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All Journal Media Wisata GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Hospitaliti Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Tourism Economics, Hospitality, and Business Management Journal
Ngatemin
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Nursing Physics Public Health Social Sciences Transportation Other

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Kultivasi Kesadaran Lingkungan Di Kalangan Pelajar: Penerapan Sapta Pesona Dan Aksi Penghijauan Di Desa Bukit Lawang Jekson Nainggolan; Ngatemin; Ika Berliani Lase; Meryl Panggabean; Wella Bella M; Bintang Samosir; Hetty Claudia Nainggolan; Liyushiana
PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT Vol. 3 No. 1 (2023): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : MEMAKSIMALKAN POTENSI
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/snpm.v3i1.1266

Abstract

Desa Perkebunan Bukit Lawang di Sumatera Utara telah menjadi salah satu destinasi wisata yang terkenal berkat keindahan alamnya, terutama hutan hujan tropis yang menjadi rumah bagi orangutan Sumatera yang dilindungi. Meskipun desa ini memiliki potensi besar dalam industri pariwisata, ada sejumlah masalah yang perlu diatasi, termasuk kurangnya sumber daya manusia yang terlatih untuk mengelola pariwisata dan kekurangan dalam aspek keamanan lingkungan desa. Artikel ini membahas program pemberdayaan pelajar tingkat menengah pertama (SMP Madrasah) di Desa Perkebunan Bukit Lawang melalui pendekatan Participatory Learning and Action (PLA) dengan tujuan untuk meningkatkan pemahaman mereka tentang Sapta Pesona serta meningkatkan kesadaran akan pentingnya praktik wisata yang berkelanjutan. Kegiatan pemberdayaan ini berlangsung selama dua minggu di bulan September 2023 dan melibatkan 34 peserta. Program ini mencakup serangkaian kegiatan, termasuk observasi langsung, penyuluhan, dan praktik aksi nyata seperti penanaman bibit pohon. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman dan pengetahuan peserta tentang Sapta Pesona, yang dapat diukur melalui ujian pre-test dan post-test. Selain peningkatan pemahaman, program ini juga mencapai dampak jangka panjang dengan mendorong peserta untuk menerapkan prinsip Sapta Pesona dalam kehidupan sehari-hari mereka, termasuk di lingkungan keluarga dan rumah mereka sendiri. Ini akan berkontribusi pada pengembangan Desa Perkebunan Bukit Lawang sebagai destinasi wisata yang lebih baik dan berkelanjutan di masa depan. Tinjauan hasil pengabdian ini juga menggambarkan bagaimana pendekatan PLA dapat efektif dalam memberdayakan masyarakat, terutama pelajar, untuk memahami dan menerapkan prinsip-prinsip wisata yang berkelanjutan. Program serupa dapat diadopsi dalam upaya pemberdayaan masyarakat di destinasi pariwisata lainnya untuk mencapai dampak positif yang lebih besar. Kesimpulannya, pemberdayaan pelajar di Desa Perkebunan Bukit Lawang melalui program pengabdian ini telah membawa perubahan positif dalam pemahaman mereka tentang Sapta Pesona dan pentingnya wisata yang berkelanjutan, memberikan kontribusi yang berkelanjutan bagi pengembangan desa wisata ini ke arah yang lebih baik.
The Impact of the Covid-19 Pandemic on UMKM in the Tourism Sector in Simalungun Regency Ngatemin
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 1 No 1 (2021): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The existence of the Covid 19 pandemic phenomenon that occurred in Indonesia not only attacks factors from health but also has a very serious impact on MSME players in the tourism sector, where UMKM players must immediately make decisions in order to smooth the business economy of MSME products that are traded in the tourism sector in Simalungun Regency. Simalungun Regency as an area that is famous for tourism and culinary objects must be affected, especially for UMKM players. This research uses descriptive research to describe a phenomenon with the theory and results of research that has been done by previous researchers in order to draw conclusions through analysis and scientific methods. Where UMKM players who are affected by the COVID-19 pandemic must limit the products that are sold and some have to close their businesses and switch professions to become farmers and fishermen for economic needs that must be carried out.
Penguatan Kapasitas Perempuan dalam Pemasaran Produk Pariwisata di Danau Toba Ngatemin; Yanti, Dewi; Liyushiana; Rosari, Dina; Prayogi, Budi; Denny, Agustinus
Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025): Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/abdiwisata.v2i1.294

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas perempuan dalam sektor pariwisata melalui pemasaran digital dan diversifikasi produk di desa wisata sekitar Destinasi Super Prioritas Danau Toba. Program ini difokuskan pada pemberdayaan perempuan dalam pengelolaan produk wisata lokal, dengan memberikan pengetahuan mengenai pentingnya pemasaran digital dan pengembangan produk yang dapat meningkatkan daya saing desa wisata. Peserta kegiatan ini terdiri dari 30 orang perempuan pegiat wisata yang berasal dari berbagai desa wisata di sekitar Danau Toba. Metode pelaksanaan terdiri dari identifikasi awal, pelatihan, diskusi, dan praktik langsung mengenai penggunaan media sosial untuk pemasaran produk serta diversifikasi produk wisata untuk menarik lebih banyak wisatawan. Hasil kegiatan menunjukkan antusiasme peserta untuk mengimplementasikan pemasaran melalui media sosial, khususnya Instagram dan TikTok, serta kesadaran tentang pentingnya diversifikasi produk dalam memperkaya pengalaman wisata. Diharapkan program ini dapat memberikan kontribusi positif terhadap perkembangan desa wisata, memperkuat peran perempuan, dan meningkatkan daya saing destinasi pariwisata di Danau Toba.
Empowering Sustainable Ecotourism Governance: Strengthening Community-Based Initiatives in Bukit Lawang Nova Bernedeta Sitorus; Liyushiana; Muhammad Khadry; Dewi Yanti; Ngatemin
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4464

