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Analisis Strategi Marketing Mix Terhadap Keputusan Mahasiswa Program Studi Pendidikan Ekonomi Memilih Kuliah pada IKIP PGRI Kalimantan Timur Samarinda Enny Kartini; Tri Widyasari; Umi Fitria; Syarifah
Jurnal LENTERA: Jurnal Studi Pendidikan Vol 5 No 1 (2023): Edisi Agustus 2022- Januari 2023
Publisher : Yayasan Pembina Lembaga Pendidikan (YPLP) PGRI Kabupaten Sumbawa Barat - NTB - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51518/lentera.v5i1.126

Students’ decision to enter a tertiary institution is influenced by the applied-marketing strategies, one of which is the marketing mix strategy. It uses the 7P concept: product, price, place, people, process, promotion, and physical evidence. Hereby, this study aims to measure the effect of the marketing mix strategy elements on the students’ decisions and to determine the most dominant marketing mix strategy variable in determining the student’s decision to study at the IKIP PGRI Kalimantan Timur. The population in this study was 272 students of the Economic Education Study Program, which comprised 153 people sample. Subsequently, the data analysis techniques used multiple regression analysis and hypothesis testing using the F test. The result showed a simultaneous influence between the seven marketing mix elements on the students’ decisions of economic education to study at IKIP PGRI Kalimantan Timur, in which the variable “people” is the dominant variable influencing students in making decisions and followed by the variable “process”.

WORKSHOP PEMBUATAN PROPOSAL KEWIRAUSAHAAN BAGI SISWA SMA NEGERI 14 SAMARINDA Siti Akmalia; Milawati Milawati; Tri Widyasari; Enny Kartini; Tri Nugroho; Umi Fitria
Jurnal Abdi Insani Vol 10 No 2 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i2.981

Pendidikan kewirausahaan diperlukan bagi siswa agar setelah lulus nanti mereka memiliki pemahaman tentang memulai suatu usaha. Sehingga mereka tidak terlalu bergantung pada pekerjaan di suatu instansi atau perusahaan karena memiliki kemampuan untuk menciptakan lapangan pekerjaan dengan berwirausaha. Pembelajaran kewirausahaan akan lebih efektif jika dilaksanakan melalui pendekatan learning by doing. Salah satu materi yang perlu diberikan untuk membekali siswa adalah materi tentang penyusunan proposal usaha sebagai langkah awal untuk memulai kewirausahaan. Tujuan dari kegiatan ini adalah memberikan pemahaman tentang teknik pembuatan proposal kewirausahaan. Kegiatan ini diharapkan menjadi bekal bagi siswa di SMA Negeri 14 Samarinda jika setelah lulus nanti ingin berwirausaha. Metode yang digunakan dalam kegiatan pengabdian ini ada dua, yaitu metode ceramah dan metode permainan (games). Metode ceramah digunakan untuk memberikan penjelasan tentang teknik pembuatan proposal kewirausahaan. Kemudian untuk memperkuat pemahaman siswa tentang materi yang diberikan, digunakan metode permainan (games). Hasil kegiatan pengabdian kepada masyarakat ini menunjukkan adanya peningkatan pemahaman siswa dalam menyusun proposal kewirausahaan. Selain meningkatnya pemahaman tentang menyusun proposal kewirausahaan, siswa menunjukkan peningkatan keterampilan dalam menyusun proposal untuk memulai suatu usaha. Kemampuan membuat proposal kewirausahaan adalah tahap awal dalam melaksanakan kegiatan wirausaha dalam rangka mendukung kegiatan Projek Penguatan Profil Pelajar Pancasila (P5). Melalui kegiatan pengabdian kepada masyarakat ini juga memberikan pengalaman belajar yang baru kepada siswa yaitu melalui pembelajaran dalam bentuk permainan (games) teka teki silang yang memunculkan motivasi belajar bagi siswa pada saat proses pemberian materi proposal. Melalui kegiatan ini dapat menambah pemahaman dan keterampilan siswa dalam penyusunan proposal kewirausahaan. Kegiatan ini diharapkan mendukung Projek Penguatan Profil Pelajar Pancasila.

