Article Per Year (5 Year)
p-Index From 2021 - 2026
2.195
P-Index
This Author published in this journals
All Journal Jurnal Informatika Ekonomi Bisnis Buletin Poltanesa Jurnal Ekonomi Efektif Bahtera Inovasi Jurnal Masyarakat Madani Indonesia Jurnal Informatika Ekonomi Bisnis Jurnal Al-ittifaq Socius: Social Sciences Research Journal
Fradya Randa
Universitas Maritim Raja Ali Haji
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Diversifikasi Produk Olahan Perikanan Untuk Meningkatkan Kesejahteraan Ibu-Ibu Nelayan Kube Rezeki Di Pesisir Bintan Bunga Paramita; Muhamad Mujahidin; Fradya Randa
Jurnal Masyarakat Madani Indonesia Vol. 4 No. 4 (2025): November
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/vzmpa914

Abstract

Produk olahan perikanan memiliki potensi besar untuk dikembangkan sebagai sumber pendapatan sekaligus mendukung ketahanan pangan di wilayah pesisir. Namun, Kelompok Usaha Bersama (KUBE) Rezeki di Desa Pengujan, Kabupaten Bintan, masih menghadapi berbagai kendala, antara lain keterbatasan keterampilan dalam menciptakan produk olahan baru, desain kemasan yang kurang menarik, manajemen usaha yang belum tertata, serta rendahnya pemanfaatan media digital untuk promosi. Kondisi tersebut berdampak pada terbatasnya daya saing dan akses pasar produk. Program pengabdian kepada masyarakat ini dilaksanakan untuk meningkatkan kapasitas mitra melalui pelatihan teknis pengolahan produk, pembuatan kemasan, manajemen usaha, dan pemasaran digital. Kegiatan dilaksanakan dengan pendekatan partisipatif, meliputi pelatihan, pendampingan intensif, serta penerapan teknologi pada proses produksi, pengelolaan usaha, dan promosi. Data kegiatan diperoleh melalui observasi, kuesioner, dan evaluasi mutu produk. Hasil menunjukkan adanya peningkatan kualitas produk, keteraturan pencatatan keuangan, serta intensitas promosi digital. Program ini mampu meningkatkan kompetensi dan daya saing mitra, sekaligus memberikan kontribusi pada pemberdayaan ekonomi masyarakat pesisir secara berkelanjutan
Blue Economy Development and Income Inequality: a Dynamic Panel Analysis of Indonesian Provinces Fradya Randa; Bunga Paramita; Sufnirayanti Sufnirayanti; Sri Ningsih; Lastri Anggi Fani
Poltanesa Vol 27 No 1 (2026): June 2026
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v27i1.3775

Abstract

This study provides a dynamic panel analysis of the relationship between blue economy development and income inequality across 32 Indonesian provinces over the period 2019–2025. Focusing on the fisheries sector as a key and measurable component of blue economy activities in Indonesia, the analysis System GMM estimation to address endogeneity and Nickell bias, the analysis yields several key findings. Income inequality exhibits strong temporal persistence, with a lagged Gini coefficient of 0.8108, indicating that approximately 81% of inequality carries over from one year to the next. F isheries sector development , measured by the fisheries sector’s contribution to provincial GRDP, shows no statistically significant effect on income inequality at the aggregate level. Human capital development significantly reduces inequality. Heterogeneity analysis reveals that inequality persistence is higher in low blue economy provinces, than in high blue economy provinces. Human capital development remains a significant equalizing factor in both subsamples. These results show that the development of the fisheries sector in blue economies does not automatically translate into reduced inequality, The benefits of its distribution depend on the complement factors such as infrastructure, institutional capacity, and human capital investment. The findings offer important policy implications for designing more targeted and context sensitive blue economy strategies in Indonesia.
The Influence of Wardah’s Soft Selling Campaign on Customer Loyalty through Brand Equity among Generation Z Consumers in Tanjungpinang City Rachel Immanuela Simanjuntak; Kiki Wulandari; Fradya Randa
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 7 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18477388

Abstract

Competition in the cosmetic industry in Indonesia has become increasingly intense, particularly in attracting and retaining Generation Z consumers who tend to be critical, digitally oriented, and sensitive to brand values. Wardah, as a local cosmetic brand, implements a soft selling campaign strategy that emphasizes emotional approaches, religious values, halal attributes, and storytelling rather than hard-selling promotional tactics. This study aims to analyze the effect of Wardah’s soft selling campaign on customer loyalty with brand equity as an intervening variable among Generation Z consumers in Tanjungpinang City. The research method employed a quantitative approach with an explanatory research design. Data were collected through the distribution of questionnaires to Generation Z consumers who use Wardah products in Tanjungpinang City, selected using a purposive sampling technique. The data were analyzed using path analysis to examine both direct and indirect effects among the research variables, which include soft selling campaign, brand equity, and customer loyalty. The results indicate that Wardah’s soft selling campaign has a positive and significant effect on brand equity. Furthermore, brand equity also has a positive and significant effect on customer loyalty. The direct effect of the soft selling campaign on customer loyalty was found to be significant; however, the indirect effect through brand equity was stronger. This finding indicates that brand equity serves as an intervening variable that strengthens the relationship between the soft selling campaign and customer loyalty.
Co-Authors Bunga Paramita Kiki Wulandari Lastri Anggi Fani Martiah, Anisa Maryana, Siska Muhamad Mujahidin Octaviani, Rika Rachel Immanuela Simanjuntak Sri Ningsih Sufnirayanti Sufnirayanti