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PENGARUH E-COMMERCE TERHADAP MINAT PEREMPUAN BERWIRAUSAHA BISNIS ONLINE DITENGAH PANDEMI COVID-19 KOTA PEKANBARU Sufnirayanti Sufnirayanti; Jahrizaldan Jahrizaldan; Any Widayatsari
PEKBIS Vol 13, No 3 (2021)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/pekbis.13.3.167-176

The main purpose of this research is to analyze the effect of E-commerce on the interest of women in online business entrepreneurship amid the Covid-19 pandemic in Pekanbaru City. The location of the research was done purposively, namely in Pekanbaru City, Riau Province. Data analysis in this study used quantitative descriptive methods. The population in this study were all MSME Entrepreneurs in 2019, namely 4,112 people. In determining the sample size, the formula: Slovin and obtained 98 respondents. Based on the research that has been done, the results of simple regression analysis with the results are Y = 20,433 + 1,062 X, the value of a is 20,433, this value shows that when the E-commerce variable (variable X) is zero, then the interest in entrepreneurship through online business ( variable Y) of 20,433. While the value of b is 1.062, meaning that when there is an increase in the value of the e-commerce variable (variable X) by 1 (one) unit, the interest in entrepreneurship (variable Y) will increase by 1.062 units. The coefficient of determination (R Square) is 0.698 or 69.8%. So it can be concluded that the e-commerce variable contributed to changes in women's interest in entrepreneurship through online businesses during the Covid-19 pandemic by 69.8%. while the remaining 30.2% (100% -69.8%) was influenced by other factors not examined in this study. The t-count value was 14.904. While the critical value according to the table with a significance level of 5% using the t table formula (α / 2; n - k) k = 2 and n = 98 - 2 = 96 is 1.98498, because tcount> t table, Ho is rejected. This means that there is an influence by the E-commerce variable on the customer satisfaction variable. With the meaning of the word Hypothesis (Ha) is accepted.

Pengaruh Persepsi Kemudahan, Lingkungan Sosial dan Literasi Keuangan terhadap Minat Penggunaan QRIS Zanra, Sri; Sufnirayanti, Sufnirayanti
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 3 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v5i3.3122

Purpose: This research aims to determine the influence of perceived convenience, social environment and financial literacy on interest in using QRIS among MSMEs in Pekanbaru City, moderated by education level. Research methodology: This study is a quantitative research, the data in this research have been acquired form the distribution of questionnaires and use Partial Least Square app technique which data processing was assisted by Smart PLS 3.0. In this research, a sample of 100 people was used. Results: Perception of convenience, social environment and financial literacy have a direct influence on interest in using QRIS among MSMEs in Pekanbaru City. Meanwhile, based on the moderation test, it was concluded that the level of education did not moderate the influence of perceived convenience and social environment on interest in using QRIS among Pekanbaru City MSMEs. However, the level of education is able to moderate the influence of financial literacy on interest in using QRIS among Pekanbaru City MSMEs.. Limitations: The research was conducted with a limited sample, both in terms of sample size and population diversity. This could affect the appropriate representation of the MSME population in Pekanbaru City and may limit the conclusions that can be drawn. Contribution: This research is expected to provide deeper insight into the factors that influence the adoption of QRIS payment technology, as well as the potential role of education level in this process.

PEMBERDAYAAN POTENSI IBU-IBU PESISIR DALAM MENINGKATKAN EKONOMI KELUARGA PADA SENTRA INDUSTRI KERUPUK SEI LEKOP KABUPATEN BINTAN Iranita, Iranita; Paramita, Bunga; Wulandari, Kiki; Tiyasiningsih, Ezky; Dermawan, Dodi; Bayti, Nur; Fani, Lastri Anggi; Sufnirayanti, Sufnirayanti; Deryane, Imalinda; -, Iranita
Jurnal Pemberdayaan Maritim Vol 6 No 2 (2024): Journal of Maritime Empowerment
Publisher : Lembaga Penelitian, Pengabdian Masyarakat, dan Penjaminan Mutu, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jme.v6i2.6776

Berdasarkan potensi sumber daya laut dan reputasi yang dimiliki Kabupaten Bintan sebagai pusat produksi kerupuk ikan yang terkenal, maka pengembangan bisnis kerupuk ikan di Kabupaten Bintan memiliki prospek yang menjanjikan. Selain itu, pengembangan bisnis kerupuk ikan di Kabupaten Bintan juga dapat memberikan dampak positif bagi perekonomian lokal, seperti peningkatan pendapatan dan peningkatan lapangan kerja di sektor perikanan dan kerajinan. Tujuan pengabdian ini untuk peningkatan kualitas produk, pemasaran produk, penyediaan laporan keuangan yang dapat menambah nilai jual dari produk yang dihasilkan, sehingga meningkatkan perekonomian keluarga pada sentra industri kerupuk Sei Lekop Kabupaten Bintan. Target kegiatan pengabdian masyarakat ini melalui sosialisasi dan pelatihan dalam membuat packaging yang baik sesuai aturan yang berlaku telah tercapai dapat ditunjukkan dengan partisipasi peserta (Ibu-ibu Sentra kerupuk Sei Lekop Kabupaten Bintan) agar bisa mahir menggunakan alat-alat pembuat kemasan. Untuk selanjutnya target penyusunan laporan finalisasi dan output dari kegiatan pengabdian kepada masyarakat dapat difinalisasi sesuai jadwal.

