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Implementasi Customer Relationship Management (Crm) di Industri Kecil Menengah (Ikm) Furnitur Menggunakan Microsoft Excel dan Visual Basic For Application (VBA) Yessi Nasia Ulfia; Fitri Indah Puspitaningsih; Fesa Putra Kristanto
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1029

Abstract

Small and Medium Furniture Industry is one of the leading commodities of Kendal Regency and has important role in regional economy. Furniture IKM, which was only focused onproducts, must now change its strategy to focus on customers and implement modern management and be able to build relationships with customers. Consumers need more than just the value offered and have unique needs so companies need to think about creating marketing concepts that not only rely on the company's internal capabilities, but also involve consumer feelings. Maintaining good relation swith customers and increasing their loyalty through the development and fulfillment of customer needs is one of IKM furniture strategies in developing business. From the description, the author took the initiative to help design an information system based on Customer Relationship Management (CRM) as an industry 4.0 technology to digitize marketing, especially for managing customers. The implementation of CRM-based information systems starts from collecting data, then analyze business processes, and using case diagrams. The next step is to implement a CRM system using Microsoft Excel VBA. Finally analyze and evaluate CRM implementations in Furniture IKM. From this research we get a CRM system that is suitable for furniture IKM business processes.
ANALISIS KUALITAS PELAYANAN LABORATORIUM MAC POLITEKNIK INDUSTRI FURNITUR DAN PENGOLAHAN KAYU Nuskha Ilma Arini; Niki Etruly; Yessi Nasia Ulfia; Maharsi Anis Salsabila
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 2 (2023): Mei - Agustus 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i2.3915

Abstract

The Mac computer lab is one of the busiest labs because it is always used as a place for practice. Service satisfaction is the focus of the laboratory manager because not all customers express the level of service satisfaction directly. Therefore, researchers should analyze and find out the level of customer satisfaction with the quality of services provided to help laboratory management improve the quality of services, so that customer satisfaction will be better, The variables used in this research are tangible, reliability, responsiveness, empathy and responsibility. This variable is subjected to multiple linear regression to determine whether the variable partially and simultaneously has a significant effect on service satisfaction. The sample used was laboratory user students with data collection techniques using saturated sampling methods and Likert scales. The data are processed using multiple linear regression. From the results of data processing and discussion it is known that the tangible and assurance variables have no relationship with service satisfaction because the t count is smaller than the t table. The variables reliability, empathy and responsibility have a significant relationship with service satisfaction because they have positive t values greater than t table with values of 2.151, 2.216 and 1.642. Keywords: Laboratory, Linier regression, Satifaction Services
OPTIMALISASI HALAMAN LANDING PAGE UNTUK INDUSTRI FURNITUR: SEBUAH STUDI KASUS MENGGUNAKAN GT METRIX Broto, Taukhid Wisnu; Ulfia, Yessi Nasia; Arini, Nuskha Ilma
JURNAL ILMIAH TEKNOLOGI INDSUTRI (SAINTI) Vol 21, No 2 (2024): VOL 21 NO 2 DESEMBER 2024
Publisher : Politeknik ATI Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52759/sainti.v21i2.281

Abstract

The furniture industry faces challenges in marketing its products online, especially due to the limitations of providing customers with a physical product experience. This makes the Landing page a crucial element in digital marketing strategies, which not only needs to be aesthetically appealing but also technically optimized to enhance user engagement and sales conversion. This study aims to identify the factors affecting page load speed and performance of the Landing page, as well as to implement optimization strategies to improve efficiency and user experience. The methods used include literature reviews, direct observation, and technical testing and optimization using the GTMetrix tool. The results show that after technical optimizations, the Landing page performance improved by 8%, page structure increased by 5%, Largest Contentful Paint (LCP) decreased by 0.1 seconds, Total Blocking Time (TBT) reduced by 3 milliseconds, and Cumulative Layout Shift (CLS) decreased by 0.12. In addition, the page performance grade increased from B to A. The conclusion of this study emphasizes the importance of integrating attractive design and high technical performance to achieve an optimal Landing page in the furniture industry, supporting improved user engagement and sales conversion.
PERANCANGAN FRAMEWORK VERIFIKASI QUALITY ASSURANCE PROSES MANUFAKTUR MENGGUNAKAN KEMAMPUAN DETEKSI DAN TINDAKAN KONDISI IRREGULAR Abid, Muhammad Miftahul; Kusuma, Harun Indra; Ulfia, Yessi Nasia
JURNAL REKAYASA SISTEM INDUSTRI Vol 10 No 1 (2024): November 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jrsi.v10i1.9429

