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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis MANAJEMEN Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Manajemen Bisnis Kewirausahaan Community: Jurnal Pengabdian Pada Masyarakat Journal of Management and Informatics JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Titin Hargyatni
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH ORIENTASI PASAR DAN INOVASI TERHADAP KINERJA BISNIS DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING (STUDI KASUS UMKM TELUR ASIN DI KABUPATEN BREBES) Sugiarto Sugi; Titin Hargyatni
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 2 (2024): Juni: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i2.743

Abstract

This study aims to determine and analyze the effect of market orientation and innovation on business performance with competitive advantage as an intervening variable (a case study of salted egg UMKM in Brebes district). This study used a quantitative research type with the research sample calculated using total sampling technique and obtained a total sample of 50 respondents. Data collection techniques using a questionnaire. Data analysis used linear regression analysis. Market orientation partially has a positive and significant effect on business performance in salted egg SMEs in Brebes Regency. The research results show that Innovation partially has no effect on business performance in salted egg SMEs in Brebes Regency. Market orientation partially has a positive and not significant effect on competitive advantage in salted egg SMEs in Brebes Regency. Innovation partially has a positive and significant effect on competitive advantage in salted egg SMEs in Brebes Regency. Competitive advantage partially has a positive and significant effect on business performance in salted egg SMEs in Brebes Regency. Market orientation using the Sobel model 1 test has a greater effect on business performance through competitive advantage in salted egg SMEs in Brebes Regency. Innovation in the Sobel model 2 test does not have a greater effect on business performance through competitive advantage in salted egg SMEs in Brebes Regency.
Purchase Intention: Can Brand Awareness Mediates Online Consummer Reviews? Susilowati, Heni; Titin Hargyatni
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2021): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i2.562

Abstract

This study aims to determine the effect of Online Consumer Review on Purchase Intention with Brand Awareness as an Intervening Variable at Shopee into STEKOM University’s students. The primary data was obtained by distributing questionnaires to buyers who have shopped at Shopee which consists of 23 questions. Samples of 130 respondents taken by random sampling technique. The analytical tool used in data processing uses Multiple Linear Regression with the help of SPSS version 25. The results show that Online Consumer Reviews ( Online Reviews on Website, Consistency of Online Reviews and Website Popularity) have a positive effect on brand awarensess at Shopee. Online Consumer Reviews (Online Reviews on Website, Online Consistency of Reviews and Popularity of Website) variables also have a positive and significant effect on Purchase Intention. Meanwhile, the Brand Awareness variable is not able to mediate Online Consumer Reviews on Purchase Intentions at the Shopee shopping platform.
PENGARUH ORIENTASI PASAR DAN INOVASI TERHADAP KINERJA BISNIS DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING (STUDI KASUS UMKM TELUR ASIN DI KABUPATEN BREBES) Sugiarto Sugi; Titin Hargyatni
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 3 No. 1 (2024): :Januari : Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v3i1.761

Abstract

This study aims to determine and analyze the effect of market orientation and innovation on business performance with competitive advantage as an intervening variable (a case study of salted egg UMKM in Brebes district). This study used a quantitative research type with the research sample calculated using total sampling technique and obtained a total sample of 50 respondents. Data collection techniques using a questionnaire. Data analysis used linear regression analysis. Market orientation partially has a positive and significant effect on business performance in salted egg SMEs in Brebes Regency. The research results show that Innovation partially has no effect on business performance in salted egg SMEs in Brebes Regency. Market orientation partially has a positive and not significant effect on competitive advantage in salted egg SMEs in Brebes Regency. Innovation partially has a positive and significant effect on competitive advantage in salted egg SMEs in Brebes Regency. Competitive advantage partially has a positive and significant effect on business performance in salted egg SMEs in Brebes Regency. Market orientation using the Sobel model 1 test has a greater effect on business performance through competitive advantage in salted egg SMEs in Brebes Regency. Innovation in the Sobel model 2 test does not have a greater effect on business performance through competitive advantage in salted egg SMEs in Brebes Regency.
Optimizing HR Efficiency and Employee Well-being through AI-Driven Automation Melina Sari; Titin Hargyatni
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.936

Abstract

Modern organizations are implementing artificial intelligence (AI) applications to improve human resource management practices through increased decision transparency and improved efficiency outcomes. Decision flexibility, employee acceptance issues, and the risk of bias create significant challenges in AI adoption in HR. This study examines the implementation of AI in the HR function to evaluate its impact on operational efficiency and employee well-being, using a comprehensive theoretical framework integrating Task-Technology Fit, Sociotechnical Systems, Job Demands-Resources, and Explainable AI. The study implemented a mixed-methods design involving explanatory sequential elements to analyze the effectiveness of AI systems and employee perceptions. Quantitative analysis revealed that AI technology improves HR efficiency by up to 45% despite posing challenges in decision-making flexibility. Qualitative exploration identified differences in AI acceptance across organizational levels, with 80% of employees indicating limited understanding of AI decision mechanisms and 60% concerned about potential bias. The study findings suggest that optimal AI implementation requires a collaborative human-AI model that combines algorithmic analysis with human oversight, especially for complex scenarios that require contextual interpretation. This study highlights the importance of algorithmic transparency and targeted communication strategies to increase technology adoption. Organizations should develop comprehensive Explainable AI mechanisms that effectively communicate decision rationales in accessible language, while simultaneously implementing monitoring protocols to evaluate and address potential patterns of bias. This research contributes to the understanding of specific factors that influence successful AI implementation in the HR context, emphasizing that technology optimization and human-centered design represent complementary priorities.
The Influence of Perceived Security, Ease of Use, Promotion, and Trust on the Intention to Use Digital Payments in Karanganyar’s Conventional Stores Adellia Bella Yuda Slankiza; Titin Hargyatni
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.966