Penerapan Tong Sampah Pilah untuk Meningkatkan Pengelolaan Sampah di Kampung Telaga Biru Hasdari, Putri; Mukamar; Khotimah, Khusnul; Putri, Dea Pratama; Dwinanda, Aprilia; Rozita; Wahyuni, Dini; Wijayanto, Surya Dwi; Rapitasari, Wan Dona; Sufnirayanti
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 5 No. 2 (2025)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v5i2.1671

Sampah di Indonesia terus meningkat seiring pertumbuhan penduduk, sementara kesadaran masyarakat dalam membuang dan memilah masih rendah. Penelitian ini bertujuan menganalisis pengelolaan sampah di Kampung Telaga Biru serta peran tong sampah pilah. Metode kualitatif digunakan melalui wawancara, observasi, dan dokumentasi. Hasil menunjukkan bahwa meski warga telah diarahkan membuang pada tempat yang tersedia, perilaku membuang sembarangan masih terjadi. Kehadiran tong sampah pilah membuat pengelolaan lebih tertib, namun kebiasaan memilah belum terbentuk. Tong pilah berfungsi sebagai sarana awal edukasi masyarakat. Penelitian menyimpulkan bahwa pengelolaan sampah tidak cukup bergantung pada fasilitas, tetapi memerlukan peningkatan kesadaran dan kepedulian warga.

Kepemimpinan Etis dan Dukungan Organisasi terhadap Perilaku Kewargaan Organisasional Mahasiswa Anggota UKM di Tanjungpinang Fani, Lastri Anggi; Randa, Fradya; Sufnirayanti
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1269

This study aims to analyze the influence of ethical leadership and perceived organizational support on organizational citizenship behavior (OCB) among students actively involved in Student Activity Units (UKM) in Tanjungpinang. The phenomenon of low voluntary participation among students in organizational activities highlights the need to examine factors that may enhance such extra-role behaviors. A quantitative approach with a survey design was employed, and data were collected through questionnaires distributed to 120 active UKM students. The data were analyzed using multiple linear regression. The findings indicate that ethical leadership does not have a significant effect on students’ OCB. In contrast, perceived organizational support was found to have a positive and significant effect on OCB. Furthermore, when tested simultaneously, ethical leadership and perceived organizational support significantly influence OCB, with 98 percent of the variance in students’ behavior explained by these two variables, while the remaining 2 percent is explained by other factors outside the research model. These results emphasize that perceived organizational support plays a dominant role in shaping students’ OCB, while ethical leadership still serves as a complementary factor that strengthens the overall model.

Kepemimpinan Etis dan Dukungan Organisasi terhadap Perilaku Kewargaan Organisasional Mahasiswa Anggota UKM di Tanjungpinang Fani, Lastri Anggi; Randa, Fradya; Sufnirayanti
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1269

This study aims to analyze the influence of ethical leadership and perceived organizational support on organizational citizenship behavior (OCB) among students actively involved in Student Activity Units (UKM) in Tanjungpinang. The phenomenon of low voluntary participation among students in organizational activities highlights the need to examine factors that may enhance such extra-role behaviors. A quantitative approach with a survey design was employed, and data were collected through questionnaires distributed to 120 active UKM students. The data were analyzed using multiple linear regression. The findings indicate that ethical leadership does not have a significant effect on students’ OCB. In contrast, perceived organizational support was found to have a positive and significant effect on OCB. Furthermore, when tested simultaneously, ethical leadership and perceived organizational support significantly influence OCB, with 98 percent of the variance in students’ behavior explained by these two variables, while the remaining 2 percent is explained by other factors outside the research model. These results emphasize that perceived organizational support plays a dominant role in shaping students’ OCB, while ethical leadership still serves as a complementary factor that strengthens the overall model.

Creative Economy and Its Contribution to National GDP: A Study on the Digital Content Sector Eva Purnamasari; Yusran Zainuddin; Sufnirayanti; Septi Wifasari
Nomico Vol. 2 No. 6 (2025): Nomico - July
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vtpkeb17

The digital content sector has emerged as one of the most dynamic components of Indonesia's creative economy, reflecting both economic potential and cultural innovation. Despite its rapid expansion, few studies have examined its quantitative impact on national economic indicators. This study aims to analyze the contribution of the digital content sector to Indonesia's Gross Domestic Product (GDP), while also identifying its development dynamics in terms of opportunities, challenges, and strategic policy directions. A mixed-method approach was employed, combining secondary quantitative data from 2019 to 2023 with qualitative insights gathered through interviews with stakeholders in government, industry, and academia. The findings show that the sector's contribution to the creative economy grew from 15.2% to 20.3%, with substantial increases in export value and employment. The results highlight the sector's growing importance in national economic development, driven by youth creativity and digital penetration. However, structural barriers such as limited access to funding, weak intellectual property enforcement, and digital infrastructure inequality persist. This study concludes that unlocking the sector's full potential requires coordinated policy efforts, including digital investment, local content promotion, and inclusive ecosystem support. The digital content industry thus stands as a strategic pillar for Indonesia's innovation-driven and culturally grounded economic future.