Abstract

Production process part body type car Rail Roof Side experience defect that is, there are variations in size specifications due to unstable processes. The cause of the unstable process is that the repair of the die tooling is not optimal and the machine parameters stamping not yet ideal for process operations. Verification quality assurace processes are needed to ensure QA is able to prevent, detect and control every production process activity. This research aims to design framework verification quality assurance by using detection capability variables and action conditions irregular. The process stability measurement variable using Cpk data is used as the main data. Design results framework process QA verification is a Cpk measurement >1.33 for a stable process standard, then a detection capability level during work operations of 0.8 for visual detection scores and tool detection capabilities, warnings, interlock system respectively 1.0/1.2/1.4. Meanwhile, the ability to detect post-work operations visually, tools, warnings, interlock system respectively 1.1/1.2/1.3/1.4. Meanwhile, the level of action ability irregular namely a score of 1 if the worker is able to take action according to the SOP and a score of 0 if the action does not comply with the SOP when there is an abnormal process. The final stage combines these 3 (three) variables to produce a rank value at each inspection point. Process quality assurance can be achieved if the rank value is 1.5–1.99 and the rank value is > 2.0. Process quality assurance is not achieved if the rank value is 0.0–1.19 and the rank value is 1.2–1.49. Process guarantees that are not achieved indicate that there are process variations or unstable processes. The verification process is considered complete when the results of the verification of process guarantees reach the target and improvements are made to quality guarantees that do not reach the target rank.
Strategi Optimalisasi Promosi Penerimaan Mahasiswa Baru dengan New Seven Tools di Kampus Politeknik Kristianto, Fesa Putra; Ulfia, Yessi Nasia
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 3 No. 4 (2024): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v3i4.517

Abstract

Politeknik X, sebuah politeknik negeri di bawah kementerian lain, berlokasi di Kendal, Jawa Tengah. Pada tahun 2023, implementasi kebijakan biaya perkuliahan menjadikan promosi penerimaan mahasiswa baru (PMB) krusial untuk mencapai target jumlah mahasiswa. Penelitian ini bertujuan untuk menganalisis permasalahan dalam promosi PMB dan memberikan rekomendasi strategis untuk peningkatan efektivitas promosi. Penelitian dilakukan di Unit PMB Politeknik X menggunakan metode New Seven Tools, yang meliputi affinity diagram, interrelationship diagram, tree diagram, matrix diagram, matrix data analysis, activity network diagram, dan process decision program chart. Temuan penelitian mengidentifikasi beberapa kendala utama, yaitu kurangnya identitas branding yang jelas, metode promosi yang belum terstruktur, rendahnya sinergi tim promosi, dan keterbatasan anggaran promosi. Analisis lebih lanjut menunjukkan bahwa faktor manusia, material, teknologi, metode, dan lingkungan menjadi penyebab utama kegagalan promosi. Hasil penelitian ini memberikan rekomendasi untuk perbaikan strategi promosi, termasuk penguatan branding institusi, optimalisasi metode promosi, dan alokasi sumber daya yang lebih efektif
ANALISIS SIMULASI PEMBEBANAN STATIS TERHADAP SAMBUNGAN DOWEL PADA PRODUK CURVED FEET STOOL Bahtiar Rahmat; Taufik Ramadhan Fitrianto; Yessi Nasia Ulfia; Galih Prakoso
Jurnal Ilmiah Desain & Konstruksi Vol 23, No 2 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dk.2024.v23i2.11820