Entrepreneurial Intentions Among High School Students in Samarinda City : Influence of Learning Culture, Need for Achievement, and Family Environment Through Self-Efficacy Umi Fitria; Enny Kartini; Surahman Surahman
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 11, No 2 (2025): June
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v11i2.14991

This study aims to analyze the effect of learning culture, achievement needs, family environment and self-efficacy on students' entrepreneurial interest. This research was conducted in high schools in Samarinda City. In this study, the method used was quantitative with a survey approach. The population in this study was 1,562 grade XII students in Samarinda City. The sample was taken using a proportional random sampling technique which amounted to 410 respondents. The data collection techniques used were questionnaires, interviews, and documentation. Data analysis used Confirmatory Factor Analysis (CFA). Data were analyzed using descriptive and inferential statistical techniques. The model fit test uses Structural Equation Modeling (SEM) with the LISREL program. Before conducting SEM analysis, validity and reliability tests were conducted to ensure that the measurement instruments used were of good quality. A normality test was also conducted to ensure that the data obtained met the assumptions required for SEM analysis. The results of this study are: (1) Need for achievement and family environment have a positive and significant effect on entrepreneurial interest, while the learning culture and self-efficacy do not affect entrepreneurial interest. (2) Learning culture, need for achievement and family environment affect self-efficacy. (3) Learning culture, need for achievement and family environment do not affect entrepreneurial interest through self-efficacy. Therefore, it important for schools and parents need to create an environment that supports and encourages students to pursue entrepreneurship. Schools can develop a curriculum that is more integrated with entrepreneurial practices, while parents can provide the necessary support to help their children pursue their dreams.

Pathways to Higher Education: The Role of Learning Culture, Achievement Motivation, and Family Environment in Shaping College Aspirations Umi Fitria; Enny Kartini; Surahman Surahman
AL-ISHLAH: Jurnal Pendidikan Vol 17, No 3 (2025): SEPTEMBER 2025
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v17i3.7151

Higher education plays a critical role in enhancing cognitive and non-cognitive skills, supporting workforce competitiveness in the digital era. However, in Indonesia, particularly East Kalimantan, student interest in pursuing tertiary education remains low. This study investigates how learning culture, need for achievement, and family environment influence students' interest in continuing to higher education, with learning motivation examined as a potential mediating variable. A quantitative approach was employed using a survey method. The population comprised 1,562 twelfth-grade students from five public high schools in Samarinda, East Kalimantan. A sample of 410 respondents was selected through proportional random sampling. Data were collected using validated Likert-scale questionnaires and analyzed using Structural Equation Modeling (SEM) via LISREL. Findings revealed that both learning culture and need for achievement have significant direct effects on students' interest in continuing their studies. Family environment, however, did not exhibit a direct influence. Learning motivation was significantly affected by need for achievement and family environment but did not significantly mediate the relationship between learning culture or need for achievement and students' interest in pursuing higher education. It was only a significant mediator in the case of family environment. The study concludes that fostering a strong learning culture and nurturing students’ achievement motivation are key drivers of higher education aspirations. While family environment plays an indirect role, learning motivation is not a universal mediator. These findings offer practical implications for educators and policymakers to strengthen school-based and motivational interventions targeting college readiness and access.

PENGARUH PEMANFAATAN GAME BLOOKET MODE FISHING FRENZY DAN LITERASI DIGITAL TERHADAP KEMAMPUAN BERPIKIR KRITIS SISWA DALAM MATA PELAJARAN EKONOMI KELAS X DI SMAN 3 SAMARINDA Fristi Novianti; Margaretha Lasni Rhusarry; Umi Fitria
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 In Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.37084

