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All Journal Zero : Jurnal Sains, Matematika, dan Terapan JISIP: Jurnal Ilmu Sosial dan Pendidikan Abdi Masyarakat SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) eProceedings of Management Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Masyarakat Mengabdi (JUMADI) Jurnal Ilmiah Bisnis Digital
Wachda Yuniar Rochmah
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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The Influence of Financial Report Quality, CEO Career Concern, and CEO Gender on Investment Efficiency with Good Governance as a Moderating Variable Aulia, Darlin; Rochmah, Wachda Yuniar; Naya, Fannisa Egista; Ulfatun N., Tsalits Agnita
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 1 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i1.6078

Abstract

This study aims to examine the effect of Financial Report Quality, CEO Career Concern, and CEO Gender on Investment Efficiency with Good Governance as a Moderating variable. This research method uses Moderated Regression Analysis (MRA) with Eviews statistical tools. This study uses a sample of 680 observations of non-financial companies in Indonesia during 2022 using panel regression. The results showed that the quality of financial statements has no effect on investment efficiency. The quality of financial statements that has no effect is possible because the overinvestment scenario also has no effect. In this condition, the quality of financial statements has not been able to mitigate the occurrence of overinvestment due to the high agency level. Meanwhile, in underinvestment conditions, the quality of financial reporting has a significant positive effect, which means that the quality of financial reporting can reduce underinvestment because the quality of financial reporting can be used to attract external funds so that the company avoids underinvestment conditions. The career concern variable of the president director has no effect on investment efficiency, this is possible because in underinvestment conditions it also has no effect because most sample companies do not experience funding constraints so that the career concern of the president director does not mitigate underinvestment. Meanwhile, in overinvestment conditions, it has a positive effect. Thus, the concern of the CEO can reduce the occurrence of overinvestment. Good governance variables affect investment efficiency.
The Influence of Financial Report Quality, CEO Career Concern, and CEO Gender on Investment Efficiency with Good Governance as a Moderating Variable Aulia, Darlin; Rochmah, Wachda Yuniar; Naya, Fannisa Egista; Ulfatun N., Tsalits Agnita
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 1 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i1.6080

Abstract

This study aims to examine the effect of Financial Report Quality, CEO Article Career Concern, and CEO Gender on Investment Efficiency with Good Governance as a Moderating variable. This research method uses Moderated Regression Analysis (MRA) with Eviews statistical tools. This study uses a sample of 680 observations of non-financial companies in Indonesia during 2022 using panel regression. The results showed that the quality of financial statements has no effect on investment efficiency. The quality of financial statements that has no effect is possible because the overinvestment scenario also has no effect. In this condition, the quality of financial statements has not been able to mitigate the occurrence of overinvestment due to the high agency level. Meanwhile, in underinvestment conditions, the quality of financial reporting has a significant positive effect, which means that the quality of financial reporting can reduce underinvestment because the quality of financial reporting can be used to attract external funds so that the company avoids underinvestment conditions. The career concern variable of the president director has no effect on investment efficiency, this is possible because in underinvestment conditions it also has no effect because most sample companies do not experience funding constraints so that the career concern of the president director does not mitigate underinvestment. Meanwhile, in overinvestment conditions, it has a positive effect. Thus, the concern of the CEO can reduce the occurrence of overinvestment. Good governance variables affect investment efficiency.
Social Media Analysis Training for Digital Talent Development in Indonesia Rochmah, Wachda Yuniar; Oktavia, Vessa Rizky; Rausanfita, Alqis; Hakim, Maulana Naufal; Deudoena, Dara Ilma; Sayoga, Dhiki Sidik
Abdi Masyarakat Vol 5, No 2 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i2.6219