Abstract

Kontribusi dengan persentase 80% terhadap produk ekspor mebel, furnitur menjadi industri dengan potensi pasar yang besar. Namun demikian, sambungan pada produk furnitur merupakan bagian yang perlu diperhatikan, karena pada bagian ini sangat rentan terjadi patahan atau kerusakan. Pengujian produk prototipe perlu sumber daya dan waktu lebih, sehingga dikembangkan metode pendekatan untuk memperoleh data hasil pengujian kekuatan produk tanpa membuat prototipe atau lebih dikenal dengan metode analisis elemen hingga (FEA). Penelitian ini bertujuan untuk menguji kekuatan sambungan dari sebuah stool yang dipasangkan pasak kayu dengan ukuran Ø8, Ø10 & Ø12 mm sebagai konstruksinya. Hasil simulasi pembebanan statis menunjukkan jika aplikasi pasak kayu Ø12 mm mampu menahan beban 60kgf lebih baik dibandingkan dengan pasak kayu Ø8 dan Ø10 mm. Tegangan von misses maksimum sebesar 23,14 MPa masih jauh dibawah nilai tegangan luluh material. Selain itu pergeseran dan regangan maksimal hanya senilai 0,562 mm dan 0,0011 secara berurutan.
Framework for Digital Transformation in Industry 4.0: Insights Data Driven Analysis in the Indonesia Manufacture Sector Fesa Kristianto; Ulfia, Yessi Nasia; Galih Prakoso
Journal of Advances in Information and Industrial Technology Vol. 7 No. 1 (2025): May
Publisher : LPPM Telkom University Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52435/jaiit.v7i1.630

Abstract

This study presents a structured grey literature review to develop a digital transformation framework for Industry 4.0 in Indonesia’s manufacturing sector. The analysis draws from national policy documents such as Making Indonesia 4.0, the Indonesia Industry 4.0 Readiness Index (INDI), and the Performance Accountability Report (LAKIP), complemented by qualitative insights from Focus Group Discussions with stakeholders from Digital Industry 4.0 Center (PIDI 4.0) and Badan Standardisasi dan Kebijakan Jasa Industri (BKSJI). Using grounded theory techniques—open, axial, and selective coding—relevant themes were extracted from these non-academic sources and organized into four perspectives: Adaptation, Technologies for Transformation, Key Success Factors, and Implementation Steps. These were operationalized into 25 dimensions and four detailed activity tables. A gap analysis with PIDI 4.0 partner industries was conducted to validate the framework and reveal implementation challenges such as fragmented strategies, limited technical skills, and a lack of performance monitoring. The review method integrates institutional evidence and stakeholder knowledge into a practical model for digital transformation, offering transferability to other developing countries. This research highlights the methodological value of grey literature in constructing context-sensitive frameworks for complex industrial innovation.
Development of a Decision Support System Based on the Weighted Product to Optimize Production Scheduling in the Furniture Industry Yessi Nasia Ulfia; Dian Eko Hari Purnomo; Fesa Putra Kristianto; Julia Dewi Ma’rifah; Taukhid Wisnu Broto; Fitri Indah Puspitaningsih
G-Tech: Jurnal Teknologi Terapan Vol 9 No 4 (2025): G-Tech, Vol. 9 No. 4 October 2025
Publisher : Universitas Islam Raden Rahmat, Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/g-tech.v9i4.8090

Abstract

The furniture industry plays a crucial role in Indonesia’s manufacturing sector, which contributed 18.98% to the national GDP in 2024 with a growth rate of 4.43%. However, increasing market demand and product variety have created significant challenges in achieving efficient and timely production scheduling. Inefficient manual scheduling processes have been shown to cause substantial delays, with approximately 31% of production orders experiencing lateness due to poor scheduling and machine utilization. This study aims to design and implement a Decision Support System (DSS) based on the Weighted Product (WP) method to objectively determine production scheduling priorities using order quantity, processing time, and profit value as key criteria. The DSS was developed using Microsoft Visual Basic 6.0 and Microsoft Office Access 2016, utilizing secondary data from a furniture manufacturing company. Validation results show that the DSS achieved a 99.998% accuracy rate compared to manual Excel calculations, indicating correct implementation of the WP computational algorithm. The system effectively enhances production planning by providing objective, data-driven scheduling recommendations, reducing delays, optimizing resource utilization, and improving operational efficiency. Overall, the DSS serves as an effective managerial tool to support decision-making consistency and competitiveness in the manufacturing industry.
Penataan Ulang Layout Gudang Bahan Kering untuk Meningkatkan Efisensi di PT Quartindo Sejati Furnitama Yessi Nasia Ulfia; Iqbal Khoirul Anam
Jurnal Industri Furnitur dan Pengolahan Kayu Vol 3 No 2 (2025): JIFKA Desember 2025
Publisher : Politeknik Industri Furnitur dan Pengolahan Kayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67302/jifka.v3i2.422

