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All Journal J-MAS (Jurnal Manajemen dan Sains) MALIA El-Iqtishady Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah
Ary Dean Amri
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : El-Iqtishady

 1 
PENGARUH ISLAMIC BRANDING, PERSONAL SELLING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK RABBANI (STUDI KASUS KONSUMEN RABBANI KOTA JAMBI) Ary Dean Amri; Allif Al Fattahillah; Chealsy Amanda; Hadiah Tri Marlia Putri; Nurul Adila; Pandu Syahrez Alkautsar
El-Iqthisadi Volume 5 Nomor 1 Juni 2023
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/el-iqthisady.vi.39442

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Islamic Branding, personal selling, dan kualitas produk terhadap pembelian produk rabbani di Kota Jambi. Metode yang di gunakan penulis dalam penelitan ini adalah pendekatan kuantitatif, dan menggunakan jenis penelitian deskritif. Lokasi penelitian ini dilakukan pada konsumen produk rabbani di kota jambi,Populasi penelitian ini adalah seluruh konsumen rabbani di kota jambi, penelitian menggunakan rumus slovin, penelitian ini juga menggunakan data primer, berdasarkan hasil perhitungan rumus, diperoleh jumlah 243,348084 dibulatkan menjadi 243 dikarenakan untuk mempermudah perhitungan dan mendapatkan data yang lebih akurat. Penelitian ini menggunakan teknik probability sampling, yaitu teknik pengambilan sampel yang memberikan setiap unsur (anggota) populasi dasar dengan kesempatan yang sama untuk dipilih menjadi anggota sampel. Dalam hal ini digunakan teknik simple random sampling, yaitu mengambil anggota sampel secara acak dari populasi, tanpa memperhatikan strata populasi yang ada. Data yang di peroleh peneliti kemudian diolah menggunakan alat bantu aplikasi SPSS. Berdasarkan hasil dari penelitian, terdapat pengaruh antara Islamic Branding, Personal Selling dan Kualitas Produk terhadap Keputusan Pembelian Produk Rabbani. Kata Kunci: Islamic Branding, Personal Selling, Kualitas Produk, dan Keputusan Pembelian Abstract This study aims to determine the effect of Islamic branding, personal selling, and product quality on the purchase of rabbani products in Jambi City. The method used by the author in this research is a quantitative approach, and uses a type of descriptive research. The location of this research was conducted on consumers of rabbani products in the city of Jambi. The population of this study were all consumers of rabbani in the city of Jambi. The research used the slovin formula. simplify calculations and get more accurate data. This study uses a probability sampling technique, which is a sampling technique that provides each element (member) of the basic population with the same opportunity to be selected as a member of the sample. In this case, a simple random sampling technique was used, namely taking random sample members from the population, regardless of the existing population strata. The data obtained by the researcher was then processed using the SPSS application tool. Based on the results of the study, there is an influence between Islamic Branding, Personal Selling and Product Quality on the Purchase Decision of Rabbani Products. Keywords: Islamic Branding, Personal Selling, Product Quality, and Purchasing Decisions
PEMBERDAYAAN INDUSTRI KREATIF LOKAL MELALUI INOVASI ARTIFICIAL INTELLIGENCE (AI) DAN DIGITAL MARKETING BERBASIS EKONOMI ISLAM UNTUK MENINGKATKAN KESEJAHTERAAN KOMUNITAS UMKM Ary Dean Amri; Arfah; Dian Mala Fithriani Aira; Widya Sari Wendry; Sisilia Putri Ningsi
El-Iqthisadi Vol 7 No 2 (2025): Desember
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/el-iqthisady.v7i2.63092

Abstract

Abstrak Pemberdayaan industri kreatif lokal melalui inovasi artificial intelligence (AI) melalui unit usaha mikro di bidang sablon dan bordir di jl. Marsda abdurahman saleh rt.11 paal merah, jambi selatan, kota jambi, bertujuan mendorong pelaku umkm untuk mengadopsi teknologi ai dalam operasional dan dapat mendukukung efisiensi produksi, membantu personalisasi desain, serta meningkatkan pemahaman pelaku umkm dalam digital marketing termasuk manajemen media sosial, content strategy dan penggunaan e-commerce untuk memperluas pasar. Hasilnya, mitra mampu menghasilkan 10 desain produk dengan ai, terwujudnya sistem pencatatan keuangan digital serta mitra mampu memahami dan mengaplikasikan 3 prinsip ekonomi islam dalam usahanya. Hal ini menunjukkan bahwa pelatihan penggunaan artificial intelligence (AI) terhadap mitra umkm menghasilkan dampak yang cukup memuaskan.   Kata Kunci: Industri Kreatif Lokal, Ekonomi Islam, UMKM,  AI, Kota Jambi   Abstract Empowering the local creative industry through artificial intelligence (AI) innovation through a micro-business unit specializing in screen printing and embroidery on Jl. Marsda Abdurahman Saleh RT. 11 Paal Merah, South Jambi, Jambi City, aims to encourage MSMEs to adopt AI technology in their operations. This technology can support production efficiency, assist with design personalization, and enhance MSMEs' understanding of digital marketing, including social media management, content strategy, and the use of e-commerce to expand their market. As a result, partners were able to produce 10 product designs using AI, a digital financial recording system was established, and partners were able to understand and apply three principles of Islamic economics in their businesses. This demonstrates that training in the use of artificial intelligence (AI) for MSME partners has had a quite satisfactory impact. Keywords: Local Creative Industry, Islamic Economy, MSMEs, AI, Jambi City
Co-Authors Adinda Putri Agustina Allif Al Fattahillah Anitha Octaviani Arfah Arnes Sopia Chealsy Amanda Dian mala Fithriani Aira Dinda Angelina Ismanto Hadiah Tri Marlia Putri khoiri fazira Manna Sari Mona Liza Muhammad Imam Ghazali Mutiah Noviya Rita Nurida Isnaeni Nurita Nurita Nurul Adila Pandu Syahrez Alkautsar Rizki Anggraini serli asmara Sisilia Putri Ningsi Syahrul Gunawan vita indira sari Widya Sari Wendry zakia marlina, rts