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Journal : Baileo: Jurnal Sosial Humaniora

Digital Revolution in Public Communication Management: A Review of Opportunities and Challenges for Maluku Regional Police Public Relations in the Digital Era Siregar, Kevin Chrisya; Sopacua, Yustina; Alfredo, Ronald
Baileo: Jurnal Sosial Humaniora Vol 1 No 3 (2024): May 2024
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/baileofisipvol1iss3pp244-255

Abstract

This article examines the transformation of public communication management in the digital era, focusing on the case of the Maluku Regional Police (Polda Maluku). The study aims to explore both the opportunities and challenges brought about by digital developments in the field of public relations within law enforcement institutions. Using a qualitative approach, data were collected through in-depth interviews, observations, and document analysis to understand the dynamics of communication practices in the digital context. The findings reveal that digital platforms—such as social media, online news portals, and mobile applications—present valuable opportunities to enhance transparency, foster community engagement, and strengthen public trust. However, several challenges also emerge, including the spread of misinformation, data privacy concerns, and the urgency of timely crisis communication. Organizational factors such as digital readiness, infrastructure availability, leadership orientation, and internal culture further influence the effectiveness of digital communication strategies. The novelty of this study lies in its contextual focus on Polda Maluku, offering a nuanced analysis that connects digital transformation with institutional capability and socio-cultural environments. This article contributes to the development of social and humanities scholarship by providing a critical lens to understand how public institutions navigate the complexities of digital communication. It recommends the advancement of infrastructure, digital literacy, and regulatory frameworks as key steps toward responsive and inclusive public communication in the digital era.
Synergy Between Bank Indonesia and the Maluku Government: Implementation of Philip Lesly’s Communication Model in Inflation Control Kulwembun, Yohanes Brilian F.; Alfredo, Ronald; Waliulu, Yuniar Sakinah
Baileo: Jurnal Sosial Humaniora Vol 2 No 1 (2024): September 2024
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/baileofisipvol2iss1pp51-62

Abstract

This study aims to describe the communication synergy between Bank Indonesia and the Maluku Provincial Government in controlling inflation through the implementation of Philip Lesley’s communication planning model. This synergy is manifested in the Regional Inflation Control Team (TPID) of Maluku, where Bank Indonesia acts as the Organizing Entity and the Maluku Provincial Government as the target public. This research uses a qualitative descriptive method, with data collected through observation, interviews, and documentation. The findings show that the communication synergy between the two institutions operates effectively through four planning stages: analysis and research, policy formulation, program planning, and communication activities. Additionally, the Maluku Provincial Government plays a role in providing feedback and evaluation through its involved Regional Government Organizations (OPD). The novelty of this research lies in the structured application of Philip Lesley’s communication model in the context of inflation control in Maluku, illustrating how strategic communication can strengthen inter-agency cooperation to achieve economic goals. The study concludes that successful inflation control in Maluku is highly dependent on targeted communication planning and clear role distribution between Bank Indonesia and the Maluku Provincial Government.
Realism, Representation, and Ideology: A Fiskean Semiotics of Toxic Masculinity in Indonesian Film Ramadhani, Angeli; Sopacua, Yustina; Alfredo, Ronald
Baileo: Jurnal Sosial Humaniora Vol 1 No 1 (2023): September 2023
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/baileofisipvol1iss1pp67-82

Abstract

This article aims to describe the representation of toxic masculinity in the Indonesian film Vengeance Is Mine, All Others Pay Cash through a semiotic analysis of the main character and selected scenes, employing John Fiske’s three-level coding model: the levels of reality, representation, and ideology. The analysis focuses on visual and narrative elements such as costume, behavior, cinematography, lighting, dialogue, and the actions of the protagonist, Ajo Kawir. The findings reveal that toxic masculinity is portrayed through 1980s-style modest clothing that symbolizes a duality of toughness and vulnerability, acts of violence as dominance over other men, and the refusal to fight women as a sign of patriarchal superiority. At the representation level, cinematographic techniques such as medium shots, close-ups, two-shots, and over-the-shoulder shots emphasize the emotional and violent dimensions of the character. Ideologically, the film articulates values of individualism, male dominance, and superiority, shaped by past trauma and patriarchal social structures. This study demonstrates that film serves not only as entertainment but also as a site for the production and reproduction of problematic gender ideologies. Its novelty lies in the application of Fiske’s semiotic approach to deconstruct toxic masculinity in contemporary Indonesian cinema.