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All Journal EXPOSURE JOURNAL ELT Echo Anglo-Saxon : Jurnal Ilmiah Program Studi Pendidikan Bahasa Inggris JELLT (Journal of English Language and Language Teaching) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Minda Baharu Journal of English Teaching and Applied Linguistics (JETAL) LINGUISTIK TERAPAN Assyarikah: Journal Of Islamic Economic Business Jurnal Ekonomi, Bisnis dan Manajemen
Shalehoddin Shalehoddin, Shalehoddin
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ekonomi, Bisnis dan Manajemen

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Optimalisasi Komersial Usaha Batik Al-Barokah Melalui Digital Marketing Dalam Menjaga Competitive Advantage Shalehoddin, Shalehoddin; Yakin, Ainol; Devita, Putri
Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen Vol 5, No 2 (2024): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/masyrif.v5i2.1854

Abstract

In the rapidly evolving era of digitalization in 2024, the batik business Al-Barokah has successfully increased its revenue through innovative digital marketing strategies. Through qualitative research with a case study approach, the use of social media platforms such as Facebook, Instagram, and WhatsApp has proven effective in disseminating information, creating positive perceptions, and expanding the market reach for batik products. Despite facing intense competition, Al-Barokah batik continues to innovate with unique product quality, utilizing website design features and visual videos to promote its products. With the right digital marketing approach, Al-Barokah has significantly increased its revenue in 2024, emphasizing the strategic role of digital marketing in enhancing competitiveness and sustainability in the current digital era.
Co-Authors Adam Adam Albert Efendi Pohan Desi Surlitasari Dewi Devita, Putri Dhita, Ferlin Ayp Eka Wilany Erwin Ashari, Erwin Fenny Agustina, Fenny Indah Lestari, Indah Islam, Muhammad Reza Nurul MAJID, TUZHARA RAMADHANTY Nursakira, Siti Pamor Gunoto Putri, Asa Ismita Putri, Aulya Qoriah, Fitri Sufiyanto, Mohammad Imam Suryo Hartanto Wasilul Chair Yakin, Ainol Yulianza, Hani