Muzahid Akbar Hayat Nisrina Rahmah Hayati Novianti, Lieta Dwi Parihin Rakhmadiansyah Rakhmadiansyah Sanusi Sanusi Sanusi Teguh Wicaksono Zakky Zamrudi