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Analisis Strategi Marketing Mix Terhadap Keputusan Mahasiswa Program Studi Pendidikan Ekonomi Memilih Kuliah pada IKIP PGRI Kalimantan Timur Samarinda Enny Kartini; Tri Widyasari; Umi Fitria; Syarifah
Jurnal LENTERA: Jurnal Studi Pendidikan Vol 5 No 1 (2023): Edisi Agustus 2022- Januari 2023
Publisher : Yayasan Pembina Lembaga Pendidikan (YPLP) PGRI Kabupaten Sumbawa Barat - NTB - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51518/lentera.v5i1.126

Students’ decision to enter a tertiary institution is influenced by the applied-marketing strategies, one of which is the marketing mix strategy. It uses the 7P concept: product, price, place, people, process, promotion, and physical evidence. Hereby, this study aims to measure the effect of the marketing mix strategy elements on the students’ decisions and to determine the most dominant marketing mix strategy variable in determining the student’s decision to study at the IKIP PGRI Kalimantan Timur. The population in this study was 272 students of the Economic Education Study Program, which comprised 153 people sample. Subsequently, the data analysis techniques used multiple regression analysis and hypothesis testing using the F test. The result showed a simultaneous influence between the seven marketing mix elements on the students’ decisions of economic education to study at IKIP PGRI Kalimantan Timur, in which the variable “people” is the dominant variable influencing students in making decisions and followed by the variable “process”.

WORKSHOP PEMBUATAN PROPOSAL KEWIRAUSAHAAN BAGI SISWA SMA NEGERI 14 SAMARINDA Siti Akmalia; Milawati Milawati; Tri Widyasari; Enny Kartini; Tri Nugroho; Umi Fitria
Jurnal Abdi Insani Vol 10 No 2 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i2.981

Pendidikan kewirausahaan diperlukan bagi siswa agar setelah lulus nanti mereka memiliki pemahaman tentang memulai suatu usaha. Sehingga mereka tidak terlalu bergantung pada pekerjaan di suatu instansi atau perusahaan karena memiliki kemampuan untuk menciptakan lapangan pekerjaan dengan berwirausaha. Pembelajaran kewirausahaan akan lebih efektif jika dilaksanakan melalui pendekatan learning by doing. Salah satu materi yang perlu diberikan untuk membekali siswa adalah materi tentang penyusunan proposal usaha sebagai langkah awal untuk memulai kewirausahaan. Tujuan dari kegiatan ini adalah memberikan pemahaman tentang teknik pembuatan proposal kewirausahaan. Kegiatan ini diharapkan menjadi bekal bagi siswa di SMA Negeri 14 Samarinda jika setelah lulus nanti ingin berwirausaha. Metode yang digunakan dalam kegiatan pengabdian ini ada dua, yaitu metode ceramah dan metode permainan (games). Metode ceramah digunakan untuk memberikan penjelasan tentang teknik pembuatan proposal kewirausahaan. Kemudian untuk memperkuat pemahaman siswa tentang materi yang diberikan, digunakan metode permainan (games). Hasil kegiatan pengabdian kepada masyarakat ini menunjukkan adanya peningkatan pemahaman siswa dalam menyusun proposal kewirausahaan. Selain meningkatnya pemahaman tentang menyusun proposal kewirausahaan, siswa menunjukkan peningkatan keterampilan dalam menyusun proposal untuk memulai suatu usaha. Kemampuan membuat proposal kewirausahaan adalah tahap awal dalam melaksanakan kegiatan wirausaha dalam rangka mendukung kegiatan Projek Penguatan Profil Pelajar Pancasila (P5). Melalui kegiatan pengabdian kepada masyarakat ini juga memberikan pengalaman belajar yang baru kepada siswa yaitu melalui pembelajaran dalam bentuk permainan (games) teka teki silang yang memunculkan motivasi belajar bagi siswa pada saat proses pemberian materi proposal. Melalui kegiatan ini dapat menambah pemahaman dan keterampilan siswa dalam penyusunan proposal kewirausahaan. Kegiatan ini diharapkan mendukung Projek Penguatan Profil Pelajar Pancasila.

