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All Journal Jurnal Ekonomi dan Bisnis Islam Jurnal Ekonomi & Kebijakan Publik Journal of Business and Behavioural Entrepreneurship Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Muhammadiyah International Journal of Economics and Business BASKARA: Journal of Business and Entrepreneurship Jurnal Manajemen Retail Indonesia (JMARI) Jurnal Pengabdian Masyarakat Nusantara Islamiconomic: Jurnal Ekonomi Islam Jurnal Ekonomi Trisakti Media Ekonomi IIJSE Alamtana Media Riset Bisnis Ekonomi Sains dan Terapan Jurnal Cendekia Ilmiah Taraadin : Jurnal Ekonomi dan Bisnis Islam Benefit: Jurnal Manajemen dan Bisnis Media Riset Bisnis Manajemen Akuntansi Media Resonansi Pengabdian Masyarakat
Siti Jamilah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Product Attributes, Price, and Promotion on Purchase Decisions of Halal Cosmetics with Religiosity and Halal Label as Moderation Amalia Syafaatul Azka; Siti Jamilah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7703

Abstract

The cosmetics industry is experiencing significant growth, with halal cosmetics emerging as a critical segment driven by religious considerations. This study investigates the factors influencing halal cosmetic purchase decisions among Muslim consumers using Partial Least Squares Structural Equation Modeling (PLS-SEM). The research explores the complex interplay between product attributes, price, promotion, religiosity, and halal labeling in shaping consumer purchasing decisions. Employing a survey method with 120 respondents, the study reveals that halal labeling is the most dominant factor in purchase decisions, with religiosity playing a crucial mediating role. Product attributes significantly influence religiosity, while price and promotion demonstrate minimal impact. The findings highlight that spiritual considerations and religious conformity far outweigh conventional commercial factors in halal cosmetic purchasing. This research provides valuable insights for marketers and manufacturers in understanding the nuanced decision-making process of Muslim consumers, offering both theoretical contributions and practical implications for the halal cosmetics market.
Analysis of the Adoption of Digital Wallet Technology in Indonesian Society Pramusinta Septi Isnaini; Siti Jamilah
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.26331

Abstract

Due to changes in consumer behavior and the development of technology, the acceptance of digital signage in Indonesian society has increased significantly in recent years. This study, focusing on variables such as self-efficacy, perceived usefulness and perceived ease of use, intention to use, substance norms, self-creation, and actual system usage, examines the factors that influence the adoption of virtual screen technology. The data were collected qualitatively through questionnaires distributed to the Indonesian mobile app users, and a semi-structured meta-analysis (SEMPLS) was used to analyze the samples. The results of this study show that consumer intentions are governed by perceived usefulness and ease of use, and religiosity is a moderating factor. Furthermore, self-efficacy, intention to use, and actual system use were not significantly influenced by anxiety.
IMPLEMENTASI ETIKA BISNIS ISLAM DALAM MENINGKATKAN KUALITAS UMKM WARUNG MAKAN (STUDI PADA WARTEG GRAND BAHARI SAWANGAN LAMA Bekti Anugrah Parsetyo; Siti Jamilah
Media Riset Bisnis Manajemen Akuntansi Vol 1, No 3 (2025): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v1i3.520

Abstract

This study aims to explore the implementation of Islamic business ethics in enhancing the operational quality and sustainability of micro, small, and medium enterprises (MSMEs), with a case study of Warteg Grand Bahari in Sawangan Lama, Indonesia. Islamic business ethics—rooted in principles such as honesty (ṣidq), justice (ʿadl), trustworthiness (amanah), social responsibility, and avoidance of riba—are not only normative values but can be applied practically in daily business operations. Employing a qualitative descriptive approach, data were collected through in-depth interviews, direct observations, and documentation. The findings reveal that the business consistently applies ethical principles in various aspects, including halal food management, fair pricing, employee welfare, and transparent customer service. Moreover, ethical conduct is reinforced by the owner’s entrepreneurial competence, spiritual motivation, and the formation of a value-based organizational culture. Despite financial and competitive challenges, the enterprise remains sustainable through adaptive strategies grounded in Islamic values. This study contributes theoretically by offering an integrative model of ethical entrepreneurship and practically by providing a replicable framework for MSMEs seeking value-based business practices. It is concluded that the integration of ethics, competence, organizational culture, and spirituality fosters business resilience, customer loyalty, and long-term sustainability in a sharia-compliant context.Keywords: Business Ethics, Islamic Entrepreneurship, Halalan Tayyiban, MSMEs, Spiritual Business
DETERMINAN KESADARAN WAKAF: ALTRUISME, LITERASI, KEPERCAYAAN, DAN RELIGIUSITAS Al Anshari; Siti Jamilah
Media Riset Bisnis Manajemen Akuntansi Vol 2, No 2 (2026): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v2i2.893

