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PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI POS KOPI ZIO KABUPATEN JOMBANG Dwi Anggreini, Rika; Masruchan
JPEAKU (Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan) Vol 2 No 2 (2022)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jpeaku.v2i2.18462

Penelitian ini bertujuan untuk menjelaskan pengaruh brand image dan kualitas layanan terhadap keputusan pembelian konsumen di Pos Kopi Zio Kabupaten Jombang. Jenis penelitian ini adalah penelitian kuantitatif dengan populasi adalah seluruh konsumen Pos Kopi Zio dengan jumlah tak terhingga. Pengambilan sampel yang digunakan dalam penelitian ini adalah teknik purposive sampling dengan menggunakan rumus lemeshow didapatkan 100 sampel. Metode pengumpulan data yang digunakan dalam penelitian ini adalah metode observasi, wawancara, angket (kuesioner), dan dokumentasi. Teknik analisis data yang digunakan yaitu uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis dengan menggunakan bantuan software SPSS versi 21. Hasil penelitian menunjukkan uji t dengan nilai signifikansi 0,000 ≤ 0,05 dan hasil uji F sebesar 0,000 ≤ 0,05 Sehingga dapat disimpulkan bahwa ada pengaruh parsial antara brand image terhadap keputusan pembelian dan kualitas layanan terhadap keputusan pembelian. Serta ada pengaruh simultan antara brand image dan kualitas layanan terhadap keputusan pembelian konsumen di Pos Kopi Zio Kabupaten Jombang. Nilai R Square sebesar 0,547. Hal ini menunjukkan bahwa prosentase sumbangan pengaruh variabel bebas (brand image dan kualitas layanan) terhadap variabel terikat (keputusan pembelian) sebesar 0,547 atau 54,7% . Sedangkan sisanya 45,3% dipengaruhi oleh faktor atau variabel lain yang tidak dimasukkan dalam penelitian ini.

Subscription Economy: The Future of Customer-Centric Marketing Elanda, Yochi; Rizki, Ainur; Masruchan
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.896

This study examines the intricate interplay between subscription models, personalized marketing strategies, customer engagement, and satisfaction within the context of PT. Socfin Indonesia, an agricultural company. Utilizing a quantitative research design with a sample of 100 consumers, the study employs path analysis to analyze direct and indirect effects. The findings highlight significant direct effects of subscription models and personalized marketing strategies on customer engagement and satisfaction. Moreover, the study unveils notable indirect effects, indicating that these factors influence satisfaction through their impact on engagement. The results underscore the importance of customer-centric approaches, emphasizing the pivotal role of fostering deeper engagement to enhance satisfaction and loyalty. Consequently, PT. Socfin Indonesia is encouraged to invest in optimizing subscription models and tailoring marketing strategies to individual preferences, thus ensuring sustained success in the agricultural sector.

Subscription Economy: The Future of Customer-Centric Marketing Elanda, Yochi; Rizki, Ainur; Masruchan
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 3 (September 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.896

This study examines the intricate interplay between subscription models, personalized marketing strategies, customer engagement, and satisfaction within the context of PT. Socfin Indonesia, an agricultural company. Utilizing a quantitative research design with a sample of 100 consumers, the study employs path analysis to analyze direct and indirect effects. The findings highlight significant direct effects of subscription models and personalized marketing strategies on customer engagement and satisfaction. Moreover, the study unveils notable indirect effects, indicating that these factors influence satisfaction through their impact on engagement. The results underscore the importance of customer-centric approaches, emphasizing the pivotal role of fostering deeper engagement to enhance satisfaction and loyalty. Consequently, PT. Socfin Indonesia is encouraged to invest in optimizing subscription models and tailoring marketing strategies to individual preferences, thus ensuring sustained success in the agricultural sector.

Problematika Penggunaan Artificial Intelligence pada Mahasiswa Universitas PGRI Jombang Masruchan; Nurmilah, Rifa
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1066

This article discusses the challenges of using artificial intelligence among students at Universitas PGRI Jombang. In this context, this study examines the use of artificial intelligence, the risk of dependency, and its impact on the development of personal property rights, especially critical and contextual analysis. All of this shows that the use of artificial intelligence among students at Universitas PGRI Jombang faces many problems, including plagiarism, decreased student criticism, and decreased student performance. This study uses observation interview methods and studies among students at Universitas PGRI Jombang. This article provides an overview of the challenges of integrating AI into education and highlights the need for effective research methods to provide maximum benefits without damaging the development of students' intellectual and skill skills.

Problematika Penggunaan Artificial Intelligence pada Mahasiswa Universitas PGRI Jombang Masruchan; Nurmilah, Rifa
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1066

This article discusses the challenges of using artificial intelligence among students at Universitas PGRI Jombang. In this context, this study examines the use of artificial intelligence, the risk of dependency, and its impact on the development of personal property rights, especially critical and contextual analysis. All of this shows that the use of artificial intelligence among students at Universitas PGRI Jombang faces many problems, including plagiarism, decreased student criticism, and decreased student performance. This study uses observation interview methods and studies among students at Universitas PGRI Jombang. This article provides an overview of the challenges of integrating AI into education and highlights the need for effective research methods to provide maximum benefits without damaging the development of students' intellectual and skill skills.

