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Optimalisasi Usaha Kecil Menengah melalui Pelatihan Digital Marketing Sasa, Saudah; Sapto Adi, Dodot; Triono, Maulid Agung; Supanto, Fajar
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 6, No 3 (2021): August 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v6i3.5366

Abstract

The conditions faced by small industries during this pandemic are almost the same as the conditions of the industrial society as a whole. But what distinguishes it is the struggle in producing to marketing products independently. Currently, digital marketing training for small industries provides a measurable support system, due to tactical steps to market products or services to consumers with new breakthroughs. The purpose of this training is to provide easier steps to implement digital marketing applications based on information and communication technology, in order to create consumer attraction for products. The method of implementing this activity is discussion and practice of making captions on social media, online marketing, practicing product photos, forming working groups and presentations. The result of this training is that the participants have awareness of the application of digital marketing to improve the quality of product marketing for small industries more easily.
INTENSITAS KOMUNIKASI TOKOH PUBLIK MELALUI PENDEKATAN HUBUNGAN KEKERABATAN UNTUK MENCEGAH PENYIMPANGAN SOSIAL Adi, Dodot Sapto; Mariani, Ana
Jurnal Nomosleca Vol 3, No 1 (2017): April 2017
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v3i1.1482

Abstract

AbstractThis article is intended to provide a description of research results on the intensity of public figure communication through the approach of familial relationships to prevent social deviation. This study is a literature review study or literature study based on some previous research results by combining factual analysis. The results of this study can reveal the intensity of communication public figures are able to prevent and cope with social impediment in a social group. Where the heaviest of deviations is labeling which is the cause and effect of the explanation itself. Social deviation is examined from two aspects namely lifestyle and culture in social groups. The intensity of communication of public figures always reflects the closeness of the relationship between the elements of the system within the society, and is able to contribute through efforts to improve the existing conditions in the normative state. The higher the intensity of communicating, the higher the togetherness is created through new forms of agreement. The main determinant is the intensity of communication by public figures and communication approaches based on kinship relationships. Key Words: Communication Intensity, Public Figure, Kinship Relations and Social Diversity.DOI : https://doi.org/10.26905/nomosleca.v3i1.1482
Perilaku Komunikasi Antarbudaya Pasutri Kawin Campur (Perspektif Drama Turgi) Adi, Dodot Sapto
Jurnal Nomosleca Vol 3, No 2 (2017): Oktober 2017
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v3i2.2032

Abstract

Abstract Research conducted in the city of Malang, East Java in 2017, has been able to describe the behavior, and also reveal the strategy of constructing the behavior of intercultural communication in order to maintain household harmony. Similarly, regarding personal communication model, by emphasizing the factor of openness to be the main in building the values that are favored or referenced, and with that foundation also other factors in personal relationships can easily follow. The method of qualitative naturalistic analysis is interactive, becoming the basic reference for obtaining relevant data. While the use of phenomenology approach, it is useful to explore the personal experience of informants in married life, so it is easy to formulate together with informants about normative concepts that are commonly applied in pragmatic problem solving. The results of this study can find the importance of improving the behavior of intercultural communication between married couples, in order to achieve a harmony relationship through the process of understanding to position his partner and his nearest social environment. The basic principles of family communication are important in addressing common problems, and intimate communication should always be created at every opportunity. Both of these factors can run effectively, if each marriage marriage partner provides an opportunity for her partner to present her role. Keywords: married couples, intercultural communication behavior, family turgi drama DOI : https://doi.org/10.26905/nomosleca.v3i2.2032
Interactive Bumper Animation pada Android untuk Meningkatkan Efektivitas Media Promosi Triono, Maulid Agung; Adi, Dodot Sapto; Saudah, Saudah
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5567

Abstract

This study aims to describe the dynamics of educational promotion activities, by utilizing creative content that is technically continuously developed, so that information can be disseminated through the Android-based smartphone media. Technological innovation is an unavoidable demand, and is further enhanced along passing with regulation of The Minister of Education an Culture Number: 3-7 of 2020 concerning the function of the internet, that creative content whose dissemination relies on technological innovation will always make any higher education information more easily accepted by the public. IBA (interactive bumper animation), which is a creative content product, with a process based on the principle of integration of animation and video products, can be ascertained to be the best alternative to increase the effectiveness of promotional media. This research uses descriptive and applied approaches, involving informants who understand digital technology and its development, and nine main informants from the internal environment and three external supporting informants have been selected. The results of the research have been able to formulate an ideal concept for producing content, and then create a prototype that can be accessed via Android-based smartphone. Creative content development can be done by utilizing applications that can support promotional performance effectively, including Adobe Flash CS3 Professional, Adobe After Effects, Adobe Audition 6, Fruity Loop Studio, Edius7 and Adobe Premiere Pro. Keywords: Promotion Effectiveness; Android Smartphone, IBA (Interactive Bumper Animation)DOI : https://doi.org/10.26905/nomosleca.v7i1.5567
Quadruple Helix Model in Inspiring the Development of Telematics Creative Industries Community-Based (The Study of Phenomenology on Industrial Startup in Malang) Adi, Dodot Sapto
International Conferences SDGs 2030 Challenges and Solutions Vol 1, No 1 (2017)
Publisher : International Conferences SDGs 2030 Challenges and Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (768.855 KB)

