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Journal : MANAJEMEN

ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN GRABFOOD DI KOTA BOYOLALI Zahro Maftuhah Hasanah; Titin Hargyatni
MANAJEMEN Vol 2 No 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i2.173

Abstract

The results of multiple linear regression analysis obtained the equation Y = -1.824 + 0.595X1 + 0.471X2 + 0.268X3. The t-test analysis of the results for t-count service quality is 8,194 > ttable 1,986, so there is a positive and significant influence on the purchasing decision of Grabfood Online in Boyolali City. Analysis of the t-test results for t-count prices of 8.313 > ttable 1.986, then there is a positive and significant effect of the variable on the purchasing decision of Grabfood in Boyolali City. The t-test analysis obtained for t-count Promotion is 4,394 > ttable 1,986, so there is a positive and significant effect of promotion variables on Grabfood purchasing decisions in Boyolali City. Based on the analysis of the F test, the results obtained for the magnitude of the calculated F of 108,491 > F table 2,311, then together there is a significant influence between independent. Variables of Service Quality, Promotional Prices, To Purchase Decisions for Grabfood in Boyolali City. There is an influence between variables, namely Service Quality, Price, Promotion, Grabfood purchasing decisions in Boyolali City by 76.5%, while 23.5% is influenced by other factors that are not examined on customer satisfaction, customer loyalty, image or brand.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API ARGO LAWU DI STASIUN BALAPAN SOLO Laila Putri Shalihah; Titin Hargyatni
MANAJEMEN Vol 2 No 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i2.176

Abstract

This research is a quantitative research with the object of research is the passenger of PT. KAI Argo Lawu at Solo Racing Station. The sample in this study were 100 people. Data collection techniques through questionnaires. From the results of data processing, There is an influence of Service Quality on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station, the arena with a significant level of service quality and a promotion effect on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station. The value of the coefficient of determination is 0.578 or 57.8%. This means that the quality of service and promotion affect the decision to buy tickets PT. KAI Argo Lawu at Solo Balapan Station was 57.8%, while the remaining 42.2% was influenced by other factors not examined.
NIAT BELI MASYARAKAT TERHADAP DISTRO LABEL CLOTHING DI SURAKARTA Titin Hargyatni; Diani Putri Utami
MANAJEMEN Vol 1 No 1 (2021): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i1.188

Abstract

This study aims to determine the purchase intention of private label clothing in Surakarta which has a relationship from the effect of risk, product quality, relative price and value in Rown Division distributions. The sample in this study were 100 respondents who bought Rown Division's products. This study uses a non-probability sampling technique with a purposive sampling approach, namely a sampling technique with certain criteria. The data analysis method used is multiple linear regression including t test, F test, coefficient of determination. The results showed that the variables of product value, relative price, product quality and risk had a positive and significant effect on people's buying intentions for clothing products. The magnitude of the coefficient of determination (R2) obtained a value of 60.9%, which means that the variables of product value, relative price, product quality and ris in this study were able to build purchase intentions of 60.9%, while the remaining 39.1% was explained by other factors outside from this research
ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN GRABFOOD DI KOTA BOYOLALI Zahro Maftuhah Hasanah; Titin Hargyatni
MANAJEMEN Vol. 2 No. 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i2.173

Abstract

The results of multiple linear regression analysis obtained the equation Y = -1.824 + 0.595X1 + 0.471X2 + 0.268X3. The t-test analysis of the results for t-count service quality is 8,194 > ttable 1,986, so there is a positive and significant influence on the purchasing decision of Grabfood Online in Boyolali City. Analysis of the t-test results for t-count prices of 8.313 > ttable 1.986, then there is a positive and significant effect of the variable on the purchasing decision of Grabfood in Boyolali City. The t-test analysis obtained for t-count Promotion is 4,394 > ttable 1,986, so there is a positive and significant effect of promotion variables on Grabfood purchasing decisions in Boyolali City. Based on the analysis of the F test, the results obtained for the magnitude of the calculated F of 108,491 > F table 2,311, then together there is a significant influence between independent. Variables of Service Quality, Promotional Prices, To Purchase Decisions for Grabfood in Boyolali City. There is an influence between variables, namely Service Quality, Price, Promotion, Grabfood purchasing decisions in Boyolali City by 76.5%, while 23.5% is influenced by other factors that are not examined on customer satisfaction, customer loyalty, image or brand.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KERETA API ARGO LAWU DI STASIUN BALAPAN SOLO Laila Putri Shalihah; Titin Hargyatni
MANAJEMEN Vol. 2 No. 2 (2022): OKTOBER : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i2.176