Abstract

The development of digital technology has allowed people to share opinions on social media, send emails, make purchases online, to make phone calls every day. As a result, the amount of data continues to grow rapidly day by day. Most of the data available today is public and accessible to anyone, such as social media data, blogs, news, discussion forums, public government data, and others. With the immense value of this abundant source of social media data, there is an opportunity to extract knowledge or insights from this unstructured social media data, especially to understand opinions, current trends, or influential actors on information spread on the internet. As part of Telkom Surabaya's IT Community Service team that supports student development in SMA/SMK/MA, we propose solutions to the main problems faced today, namely in the field of data analysis. The solutions we offer are also in line with the government's program to increase Digital Talent in Indonesia. In the midst of increasing demand for Digital Talent, there is still a gap between the need for digital talent and job opportunities in Indonesia. The program we will create is Social Media Analysis Training, which will provide an understanding of the benefits of open social media data in general, how to take insights from social media data, and solve problems in various fields.  
Pelatihan Program Re-Branding, Brand Awareness dan Digitalisasi Marketing pada UMKM PKK Kelurahan Sedati Gede Aulia, Darlin; Putri, Sekar Widiyasari; Rochmah, Wachda Yuniar; Nugroho, David Naka; Buana, Mustakim Fajar; Amin, Muhammad Zubaidilah
Abdi Masyarakat Vol 5, No 1 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i1.4977

Abstract

UMKM rintisan yang dibentuk oleh Kepala Desa Sedati yang pengelolaannya dilakukan oleh PKK masing-masing RT. UMKM ini telah dirintis selama satu tahun dengan kegiatan bisnis berupa budidaya Lele, kuliner berupa olahan steak Lele, olahan Aloevera, olahan tanaman toga seperti martabak gingseng, minuman bunga telang dan kue tradisional. UMKM rintisan di Desa Sedati memiliki beberapa kendala dalam memasarkan produknya. Selainitu,  UMKM Sedati belum memiliki merek/brand yang mana merek ini menjadi hal mendasar dan penting dalam pemasaran. Merek menjadi identitas dari suatu produk untuk membedakan produk dari produk pesaing. Selain mengenai merek, kesadaran konsumen akan keberadaan merek tersebut/ brand awareness sangat dibutuhkan. Olehkarena itu, perlu dilakukannya digitaliasasi menggunakan media sosial. Sebagai bentuk dukungan tim Pengabdian kepada Masyarakat IT Telkom Surabaya pada pengembangan UMKM maka kami mengusulkan solusi untuk masalah utama yang dihadapi saat ini yaitu di sisi marketing. Solusi yang kami tawarkan tentunya sejalan pula dengan program pemerintah untuk meningkatkan kualitas UKM dan sistem online, peningkatan kualitas, penguatan kapasitas usaha UMKM, peningkatan omset dan pengembangan sentra industry Kecil dan Menengah. Program yang akan kami buat yaitu kami melakukan pelatihan pembuatan merek sesuai dengan brand strategy dan pelatihan penggunaan sosial media sebagai media untuk mencipatakan brand awareness. Dengan adanya merek, produk UMKM akan lebih mudah dikenali dan memiliki identitas dari produk pesaing, serta dengan penggunaan sosial media yang efektif produk akan lebih mudah dikenal tanpa batasan jangkauan wilayah. Harapannya dengan adanya merek, produk-produk UMKM akan mampu bersaing dengang produk UMKM lainnya dengan keunikan tesendiri. Dari upaya brand awareness dengan sosial media diharapkan khalayak segera mengenal merek produk-produk UMKM desa Sedati. Dalam Pengabdian kepada Masyarakat ini target luaran kami adalah jurnal nasional terindeks dan publikasi media masa.
Implementation of Digital Marketing in Efforts to Increase Sales Home Industry Custom Fishing Rod Kristanto, Titus; Rochmah, Wachda Yuniar; Muliawati, Eka Cahya; Arief, Rachman; Ardhani, Yuniar Dwi; Syaputra, Muhammad Rashid; Aldrick, Samuel Evan
Abdi Masyarakat Vol 6, No 2 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i2.7791

Abstract

The creative industry in Indonesia, particularly the home industry, is experiencing rapid growth due to the presence of various product innovations that cater to increasingly diverse market needs. The home fishing rod industry faces difficulties in expanding the market and increasing product sales. One of the main obstacles in expanding the audience is limited marketing and promotion. Therefore, digital marketing plays a crucial role in boosting sales and broadening the market reach. The purpose of this service is to help home industry players in custom fishing rods understand and implement digital marketing strategies through social media, creating optimized websites, and using digital advertising. The methods used in this service include needs analysis, training in the use of social media, website creation and optimization, and the use of digital advertising, such as Facebook Ads. The expected result is that home industry players in custom fishing rods can compete in the global market by using the right digital marketing.  
Analisis Kelayakan Ekonomi Pengembangan Produk Inovasi Smart Feeder Alfi Nabila, Nada'; Bayu Baskara, Dominggo; Yuniar Rochmah, Wachda
eProceedings of Management Vol. 12 No. 2 (2025): April 2025
Publisher : eProceedings of Management

