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All Journal Journal Of Management Science (JMAS) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ekuilnomi Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal Abdimas Bina Bangsa Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Cakrawala: Jurnal Pengabdian Masyarakat Global Journal Business and Management Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi
Krismanto Erick Tobush Naibaho
Universitas HKBP Nommensen
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Abdimas Bina Bangsa

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PENGEMBANGAN DESAIN KEMASAN MAKANAN: Yoghurt Susu Horbo di desa Huta Tinggi Kabupaten Samosir Juara Simanjuntak; Krismanto Erick Tobush Naibaho
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.460

Abstract

Horbo milk is one of the most famous souvenirs from Toba Samosir. This product is one of the manifestations of local culinary wisdom in Toba Samosir, especially in the village of Huta Tinggi, Pangururan Subdistrict, which comes from the hereditary traditions of the local community. Currently, the existence of this type of local food has experienced a decline in sales due to being crushed by contemporary food or snacks that are widely provided in shops and supermarkets, so it is necessary to innovate in the form of food type development so that horbo milk remains a culinary choice from Samosir, so horbo milk yogurt is here to be the attraction of typical souvenirs from Samosir district, especially in Samosir District. The attractiveness of the design and quality of packaging will encourage consumer confidence in the cleanliness and feasibility of yogurt food consumption, the lack of promotion and information about the product to tourists are some of the main factors in increasing sales of horbo milk yogurt. Through this service, it is hoped that it can be carried out to the community of UMKM players in Huta Tinggi Village in making packaging designs, labeling packaging, using expiration stamps, and selecting modern packaging models
Co-Authors Anne Rumondang Malau Br Sinaga, Liza Brigita Septiana DAMANIK, HANNA MEILANI Elvis Fresly Purba Gloria J.M Sianipar Jahhia Theresia Juara Simanjuntak Juliansen Purba Malau, Anne Rumondang Marbun, Jahhia Theresia Matondang, Vinsensius Pakpahan, Rebekka Panjaitan , Ferry Pasaribu, Romindo M Pasaribu, Romindo M. Pasaribu, Romindo Megawati Purba, Juliansen Romindo M Pasaribu Sibuea, Dian Novita Putri Silaban, Frederick Saroha Sirait, Estauryna Sitompul, Nancy N. Sorta Sihombing Tinambunan, Yusnita Toman Sony Tambunan