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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) GANEC SWARA Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Satyagraha Social Science Academic Jurnal Kajian Ekonomi dan Manajemen Indonesia Al-Amal: Jurnal Pengabdian Masyarakat Central Community Development Journal Jurnal Intelek Dan Cendikiawan Nusantara Jurnal SUTASOMA JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan) Jurnal Pelita Raya (JPR) Nomico
NGURAH WISNU MURTHI
Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Tabanan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Enhancing Bali MSMEs’ Competitiveness through Digital Strategies, Product Innovation, and Local Wisdom I Putu Putra Astawa; I Gusti Ayu Lia Yasmita; Ngurah Wisnu Murthi
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4515

Abstract

This research is motivated by the challenges faced by MSMEs in Bali amid the increasingly competitive era of digitalization, as well as the need to preserve local cultural identity as a source of differentiation. The main objective of this study is to analyze the influence of digital marketing strategies, product innovation, and local wisdom values on the competitive advantage of MSMEs in Bali. This research employs an explanatory quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS), involving MSME actors who actively utilize digital technology in their business activities. The findings reveal that local wisdom has the most significant influence on competitive advantage, followed by product innovation. Meanwhile, the digital marketing strategy shows a positive yet statistically insignificant influence at the 5% significance level. Collectively, these three variables explain 85% of the variance in competitive advantage. This study contributes to the development of a glocalization model, integrating digital technology with local wisdom as a competitive strategy. The results provide important implications for policymakers and MSME practitioners in formulating adaptive, innovative, and culturally rooted business strategies.
THE The Influence of Capital, Labor and Length of Business on Traders' Income in the Beringkit Animal Market Badung Regency I M. Sudiyasa; I. B. N. Wiratmaja; Ngurah Wisnu Murthi; I. K. Djayastra
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.3934

Abstract

he current development of the Indonesian economy can be measured by the development of trade centers. The existence of a trade center is one of the most obvious indicators of community economic activity in a region. In terms of economic interests, the increasing number of trade centers, both traditional and modern, encourages the creation of job opportunities for many people. Starting from the services of security forces, shopkeepers, delivery people, cleaning services, to transportation services. This means that the presence of a trade center participates in alleviating the problem of poverty. This research uses quantitative research methods and statistical analysis, especially analysis of numbers and statistical analysis with the aim of confirming previously established hypotheses. Multiple linear regression method, partial test and simultaneous F test. Based on the SPSS calculation results, results were obtained 1). The income of traders at the Beringkit animal market in Badung Regency is partly positively and significantly influenced by capital, labor, but not significantly by the length of business. 2) The income of traders at the Beringkit animal market in Badung Regency is also simultaneously influenced positively and significantly by capital, labor and length of businesshe current development of the Indonesian economy can be measured by the development of trade centers. The existence of a trade center is one of the most obvious indicators of community economic activity in a region. In terms of economic interests, the increasing number of trade centers, both traditional and modern, encourages the creation of job opportunities for many people. Starting from the services of security forces, shopkeepers, delivery people, cleaning services, to transportation services. This means that the presence of a trade center participates in alleviating the problem of poverty. This research uses quantitative research methods and statistical analysis, especially analysis of numbers and statistical analysis with the aim of confirming previously established hypotheses. Multiple linear regression method, partial test and simultaneous F test. Based on the SPSS calculation results, results were obtained 1). The income of traders at the Beringkit animal market in Badung Regency is partly positively and significantly influenced by capital, labor, but not significantly by the length of business. 2) The income of traders at the Beringkit animal market in Badung Regency is also simultaneously influenced positively and significantly by capital, labor and length of business
Effect of Economic Growth and Inflation on Minimum Wages in Badung District Bali Province Ngurah Wisnu Murthi
Social Science Academic Vol. 1 No. 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4093