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Abstract

Akuakultur atau budidaya perikanan berkontribusi sekitar 431 triliun rupiah terhadap PDB pada tahun 2022. Permintaan ikan yang meningkat juga memicu pertumbuhan perusahaan budidaya ikan. Provinsi Jawa Timur menjadi wilayah dengan jumlah perusahaan terbesar (34,48%). Universitas Telkom mengembangkan solusi berupa alat pemberian pakan otomatis bernama LeFeeder. LeFeeder adalah alat yang menggunakan aplikasi bot Telegram untuk memberikan pakan secara efisien dan memantau kualitas air secara real-time. Saat ini, LeFeeder berada pada Tingkat Kesiapan Teknologi (TKT) level enam, yaitu demonstrasi prototipe dalam lingkungan sesungguhnya. Agar dapat mencapai tingkat kesiapan lebih lanjut dan siap dipasarkan, LeFeeder memerlukan studi analisis kelayakan. Dalam tugas akhir ini, peneliti melakukan analisis kelayakan dengan berfokus pada aspek finansial dan didukung dengan aspek teknis dan aspek pasar. Berdasarkan perancangan kelayakan usaha yang telah dilakukan, menunjukkan bahwa usaha alat pakan ikan otomatis milik LeFeeder memiliki nilai NPV sebesar Rp 4.889.815.469, nilai IRR sebesar 42%, dan PBP selama 3 tahun. Kemudian terdapat pula analisis sensitivitas yang mempengaruhi kelayakan usaha yaitu parameter perubahan harga jual produk, perubahan target penjualan, dan perubahan margin keuntungan sensitif terhadap penurunan sebanyak 50%. Berdasarkan hasil studi yang mempertiangkan aspek finansial dan didukung aspek teknis dan aspek pasar maka pembukaan usaha smart feeder oleh LeFedeer dinyatakan layak untuk dijalankan. Kata Kunci-Akuakultur, Alat Pakan Otomatis, Analisis Kelayakan, Teknologi IoT
Analisis Kelayakan Ekonomi Produk Ergonomic Pet Harness (Studi Kasus: Birkin Pet) Olivia, Tracy; Bayu Baskara, Dominggo; Yuniar Rochmah, Wachda
eProceedings of Management Vol. 12 No. 2 (2025): April 2025
Publisher : eProceedings of Management

