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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo Economics and Digital Business Review Advances in Community Services Research
Anita Anita
Institut Teknologi dan Bisnis Nobel Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Azlan Azhari; Nurzamnatussyamsi J Handaling; Anita Anita
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.500

Abstract

Tujuan penelitian ini adalah untuk menguji serta mengetahui bagaimana pengaruh citra merek dan kualitas produk secara parsial maupun simultan terhadap keputusan pembelian alat musik di toko Ansar Musik Makassar. Jenis penelitian yang digunakan adalah dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh pelanggan yang membeli di Toko Ansar Musik Makassar berjumlah 263 orang pengunjung. Adapun jumlah sampel yang digunakan sebanyak 72 responden yang ditentukan berdasarkan formulasi slovin. Sumber data yang digunakan adalah data primer yang diperoleh dari hasil pengisian kuesioner oleh para responden. Metode analisis data yang akan dilakukan terdiri dari analisis statistik deskriptif, uji validitas, uji reliabilitas uji normalitas, uji multikolinearitas, uji heteroskedastisitas, serta pengujian hipotesis melalui analisis regersi linear berganda, uji t uji f dan uji koefisien determinasi. Hasil penelitian ini secara parsial menunjukkan bahwa citra merek dan kualitas produk masing-masing memiliki pengaruh positif dan signifikan terhadap keputusan pembelian alat musik di toko Ansar Musik Makassar. Hasil penelitian secara simultan menunjukkan bahwa citra merek dan kualitas produk secara bersama-sama memiliki pengaruh signifikan terhadap keputusan pembelian alat musik di toko Ansar Musik Makassar.
Empowering MSME Entrepreneurs Through Digital Marketing Mentoring and Digital Financial Literacy in Tinambung Subdistrict, Indonesia Fitriani Latief; Ahmad Firman; Hardianty Askar; Indrawan Azis; Andi Ircham Hidayat; Shandra Bahasoan; Dara Ayu Nianty; Asniwati Asniwati; Dirwan Dirwan; Eka Aussie Hadiningtyas; Mutiasari Mubyl Handaling; Anita Anita
Advances in Community Services Research Vol. 4 No. 2 (2026): March - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v4i2.750

Abstract

Purpose: This program was initiated in response to low adoption of digital marketing and financial literacy among MSMEs in Tinambung Subdistrict, resulting in limited market reach and poor business management. The initiative aims to enhance MSMEs’ capabilities in digital marketing and financial literacy and to promote business self-reliance. Research Method: The activity was conducted in February 2026 in the Tinambung Subdistrict, Polewali Mandar Regency, and involved 30 MSME operators across the retail, food service, and service sectors. The method used was a participatory approach through outreach, technical training, and hands-on coaching, with observations, interviews, and questionnaires serving as evaluation tools. Results and Discussion: Before the intervention, only 23% of partners had a digital business account, and 26% kept financial records. The activities were implemented in phases, ranging from outreach to monitoring. The results showed significant improvements: digital account ownership rose to 83%, understanding of promotional content to 78%, financial record-keeping to 80%, and financial segregation to 76%. Implications: This program promotes digital adoption and financial management among SMEs. Ongoing support is recommended to ensure the sustainability of SMEs’ digital transformation.
Pengaruh Struktur Modal dan Islamic Corporate Governance Terhadap Nilai Perusahaan Moderasi Ukuran Perusahaan Pada Bank Umum Syariah Yang Terdaftar di Bursa Efek Indonesia Dara Ayu Nianty; Asbi Amin; ViVien Amor Viloria; Anita Anita
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 12, No 1 (2026): In Press
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v12i1.2834

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh struktur modal dan Islamic corporate governance terhadap nilai perusahaan dengan ukuran perusahaan sebagai variabel moderasi pada Bank Umum Syariah di Indonesia. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan analisis regresi moderasi (Moderated Regression Analysis/MRA). Data yang digunakan merupakan data sekunder yang diperoleh dari laporan keuangan Bank Umum Syariah selama periode penelitian. Hasil penelitian menunjukkan bahwa struktur modal berpengaruh negatif dan signifikan terhadap nilai perusahaan, sedangkan Islamic corporate governance berpengaruh positif dan signifikan terhadap nilai perusahaan. Selain itu, ukuran perusahaan mampu memperlemah pengaruh negatif struktur modal dan memperkuat pengaruh positif Islamic corporate governance terhadap nilai perusahaan. Temuan ini mengindikasikan bahwa ukuran perusahaan berperan penting dalam memperkuat atau memperlemah hubungan antar variabel, serta menegaskan pentingnya penerapan tata kelola berbasis syariah dalam meningkatkan nilai perusahaan.Kata Kunci: Struktur Modal, Islamic Corporate Governance, Nilai Perusahaan, Ukuran PerusahaanABSTRACTThis study aims to analyze the influence of capital structure and Islamic corporate governance on firm value, with firm size as a moderating variable in Islamic Commercial Banks in Indonesia. The research method used is a quantitative approach with moderated regression analysis (MRA). The data used are secondary data obtained from the financial statements of Islamic Commercial Banks during the study period. The results show that capital structure has a negative and significant effect on firm value, while Islamic corporate governance has a positive and significant effect on firm value. In addition, firm size is able to weaken the negative effect of capital structure and strengthen the positive effect of Islamic corporate governance on firm value. These findings indicate that firm size plays a significant role in strengthening or weakening the relationship between variables, and emphasize the importance of implementing sharia-based governance in increasing firm value.Keywords: Capital Structure, Islamic Corporate Governance, Firm Value, Firm Size
Co-Authors - Indrawan Azis, - Ahmad Firman Andi Ircham Hidayat Asbi Amin Asniwati Azlan Azhari Dara Ayu Nianty Dirwan Dirwan Eka Aussie Hadiningtyas Hardianty Askar Latief, Fitriani Mutiasari Mubyl Handaling Nurzamnatussyamsi J Handaling Shandra Bahasoan ViVien Amor Viloria