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All Journal Al Ishlah Jurnal Pendidikan International Journal of Artificial Intelligence Research Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) KELOLA: Jurnal Ilmiah Manajemen Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer Jurnal Simki Economic Journal of Center for Energy Policy and Human Resources Capacity Development
Zahera Mega Utama
(SINTA ID: 6093329) Universitas Prof. Dr. Moestopo (Beragama)
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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DIFFERENTIATION STRATEGY TO INCREASE THE LOAD FACTOROF LRT SUMSEL THROUGH THE IMPLEMENTATION OF A TRANSITORIENTED DEVELOPMENT (TOD) SYSTEM Muhammad Fariz; Zahera Mega Utama; Franky
BETRIK Vol. 15 No. 02 (2024): Jurnal Ilmiah BETRIK : Besemah Teknologi Informasi dan Komputer
Publisher : PPPM Institut Teknologi Pagar Alam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36050/x6gpa966

Abstract

This research examines the phenomenon of increasing the number of South SumatraLRT users through a differentiation strategy based on Transit Oriented Development (TOD).Using a qualitative descriptive approach, this research explores the TOD concept implementedby South Sumatra LRT managers in Palembang City. Data was collected through observation,interviews and documentation from January to October 2023. The results of the analysis showthat the implementation of TOD has increased the load factor of the South Sumatra LRT, althoughit still faces several challenges such as overlapping stakeholder interests and a lack of effectivepromotion. This research method involves preliminary observations to understand the context ofthe South Sumatra LRT, followed by field research to obtain more in-depth data. Informants wereselected purposively based on their expertise and relevance to the research topic. Data wereanalyzed through triangulation of sources and theories to ensure the validity of the results. Theresults of the analysis show that the TOD-based differentiation strategy has a positive impact onthe South Sumatra LRT load factor, especially through infrastructure development and effectivepromotion. This research concludes that a TOD-based differentiation strategy can be an effectivemodel for increasing the use of mass transportation services such as the South Sumatra LRT. Byinvolving collaboration between the government and the private sector, as well as improvingfacilities and promotions, the South Sumatra LRT can become a transportation alternative that ismore popular with the public. However, further steps are needed to overcome the challenges stillbeing faced, such as overlapping stakeholder interests and the use of private transportation.
DIFFERENTIATION STRATEGY IN BANGSRING UNDERWATERBANYUWANGI ECOTOURISM Jodi Hapro Kelana; Zahera Mega Utama; Franky
BETRIK Vol. 15 No. 02 (2024): Jurnal Ilmiah BETRIK : Besemah Teknologi Informasi dan Komputer
Publisher : PPPM Institut Teknologi Pagar Alam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36050/3hdrgv51

Abstract

This research aims to explore the strategies implemented by the management of Bangsring Underwater Banyuwangi Ecotourism through the differentiation strategy model, including content, context, and infrastructure. The approach used in this research is qualitative with a descriptive research type. This research shows that Bangsring Underwater management uses a differentiation model to increase tourist visits post-COVID-19. In the content dimension, Bangsring Underwater actively innovates on conservation-based destination products. Second, in the context dimension, the management implements integrated digital media marketing with the Government's digital platforms and regularly collaborates with various stakeholders. Third, in theinfrastructure dimension, the management provides comprehensive services during COVID-19, including reservations, tour package promotions, tours in collaboration with the district government, homestays, Personal Protective Equipment (PPE), Dive Centers, and additional facilities and equipment.
THE EFFECT OF RECRUITMENT, PLACEMENT, AND PERFORMANCE APPRAISAL ON EMPLOYEE PERFORMANCE AT TANTI KIRANA CLINIC RANGKASBITUNG Tyara Frameswary; Franky; Zahera Mega Utama
BETRIK Vol. 15 No. 02 (2024): Jurnal Ilmiah BETRIK : Besemah Teknologi Informasi dan Komputer
Publisher : PPPM Institut Teknologi Pagar Alam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36050/7y1zjx92

Abstract

The title of this research is The Effect of Recruitment, Placement, and Performance Appraisal on Employee Performance at Tanti Kirana Clinic Rangkasbitung. Aims: 1) to find out, determine, and analyze the effect of recruitment on employee performance at Tanti Kirana Clinic Rangkasbitung 2) to find out, determine, and analyze the effect of placement on employee performance at Tanti Kirana Clinic Rangkasbitung 3) to find out, determine, and analyze the effect of performance appraisal on employee performance at Tanti Kirana Clinic Rangkasbitung 4) to find out, determine, and analyze the effect of recruitment, placement, and performance appraisal on employee performance at Tanti Kirana Clinic Rangkasbitung. Method: This research method is associated correlation with a quantitive approach. Sampling data in this research is simple random sampling. The population in this study was 160 employees at Tanti Kirana Clinic Rangkasbitung. The sample in this study was 62 respondents. Results: 1) Recruitment has a significant effect on employee performance at Tanti Kirana Clinic Rangkasbitung 2) Placement has a significant effect on employee performance at Tanti Kirana Clinic Rangkasbitung 3) Performance Appraisal has a significant effect on employee performance at Tanti Kirana Clinic Rangkasbitung 4) Recruitment, Placement, and Performance Appraisal have significant effect on employee performance at Tanti Kirana Clinic Rangkasbitung.
Modernizing HRM for Global Small and Medium-Sized Businesses Zahera Mega Utama; Abdul Wahab Samaad
Journal of Center for Energy Policy and Human Resources Capacity Development Vol. 1 No. 1 (2025): Energy Policy and HR Capacity Development
Publisher : PT. Mega Mas Abadi Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66226/journalofcphrcd.v1i1.6

