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All Journal JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal Simki Economic Journal of Technology and Informatics (JoTI) TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal Minfo Polgan (JMP) Abdimas Indonesian Journal Journal of Digital Business Innovation
Afandi, Khoirunnisa
Universitas Dr. Soebandi
Religion Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Library & Information Science Mathematics Mechanical Engineering Social Sciences

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Journal : Jurnal Simki Economic

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Analisa Pengaruh Sosial Media Instagram terhadap Perilaku Belanja Online dengan SEM-GesCa Afandi, Khoirunnisa'; Arief, M. Habibullah; Ramadhany, Emha Diambang; Panuluh, Muhammad Rapita Kun
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.373

Abstract

The social media platform that is currently popular is Instagram, with a user base of 109.3 million people as of April 2023. This number has continued to increase by 3.45% compared to March, which had 105.68 million users. With the large number of Instagram users, there has been a rise in online stores that create accounts and utilize various features on Instagram for trading purposes. As more online stores open accounts on Instagram, many users become more consumptive upon seeing posts on their Instagram timeline. Therefore, the author intends to analyze the influence of Instagram on users' online shopping behavior. The research was conducted by distributing questionnaires to respondents through the social media platform Twitter and analyzing the questionnaire data using SEM-GesCA. There were 96 respondents who completed the questionnaire, with 52% of them being male. The results obtained from this study indicate that the social media platform Instagram has a negative influence on users' online shopping behavior.
Co-Authors Alexander Wirapraja Asmak Afriliana Atmoko, Rizky Emha Diambang Ramadhany Faizatul Laily, Nadya Irvan Faris Arifin Kartiko, Erik Yohan Khoirul Anwar Kusumaningrum , Yunita Dyah M. Habibullah Arief Martiana Kholila Fadhil Maulana Nugroho, Derik Muhammad Rapita Kun Panuluh Nadya Faizatul Laily Narandha Arya Ranggianto ramadhany, emha diambang Stivaniyanti Atmanegara Suryanendra, Adjie