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan jenis usaha kecil yang memberikan sumbangan signifikan terhadap perkembangan ekonomi di Indonesia. Salah satu sektor UMKM yang turut andil dalam pertumbuhan perekonomian adalah industri pakaian hewan bernama Birkin Pet dengan produknya yang bernama Ergonomic Pet Harness. Ergonomic Pet Harness merupakan tali kekang pelindung tubuh hewan peliharaan yang didesain menjadi busana sesuai dengan standar ergonomi. Ergonomic Pet Harness berencana untuk melakukan pengembangan produk dengan menambahkan fitur teknologi berupa GPS Tracker. Tujuan penelitian ini adalah untuk menganalisis kelayakan ekonomi Ergonomic Pet Harness ketika ditambahkan fitur GPS Tracker dengan mempertimbangkan aspek teknis, aspek pasar, dan aspek finansial. Penelitian yang dilakukan merupakan penelitian kualitatif deskriptif, yaitu menekankan pada penelitian fenomena. Analisis kelayakan dianalisis dari aspek finansial dengan mempertimbangkan aspek pasar dan teknis. Data pasar diperoleh dengan menggunakan metode estimasi ukuran pasar TAM, SAM, dan SOM. Hasil estimasi menunjukkan bahwa TAM sebesar 4,8 juta pemilik kucing dengan ukuran global, SAM sebesar 1,248 juta pemilik kucing dengan data ukuran Indonesia, dan SOM sebesar 12.480 pemilik kucing dengan data Indonesia. Aspek teknis dianalisis untuk menentukan jumlah karyawan, alat dan bahan, serta lokasi yang dibutuhkan. Hasil penelitian menunjukkan bahwa adopsi GPS Tracker pada Ergonomic Pet Harness layak dilakukan apabila memperoleh NPV sebesar Rp 52.366.342 dengan IRR 24%. Periode pengembalian modal diperoleh pada tahun kelima. Peningkatan nominal tersebut dapat dicapai jika Ergonomic Pet Harness terjual sebanyak 2.220 buah pada tahun pertama dan mengalami peningkatan penjualan sebesar 15% setiap tahunnya. Ergonomic Pet Harness akan layak untuk dijual jika ambang batasnya adalah kenaikan gaji secara keseluruhan sebesar 3,5%, penurunan margin keuntungan sebesar 3,5%, dan penurunan pendapatan sebesar 2,7%. Jika melebihi ambang batas tersebut, bisnis akan mengalami kerugian atau tidak layak. Kata Kunci- analisis kelayakan, analisis sensitivitas, ergonomi, IRR, NPV
Analisis Marketing Mix Dengan Metode Clustering Pada Kompetitor Telkom University Surabaya Jauzalia Maheswari, Irma; Bayu Baskara, Dominggo; Yuniar Rochmah, Wachda
eProceedings of Management Vol. 12 No. 2 (2025): April 2025
Publisher : eProceedings of Management

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Abstract

Perkembangan perguruan tinggi di Indonesia dipengaruhi oleh kebijakan yang berlaku sehingga mendorong produktivitas dan daya saing di sektor pendidikan tinggi. Telkom University Surabaya menghadapi tantangan besar dalam persaingan dengan institusi pendidikan tinggi lainnya di Jawa Timur.Latar belakang penelitian ini adalah adanya ketimpangan dalam persaingan antara PTN-BH dan PTS yang memberikan keunggulan kompetitif bagi PTN BH dalam hal inovasi dan kualitas pendidikan. Transformasi dalam branding dan strategi pemasaran Telkom University Surabaya menjadi krusial untuk meningkatkan daya saing dan pencapaian target penerimaan mahasiswa baru. Masalah yang sedang dihadapi adalah pencapaian target penerimaan mahasiswa yang belum optimal sehingga berpotensi menghambat perkembangan universitas. Penelitian ini bertujuan untuk menganalisis strategi pemasaran kompetitor menggunakan metode Clustering K-Means dan Business Intelligence untuk memberikan rekomendasi strategi yang lebih efektif bagi Telkom University Surabaya. Penelitian ini merupakan penelitian kuantitatif dengan pengumpulan data sekunder dari seperti website resmi universitas, brosur institusi, portal Pemantauan Evaluasi & Penjaminan Mutu Perguruan Tinggi Kementerian Pendidikan dan Kebudayaan (PEMUTU), serta portal Badan Akreditasi Nasional Perguruan Tinggi (BAN-PT). Metode Clustering K-Means digunakan untuk mengelompokkan kompetitor berdasarkan strategi pemasaran yang didasarkan pada Marketing Mix (7P), sedangkan Business Intelligence mendukung pengambilan keputusan strategis berdasarkan visualisasi data yang ditampilkan, kemudian analisis perbandingan strategi pemasaran Marketing Mix (7P) digunakan untuk merumuskan strategi yang akan diambil. Hasil dari penelitian ini diharapkan memberikan wawasan tentang posisi kompetitif Telkom University Surabaya melalui Clustering K-Means dan Business Intelligence serta membantu merumuskan strategi pemasaran yang efektif melaui analisis perbandingan strategi pemasaran Marketing Mix (7P) untuk mencapai target penerimaan mahasiswa baru pada tahun ajaran 2025/2026. Penelitian ini memberikan kontribusi akademis dan praktis yang signifikan bagi pengembangan teori strategi pemasaran dalam pendidikan tinggi serta memberikan wawasan praktis bagi lembaga pendidikan tinggi di Jawa Timur dalam menghadapi persaingan. Kata Kunci - Business Intelligence, Clustering K-means, Kompetitor, Marketing Mix, Strategi Pemasaran
Integrating Self-Organizing Maps and K-Means in a Multidimensional Approach to Enhance Private University Market Segmentation Alifah, Amalia Nur; Rochmah, Wachda Yuniar; Mesak, Evellyn Verity
ZERO: Jurnal Sains, Matematika dan Terapan Vol 9, No 1 (2025): Zero: Jurnal Sains Matematika dan Terapan
Publisher : UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/zero.v9i1.24430

