Article Per Year (5 Year)
p-Index From 2021 - 2026
5.626
P-Index
This Author published in this journals
All Journal Jurnal EMT KITA JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) eCo-Buss Enrichment : Journal of Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Jurnal Manajemen Pariwisata dan Perhotelan Journal of Economics, Bussiness and Management Issues Human Capital Development Panorama Nusantara International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Eduturisma Journal of Social Science
Verry Cyasmoro
Universitas Asa Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
A PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN SUASANA TERHADAP KEPUASAN PELANGGAN DI KOPI PODJOK MAMPANG Nadri, Chairul; Cyasmoro, Verry
Panorama Nusantara Vol 20 No 1 (2025): Panorama Nusantara
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v20i1.2670

Abstract

This study aims to determine the effect of product quality, service quality, and atmosphere on customer satisfaction at Kopi Podjok Mampang Prapatan. The approach used is a quantitative method with data collection techniques through distributing questionnaires to 168 respondents using accidental sampling techniques. The data obtained were analyzed using multiple linear regression analysis with the help of IBM SPSS Statistics 25 software. The results of the study indicate that service quality and atmosphere have a significant effect on customer satisfaction, while product quality does not show a significant effect. This finding indicates that good service and a comfortable shop atmosphere determine the level of customer satisfaction more than the quality of the product itself. Therefore, Kopi Podjok is advised to continue to improve the quality of service and maintain the shop atmosphere so that it remains attractive and supports positive customer experiences.
Pengaruh Kualitas Produk, Persepsi Harga, dan Promosi Terhadap Keputusan Pembelian di Kopi Janji Jiwa Galaxy Rizka Assyifa; Verry Cyasmoro
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2395

Abstract

Studi ini bertujuan untuk mengkaji dampak dari standar produk, pandangan konsumen terhadap harga, serta strategi promosi terhadap keputusan pembelian yang diambil oleh konsumen di Kopi Janji Jiwa Galaxy. Latar belakang didasari oleh pertumbuhan industri kopi yang pesat di Indonesia, khususnya di kalangan generasi muda urban, yang mendorong pelaku usaha untuk meningkatkan kualitas serta strategi pemasarannya. Studi ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui distribusi kuesioner kepada 100 responden yang dipilih secara accidental sampling. Analisis data dilakukan dengan regresi linier berganda menggunakan perangkat lunak SPSS versi 25. Hasil analisis mengindikasikan bahwa variabel kualitas produk (X1) tidak memberikan dampak yang signifikan pada keputusan pembelian (Y). Sebaliknya, variabel persepsi harga (X2) dan promosi (X3) memberikan dampak yang signifikan, baik secara bersamaan maupun secara individual, pada keputusan pembelian konsumen. Nilai koefisien determinasi (R²) sebesar 0,624 mengindikasikan bahwa ketiga variabel independen menjelaskan 62,4% variasi dalam keputusan pembelian. Promosi menjadi variabel paling dominan dengan nilai B= 0,769 dan signifikansi p < 0,001. Temuan ini menegaskan pentingnya elemen bauran pemasaran, khususnya strategi promosi dan penetapan harga yang tepat, dalam membentuk keputusan pembelian konsumen. Disarankan agar Kopi Janji Jiwa Galaxy terus meningkatkan efektivitas promosi serta menjaga persepsi harga yang sesuai agar mampu bersaing dan mempertahankan loyalitas konsumen di pasar kopi yang kompetitif.
ANALISIS PENGARUH PROMOSI, BRAND AWARENESS, CITRA DESTINASI TERHADAP KEPUASAN BERKUNJUNG WISATAWAN DI SITU GINTUNG PARK DAN BSD OCEAN PARK KOTA TANGERANG SELATAN Verry Cyasmoro
Eduturisma Vol 4 No 2 (2020): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to know the influence of Promotion , brand Awarenees , destination image variable on tourist satisfaction at Situ gintung Park and BSD Ocean Park, South Tangerang City, Banten. This research uses quantitative approach with research. The collection of data obtained through a questionnaire distributed to 100 respondents. The sampling technique of this research using purposive sampling and the respondent is domestic tourist who come from situ Gintung Park and BSD Ocean Park outside , at least twice visited to the attraction in Soauth Tangerang City for tour,The data analysis in this research use quantitatif analysis. The results showed that: promotion variable significantly influence positif tourist satisfaction, the destination image variable significantly influence positif tourist Statisfaction variable, and tourist satisfaction variable significantly influence positif tourist Brand awareness Simultaneosly
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN CEPAT SAJI KENTUCKY FRIED CHICKEN JAKARTA UTARA Yati Kusmawati; Bonifasius MH Nainggolan; Verry Cyasmoro
Eduturisma Vol 3 No 2 (2019): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the effect of Brand Equity on purchasing decisions at fast food restaurants Kentucky Fried Chicken North Jakarta. The basic concepts of Brand Equity which are variables in this study are Brand Awareness (X1) Quality Perception (X2), Brand Association (X3) and Brand Loyalty (X4). Whereas the Purchase Decision is denoted as Y variable. The data used in this study are primary data and secondary data. Primary data was collected using a study questionnaire and five measurements of variables examined on five levels of Likert scale. Respondents were taken from 120 consumers of the KFC restaurant in North Jakarta with the requirement to have made purchases at the restaurant more than twice. The method used in this study is quantitative statistics, using multiple linear regression analysis. The results showed that there were significant influences between Brand Awareness, Quality Perception, Brand Association, Brand Loyalty on Purchase Decisions partially and simultaneous
Co-Authors Aditiawarsita Aditia Akbar Akbar Alfa Rifzqi, Salman Angelica Oktanami Ayuska Anatasya Ayuska Anatasya Brian Willy Budhi Santoso Dhika Yusuf Ardiansyah Dinda Putri Hemas Efiani Efiani Elfenia, Elfenia Haqqu Aurel hari Prasetio MH Nainggolan, Bonifasius Mia Agustina Nadia Yuliasti Nadri, Chairul Purba, Eva Yulyanti Putri Rahmawati Ricky Talumantak Rismawati Rismawati Rizka Assyifa Rully Arifiansyah Triayuni, Gita Tumakaka, Rian Klaudius Vina Espirapika Yati Kusmawati Yoga, Muhammad Rizky