Pemberdayaan Ekonomi Kampung Kerupuk Sei Lekop Melalui Transformasi Digital UMKM Fani, Lastri Anggi; Tambunan, Ronia; Septiana, Gina; Sufnirayanti, Sufnirayanti; Rikayana, Hadli Lidya; Azmi, Roma Doni
Jurnal Abdimas Kartika Wijayakusuma Vol 7 No 1 (2026): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v7i1.1243

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk memberdayakan ekonomi UMKM di Kampung Kerupuk Sei Lekop, Kabupaten Bintan, melalui transformasi digital usaha. Mitra kegiatan adalah Sentra Industri Kerupuk Sei Lekop yang masih menghadapi keterbatasan dalam pengelolaan visibilitas digital dan identitas visual usaha. Metode yang digunakan adalah Participatory Action Research (PAR) dengan menempatkan mitra sebagai subjek aktif dalam seluruh tahapan kegiatan. Bentuk kegiatan meliputi pendampingan optimalisasi Google Maps dan perbaikan identitas visual usaha melalui penyegaran logo. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mitra terhadap pentingnya kehadiran digital serta kemudahan akses lokasi usaha bagi konsumen. Selain itu, logo usaha yang lebih representatif mampu memperkuat citra dan identitas UMKM secara visual. Pendekatan PAR mendorong partisipasi aktif mitra dan meningkatkan rasa kepemilikan terhadap hasil kegiatan. Secara keseluruhan, kegiatan ini memberikan kontribusi positif terhadap peningkatan visibilitas dan penguatan kapasitas UMKM berbasis komunitas sebagai bagian dari upaya pemberdayaan ekonomi lokal.

PENGOLAHAN LIMBAH IKAN DALAM MEWUJUDKAN SENTRA INDUSTRI KERUPUK RAMAH LINGKUNGAN DI SUNGAI LEKOP Aqsha Mustaqim; Nabilah Selvinia; Dolist Resulta; Defrima Fitriyani; Siska Amanda; Nabilla Elvira Rossa; Ana Melia; Tuah Ihsan Maulana; Nadia Putri; Susan Farma Ayu Lestari; Sufnirayanti Sufnirayanti; Shavika Miranti
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 3 (2025): Devote : Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i3.4605

Kegiatan Kuliah Kerja Nyata (KKN) di Kelurahan Sungai Lekop, Kecamatan Bintan Timur, telah dilaksanakan untuk menangani permasalahan limbah ikan yang belum dimanfaatkan secara optimal. Limbah berupa kepala, sisik, hingga tulang ikan umumnya dibuang sehingga berpotensi mencemari lingkungan dan mengurangi peluang ekonomi masyarakat. Kegiatan ini bertujuan memperkenalkan pemanfaatan limbah ikan sebagai produk bernilai tambah serta mendorong penerapan usaha ramah lingkungan melalui sosialisasi dan diskusi kelompok dengan masyarakat. Hasil dari observasi lanjutan kepada peserta sosialisasi menunjukkan adanya peningkatan pengetahuan peserta mengenai jenis produk olahan limbah ikan, proses pengolahannya, dan manfaat ekonominya. Peserta juga menyatakan ketertarikan untuk mengembangkan limbah ikan menjadi produk bernilai jual. Kegiatan ini berhasil meningkatkan kesadaran pelaku usaha terhadap pentingnya pengolahan limbah ikan serta membuka peluang usaha berkelanjutan di bidang perikanan.

The Influence of Financial Literacy and Entrepreneurial Orientation on MSME Performance with Financial Management Behavior as A Mediation Variable Sufnirayanti Sufnirayanti; Sri Wahyuni Zanra
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 01 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1369

Micro, Small, and Medium Enterprises (MSMEs) constitute the backbone of the Indonesian economy and play a crucial role in promoting inclusive economic growth, employment generation, and poverty reduction. This study aims to analyze the effect of financial literacy and entrepreneurial orientation on SME performance with financial management behavior as a mediating variable. The research employed a quantitative approach using Structural Equation Modeling - Partial Least Squares (SEM-PLS) analysis with SmartPLS 4.0 software. A sample of 395 SME owners in Pekanbaru City, Riau was selected using purposive sampling technique. The results indicate that: (1) financial literacy has a positive and significant effect on financial management behavior; (2) entrepreneurial orientation has a positive and significant effect on financial management behavior; (3) financial management behavior has a positive and significant effect on SME performance; (4) financial literacy has a positive and significant effect on SME performance; (5) entrepreneurial orientation does not have a significant effect on SME performance; (6) financial management behavior partially mediates the relationship between financial literacy, entrepreneurial orientation, and SME performance. The implications of this study provide input for SME owners and policymakers in improving financial literacy capacity and strengthening entrepreneurial orientation to drive better business performance.

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