Abstract

This study explores the factors influencing consumer decisions to use digital payments in conventional stores. As digitalization grows in the retail sector, understanding the key drivers and barriers of adoption becomes essential. Using a quantitative approach, data were collected via surveys from 100 respondents across urban and rural areas in Indonesia. To minimize bias, both online (Google Forms) and offline (printed) questionnaires were used to ensure inclusion of digitally inexperienced respondents. The variables analyzed include perceived security, ease of use, promotional strategies, and trust. The multiple linear regression analysis showed that all four variables positively and significantly influenced adoption. The comparison between urban and rural users highlighted digital divide issues, emphasizing the need for tailored strategies to support adoption in underserved areas.
Analisis Peran Celebrity Endorser, Brand Image, dan Lifestyle dalam Memengaruhi Keputusan Pembelian Konsumen : Studi Kasus pada Pengguna Honda Scoopy Nida, Nadhivatun; Titin Hargyatni
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2213

Abstract

Consumer purchasing decisions are influenced by various factors, including brand image, celebrity endorsements, and lifestyle. In the motorcycle industry, particularly for the Honda Scoopy brand, understanding how these factors influence consumer decisions is crucial. This study aims to identify and analyze the impact of celebrity endorsers, brand image, and lifestyle on purchasing decisions of Honda Scoopy motorcycles in Bumiayu, Brebes. To achieve this, a quantitative associative approach was employed, with data collected through questionnaires distributed to 96 respondents. The data collected were analyzed using multiple linear regression with the assistance of Microsoft Excel software. The results indicate that lifestyle significantly influences purchasing decisions for Honda Scoopy motorcycles. In contrast, celebrity endorsers and brand image did not show a significant effect on purchasing decisions on a partial basis. However, simultaneously, all three variables had a significant impact on purchasing decisions. The implications of these findings suggest that a deep understanding of consumer lifestyle is a key factor in designing effective marketing strategies. Therefore, it is recommended that companies focus their strategies on aligning products with consumer lifestyles and strengthen the lifestyle element in marketing communications, despite the insignificant influence of celebrity endorsers and brand image in this study.
PENGARUH ORIENTASI PASAR DAN INOVASI TERHADAP KINERJA BISNIS DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING (STUDI KASUS UMKM TELUR ASIN DI KABUPATEN BREBES) Sugi, Sugiarto; Titin Hargyatni
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 3 No. 1 (2024): :Januari : Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v3i1.761

Abstract

This study aims to determine and analyze the effect of market orientation and innovation on business performance with competitive advantage as an intervening variable (a case study of salted egg UMKM in Brebes district). This study used a quantitative research type with the research sample calculated using total sampling technique and obtained a total sample of 50 respondents. Data collection techniques using a questionnaire. Data analysis used linear regression analysis. Market orientation partially has a positive and significant effect on business performance in salted egg SMEs in Brebes Regency. The research results show that Innovation partially has no effect on business performance in salted egg SMEs in Brebes Regency. Market orientation partially has a positive and not significant effect on competitive advantage in salted egg SMEs in Brebes Regency. Innovation partially has a positive and significant effect on competitive advantage in salted egg SMEs in Brebes Regency. Competitive advantage partially has a positive and significant effect on business performance in salted egg SMEs in Brebes Regency. Market orientation using the Sobel model 1 test has a greater effect on business performance through competitive advantage in salted egg SMEs in Brebes Regency. Innovation in the Sobel model 2 test does not have a greater effect on business performance through competitive advantage in salted egg SMEs in Brebes Regency.
PENGARUH ORIENTASI PASAR DAN INOVASI TERHADAP KINERJA BISNIS DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING (STUDI KASUS UMKM TELUR ASIN DI KABUPATEN BREBES) Sugi, Sugiarto; Titin Hargyatni
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 2 (2024): Juni: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i2.743

Abstract

This study aims to determine and analyze the effect of market orientation and innovation on business performance with competitive advantage as an intervening variable (a case study of salted egg UMKM in Brebes district). This study used a quantitative research type with the research sample calculated using total sampling technique and obtained a total sample of 50 respondents. Data collection techniques using a questionnaire. Data analysis used linear regression analysis. Market orientation partially has a positive and significant effect on business performance in salted egg SMEs in Brebes Regency. The research results show that Innovation partially has no effect on business performance in salted egg SMEs in Brebes Regency. Market orientation partially has a positive and not significant effect on competitive advantage in salted egg SMEs in Brebes Regency. Innovation partially has a positive and significant effect on competitive advantage in salted egg SMEs in Brebes Regency. Competitive advantage partially has a positive and significant effect on business performance in salted egg SMEs in Brebes Regency. Market orientation using the Sobel model 1 test has a greater effect on business performance through competitive advantage in salted egg SMEs in Brebes Regency. Innovation in the Sobel model 2 test does not have a greater effect on business performance through competitive advantage in salted egg SMEs in Brebes Regency.
Co-Authors Adellia Bella Yuda Slankiza Bunga Aurelia Danang Wiratnoko Diani Putri Utami Erlinda Sholihah Erwan Nurhidayat Heni Susilowati Heni Susilowati Jaelani Kusna Djati Purnama Kusumajaya, Robby Andika Laila Putri Shalihah Melina Sari Nida, Nadhivatun Pemilia Sulistowati Ratnaningrum Ratnaningrum Sri Handoko Sugi, Sugiarto Sugiarto Sugi Zahro Maftuhah Hasanah