Abstract

This activity aims to develop and disseminate knowledge and technology that supports sustainable ecotourism management. By referring to the Global Code of Ethics for Tourism, this PKM initiative seeks to minimize negative impacts on the environment and culture, while ensuring sustainable economic benefits for local communities. Pre-test and post-test methods were used to evaluate the effectiveness of training in increasing understanding and application of sustainable ecotourism principles among local residents. The evaluation results show significant improvements in various aspects of ecotourism management, including community involvement, environmental conservation, economic benefits, environmental education and awareness, tourism product development, tourist satisfaction, resource management, leadership and management, as well as the application of innovation and technology. This training not only increases understanding and practice related to ecotourism, but also strengthens the role of communities as agents of change. By improving local skills and knowledge, this PKM activity aims to create a better, more sustainable and globally competitive tourism ecosystem, while protecting the local environment and culture. The success of this program emphasizes the importance of community service in supporting sustainable tourism development and poverty alleviation at the village level.
PENERAPAN INOVASI INKREMENTAL SEBAGAI STRATEGI BERKELANJUTAN DI HOTEL GRAND MERCURE MEDAN ANGKASA: PERSPEKTIF TRIPLE BOTTOM LINE Ngatemin; Suwandi, Rachmad; Emrizal
JURNAL BISNIS HOSPITALITI Vol 14 No 2 (2025): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v14i2.2090

Abstract

This research takes the topic of inkremetal innovation implementation as a sustainable strategy at Grand Mercure Medan Angkasa Hotel from the triple bottom line perspective. The purpose of this research is to evaluate the application of the concept of sustainability at the Grand Mercure Medan Angkasa Hotel at this time from the triple bottom line perspective, mapping guests at the Grand Mercure Medan Angkasa Hotel assessed based on “sustainability concern” and “sustainability practice” and designing inkremetal innovation as a sustainable strategy at the Grand Mercure Medan Angkasa Hotel using the action priority matrix model. This type of research is action research using quantitative and qualitative approaches. Data collection is done by survey, interview, observation and documentation. Data analysis using quadrant analysis and descriptive statistics. The findings of this study are (1) Evaluation of the application of the triple bottom line at the Grand Mercure Medan Hotel at this time in terms of effectiveness, efficiency, equity, responsiveness, adequacy, and accuracy is required guest engagement in the hotel sustainability program. (2) The description of the guests of the Grand Mercure Medan Angkasa hotel studied based on sustainability concern and sustainability practice is a high sustainability concern guest, low sustainability practice as much as 12.60%, high sustainability concern guest, high sustainability practice as much as 20.47%, low sustainability concern guest, low sustainability practice 38.58%, low sustainability concern guest, high sustainability practice as much as 28.35%. Inkremetal innovations of Grand Mercure Medan Angkasa Hotel in engaging guests in sustainable practices are using automatic taps, guest-based initiatives, providing visual cues, providing brief and interesting information about sustainability at various guest contact points such as elevators, bathrooms, and restaurants. The implication of the research is a variety of innovations to improve sustainability at Grand Mercure Medan Angkasa Hotel
Marketing Strategies of Busung Tourism Village for Achieving Sustainable Tourism in Bintan Regency Panjaitan, Debby Sri Chintya; Darmawan, Rahmat; Ngatemin
Media Wisata Vol. 24 No. 1 (2026): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v24i1.1048

Abstract

Sustainable tourism has become a strategic issue in preserving environmental sustainability and local cultural heritage in Bintan’s tourism villages. This study aims to formulate effective marketing strategies for Busung Tourism Village in Bintan Regency using in-depth interviews and the Boston Consulting Group (BCG) Matrix analysis. Data were collected through interviews with representatives of the Bintan Office of Culture and Tourism, the Head of Busung Village, and the Generasi Pesona Indonesia (GenPI) Bintan community. The findings indicate that Busung Tourism Village has major strengths, including cultural diversity and natural attractions that enhance its appeal. However, limited promotional activities and inadequate hospitality services remain significant weaknesses. The study also identifies opportunities from the increasing global interest in sustainable travel, while competition from other destinations poses a major challenge. Based on the analysis, the recommended strategies include strengthening destination branding, optimizing digital promotion, and expanding collaboration with external stakeholders. The study concludes that integrated marketing strategies can improve the competitiveness of Busung Tourism Village while supporting sustainable tourism development and community empowerment.
Co-Authors Bintang Samosir Denny, Agustinus Dewi Yanti Emrizal Hetty Claudia Nainggolan Ika Berliani Lase Jekson Nainggolan Liyushiana, Liyushiana Meryl Panggabean Muhammad Khadry Nova Bernedeta Sitorus Panjaitan, Debby Sri Chintya Prayogi, Budi Rahmat Darmawan, Rahmat Rosari, Dina Suwandi, Rachmad Wella Bella M Yanti, Dewi