Artificial Intelligence in Financial Decision-Making: Opportunities and Challenges for Investment Strategies Sugiarto, Hendro; Masruchan; Siwantara, I Wayan
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1140

This study conducts a systematic literature review to explore the integration of artificial intelligence into financial decision-making, particularly in the context of investment strategies. Drawing from 52 peer-reviewed journal articles published between 2018 and 2024, the review identifies key application areas of AI in finance, including portfolio optimization, risk management, algorithmic trading, robo-advisory services, and sentiment analysis. The findings highlight the strategic benefits of AI, such as enhanced decision accuracy, operational efficiency, and increased financial inclusivity. However, the study also underscores significant challenges, including lack of model explainability, algorithmic bias, data privacy concerns, and regulatory uncertainty. These dual dimensions emphasize the need for ethical governance, transparent model design, and interdisciplinary collaboration to maximize the benefits of AI in investment contexts. The study concludes by outlining future research directions, particularly the integration of ESG factors, adaptation to emerging markets, and long-term impact assessments of AI-driven strategies.

Artificial Intelligence in Financial Decision-Making: Opportunities and Challenges for Investment Strategies Sugiarto, Hendro; Masruchan; Siwantara, I Wayan
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1140

This study conducts a systematic literature review to explore the integration of artificial intelligence into financial decision-making, particularly in the context of investment strategies. Drawing from 52 peer-reviewed journal articles published between 2018 and 2024, the review identifies key application areas of AI in finance, including portfolio optimization, risk management, algorithmic trading, robo-advisory services, and sentiment analysis. The findings highlight the strategic benefits of AI, such as enhanced decision accuracy, operational efficiency, and increased financial inclusivity. However, the study also underscores significant challenges, including lack of model explainability, algorithmic bias, data privacy concerns, and regulatory uncertainty. These dual dimensions emphasize the need for ethical governance, transparent model design, and interdisciplinary collaboration to maximize the benefits of AI in investment contexts. The study concludes by outlining future research directions, particularly the integration of ESG factors, adaptation to emerging markets, and long-term impact assessments of AI-driven strategies.

Utilizing Moringa Leaves to Turn a Valuable Product in Kesemen Ngoro Village, Mojokerto Masruchan
Media for Empowerment, Mobilization, and Innovation in Research & Community Vol. 1 No. 2 (2025): July-December
Publisher : Future Tecno-Science Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/2qqk7874

Moringa leaves have excellent potential to complement the nutritional needs of the human body. Moringa leaves can be used as processed products with high nutritional value and higheconomic value. Opportunities to develop in this field are also wide open because this sector has not been fully utilized by society. Moringa can be used as one of the mainstay commodities to be developed better. Therefore, we choose moringa as the object of research to be used asa an article. In this article discusses the wise use of moringa leaves. The purpose of this activity is to increase public insight and knowledge about plants and their benefits, as well as increase public knowledge about processing and various moringa-bassed processed products. The method of implementing this activity is carried out directly through community socialization regarding the benefits and processing of Moringa leaves in Kesemen Ngoro Mojokerto.

RETRACTED: STUDI METODOLOGI TAFSIR SURAT YASIN KARYA MUḤAMMAD IRSYAD Nafisah; Masruchan
REVELATIA Jurnal Ilmu al-Qur`an dan Tafsir Vol. 3 No. 1 (2022)
Publisher : IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/revelatia.v3i1.5637

Following careful and considered review of the article entitled “Studi Metodologi Tafsir Surat Yasin Karya Muḥammad Irsyad”, Published in the Revelatia: Jurnal Ilmu Al Qur’an dan Tafsir Vol. 3 No. 1 (2022), by Nafisah and Masruchan lecturer at the Sunan Ampel State Islamic University Surabaya. This article has been retracted at the request of the Editor-in-Chief. The author has plagiarized parts of the following papers: Fawaidur Ramdhani, “ Apologetika tafsir al Qur’an: tipologi tapsèr sorat Yaa Siin Bhasa Madhura karya Muhammad Irsyad.” Undergraduate thesis, UIN Sunan Ampel Surabaya. http://digilib.uinsby.ac.id/21906/ Fawaidur Ramdhani and Ahmad Zaidanil Kamil, “Tafsir Alquran Bahasa Madura: Mengenal Tapsèr Sorat Yaa-siin (BhasaMadhura) Karya Muhammad Irsyad” DOI: https://doi.org/10.32495/nun.v5i1.103 One of the conditions of submission of a paper for publication is that authors declare explicitly that their work is original and has not appeared in a publication elsewhere. Re-use of any data should be appropriately cited. As such this article represents a severe abuse of the scientific publishing system. The scientific community takes a very strong view on this matter and apologies are offered to readers of the journal that this was not detected during the submission process.

Pengembangan Media Pembelajaran E-Book Berbasis Android untuk Meningkatkan Literasi Finansial Siswa SMK : Penelitian Masruchan; Rifa Nurmilah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.534

The rapid development of digital technology and the increasing complexity of financial products, from digital wallets and bank loans to cryptocurrency and investment platforms, highlight the urgent need for financial literacy education, particularly for vocational high school (SMK) students in Indonesia. Many SMK graduates directly enter the workforce or pursue entrepreneurship without attending university, making financial decision-making skills crucial. This article explores the potential of Android-based e-books as an innovative and accessible learning medium to enhance students’ financial literacy. Designed to be interactive, contextual, and engaging for Gen Z learners, the proposed e-book serves as a pedagogical supplement, not a replacement, to classroom teaching. Drawing from literature reviews, examples of existing apps, and relevant educational frameworks, the article emphasizes the importance of developing localized, curriculum-aligned digital resources. The paper concludes with suggestions for evaluating financial learning apps and recommends steps for integrating them effectively into SMK education.

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