Abstract

Waqf is a key Islamic philanthropy instrument for socio-economic empowerment, yet its realization remains far below its potential. This study examines how altruism (X1), waqf literacy (X2), and trust (X3) affect waqf awareness (Y), with religiosity (Z) as a mediating variable. A quantitative survey was administered online to 147 Muslim respondents in Indonesia using a 5-point Likert scale. Data were analyzed with SEM-PLS (SmartPLS) through measurement-model evaluation (outer loadings, reliability, AVE) and structural-model testing (R², bootstrapping).The model explains 73.8% of the variance in religiosity (R²=0.738) and 76.8% in waqf awareness (R²=0.768). Altruism significantly increases religiosity (β=0.575; p0.001) and waqf awareness directly (β=0.218; p=0.002), and also indirectly via religiosity (β=0.275; p0.001). Waqf literacy has a significant direct effect on waqf awareness (β=0.245; p=0.001), but its effect on religiosity is not significant (β=0.116; p=0.068), resulting in a non-significant mediation path (β=0.055; p=0.092). Trust significantly strengthens religiosity (β=0.284; p0.001) but shows no direct effect on waqf awareness (β=0.032; p=0.658); its influence emerges through full mediation of religiosity (β=0.136; p0.001). Religiosity is a strong determinant of waqf awareness (β=0.478; p0.001). These findings imply that strengthening religious-based framing, improving waqf literacy, and enhancing institutional credibility are critical to increasing waqf awareness.Keywords: altruism; religiosity; trust; waqf awareness; waqf literacy
SOSIALISASI PEMILIHAN PEMINATAN DALAM PROGRAM STUDI EKONOMI ISLAM SEBAGAI UPAYA PENGUATAN KOMPETENSI DAN ARAH KARIER MAHASISWA Adi Mansah; Siti Jamilah; Hartutik Hartutik; R Melda Maesarach; Jaharuddin Jaharuddin
Media Resonansi Pengabdian Masyarakat Vol 1, No 1 (2025): Media Resonansi Pengabdian Masyarakat
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrdimas.v1i1.243

Abstract

The selection of specialization within the Islamic Economics Study Program is a crucial stage in students' academic journey, significantly impacting their competence development and career prospects. However, many students face challenges in choosing a specialization that aligns with their interests and professional aspirations. Therefore, this community engagement initiative aims to provide a structured socialization program introducing the three available specializations: Islamic Economics, Islamic Finance and Banking, and Islamic Business. The socialization was conducted through lectures and interactive discussions, featuring faculty members as key speakers. The results indicate that students require clearer information and more intensive academic guidance in selecting their specialization. This socialization program has helped students understand the curriculum structure, course distribution, and career opportunities associated with each specialization. Based on these findings, it is recommended that periodic socialization sessions be conducted, accompanied by the development of a specialization guide and integration with internship or field study programs to enhance students' understanding of the practical applications of their academic knowledge in professional settings.Keywords: Specialization Socialization, Islamic Economics, Islamic Economics Specialization, Islamic Finance and Banking, Islamic Business, Community Engagement.
PERSEPSI KONSUMEN TERHADAP BERBAGAI FAKTOR DALAM KEPUTUSAN PEMBELIAN PRODUK HALAL: ANALISIS STATISTIK DESKRIPTIF Fakhri Muhammad Ario Putra; Siti Jamilah
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.983

