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All Journal Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan ARRUS Journal of Social Sciences and Humanities COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Abditeknika - Jurnal Pengabdian Kepada Masyarakat ETNIK : Jurnal Ekonomi dan Teknik Indonesian Journal Economic Review (IJER) JAKBS Jurnal Akuntansi Keuangan Dan Perpajakan Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Chanissa Purwaningrum
Universitas Bina Sarana Informatika
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Pendampingan dan Pelatihan Untuk Mengoptimalkan Pengetahuan Kelompok Tani Hydromadam Kelurahan Katulampa Surniandari, Artika; Haryani, Haryani; Purwaningrum, Chanissa; Felisha, Angela Putri; Mulyahati, Anuwari
Abditeknika Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): Oktober
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abditeknika.v4i2.4992

Abstract

  Pendampingan dan pelatihan merupakan elemen penting dalam meningkatkan kapasitas dan pengetahuan kelompok tani hydromadam yang berada di Kelurahan Katulampa. Tujuan utama dari program ini adalah Untuk mengatasi berbagai tantangan yang mereka hadapi, seperti pengelolaan sampah organik, keterbatasan dalam pembuatan surat penawaran kerjasama, kurangnya keterampilan dalam promosi produk, dan belum optimalnya penggunaan teknologi digital.Metode Pelaksanaan Pengabdian Masyarakat berupa rangkaian kegiatan yang dapat menjawab kebutuhan dari mitra diantaranya Workshop dan praktik meliputi pembahasan tentang  pengolahan sampah organik yang menjadi permasalahan terkait limbah organik hasil panen hydroponik , Pelatihan Pembuatan Proposal Kerjasama dan desain, meliputi sesi pelatihan serta workshop tentang pembuatan proposal dan prinsip-prinsip dasar desain grafis dan branding produk dan Kegiatan terakhir adalah Pembuatan dan Pelatihan Penggunaan Website Hydromadam dan Aplikasi Kas Kecil, Pengembangan website resmi Hydromadam sebagai sarana informasi dan promosi dan Pelatihan penggunaan aplikasi kas kecil untuk manajemen keuangan kelompok tani. Kegiatan Pengabdian Masyarakat ini berhasil meningkatkan kapasitas dan keterampilan kelompok tani inovasi Hydromadam di Kelurahan terdapat peningkatan pemahaman mengenai manfaat sampah organic sejumlah 45%,pemahaman tentang aplikasi canva sejumlah 50% dan Pemahaman tentang website hydromadam cukup signifikan sejumlah 80%. Program ini diharapkan memberikan dampak jangka panjang dalam meningkatkan kesejahteraan dan kemandirian kelompok tani Hydromadam.   Mentoring and training are important elements in increasing the capacity and knowledge of the hydromadam farmer group in Katulampa Village. The main objective of this program is to overcome the various challenges they face, such as organic waste management, limitations in making cooperation offer letters, lack of skills in product promotion, and the not optimal use of digital technology. The method for implementing community service is a series of activities that can answer needs. from partners including workshops and practices including discussions on processing organic waste which is a problem related to organic waste from hydroponic harvests, Training on Making Cooperation Proposals and design, including training sessions and workshops on making proposals and the basic principles of graphic design and product branding and the final activity is Creation and Training on the Use of the Hydromadam Website and Petty Cash Application, Development of the official Hydromadam website as a means of information and promotion and Training on the use of the petty cash application for financial management of farmer groups. This Community Service activity succeeded in increasing the capacity and skills of the Hydromadam innovation farmer group in the sub-district, there was an increase in understanding of the benefits of organic waste by 45%, understanding of the Canva application by 50% and understanding of the Hydromadam website quite significantly by 80%. This program is expected to have a long-term impact in improving the welfare and independence of the Hydromadam farmer group.
Analisis Ekuitas Merk Brand Loyalty Terhadap Keputusan Pembelian Teh Botol Sosro Pada Mahasiswa Universitas Bina Sarana Informatika Kampus Pemuda Chanissa Purwaningrum
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3956

Abstract

This study aims to analyze the effect of brand equity, particularly brand loyalty, on the purchasing decisions of Teh Botol Sosro among students of Universitas Bina Sarana Informatika, Pemuda Campus. Brand equity is an important factor in marketing strategy that influences consumer perceptions, preferences, and purchasing behavior. Brand loyalty reflects consumers’ commitment to repurchase a product consistently and to recommend it to others. This study applied a quantitative method, with data gathered by distributing questionnaires to students as respondents. Data analysis techniques included validity and reliability tests, simple linear regression analysis, and hypothesis testing to determine the extent of the influence of brand loyalty on purchasing decisions. The findings show that brand loyalty exerts a positive and statistically significant influence on purchasing decisions.The higher the level of student loyalty toward the brand, the greater their tendency to repurchase the product. This study is expected to provide valuable insights for companies in maintaining and enhancing consumer loyalty, particularly among university students, through appropriate and sustainable marketing strategies.
Analysis of Potential, Obstacles, and Strategies of Conventional and Electric Car Marketing Ferdi Antonio; Nurlina; Elizabeth; Musran Munizu; Chanissa Purwaningrum
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.841