Abstract

This research is a quantitative research with the object of research is the passenger of PT. KAI Argo Lawu at Solo Racing Station. The sample in this study were 100 people. Data collection techniques through questionnaires. From the results of data processing, There is an influence of Service Quality on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station, the arena with a significant level of service quality and a promotion effect on the ticket purchase decision of PT. KAI Argo Lawu at Solo Balapan Station. The value of the coefficient of determination is 0.578 or 57.8%. This means that the quality of service and promotion affect the decision to buy tickets PT. KAI Argo Lawu at Solo Balapan Station was 57.8%, while the remaining 42.2% was influenced by other factors not examined.
NIAT BELI MASYARAKAT TERHADAP DISTRO LABEL CLOTHING DI SURAKARTA Titin Hargyatni; Diani Putri Utami
MANAJEMEN Vol. 1 No. 1 (2021): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v2i1.188

Abstract

This study aims to determine the purchase intention of private label clothing in Surakarta which has a relationship from the effect of risk, product quality, relative price and value in Rown Division distributions. The sample in this study were 100 respondents who bought Rown Division's products. This study uses a non-probability sampling technique with a purposive sampling approach, namely a sampling technique with certain criteria. The data analysis method used is multiple linear regression including t test, F test, coefficient of determination. The results showed that the variables of product value, relative price, product quality and risk had a positive and significant effect on people's buying intentions for clothing products. The magnitude of the coefficient of determination (R2) obtained a value of 60.9%, which means that the variables of product value, relative price, product quality and ris in this study were able to build purchase intentions of 60.9%, while the remaining 39.1% was explained by other factors outside from this research
Optimizing HR Efficiency and Employee Well-being through AI-Driven Automation Melina Sari; Titin Hargyatni
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.936

Abstract

Modern organizations are implementing artificial intelligence (AI) applications to improve human resource management practices through increased decision transparency and improved efficiency outcomes. Decision flexibility, employee acceptance issues, and the risk of bias create significant challenges in AI adoption in HR. This study examines the implementation of AI in the HR function to evaluate its impact on operational efficiency and employee well-being, using a comprehensive theoretical framework integrating Task-Technology Fit, Sociotechnical Systems, Job Demands-Resources, and Explainable AI. The study implemented a mixed-methods design involving explanatory sequential elements to analyze the effectiveness of AI systems and employee perceptions. Quantitative analysis revealed that AI technology improves HR efficiency by up to 45% despite posing challenges in decision-making flexibility. Qualitative exploration identified differences in AI acceptance across organizational levels, with 80% of employees indicating limited understanding of AI decision mechanisms and 60% concerned about potential bias. The study findings suggest that optimal AI implementation requires a collaborative human-AI model that combines algorithmic analysis with human oversight, especially for complex scenarios that require contextual interpretation. This study highlights the importance of algorithmic transparency and targeted communication strategies to increase technology adoption. Organizations should develop comprehensive Explainable AI mechanisms that effectively communicate decision rationales in accessible language, while simultaneously implementing monitoring protocols to evaluate and address potential patterns of bias. This research contributes to the understanding of specific factors that influence successful AI implementation in the HR context, emphasizing that technology optimization and human-centered design represent complementary priorities.
The Influence of Perceived Security, Ease of Use, Promotion, and Trust on the Intention to Use Digital Payments in Karanganyar’s Conventional Stores Adellia Bella Yuda Slankiza; Titin Hargyatni
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.966

Abstract

This study explores the factors influencing consumer decisions to use digital payments in conventional stores. As digitalization grows in the retail sector, understanding the key drivers and barriers of adoption becomes essential. Using a quantitative approach, data were collected via surveys from 100 respondents across urban and rural areas in Indonesia. To minimize bias, both online (Google Forms) and offline (printed) questionnaires were used to ensure inclusion of digitally inexperienced respondents. The variables analyzed include perceived security, ease of use, promotional strategies, and trust. The multiple linear regression analysis showed that all four variables positively and significantly influenced adoption. The comparison between urban and rural users highlighted digital divide issues, emphasizing the need for tailored strategies to support adoption in underserved areas.