Abstract

Many factors can influence the minimum wage in Badung Regency, namely economic growth and the rate of inflation that occurs. The aim of this research is to determine the effect of economic growth and inflation rate on minimum wages in Badung Regency, Bali Province, both partially and simultaneously. Data analysis was carried out using the multiple linear regression method. Based on data analysis, the results obtained are (1) economic growth has a positive and real partial effect on the minimum wage in Badung Regency, Bali Province, 2) the inflation rate has an effect partially positive and real on the minimum wage in Badung Regency, Bali Province, (3) economic growth and the inflation rate simultaneously have a real effect on the minimum wage in the Regency Badung, Bali Province. To the Tabanan Regency government, considering that the issue of wages is a very important problem, it is hoped that the Badung Regency government will pay more attention to these two variables in order to increase the minimum wage for Badung Regency
Determinan Pendapatan Peternak Ayam Pedaging di Kecamatan Marga Kabupaten Tabanan I.M.F. Irawan; I. N. G. Marta; N. W. Murthi; I. K. Djayastra
Social Science Academic Vol. 2 No. 2 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i2.5743

Abstract

The demand for animal food from livestock (meat, eggs and milk) tends to increase over time in line with population growth, income, nutritional awareness, and improvements in education levels. Marga District, Tabanan Regency as the top three broiler chicken populations that are very close to the city center, still has great potential to be developed as a broiler chicken production site because there is still a lot of land and labor in rural areas that can be empowered. The increase and decrease in the broiler chicken population is certainly indirectly in line with the income of chicken farmers in Tabanan Regency, because it can be interpreted that the chicken population increases, income can increase and likewise if the chicken population decreases, then the income of farmers can also decrease. The purpose of this study was to determine the effect of labor, capital and length of business on broiler chicken production simultaneously and partially. This study uses quantitative research methods and statistical analysis, especially numerical analysis and statistical analysis with the aim of confirming the previously established hypothesis. This study used a sample of 63 farmers through data collection through interviews and questionnaires, with multiple linear regression methods, partial tests and simultaneous F tests. Based on the results of the SPSS calculation, the results obtained are that the variables of capital, use of labor and length of business simultaneously/together have a significant effect on the income of broiler chicken farmers. Capital, labor have a positive and significant effect partially on the income of chicken farmers, while the length of business has a positive but not significant effect on chicken Farmers
RURAL DEVELOPMENT TO CREATE INCLUSIVE ECONOMIC GROWTH Ngurah Wisnu Murthi
Jurnal Ilmiah Satyagraha Vol. 7 No. 1 (2024): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 Program pembangunan pedesaan telah dilaksanakan di sejumlahnegara anggota ASEAN, meskipun sebagai prioritas tersendiri dan bukan sebagaipelengkap industrialisasi. Langkah-langkah ini membantu meningkatkanpertumbuhan dan penciptaan lapangan kerja di daerah pedesaan. Hal ini, padagilirannya, membuka jalan bagi pengentasan kemiskinan di pedesaan. Tujuanpenelitian yang dapat diungkapkan adalah Untuk menganalisis pengaruhpembangunan desa, kreatifitas komunitas desa, BUMDes dan usaha ekonomikreatif di desa, terhadap pertumbuhan ekonomi inklusif desa. Diperoleh simpulansebagai berikut: Dengan pembangunan desa yang dipercepat maka pertumbuhanekonomi inklusif akan tercapai sesuai dengan tujuan akhir dari pembangunantersebut. 1) Dengan pengembangan BUMDES di setiap desa akan dapatmembuka peluang usaha, menyerap tenaga kerja dan ini berdampak pada tingkatpendapatan serta keejahteraan masyarakat; 2) Dengan semakin tinggi kreatifitaskomunitas desa maka hal ini akan mendorong kegiatan ekonomi desa danberdampak pada pendapatan asli desa dan perekonomian masyarakat desa. 3)Pengembangan usaha ekonomi kreatif sebagai salah satu cara untuk membukapeluang kerja di desa dengan memanfaatkan sumber daya manusia di desa,sehingga hal ini akan dapat meningkatkan pendapatan keluarga dan perekonomiandesa. Rekomendasi yang bisa di berikan adalah Percepatan pembangunan desasangat bermanfaat bagi masyarakat desa terutama di dalam penyediaaninfrastruktur desa. Oleh karena itu, pendanaan pembangunan desa perluditingkatkan guna menumbuh kembangkan: 1) kreatifitas desa, 2) BUMDES dan3) usaha ekonomi kreatif, guna meningkatkan pertumbuhan ekonomi inklusif didesa. 
Dinamika Determinan Kemiskinan di Provinsi Bali 2014-2023: Replikasi Kontekstual Jangka Panjang dengan Pendekatan Random Effect Model A. A. Ngurah Gede Panji Muliarta; I Gusti Lanang Putu Tantra; Dewa Putu Yudi Pardita; Ngurah Wisnu Murthi
Jesya Vol 9 No 1 (2026): Artikel Riset Januari 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i1.2550