Abstract

Penelitian ini bertujuan untuk mendeskripsikan secara sistematis persepsi konsumen terhadap berbagai faktor yang membentuk keputusan pembelian produk halal di Indonesia, yang meliputi kebiasaan konsumsi, kesadaran merek halal, kepercayaan, dan religiusitas. Pendekatan penelitian yang digunakan adalah statistik deskriptif, dengan fokus pada pemetaan kecenderungan persepsi konsumen tanpa menguji hubungan kausal antarvariabel. Data penelitian diperoleh melalui penyebaran kuesioner terstruktur kepada 188 konsumen produk halal di Indonesia yang memenuhi kriteria penelitian. Instrumen penelitian disusun menggunakan skala Likert lima poin untuk menggambarkan tingkat persetujuan responden terhadap setiap pernyataan. Teknik analisis data meliputi perhitungan nilai minimum, maksimum, rata-rata, dan standar deviasi untuk setiap variabel penelitian. Hasil analisis menunjukkan bahwa konsumen memiliki tingkat kesadaran merek halal dan religiusitas yang relatif tinggi dalam membentuk keputusan pembelian produk halal. Kebiasaan konsumsi dan kepercayaan juga menunjukkan kecenderungan positif, meskipun tingkat persepsinya lebih bervariasi antarresponden. Secara keseluruhan, temuan ini menggambarkan bahwa keputusan pembelian produk halal tidak hanya dipengaruhi oleh aspek fungsional, tetapi juga oleh nilai, identitas merek, dan kesesuaian dengan prinsip keagamaan. Penelitian ini diharapkan dapat memberikan kontribusi dalam memperkaya literatur perilaku konsumen produk halal serta menjadi dasar empiris bagi pelaku usaha dan peneliti selanjutnya dalam memahami karakteristik persepsi konsumen Muslim di Indonesia.. Keywords : Keputusan Pembelian; Produk Halal; Kesadaran Merek Halal; Kepercayaan; Religiusitas; Statistik Deskriptif
The Effect of Promotion, Price, Celebrity Endorsement, Brand Image, E-Word of Mouth, and Halal Fashion Design on Muslim Fashion Sales on The TikTok Shop Platform Alifia Hariyadi; Siti Jamilah
Islamiconomic : Jurnal Ekonomi Islam Vol 16, No 1 (2025)
Publisher : Universitas Islam Negeri Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/ijei.v16i1.850

Abstract

This study investigates the influence of promotion, price, celebrity endorsement, brand image, electronic word-of-mouth (e-WOM), and halal fashion design on Muslim fashion sales through TikTok Shop in Indonesia using Structural Equation Modeling with Partial Least Squares (SEM-PLS) involving 150 purposively selected respondents. Results reveal that promotion (β = 0.446, p = 0.006) and halal fashion design (β = 0.361, p = 0.003) significantly drive sales, while celebrity endorsement and e-WOM show no direct impact, challenging traditional e-commerce assumptions. Halal fashion design significantly mediates the price-sales relationship (β = 0.336, p = 0.002), demonstrating Muslim consumers' willingness to pay premium prices for religiously compliant designs, with the model explaining 95.4% of sales variability. These findings suggest halal fashion businesses should prioritize consistent promotional campaigns leveraging TikTok's live streaming features, invest in authentic design excellence showcasing Islamic compliance, and focus on community-driven marketing rather than expensive celebrity endorsements. This research provides the first comprehensive framework for halal fashion marketing in social commerce environments, revealing how traditional e-commerce success factors require adaptation for visual-first platforms where authenticity supersedes conventional trust mechanisms.
Co-Authors ., Dyarini Aby Fadly Adi Mansah Al Anshari Alam, Adi Ali Amin, Irsyad Alifia Hariyadi Amalia Syafaatul Azka Andry Priharta Arovah Windiani Bekti Anugrah Parsetyo Diza Muzdhalifa Dyarini, Dyarini Edward Utama, Rony Fakhri Muhammad Ario Putra Filzah Aulia Hartutik Hartutik Isfandayani M.Si. Jaharuddin, Jaharuddin Marsudi, Adhitya Setiawan Arya Mega Rosdiana Muhammad Adrian MUHAMMAD FAHMI Muhammad Irfan Tarmizi Mutiara Cahyani Nabighah, Mirrah Nor Lailla Pramusinta Septi Isnaini R Melda Maesarach R. Melda Maesarach Ramadhan, Zulfikar Ranny Juniarti Rinaldo Rinaldo Sadtyo Nugroho, Wawan Silvia Amelia Syifa Aulia Utama, Rony Edward Waryun, Waryun Wawan Sadtyo Nugroho, Wawan Sadtyo Yalina, Nita