Garuda - Garba Rujukan Digital

The Influence of Religiosity, Trust, Knowledge and Location on People Interest in Saving at Bank Syariah Indonesia Sub-Branch Office Bengkalis Azizatul Aulia; M. Alkadri Perdana
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 1 (2022): Edisi Juni 2022
Publisher : Politeknik Negeri Bengkalis

This study aims to determine the influence of religiosity, trust, knowledge and location on people interest in saving at Bank Syariah Indonesia Sub-Branch Office Bengkalis. The number of samples in this study was 100 respondents by distributing questionnaires to people who saved at Bank Syariah Indonesia Sub-Branch Office Bengkalis. The research method used is a quantitative approach using a non-probability sampling method with purposive sampling and the analysis method is multiple linear regression. The results of this study indicate that partially religiosity, trust, knowledge and location variables have a significant influence on people interest in saving at Bank Syariah Indonesia Sub-Branch Office Bengkalis. Simultaneously, the variables of religiosity, trust, knowledge, and location have a significant influence on people interest in saving at Bank Syariah Indonesia Sub-Branch Office Bengkalis. The coefficient of determination of religiosity, trust, knowledge and location is 66.1% of the interest in saving.Keywords: Religiosity, Trust, Knowledge and Location

Seminar On Improving Entrepreneurship Spirits Of Export Business (Marketing Aspects) Agnes Oktavia Gultom; M. Alkadri Perdana
CiDEA Journal Vol. 3 No. 1 (2024): Juni:CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1934

Abstract This seminar aims to support the development of the abilities of students and the general public in understanding more deeply the concept of entrepre-neurship in the export business, as well as providing clear insight into strategies and best practices in the Export Business. Organizing seminars was chosen as a method because it was considered more effective in delivering and receiving ma-terial. The main objective of this final project is to organize a Seminar on increas-ing the entrepreneurial spirit in the export business. The steps taken include searching for and determining sponsor criteria, determining promotional tools such as brochures, advertisements and banners, planning and realizing the promotion-al budget, as well as identifying obstacles that may arise during implementation. This process includes finding solutions to overcome obstacles that arise, and final-ly, evaluating seminar activities through feedback from participants. There were 132 seminar participants, the project results show that the technical aspects of job promotion can be divided into several stages, including searching for project sponsors, determining promotion tools, determining promotion budgets, identifying obstacles, finding solutions to overcome obstacles, and launching the project through participant feedback.

Seminar On Improving Entrepreneurship Spirits Of Export Business (Marketing Aspects) Agnes Oktavia Gultom; M. Alkadri Perdana
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1934

Abstract This seminar aims to support the development of the abilities of students and the general public in understanding more deeply the concept of entrepre-neurship in the export business, as well as providing clear insight into strategies and best practices in the Export Business. Organizing seminars was chosen as a method because it was considered more effective in delivering and receiving ma-terial. The main objective of this final project is to organize a Seminar on increas-ing the entrepreneurial spirit in the export business. The steps taken include searching for and determining sponsor criteria, determining promotional tools such as brochures, advertisements and banners, planning and realizing the promotion-al budget, as well as identifying obstacles that may arise during implementation. This process includes finding solutions to overcome obstacles that arise, and final-ly, evaluating seminar activities through feedback from participants. There were 132 seminar participants, the project results show that the technical aspects of job promotion can be divided into several stages, including searching for project sponsors, determining promotion tools, determining promotion budgets, identifying obstacles, finding solutions to overcome obstacles, and launching the project through participant feedback.

The Effect of Overtime and Workload towards Employee Productivity With Burnout as Mediating Variable: (A Research at PT. RAPP) Iis Farida Okta; M. Alkadri Perdana
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i3.398

This research aims to determine the influence and how much influence overtime and workload on employee productivity with burnout as mediating variable at PT. RAPP. Utilizing a quantitative method, non-probability sampling with purposive sampling, data collection technique using questionnaire with sample of 80 employees. Data analysis used was descriptive analysis, classical assumptions, Multiple Regression Analysis, R2 Test, F Test, T Test, and mediation test. The results of this research indicate that: (1) Overtime significantly and negatively influence employee productivity with tcount -2.830 < ttable 1.99167 and Sig. 0.006 < 0.05 (2) Workload significantly and positively influence employee productivity with tcount 11.906 > ttable 1.99167 and Sig 0.000 < 0.05 (3) Overtime significantly and negatively influence burnout with tcount -6.117 < ttable 1.99125 and Sig 0.001 < 0.05 (4) Workload significantly and positively influence burnout with tcount 3.821 < ttable 1.99125 and Sig 0.001 < 0.05 (5) Burnout significantly and negatively influence employee productivity with tcount -6.450 < ttable 1.99167 and Sig. 0.000 < 0.05 (6) There is mediating role burnout on the influence of overtime on employee productivity with Z-Score 4.43 > 1.96 (7) Burnout does not mediate the influence of workload on employee productivity with Z-Score -3.28 < 1.96.

Pengaruh Penerapan Bahasa Inggris Pada Menu Makanan Terhadap Minat Beli Konsumen Pada Dapur Seblak Bangkinang Yetti, Dzulhijjah; Rahmad Akbar; Nurkholis Nurkholis; Nofiar. Am, Andri; M. Alkadri Perdana
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 2 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i2.1085

This study aims to analyze the effect of using English in food menu names on consumer purchase intention at Dapur Seblak Bangkinang. In the globalization era, the use of foreign terms is believed to enhance product appeal, especially among younger consumers. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 active customers of Dapur Seblak Bangkinang. The results show that using English in menu naming creates a more modern and trendy image, which significantly increases consumers' buying interest. These findings indicate that language strategy in product naming plays a crucial role in shaping consumer perceptions and influencing purchase decisions. Therefore, culinary business owners are encouraged to consider using foreign languages as part of their marketing strategy.

Penerapan Digital Marketing pada UMKM Keripik Pedas Ibu Iyar Kabupaten Rokan Hilir Muhammad Rifqi; Larbiel Hadi; Bustami; Nofiar.Am, Andri; M. Alkadri Perdana
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1183

Spicy chips are the flagship product of the MSMEs Keripik Pedas Ibu Iyar, marketed both offline and online with the support of digital marketing strategies. The implementation of digital marketing has proven effective in increasing sales; therefore, this project aims to analyze the application of the strategy, including the challenges and solutions encountered. The MSMEs utilizes Instagram Business and Shopee as platforms for promotion, sales, and customer communication. The results show a significant increase in revenue and market reach to various regions. Active use of social media also helps strengthen brand awareness and attract new customers. However, several challenges remain, such as unstable internet connections, limited human resources, lack of social media management skills, and intense competition among MSMEs in the digital marketplace. The proposed solutions include basic digital marketing training, capacity building for human resources, and optimizing creative and consistent promotional strategies to maintain business competitiveness.

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