Abstract

Abstract: This study seeks to elucidate the function of human resources management (HRM) within Small and Medium Enterprises (SMEs). In an age of globalization and internationalization, SMEs participate in cross-border commerce and worldwide collaborations. Efficient human resource management is crucial for fostering the development and prosperity of these enterprises. Human Resource Management activities include recruitment, training, remuneration, legal compliance, and occupational health. Effectively managing these components facilitates the attainment of the company's strategic objectives. The incorporation of millennials into the workforce necessitates that HRM handle cultural concerns, workplace safety, integration, and work-life balance. Innovations and digitization have revolutionized corporate operations, necessitating that HRM comprehends the significance of technology and guarantees its efficient implementation. The present era signifies a pivotal moment for the comeback of Human Resource Management. Adapting to and comprehending dynamic changes in the workplace are essential for addressing global and multicultural concerns. By understanding and addressing these factors, SMEs may guarantee that their HRM positively influences sustained organizational success.
Exploration of the Implementation of BKKBN Policies in Stunting Management: A Fundamental Study on Program Effectiveness and Intervention Strategies Zahera Mega Utama; Abdul Wahab Samad
Journal of Center for Energy Policy and Human Resources Capacity Development Vol. 1 No. 1 (2025): Energy Policy and HR Capacity Development
Publisher : PT. Mega Mas Abadi Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66226/journalofcphrcd.v1i1.7

Abstract

Stunting is a complex issue that requires a multidisciplinary approach. Nutritional factors, economic policies, food technology innovations, and optimizing the role of healthcare workers are key elements in its prevention efforts. A multisectoral approach based on scientific evidence is the main strategy in addressing this issue sustainably. This study aims to evaluate the effectiveness of stunting management policies, particularly in the implementation of the PNPK Stunting, Local PMT program, and PKMK. Furthermore, this research seeks to enhance the accuracy of intervention targeting by analyzing the effectiveness of nutrition programs in reducing stunting rates and the factors influencing them. An analysis of socio-economic factors is also conducted to understand the role of maternal education, income levels, and access to healthcare services in influencing stunting prevalence. The results of this study provide policy recommendations that are more targeted, including optimal strategies for implementing community-based nutrition programs tailored to the needs of the population, enhancing the capacity of healthcare workers, and developing more effective community-based intervention models to increase awareness among pregnant and breastfeeding mothers about balanced nutrition
The Influence of Organizational Culture on Employee Performance Through Leadership as an Intervening Variable in the Contex of Dinas Pendidikan Kabupaten Pulau Taliabu Kamdilia Andiningsih; Zahera Mega Utama
Journal of Center for Energy Policy and Human Resources Capacity Development Vol. 2 No. 1 (2025): Policies and Regulations on Food Security and Agribusiness through Human Resour
Publisher : PT. Mega Mas Abadi Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66226/journalofcphrcd.v2i1.28

Abstract

The purpose of this study is to examine the relationship between the performance of employees and the culture of the organization in the Department of Education in the Pulau Taliabu Regency via the lens of leadership as a variable that intervenes. The study utilizes entire sampling, which means that each member of the population has an equal chance of being chosen for the sample. The study utilizes an explanatory approach and a quantitative strategy. Leadership has a favorable effect on the performance of employees, and organizational culture also has a positive effect on performance. The Sobel test demonstrated, as did other tests, that there is a high association between the performance of employees and the culture of an organization. In addition, leadership serves as a mediating function between the two. The significance of establishing an effective leadership style and developing a strong company culture in order to increase employee performance is highlighted by these studies. Leadership development programs are to be strengthened in order to optimize the beneficial effects of business culture on employee outcomes, according to the practical implications.
The Influence of Work Professionalism in Realized Employee Performance through Transformational Leadership and  Work Motivation as Intervening Variables in Toyota Dealership in Central Jakarta Nita Maryati; Jubery Marwan; Zahera Mega Utama
Journal of Center for Energy Policy and Human Resources Capacity Development Vol. 2 No. 1 (2025): Policies and Regulations on Food Security and Agribusiness through Human Resour
Publisher : PT. Mega Mas Abadi Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66226/journalofcphrcd.v2i1.33