Abstract

The purpose of this study is to analyze the potential, obstacles, and strategies of conventional and electric car marketing. The analytical method in this study uses comprehensive analysis with the help of secondary data such as scientific books and journal articles from national and international journals. The research results show that the automotive market is currently in a very interesting transition period. On the one hand, conventional cars still dominate the roads thanks to their mature ecosystem. On the other hand, electric cars are emerging as the future of mobility, driven by sustainability issues and strict regulations. The main strategy for conventional cars should focus on the narrative of advanced fuel efficiency, engine reliability on all terrains, and ease of routine maintenance that is widespread even in remote areas. Conventional car manufacturers also need to package their campaigns by emphasizing the value of high functionality and unit readiness without having to worry about the availability of electricity during long-distance trips. Conversely, the marketing strategy for electric cars must shift from simply selling products to educating people about a new, sustainable lifestyle. Marketers must more actively promote long-term benefits such as significantly lower daily operating costs, instant, silent acceleration, and the convenience of being free from regional restrictions.
Analisis Penilaian Kinerja Keuangan Menggunakam Penerapan Economic Value Added Pada PT. Fiber Networks Indonesia Siti Nurhalizah; Dhuha Safria; Chanissa Purwaningrum
Jurnal Akuntansi Keuangan Dan Perpajakan | E-ISSN : 3063-8208 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial performance assessment is essential in creating added value for shareholders, especially when a company faces operational and capital management challenges. This study aims to analyze the financial performance of PT Fiber Networks Indonesia using the Economic Value Added (EVA) method to evaluate the extent to which the company is able to generate economic value. The research employs a quantitative non-statistical approach, utilizing secondary data obtained from the company’s annual financial statements. The EVA calculation in this study considers three main variables: NOPAT, WACC, and Invested Capital. The results indicate that the company did not create economic value in all observed years. For instance, in 2022, the EVA value was negative, implying that the company had not yet covered its cost of capital. However, in 2024, the EVA turned positive, reflecting improved efficiency and the success of implemented financial strategies. The study concludes that EVA trends fluctuated, showing a downward tendency from 2021 to 2023, before increasing again in 2024. Factors influencing EVA include operational efficiency, capital structure, and investment management. It is recommended that PT Fiber Networks Indonesia continue enhancing operational efficiency, optimizing capital structure, and strengthening communication with shareholders to ensure sustainable economic value creation.
Analisis Pengukuran Kinerja Keuangan PT Bank Negara Indonesia (PERSERO) TBK Dengan Metode Economic Value Added (EVA) Periode 2022-2024 Septia Khoirina; Dhuha Safria; Chanissa Purwaningrum
Jurnal Akuntansi Keuangan dan Bisnis Vol. 3 No. 3 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jakbs.v3i3.3472

Abstract

This study aims to analyse the measurement of financial performance using the Economic Value Added (EVA) method for the period 2022-2024. The research was conducted at PT Bank Negara Indonesia (Persero) Tbk as the object under study. The population and sample are the company's last 3 (three) years of financial statements. The research method uses quantitative methods through a descriptive approach. The sampling technique used is the saturated sample technique. The data analysis technique uses formulas in accordance with the Economic Value Added (EVA) method and uses some of the company's financial statement data as the required analysis material. The results showed that the financial performance of PT Bank Negara Indonesia (Persero) Tbk, for the period 2022-2024 was still considered positive but still low. PT Bank Negara Indonesia (Persero) Tbk, in the period 2022-2024, has not been able to create economic value added in the morning of its shareholders. Judging from the results of the calculation of Economic Value Added (EVA) shows a negative value, which means ‘Does Not Have Economic Added Value’. PT Bank Negara Indonesia (Persero) Tbk, in the period 2022-2024, is still considered ‘Negative’. Judging from the results of the calculation of Economic Value Added (EVA) which shows the value of Net Operating Profit After Tax (NOPAT) is smaller than the value of Capital Charger (Capital Cost).
Co-Authors Adhelya Putri, Tiara Antonio, Ferdi Ardiansyah, Rizki Artika Surniandari Dhuha Safria Donna Ekawaty Elizabeth Felisha, Angela Putri Haryani Haryani Mulyahati, Anuwari Musran Munizu Nugroho, Iqbal Setyo Nurlina Saulina, Tania Septia Khoirina Siti Nurhalizah Wardatur Rahmi