Abstract

Gudang bahan kering memiliki peran strategis dalam mendukung kelancaran proses produksi furnitur, khususnya sebagai penghubung antara proses kiln dry dan moulding. Namun, tata letak gudang bahan kering di PT Quartindo Sejati Furnitama belum optimal sehingga menyebabkan jarak perpindahan material yang jauh, alur kerja tidak terintegrasi, serta penumpukan material pada area bongkar. Penelitian ini bertujuan untuk meningkatkan efisiensi operasional gudang bahan kering. Untuk mengidentifikasi akar penyebab masalah, digunakan fishbone chart yang mengelompokkan faktor penyebab ke dalam aspek man, method, machine, material, environment, dan measurement. Penataan ulang layout menggunakan metode Dedicated Storage. Metode penelitian yang digunakan adalah mixed methods dengan pendekatan sequential exploratory, melalui observasi lapangan, wawancara, pengukuran jarak dan waktu perpindahan material, serta analisis kuantitatif tata letak. Hasil penelitian menunjukkan bahwa layout aktual memiliki total jarak perpindahan material sebesar 2.641 meter dengan waktu perpindahan rata-rata 77 menit per pallet. Setelah dilakukan perancangan ulang layout, jarak perpindahan berkurang menjadi 1.368,5 meter dan waktu perpindahan menjadi 65 menit per pallet, sehingga terjadi peningkatan efisiensi sebesar 48,17% dari sisi jarak dan 15,58% dari sisi waktu. Hasil penelitian ini menunjukkan bahwa metode Dedicated Storage efektif diterapkan pada gudang bahan kering dengan sistem manual dan jenis material yang terbatas.
OPTIMALISASI HALAMAN LANDING PAGE UNTUK INDUSTRI FURNITUR: SEBUAH STUDI KASUS MENGGUNAKAN GT METRIX Taukhid Wisnu Broto; Yessi Nasia Ulfia; Nuskha Ilma Arini
SAINTI: Majalah Ilmiah Teknologi Industri Vol. 21 No. 2 (2024)
Publisher : Politeknik ATI Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52759/sainti.v21i2.281

Abstract

Industri furnitur menghadapi tantangan dalam memasarkan produknya secara online, terutama karena keterbatasan dalam menyajikan pengalaman produk secara fisik kepada pelanggan. Hal ini menjadikan halaman Landing page sebagai elemen krusial dalam strategi pemasaran digital, yang tidak hanya harus menarik secara estetika, tetapi juga harus memiliki performa teknis yang optimal untuk meningkatkan keterlibatan pengguna dan konversi penjualan. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi kecepatan muat dan kinerja halaman Landing page, serta menerapkan strategi optimasi guna meningkatkan efisiensi dan pengalaman pengguna. Metode yang digunakan meliputi studi literatur, observasi langsung, serta pengujian dan optimalisasi teknis menggunakan alat GTMetrix. Hasil penelitian menunjukkan bahwa setelah dilakukan optimasi teknis, performa halaman Landing page meningkat sebesar 8%, struktur halaman meningkat 5%, Largest Contentful Paint (LCP) berkurang 0,1 detik, Total Blocking Time (TBT) turun 3 milidetik, dan Cumulative Layout Shift (CLS) berkurang 0,12. Selain itu, grade kinerja halaman meningkat dari B menjadi A. Kesimpulan dari penelitian ini menegaskan pentingnya integrasi antara desain yang menarik dan performa teknis yang tinggi untuk mencapai halaman Landing page yang optimal di industri furnitur, guna mendukung peningkatan keterlibatan pengguna dan konversi penjualan.