Abstract

Educational institutions face challenges in attracting prospective students while maintaining academic quality and resource efficiency. This study applies a hybrid approach that integrates Self-Organizing Maps (SOM) and K-Means to cluster schools based on four attributes, namely the number of accounts, average UTBK scores, geographical distance, and parental income. The analysis's findings produce three distinct clusters. With a high degree of attribute variation, Cluster 2 (279 schools) is a dominant group that suggests the possibility of extensive marketing campaigns. Clusters 1 (45 schools) and 3 (81 schools), on the other hand, are more uniform and call for a more specialized and focused strategy. These results imply that a data-driven approach can help institutions create interventions that are specific to each segment's profile and increase the efficacy of educational marketing strategies. In order to improve segmentation accuracy in the future, this study creates opportunities for investigating new features and dynamic clustering techniques.
Improving Digital Literacy of Grass Jelly (Cincau) based MSMEs through Digital Marketing and Website Management Training Ayu Ningtyas, Mastuty; Setiawan, Yohanes; Yuniar Rochmah, Wachda; Akhsani Setyo Prayoga, Riza; Anjas Ardiansyah, Muhammad; Ichsan Khoirudin, Machfud; Rashid Syaputra, Muhammad; Dwi Ardhani, Yuniar
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 6 No. 1 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v6i1.11946

Abstract

Background: Grass Jelly Village (Cincau) based Micro, Small, and Medium-sized Enterprises (MSMEs) in Surabaya, Indonesia, has started digitalization by building a website profile to promote their products. However, they need help managing the website and selling their brands since they have lower digital literacy resources, and their website only has a single admin. Contribution: This community service program contributes to enhancing digital literacy in Grass Jelly Village by providing structured training in digital marketing and website management, aiming to empower local residents in utilizing digital platforms for economic and social development. Method: The course process involves three stages: preparation, implementation, and evaluation. Preparation includes analyzing requirements and designing course materials, followed by practical implementation, and evaluation consists of evaluating the course through feedback and evaluation forms. Results: Based on the satisfaction survey on digital marketing training received a score of 89.33%, copywriting training received a score of 85%, website training received a score of 90.66%. Then there is a satisfaction survey on the speaker by getting a score of 92%. Conclusion: The digitalization training for Grass Jelly Village's MSMEs was highly effective, resulting in enhanced digital literacy and improved business practices. The program's long-term sustainability is supported by follow-up strategies, including forming a dedicated digital team and ongoing mentorship.
Co-Authors Aldrick, Samuel Evan Alfi Nabila, Nada' Alifah, Amalia Nur Alqis Rausanfita Amin, Muhammad Zubaidilah Anjas Ardiansyah, Muhammad Ardhani, Yuniar Dwi Aris Kusumawati Buana, Mustakim Fajar Darlin Aulia Deudoena, Dara Ilma Dominggo Bayu Baskara Dwi Ardhani, Yuniar Dwi Hariyanto, Muhammad Eka Cahya Muliawati Fandisya Rahman Fransiska, Vagnes Angela Hakim, Maulana Naufal Ichsan Khoirudin, Machfud Jauzalia Maheswari, Irma Lentera, Cita Mastuty Ayu Ningtyas Mesak, Evellyn Verity Mohammad Sholik Mustafa Kamal Naufal Prayudi, Mahdi Naya, Fannisa Egista Nugroho, David Naka Olivia, Tracy Putri, Sekar Widiyasari Rachman Arief, Rachman Rashid Syaputra, Muhammad Riza Akhsani Setyo Prayoga Sayoga, Dhiki Sidik Syaputra, Muhammad Rashid Tanzilal Mustaqim Titus Kristanto Ulfatun N., Tsalits Agnita Vessa Rizky Oktavia Yohanes Setiawan