The development of digital technology requires students to master Digital Literacy and Critical Thinking Skills, which are very important in learning Economics. This research aims to examine the influence of the Utilization of the Blooket Game Fishing Frenzy Mode and Digital Literacy, both partially and simultaneously, on the Critical Thinking Skills of Class X students at SMAN 3 Samarinda, who face the problem of conventional learning. This research, using a quantitative approach and associative research type, was conducted at SMAN 3 Samarinda, involving 68 Class X students as a sample determined through simple random sampling. Data was collected using a Likert scale questionnaire and analyzed using multiple linear regression, F-test, t-test, and the Coefficient of Determination (R2) with the aid of SPSS. The results of the research indicate that both the Utilization of Blooket and Digital Literacy have a significant partial influence on Critical Thinking Skills. Simultaneously, the two variables also have a significant influence on the dependent variable. It is concluded that the integration of Blooket as a gamification medium and the strengthening of Digital Literacy are proven to be effective and relevant in improving students' Critical Thinking Skills as an essential 21st-century competence.

PENGARUH PEMANFAATAN GAME BLOOKET MODE FISHING FRENZY DAN LITERASI DIGITAL TERHADAP KEMAMPUAN BERPIKIR KRITIS SISWA DALAM MATA PELAJARAN EKONOMI KELAS X DI SMAN 3 SAMARINDA Fristi Novianti; Margaretha Lasni Rhusarry; Umi Fitria
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.37130

The development of digital technology requires students to master Digital Literacy and Critical Thinking Skills, which are very important in learning Economics. This research aims to examine the influence of the Utilization of the Blooket Game Fishing Frenzy Mode and Digital Literacy, both partially and simultaneously, on the Critical Thinking Skills of Class X students at SMAN 3 Samarinda, who face the problem of conventional learning. This research, using a quantitative approach and associative research type, was conducted at SMAN 3 Samarinda, involving 68 Class X students as a sample determined through simple random sampling. Data was collected using a Likert scale questionnaire and analyzed using multiple linear regression, F-test, t-test, and the Coefficient of Determination (R2) with the aid of SPSS. The results of the research indicate that both the Utilization of Blooket and Digital Literacy have a significant partial influence on Critical Thinking Skills. Simultaneously, the two variables also have a significant influence on the dependent variable. It is concluded that the integration of Blooket as a gamification medium and the strengthening of Digital Literacy are proven to be effective and relevant in improving students' Critical Thinking Skills as an essential 21st-century competence.

The Role of Financial Literacy and Peers in Financial Planning for Islamic Boarding School Students Muhammad Maulana Iskhak; Umi Fitria; Margaretha Lasni Rhussary
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 4 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i4.10265

This study aims to analyse in depth the influence of financial literacy (X1) and peers (X2), both partially and simultaneously, on the financial planning of male and female students (Y) in the second year of Ulya at the Tanzilul Hakim Islamic Boarding School. This study uses a quantitative approach with a causal associative research type. The population and sample of this study are all 48 male and female students in class 2 Ulya, making this study a population study. Primary data were collected through questionnaires and analysed using Multiple Linear Regression Analysis with the help of the SPSS program, after undergoing classical assumption tests. The results of the hypothesis indicate that financial literacy and peers are suspected to have a positive and significant influence, both individually and collectively, on the financial planning skills of students. The results of this study are expected to provide valuable input for Islamic boarding schools to develop relevant financial education programmes to improve the financial planning skills of students.

The Role of Financial Literacy and Peers in Financial Planning for Islamic Boarding School Students Muhammad Maulana Iskhak; Umi Fitria; Margaretha Lasni Rhussary
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 4 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i4.10265

This study aims to analyse in depth the influence of financial literacy (X1) and peers (X2), both partially and simultaneously, on the financial planning of male and female students (Y) in the second year of Ulya at the Tanzilul Hakim Islamic Boarding School. This study uses a quantitative approach with a causal associative research type. The population and sample of this study are all 48 male and female students in class 2 Ulya, making this study a population study. Primary data were collected through questionnaires and analysed using Multiple Linear Regression Analysis with the help of the SPSS program, after undergoing classical assumption tests. The results of the hypothesis indicate that financial literacy and peers are suspected to have a positive and significant influence, both individually and collectively, on the financial planning skills of students. The results of this study are expected to provide valuable input for Islamic boarding schools to develop relevant financial education programmes to improve the financial planning skills of students.

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