Abstract

The purpose of this research is to investigate the impact that professionalism in the workplace has on employee performance, with transformational leadership and work motivation serving as the factors that act as mediators. The research was carried out at Toyota stores in Jakarta, and it utilized a quantitative technique in conjunction with an explanatory planning approach. All of the primary data were examined to determine their validity, reliability, homogeneity, and normality, and the sampling method that was utilized was saturated sampling. For the purpose of analyzing the connections between the variables, path analysis was utilized. According to the findings, professionalism in the workplace has a substantial impact, both directly and indirectly, on transformational leadership, employee performance, and motivation in the workplace both directly and indirectly. Additionally, workplace motivation and transformational leadership both have been shown to have a favorable impact on the performance of employees. Based on these findings, it appears that individuals that exhibit professionalism by demonstrating knowledge, competence, attitude, and a strong work ethic, in conjunction with high motivation and transformational leadership, are more likely to attain optimal performance.
The Influence of Event Organizer Service Performance in Achieving Customer Satisfaction Through Professionalism and Emotional Intelligence as Intervenings in the Event Organizer Service Industry M. Dzikri Abdul Rohman; Zahera Mega Utama; Jubery Marwan
Journal of Center for Energy Policy and Human Resources Capacity Development Vol. 2 No. 1 (2025): Policies and Regulations on Food Security and Agribusiness through Human Resour
Publisher : PT. Mega Mas Abadi Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66226/journalofcphrcd.v2i1.34

Abstract

This study aims to examine and analyse the impact of event organiser service performance on customer satisfaction, with professionalism and emotional intelligence serving as intervening variables. The research was conducted among event organiser service firms in South Tangerang City and classified as explanatory research employing a quantitative approach. Primary data were collected through questionnaires and subsequently tested for validity, reliability, and normality to ensure data accuracy and consistency. The sampling technique applied was saturated sampling, involving all members of the population, and the analytical method used was path analysis to determine both direct and indirect effects between variables. The findings indicate that event organiser service performance, professionalism, and emotional intelligence have a significant influence on customer satisfaction. Furthermore, service performance indirectly affects customer satisfaction through the mediating roles of professionalism and emotional intelligence. The results highlight that professionally competent employees who possess strong emotional intelligence are more capable of managing their emotions, maintaining composure in challenging situations, and fostering effective communication and collaboration within teams. These qualities contribute to creating a positive work atmosphere that enhances service quality. Consequently, customers experience higher satisfaction when they are served sincerely, empathetically, and with a deep understanding of their needs, thereby strengthening the overall service performance of event organiser firms.
Analisis Implementasi Kebijakan Penyetaraan Jabatan Fungsional Pengelola Pengadaan Barang dan Jasa Di Lingkungan Kemendikbudristek Puti Mutiara Azhari; Franky; Zahera Mega Utama
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 4 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i4.1889

Abstract

This research aims to look at the implementation of the policy of changing Administrative Positions to Functional Positions of Goods and Services Procurement Managers in the Ministry of Education and Culture and Research and Technology and to analyze the impact of changes in the policy of equalizing Administrative Positions to Functional Positions of Goods and Services Procurement Managers in the Ministry of Education and Culture and Research and Technology on the Human Resource Management Function. This is motivated by the president's policy regarding the equalization of administrative positions to functional positions. This research design uses qualitative methods. Data collection techniques in this research used interviews, observation and documentation. The subjects in this research are the Substance Coordinator of Mentoring, Consultation and/Bintek PBJ, the Substance Coordinator of Human Resources and Institutional Development, the Functional Position of Goods/Services Procurement Manager, and the Human Resources Bureau of the Secretary General of the Ministry of Education and Culture. The research results show that functional officials who are affected by the position equalization policy are in practice entrusted with the role of coordinator or sub-coordinator, which in other words, they are still given authority and responsibility in certain fields as attached to their previous position. So that "structural sense functional officials" emerge. This condition increases the burden on officials affected by equalization. On the one hand, the person concerned must follow the work climate of a functional position which is based on individual performance with proof of collecting credit scores, on the other hand he is given the burdens, responsibilities and roles as in the structural position previously held.
Co-Authors Abdul Wahab Samaad Abdul Wahab Samad Erikson Chandra Rianto Hutagalung Franky Franky Franky Franky Franky Franky Franky Hizkia Hizkia Jodi Hapro Kelana Johannes Maruli Tua Jubery Marwan Kamdilia Andiningsih M. Dzikri Abdul Rohman Mas Wigrantoro Muhammad Fariz Muhammad Raditya Saputra Nita Maryati Paiman Raharjo Puti Mutiara Azhari Rahayu Rahayu Tyara Frameswary Watriningsih Watriningsih