Abstract

Kemiskinan tetap menjadi tantangan struktural di Provinsi Bali meskipun indikator makroekonomi menunjukkan tren positif. Penelitian ini bertujuan untuk menganalisis pengaruh Pertumbuhan Ekonomi, Indeks Pembangunan Manusia (IPM), dan Pendapatan Per Kapita terhadap Tingkat Kemiskinan di Kabupaten/Kota Provinsi Bali periode 2014-2023. Dengan menggunakan pendekatan kuantitatif, penelitian ini menerapkan analisis Regresi Data Panel dengan Random Effect Model (REM) sebagai model estimasi terbaik berdasarkan uji spesifikasi model. Data sekunder bersumber dari Badan Pusat Statistik (BPS) yang mencakup sembilan kabupaten/kota di Bali. Hasil penelitian menunjukkan bahwa secara parsial, pertumbuhan ekonomi dan pendapatan per kapita mempunyai pengaruh positif namun tidak signifikan terhadap kemiskinan, yang mengindikasikan adanya fenomena pertumbuhan yang belum inklusif. Sebaliknya, IPM terbukti memiliki pengaruh negatif dan signifikan terhadap tingkat kemiskinan. Secara simultan, ketiga variabel independen berpengaruh signifikan terhadap tingkat kemiskinan. Temuan ini menegaskan bahwa pengentasan kemiskinan di Bali memerlukan kebijakan transformasi yang tidak hanya mengejar pertumbuhan kuantitatif, tetapi juga memperkuat kualitas modal manusia dan mendistribusikan pendapatan yang lebih merata untuk mencapai pemulihan ekonomi yang inklusif.
Co-Authors A. A. N. Bagus Danendra A. A. Ngurah Gede Panji Muliarta Aryawan, I Gede Dewa Putu Yudi Pardita Emily Yee I D. G. M. Radityana I Gusti Ayu Lia Yasmita I Gusti Lanang Putu Tantra I Ketut Djayastra I Komang Cipta Adi Putra I Komang Trisna Eka Putra I M. Sudiyasa I Made Sara I Made Sumantra I Nyoman Gede Marta, I Nyoman Gede I Nyoman Widhya Astawa I Nyoman Widhya Astawa I Putu Putra Astawa I WAYAN SUARBAWA I Wayan Terimajaya I. B. N. Wiratmaja I. N. G. Marta I. N. Widhya Astawa I.M.F. Irawan Ida Bagus Purbadharmaja Ida Bagus Wiratmaja Ihsan Taufiq Irawan, I.M.F. Made Kembar Sri Budhi Marta, I. N. G. N. P. Sudarsani Ninda Ayuk Aktaniensia Nita Manika Sari Noval P. Wiria Nanda SUARBAWA, I W. Sudiyasa, I M. Sukraeni, Ni Putu Enik SUKRIANI, N.G.A. ALIT Tantra, I Gusti Lanang Putu Wiratmaja, I. B. N.