Abstract

The results of research on the model of the quadruple helix in creative industry development inspire the telematics on 2016-2017 in Malang, development is the study sponsored by the Department of Industry and Trade of the East Java province, focused over the planning evaluation of Supporting Facilities Planning Unit of Information Technology Technical Services (2016). This research is based on the phenomenon of the movement on creative industries telematics in Malang. The initial debate carried by the Ministry of Commerce of Republic Indonesia on 2008, by applying the synergi of triple helix involving Government-Academia-Business. After their processes towards in decade, change the paradigm become quadruple helix, by positioning the creative industries community telematics as the main agent. The community has a strong social capital, since it has a free position of structural dependence of any party. Problems of social change becomes their urgency, by revealing the existence of the creative community telematics, based on their ability to contribute to prevent social insecurity due to the increasingly competitive job opportunities as well as trying. This research using interpretive phenomenology based on subjective approach. Main activities conducting in-depth interviews and observations at 13 main informant. All of them are in 5 (five) a network of community-based industries, and serves as the foundation of the Agency the Creative Information Technology, East Java (JITC) Malang. As for the focus of the research on the view of the world, the efforts of the Association, the pattern of relationship and communication. Qualitative analysis of interactive used achieve efficiency through discussion in focused, while applying the validity through triangulation. The result of this research described as follows: (1) telematics creative community has strong commitment to control the sustainability of industrial telematics; (2) community was proved to be able to improve the innovation performance; and (3) established a new community through relationships and the intensity of the communication is done by involving financial institutions, distributors, employers' association, marketing and recruiting the new entrepreneur through internship programs.
PERILAKU SIMBOLIK KOMUNITAS KREATIF TELEMATIKA (Studi Fenomenologi Relasi Antarpelaku Di Kota Malang) Dodot Sapto Adi; Budi Siswanto
Jurnal Nomosleca Vol 4, No 1 (2018): April 2018
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v4i1.2072

Abstract

Abstract The phenomenon of the creative community of telematics in the city of Malang is more interesting because it is in the process of social-cultural shift to metropolitan. This initiates the renewal of community positions and life as research urgency, focusing on constructing symbolic behaviors expressed as social and cultural products. The research process begins by conducting a scientific study in synthetic literacy, which collects information on several research reports and published scientific papers, and then conducts research using phenomenology method to formulate verification of the results with 12 informants considering the level of activity of informants pursue the field of activities, especially creative photography and videography. The research results of the creative community of telematics still need an effort to give space openly for its members for participation, with high awareness for its social role. It has strengthened the relational principle that gave birth to a growing community tradition in an alliances to grow in community empowerment, demonstrating efforts: (1) expanding member opportunities in intercommunity relationships through individual and group levels; (2) enhancing community image through facilitation forums that have a positive impact on the growth of inter-community integration; and (3) to maintain values based on mutual commitment and develop them into the identity of reformers. Keywords: creative community of telematicsDOI : https://doi.org/10.26905/nomosleca.v4i1.2072
JURNALISME PUBLIK & JURNALISME WARGA SERTA PERANNYA DALAM MENINGKATKAN PARTISIPASI WARGA DALAM PROSES DEMOKRASI dodot sapto adi
Jurnal Nomosleca Vol 2, No 1 (2016): April 2016
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v2i1.341

