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All Journal Jurnal Ekonomi dan Kewirausahaan Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat AKTUAL Wasana Nyata Jurnal Bisnis Manajemen dan Akuntansi Proceeding of International Conference Health, Science And Technology (ICOHETECH) WASANA NYATA Mabha Jurnal
Antin Okfitasari, Antin
Universitas Duta Bangsa Surakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Veterinary Other

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Journal : Jurnal Ekonomi dan Kewirausahaan

 1 
ANALISIS PENGARUH BAURAN PEMASARAN DALAM USAHA MENINGKATKAN PENERIMAAN MAHASISWA BARU Antin Okfitasari, Sundari &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 17, No 4 (2017): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.043 KB)

Abstract

This study aims to examine the effect of marketing mix on increasing the number ofstudents at the Sekolah Tinggi Manajemen Informatika dan Komputer (STMIK) DutaBangsa Surakarta. Data collected by using sampling method as many as 117 studentrespondents. Data analysis was done through analysis of research instrument thatincluded validity test using product moment correlation and reliability test using alphaCronbach technique, hypothesis test included path analysis, coefficient of determination(R2), t test, F test and correlation analysis. The results of this study prove that 1).Maketing mix partially that has a significant influence on Increasing the Number ofStudents, is the variable Place, Promotion and People. 2). Marketing Mix simultaneouslythat has a significant influence on Increasing the Number of Students. 3). Placevariables have the most dominant influence on increasing the number of STMIK DutaBangsa Surakarta students compared with other variables.Keywords: independent and dependent variable, marketing mix, number of students
ANALISIS PENGARUH BAURAN PEMASARAN DALAM USAHA MENINGKATKAN PENERIMAAN MAHASISWA BARU Sundari & Antin Okfitasari
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 17 No. 4 (2017): Jurnal Ekonomi dan Kewirausahaan : December
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.043 KB)

Abstract

This study aims to examine the effect of marketing mix on increasing the number ofstudents at the Sekolah Tinggi Manajemen Informatika dan Komputer (STMIK) DutaBangsa Surakarta. Data collected by using sampling method as many as 117 studentrespondents. Data analysis was done through analysis of research instrument thatincluded validity test using product moment correlation and reliability test using alphaCronbach technique, hypothesis test included path analysis, coefficient of determination(R2), t test, F test and correlation analysis. The results of this study prove that 1).Maketing mix partially that has a significant influence on Increasing the Number ofStudents, is the variable Place, Promotion and People. 2). Marketing Mix simultaneouslythat has a significant influence on Increasing the Number of Students. 3). Placevariables have the most dominant influence on increasing the number of STMIK DutaBangsa Surakarta students compared with other variables.Keywords: independent and dependent variable, marketing mix, number of students
Co-Authors Agus Suyatno Ahmad Pauyan Andhita Kusuma Putri Anugraheni, Bernadetha Desy Arum Widiastuti Chotidjah, Erna Della Restiana Devi Narulitasari Dewi Oktaviyanti Doni Mardiyanto Edy Supriyono Erna Chotidjah Suhatmi Ety Meikhati Gilang Restu Ramadhan Ikhsan, Arfan Indah Puji Lestari Indra Hastuti Lyly Katniaty Maharani Chikita Angelina Nafisah Novalia Novemy Triyandari Nugroho Novianingsih, Rika Nur Rohmah, Safitri Pramudita, Gadis Putra, Rosyid Nur Anggara Rahmawati, Sukma Ramadhan, Gilang Restu Rita Wahyuningsih Safitri Nur Safitri Nur Rohmah Samsul Rosadi Sari, Vanisa Ratna Septi Wulandari SEPTI WULANDARI Shofiyyatul Bariyyah Siti Nur Azizah Sundari . Sundari Sundari Suprihatin Suprihatin Suprihatin Titik Setyaningsih Tri Djoko Santosa Tri Wahyuningsih Widiastuti, Arum Wulan Suci Rachmadani