Entrepreneurial Intentions Among High School Students in Samarinda City : Influence of Learning Culture, Need for Achievement, and Family Environment Through Self-Efficacy Umi Fitria; Enny Kartini; Surahman Surahman
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 11, No 2 (2025): June
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v11i2.14991

This study aims to analyze the effect of learning culture, achievement needs, family environment and self-efficacy on students' entrepreneurial interest. This research was conducted in high schools in Samarinda City. In this study, the method used was quantitative with a survey approach. The population in this study was 1,562 grade XII students in Samarinda City. The sample was taken using a proportional random sampling technique which amounted to 410 respondents. The data collection techniques used were questionnaires, interviews, and documentation. Data analysis used Confirmatory Factor Analysis (CFA). Data were analyzed using descriptive and inferential statistical techniques. The model fit test uses Structural Equation Modeling (SEM) with the LISREL program. Before conducting SEM analysis, validity and reliability tests were conducted to ensure that the measurement instruments used were of good quality. A normality test was also conducted to ensure that the data obtained met the assumptions required for SEM analysis. The results of this study are: (1) Need for achievement and family environment have a positive and significant effect on entrepreneurial interest, while the learning culture and self-efficacy do not affect entrepreneurial interest. (2) Learning culture, need for achievement and family environment affect self-efficacy. (3) Learning culture, need for achievement and family environment do not affect entrepreneurial interest through self-efficacy. Therefore, it important for schools and parents need to create an environment that supports and encourages students to pursue entrepreneurship. Schools can develop a curriculum that is more integrated with entrepreneurial practices, while parents can provide the necessary support to help their children pursue their dreams.

Pathways to Higher Education: The Role of Learning Culture, Achievement Motivation, and Family Environment in Shaping College Aspirations Umi Fitria; Enny Kartini; Surahman Surahman
AL-ISHLAH: Jurnal Pendidikan Vol 17, No 3 (2025): SEPTEMBER 2025
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v17i3.7151

Higher education plays a critical role in enhancing cognitive and non-cognitive skills, supporting workforce competitiveness in the digital era. However, in Indonesia, particularly East Kalimantan, student interest in pursuing tertiary education remains low. This study investigates how learning culture, need for achievement, and family environment influence students' interest in continuing to higher education, with learning motivation examined as a potential mediating variable. A quantitative approach was employed using a survey method. The population comprised 1,562 twelfth-grade students from five public high schools in Samarinda, East Kalimantan. A sample of 410 respondents was selected through proportional random sampling. Data were collected using validated Likert-scale questionnaires and analyzed using Structural Equation Modeling (SEM) via LISREL. Findings revealed that both learning culture and need for achievement have significant direct effects on students' interest in continuing their studies. Family environment, however, did not exhibit a direct influence. Learning motivation was significantly affected by need for achievement and family environment but did not significantly mediate the relationship between learning culture or need for achievement and students' interest in pursuing higher education. It was only a significant mediator in the case of family environment. The study concludes that fostering a strong learning culture and nurturing students’ achievement motivation are key drivers of higher education aspirations. While family environment plays an indirect role, learning motivation is not a universal mediator. These findings offer practical implications for educators and policymakers to strengthen school-based and motivational interventions targeting college readiness and access.

PENGARUH PEMANFAATAN GAME BLOOKET MODE FISHING FRENZY DAN LITERASI DIGITAL TERHADAP KEMAMPUAN BERPIKIR KRITIS SISWA DALAM MATA PELAJARAN EKONOMI KELAS X DI SMAN 3 SAMARINDA Fristi Novianti; Margaretha Lasni Rhusarry; Umi Fitria
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 In Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.37084

The development of digital technology requires students to master Digital Literacy and Critical Thinking Skills, which are very important in learning Economics. This research aims to examine the influence of the Utilization of the Blooket Game Fishing Frenzy Mode and Digital Literacy, both partially and simultaneously, on the Critical Thinking Skills of Class X students at SMAN 3 Samarinda, who face the problem of conventional learning. This research, using a quantitative approach and associative research type, was conducted at SMAN 3 Samarinda, involving 68 Class X students as a sample determined through simple random sampling. Data was collected using a Likert scale questionnaire and analyzed using multiple linear regression, F-test, t-test, and the Coefficient of Determination (R2) with the aid of SPSS. The results of the research indicate that both the Utilization of Blooket and Digital Literacy have a significant partial influence on Critical Thinking Skills. Simultaneously, the two variables also have a significant influence on the dependent variable. It is concluded that the integration of Blooket as a gamification medium and the strengthening of Digital Literacy are proven to be effective and relevant in improving students' Critical Thinking Skills as an essential 21st-century competence.

