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Muharis Ali
Sekolah Tinggi Pariwisata Mataram
Social Sciences

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PARTISIPASI MASYARAKAT DALAM PENGEMBANGAN DAYA TARIK WISATA PANTAI NIPAH DESA MALAKA KECAMATAN PEMENANG KABUPATEN LOMBOK UTARA Dewa Putu Raka Pratama; Siluh Putu Damayanti; Rizal Kurniansah; I Gusti Ngurah Oka Widjaya; Muharis Ali
Journal Of Responsible Tourism Vol 1 No 2: Nopember 2021
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.917 KB) | DOI: 10.47492/jrt.v1i1.1002

Abstract

Penelitian ini membahas tentang analisis dan deskripsi partisipasi masyarakat dalam pengembangan pariwisata di Pantai Nipah Desa Malaka Kecamatan Pemenang Kabupaten Lombok Utara. Hasil penelitian diuraikan dalam beberapa jawaban terhadap rumusan masalah yaitu partisipasi masyarakat dalam pengembangan daya tarik wisata, bentuk partisipasi yang dilakukan masyarakat, partisipasi masyarakat dalam pengembangan pariwisata berbasis masyarakat. Dengan menggunakan metode observasi, wawancara, dokumentasi dan menggunakan teknik analisis data deskriptif kualitatif. Hasil penelitian menunjukkan bahwa masyarakat terbilang aktif dalam partisipasi untuk mengembangkan daya tarik wisata Pantai Nipah dalam bentuk keterlibatan masyarakat untuk mengatasi sebuah masalah yang ada, keterlibatan masyarakat dalam pengadaan sarana dan prasarana sangat baik, masyarakat juga telah melakukan kerjasama untuk menambah atraksi wisata, serta masyarakat berperan penting dalam menjaga keamanan, kelestarian atau keindahan daya tarik wisata Pantai Nipah. Masyarakat sangat peduli dengan lingkungan mereka dikarenakan ada beberapa oknum yang melakukan perusakan di Pantai Nipah sehingga masyarakat tergerak untuk berpartisipasi menjaga Pantai Nipah. Serta ditemukan bahwa pengembangan daya tarik wisata Pantai Nipah masuk dalam fase rejuvenation (peremajaan).
ANALISIS PENENTUAN STRATEGI PEMASARAN DENGAN KONSEP MARKETING MIX PADA DAYA TARIK WISATA GILI LAMPU LOMBOK TIMUR Yona Floranika; Erri Supriyadi; I Wayan Nuada; Muharis Ali; I Gusti Ngurah Oka Widjaya; Indrapati Indrapati; I Wayan Bratayasa
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.454 KB) | DOI: 10.47492/jrt.v2i2.2156

Abstract

Gili Lampu is a marine tourism destination that has potential with uniqueness and characteristics that are not owned by other tourist destinations in the vicinity which are expected to attract large numbers of tourists, one way is to do marketing. This study will discuss the marketing strategy carried out by the Gili Lampu manager using the concept of the marketing mix, the aim is to find out the obstacles in the application of the strategy that has been carried out. This research method uses a qualitative method with a descriptive approach. The results of this study reveal that the marketing strategy carried out by the Gili Lampu manager uses the concept of a marketing mix, especially the 8p marketing mix, where for each 8p variable it has been carried out namely product, price, place, promotion, people, packaging, program and partnership. , there are several variables that are still not optimally carried out by the manager such as products, prices, promotions and programs. For this reason, it is very important to determine the right marketing strategy for tourist destinations because it will have a very large influence in increasing the number of tourist visits.
ANALISIS PEMBERDAYAAN MASYARAKAT DI DESA WISATA KARANG BAJO Moh Ari Rafandi; Sri Susanty; Agusman Agusman; Muharis Ali
Journal Of Responsible Tourism Vol 3 No 1: Juli 2023
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jrt.v3i1.2726

Abstract

In this study, researchers used descriptive qualitative methods. The data collected in this study were sourced from the results of interviews, and documentation from parties related to community empowerment in the Karang Bajo tourist village. Researchers used data analysis, namely data reduction, data presentation, and drawing conclusions. Of all the data that has been processed and analyzed of course get the results of the research. Empowerment in the Karang Bajo tourist village that has been carried out includes capital assistance in the form of assistance to woven fabric craftsmen and assistance for renovating traditional houses. Assistance for infrastructure development in the form of the construction of the Sebaya Tanta heritage hall and traditional houses, repairing the road to Sebaya Tanta and the area around the ancient mosque. Mentoring assistance on traditional schools from the Directorate of Belief in God Almighty, assistance from the Alliance of Indigenous Peoples of the Archipelago and Santiri related to tourism from the perspective of indigenous peoples and waste management, assistance from students of the Mataram High School of Tourism Real Work Lecture related to tourism and leadership management. Institutional strengthening with the establishment of the Gubug Karang Bajo-Bayan Traditional Institution Institution, other community empowerment institutions such as Karang Taruna, PKK, and Pokdarwis. The partnership activity carried out is to establish partners between the indigenous people of Karang Bajo with the Alliance of Indigenous Peoples of the Archipelago and Santiri related to tourism and the lives of indigenous peoples.
Co-Authors Agusman Agusman Dewa Putu Raka Pratama Erri Supriyadi I Gusti Ngurah Oka Widjaya I Wayan Bratayasa I Wayan Nuada Indrapati Indrapati Lalu Masyhudi Moh Ari Rafandi Murianto Murianto Rizal Kurniansah Siluh Putu Damayanti Susanty, Sri Yona Floranika