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All Journal West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Science Information System and Technology West Science Nature and Technology West Science Agro
Frans Sudirjo
University of 17 August 1945 Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences

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Journal : West Science Business and Management

 1 
Coffee Machine Rental Business Model Analysis: Exploring Market Opportunities and Business Development Strategies Frans Sudirjo
West Science Business and Management Vol. 1 No. 03 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i03.103

Abstract

This research paper explores the business model analysis of coffee machine rental services in Bandung City, focusing on market opportunities and business development strategies. The study adopts a mixed-methods approach, incorporating qualitative and quantitative data collection methods. The findings reveal promising market opportunities within Bandung City's vibrant coffee industry, driven by the growing number of entrepreneurs and café owners seeking cost-effective solutions. Customer preferences and behavior analysis highlight the importance of high-quality coffee, consistent taste, efficiency, and convenience. The research identifies key business development strategies, including customer segmentation, value proposition, pricing, marketing, and partnerships. By implementing these strategies, coffee machine rental companies can effectively target customers, differentiate their services, optimize pricing, promote their offerings, and expand through collaborations. The research contributes to understanding the dynamics of the coffee machine rental market in Bandung City and provides valuable insights for industry players aiming to tap into its potential.
Analysis of the Influence of Social Capital, Innovation, and Market Orientation on the Growth of Micro and Small Enterprises in the Special Region of Jakarta Frans Sudirjo; Bhaswarendra Guntur Hendratri; Rika Desiyanti; Eko Sudarmanto
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1276

Abstract

This study examines the effects of social capital, innovation, and market orientation on the growth of Micro and Small Enterprises (MSEs) in the Special Capital Region of Jakarta. Using a quantitative research approach, data were collected from 160 MSEs through a structured questionnaire, and the relationships between the variables were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that all three factors—social capital, innovation, and market orientation—significantly contribute to the growth of MSEs. Innovation was identified as the most critical factor, followed by social capital and market orientation. The findings highlight the importance of fostering innovation, adopting market-oriented strategies, and leveraging social networks for the sustainable growth of MSEs. This study provides valuable insights for entrepreneurs and policymakers on how to support the development of MSEs in competitive urban environments.
Co-Authors Bhaswarendra Guntur Hendratri Budi Mardikawati Chevy Herli Sumerli Chusnatul Ulaela Sajali Dian Anggara Kartika Sari Dila Padila Eva Desembrianita Faisal, Herry Nur Haruni Ode Haryono Haryono Indra Tjahyadi Iswanto Apri Nugroho Lestari, Mufida Diah Loso Judijanto Rika Desiyanti Salwa Auliya Selvia Junita Praja Septianti Permatasari Palembang Sudarmanto, Eko Syamsu Rijal Yokie Radnan