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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Multidisiplin West Science Jurnal Bisnis Kolega Proceeding UMSurabaya
Errie Margery
STIE Professional Manajemen College Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Journal : proceeding umsurabaya

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Are The Millenials Loyal? Errie Margery; Wan Suryani
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

Population Growth according to the results of the Indonesian population census in 2020 Millennials dominate and the characteristics of the Millennial Generation are much different from the previous generation. The Millennial Generation has a disloyal nature, but the Millennial Generation adapts very quickly to technological developments in the era of the industrial revolution 4.0. Millennials get information from the internet to find product or service information, prices and previous user reviews.Keywords: Digital Applications; Millennial Generation; Industrial Revolution 4.0
Co-Authors Alim Hardiansyah Arnold Sultantio Hutabarat Bahtiar Efendi Chevy Herli Sumerli Diawati, Prety Goh, Thomas Sumarsan Harimurti Wulandjani Hery Hery Jeffry Tanoto Jimmy Andreas Luh Komang Candra Dewi Novita Sari Nugroho Djati Satmoko NYI Dewi Puspitasari Revi Sesario Richard Richard Tarigan, Miska Irani Thomas Sumarsan Goh vivi Kosalim Wan Suryani Yusi Faizathul Octavia Zunan Setiawan