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All Journal Maker: Jurnal Manajemen Jurnal Pengabdian Masyarakat (ABDIRA) Devotion: Journal Corner of Community Service Jurnal Manajemen Bisnis dan Organisasi Journal of Business Administration and Strategy
acum wijaya
Universitas Indonesia Mandiri
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Journal : journal of business administration and strategy

 1 
An Analysis of Purchase Intentions for Cosmetic Products Using Tiktok Social Media Marketing Wijaya, Acum; Rosadi, Rama
Journal of Business Administration and Strategy Vol. 1 No. 1 (2025): January
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i1.4

Abstract

It is impossible to separate the several digital platforms utilized in business marketing from the current environment. Tiktok, a digital platform that lets users upload videos, is one social media site that is seeing a sharp increase in users. According to data from the website data.goodstats.id, 112 million Indonesians use the Tiktok social media platform, ranking it second globally after 116 million users in the US. However, as part of the company's product marketing plan, Tiktok has not been utilized to its full potential in Indonesia. In light of these circumstances, the purpose of this study was to investigate and determine how Tiktok social media affects interest in purchasing cosmetics. This study employed a quantitative approach using a survey methodology. In the meantime, 100 students from three universities in the Bekasi Regency were given questionnaires to complete in order to collect data. The examination of the processed data reveals that interest in purchasing cosmetic products is influenced by Tiktok social media marketing.
The Influence of Formation Culture, Organization and Job Satisfaction to Commitment of Education Personnel At New College Wijaya, Acum; Supriyanto; Nofitasari, Susi
Journal of Business Administration and Strategy Vol. 2 No. 1 (2026): January
Publisher : Universitas Indonesia Mandiri

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Abstract

This study aims to examine the influence of organizational culture and job satisfaction on organizational commitment among educational staff at newly established private higher education institutions. Newly founded universities face challenges in developing a strong organizational culture while simultaneously maintaining job satisfaction to foster long-term employee commitment. This research employed a quantitative approach using a survey design. The population consisted of all educational staff at a private university in South Lampung Regency that has been established for less than five years. A total of 35 respondents were selected using a saturated sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression analysis. The results reveal that job satisfaction has a positive and significant effect on organizational commitment when tested partially. In contrast, organizational culture does not have a significant partial effect on organizational commitment. However, simultaneous testing indicates that organizational culture and job satisfaction together have a positive and significant influence on organizational commitment. These findings suggest that in newly established higher education institutions, job satisfaction plays a dominant role in shaping the commitment of educational staff, while organizational culture requires time to be fully internalized. This study recommends that new universities prioritize policies aimed at improving job satisfaction and continuously strengthening the internalization of organizational culture to enhance organizational commitment among educational staff.
Co-Authors Anum, Adelina Aulia, Azizah Nur Bella, Sinta Chairunnisa Chairunnisa Deviana Sari Fakhrur Rozi, Fakhrur Hasanan, Uwatul Koironi, Ani M. Ryan Saputra, M. Ryan Nofitasari, Susi Nugroho, Yugo Dwi Nurmansyah Nurmansyah, Nurmansyah Oktavia, Della Pamekas, Arya Firman Prikurnia, Anas Khair Puryantika, Fina Putri, Risa Haruman Risma Pitriani Nuryana Rosadi, Rama Setiowati, Dwi Ayu Sigit Apriyanto Supriyanto Supriyanto Supriyanto