Abstract

AbstractSebagai lembaga sosial dan penyanggah demokrasi keempat, media berfungsi untuk mengontrol perilaku kekuasaan politik penguasa dan kuasa ekonomi pengusaha. Namun sebagai lembaga ekonomi, media juga dikelola untuk melayani kepentingan ekonomi politiknya sendiri. Media tidak dikelola dalam ruang hampa; media dijalankan dengan dorongan dan motivasi untuk melayani kepentingan ekonomi dan politiknya sendiri agar tetap bertahan hidup. Isi media dan realitas media, makanya bukan merupakan pantulan jujur dari realitas sosial tapi adalah konstruksi dan bentukan dari para pekerja media. Konten pemberitaan media, makanya, seakan terpisah jauh dari kepentingan masyarakat. Kepentingan publik belum menjadi arus utama dalam rutinitas kerja redaksi. Kinerja pers seperti ini telah menimbulkan sinisme masyarakat terhadap kehidupan publik. Jurnalisme publik/civic, makanya menjadi keniscayaan sejarah bagi pekerja pers untuk mengembalikan fungsi pers sebagai pilar demokrasi keempat. Lewat model jurnalisme ini diharapkan sikap apatis masyarakat dapat diganti dengan partisipasi penuh mereka dalam kehidupan warga. Ditambah dengan jurnalisme warga, partisipasi warga dalam mempengaruhi kebijikan publik akan semakin marak. Artikel konseptual ini berupaya untuk menjelaskan esensi jurnalisme publik beserta latar belakang yang mendorong kelahirannya. Model jurnalisme ini semakin bertampah daya dorongnya dengan munculnya jurnalisme warga. Tulisan ini menyimpulkan bahwa kedua model jurnalisme penting untuk memelihara proses demokratisasi nasional.Keywords : Jurnalisme Publik, Jurnalisme Civic, Jurnalisme warga, pilar keempat demokrasiDOI : https://doi.org/10.26905/nomosleca.v2i1.341
KOMUNIKASI ASKRIPTIF TOKOH PUBLIK UNTUK MENCEGAH KEGIATAN SEKS KOMERSIAL TERSELUBUNG Dodot Sapto Adi; Ana Mariani
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The article tries to describe ascription communication among the prominent figure intended for covert sexual behavior prevention measures. Making use of descriptive method with subjective approach, it attempts to portray the object of study in natural settings. As such, the data are collected by means of participatory observation, in-depth interview and document study. The data being gathered are then examined using descriptive analysis within ethnographic model. The research found that ascription communication by public prominent leaders has led to prevent sexual behavior among sex workers and their pimps by taking into account their internal as well as external factors. The prominent leader’s interpersonal communication behavior has proven effective because they did so by taking into consideration their counterpart’s social as well as cultural background. Simply saying, their emphatic communication with sexual workers has made the latter felt closer emotionally which eventually work effective for sexual behavior prevention action. This finding illustrates the importance of the prominent leaders’ competence in ascription communication whose main tenets and principles are derived from social phycology.
FENOMENA GAYA HIDUP PASCAMODERN PADA KOMUNITAS KREATIF TELEMATIKA DI KOTA MALANG Dodot Sapto Adi; Budi Siswanto
ETTISAL : Journal of Communication Vol 3, No 2 (2018): ETTISAL Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v3i2.1926

Abstract

Abstrak Karakteristik yang menonjol dari pemikiran pascamodern terletak pada pandangan holistik mengenai realitas, relativitas kebenaran, subjektivitas, anti-rasionalitas dan hubungan sosial dalam kebersamaan. Kenyataannya bukan hanya perspektif tunggal yang dapat mempengaruhi perilaku mayoritas masyarakat, namun terletak pada semua faktor sosial budaya yang telah mengakar dalam kehidupan masyarakat, dan selanjutnya dapat tumbuh menjadi gaya hidup masyarakat kota. Komunitas kreatif telematika kota Malang, telah menampilkan perannya melalui perilaku dalam kehidupan sehari-hari. Identitas komunitas kreatif, telah direpresentasikan sebagai gaya hidup melalui bentuk konsep diri, status sosial dan harapan pribadi. Gaya hidup tersebut, diperkuat dengan pesatnya perkembangan teknologi informasi dan komunikasi. Studi ini berupaya menjelaskan gaya hidup pascamodern yang dimunculkan, dikembangkan dan dipelihara dalam lingkungan komunal. Dengan pendekatan kualitatif, didukung metode fenomenologi yang mengandalkan observasi dan wawancara mendalam, telah dapat menghimpun berbagai informasi kepada 11 informan. Hasil studi ini telah menemukan, bahwa terdapat satu kondisi yang mengarah pada semakin menguatnya inovatif-artistik, yaitu tumbuh seiring dengan ambisi komunitas untuk mendapatkan pengakuan internasional, dengan sedikit mengabaikan dampak keuntungan dari sisi ekonomi. Hal ini selayaknya gerakan sosial yang mengupayakan terbentuknya identitas baru, melalui proses adopsi secara kolektif terhadap nilai-nilai baru, dan kemudian diadaptasikan pada kehidupan internal komunitas. Abstract The salient features of postmodern thought are holistic view of reality, truth relativity, subjectivity and anti-rationality and social relationship. Not only those perspectives have influenced behavior of the majority of society but have deeply rooted in their lives. They have become people’s lifestyle. Creative telematics community at Malang city have done so which is best demonstrated in their way of behaving and doing their daily activities. Their identity along with self-concept, social status and personal expectations are representation of their lifestyle. Those lifestyle has then increasingly strengthened with rapid development of information and communication technology. The paper makes every effort to explicate how those postmodern lifestyle emerge, develop and maintain in the their communal setting. Employing qualitative approach along with phenomenological method in which observation and in-depth interview with 11 informant as means of collecting the data, the research found that their ambitious artistic innovative craftsmanship show that they did so for gaining international recognition without regarding economic advantage. This lifestyle have then created a new communal identity which then have impacted their internal social livelihood. The new values emerged are then being adopted collectively to adapt to the new environment. 
Atribusi Polysemic Khalayak Priyo Dari Molyo; Dodot Sapto Adi Dodot; Saudah Saudah
Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2013): April
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.04 KB) | DOI: 10.15642/jik.2013.3.1.%p

Abstract

Komunikasi