PENGARUH PEMANFAATAN GAME BLOOKET MODE FISHING FRENZY DAN LITERASI DIGITAL TERHADAP KEMAMPUAN BERPIKIR KRITIS SISWA DALAM MATA PELAJARAN EKONOMI KELAS X DI SMAN 3 SAMARINDA Fristi Novianti; Margaretha Lasni Rhusarry; Umi Fitria
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.37130

The development of digital technology requires students to master Digital Literacy and Critical Thinking Skills, which are very important in learning Economics. This research aims to examine the influence of the Utilization of the Blooket Game Fishing Frenzy Mode and Digital Literacy, both partially and simultaneously, on the Critical Thinking Skills of Class X students at SMAN 3 Samarinda, who face the problem of conventional learning. This research, using a quantitative approach and associative research type, was conducted at SMAN 3 Samarinda, involving 68 Class X students as a sample determined through simple random sampling. Data was collected using a Likert scale questionnaire and analyzed using multiple linear regression, F-test, t-test, and the Coefficient of Determination (R2) with the aid of SPSS. The results of the research indicate that both the Utilization of Blooket and Digital Literacy have a significant partial influence on Critical Thinking Skills. Simultaneously, the two variables also have a significant influence on the dependent variable. It is concluded that the integration of Blooket as a gamification medium and the strengthening of Digital Literacy are proven to be effective and relevant in improving students' Critical Thinking Skills as an essential 21st-century competence.

PENGARUH PENGGUNAAN MOBILE BANKING DAN QRIS TERHADAP POLA KONSUMTIF SISWA DI SMA NEGERI 3 SAMARINDA TAHUN 2025 isna; Umi Fitria; Syaiful Anwar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.38554

The rapid development of digital technology has driven significant changes in the consumption behavior of the younger generation, including in schools. One example of this can be seen at SMA Negeri 3 Samarinda, where students have become accustomed to using digital financial services such as mobile banking and QRIS in their daily lives. This study aims to determine the extent to which the use of mobile banking and QRIS influences the consumption patterns of students at SMA Negeri 3 Samarinda in 2025. This study was conducted at SMA Negeri 3 Samarinda using quantitative methods and a survey approach. The research population consisted of 115 students, and 89 respondents were selected using random sampling techniques. Data collection was conducted through questionnaires and documentation, then analyzed using multiple linear regression with the help of SPSS. In linear regression, testing classical assumptions is a crucial step to ensure the accuracy and reliability of the model being built. One form of such testing is the normality test, which aims to evaluate whether the residual difference between the predicted results and the actual values has a normal distribution. The results indicate that: (1) the use of QRIS has a positive and significant effect on students' consumption patterns; (2) mobile banking does not show a significant effect; (3) simultaneously, both variables have a significant effect on students' consumption behavior. These results indicate that access to youth.

Pendampingan Penyusunan Laporan Keuangan Sederhana Melalui Proses Persamaan Akuntansi Pada Mitra UMKM Pemula Sambal Ayam Suwir dan Sambal Cumi di Samarinda Akmalia, Siti; Kartini, Enny; Fitria, Umi; Milawati, Milawati; Insyira, Athaya Raissya; Ramadany, Nur
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 3 (2026): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i3.1050

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan kemampuan akuntansi sederhana pada UMKM pemula yang memproduksi sambal ayam suwir dan sambal baby cumi di Kota Samarinda. Permasalahan utama mitra adalah belum adanya pencatatan keuangan berbasis persamaan akuntansi yang dapat digunakan sebagai dasar penyusunan laporan keuangan. Metode kegiatan meliputi observasi awal, pelatihan, dan pendampingan intensif selama empat minggu. Pelatihan dilakukan dengan pendekatan learning by doing melalui simulasi pencatatan transaksi berbasis persamaan akuntansi. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan keterampilan mitra. Hasil kegiatan menunjukkan peningkatan rata-rata keterampilan sebesar 48%. Mitra yang sebelumnya mencatat secara sederhana kini mampu menyusun laporan laba rugi dan arus kas bulanan. Program ini juga menumbuhkan kesadaran pentingnya transparansi keuangan dan penggunaan format pencatatan yang sistematis. Kesimpulannya, pelatihan akuntansi sederhana efektif meningkatkan literasi keuangan dan tata kelola usaha UMKM pemula, sehingga mendukung pengambilan keputusan berbasis data yang lebih akurat.

EFEKTIVITAS MODEL PEMBELAJARAN JIGSAW UNTUK MENINGKATKAN HASIL BELAJAR SISWA IPS MAN 1 SAMARINDA Nurlaela; Umi Fitria; Seto Indarto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01, Maret 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.41719

The purpose of this study is to analyze the effectiveness of the Jigsaw cooperative learning model in improving learning outcomes in Social Studies in grade XI. The Jigsaw model focuses on group learning. In the Jigsaw learning model, there are home groups and expert groups. The home group is a combination of several expert groups. This model is one of the approach strategies that is widely used. to improve the quality of classroom learning and encourage students to work together and provide more active opportunities in the learning process. This is implemented as an alternative to conventional teacher-centered learning and less active student involvement. The research approach uses a quantitative quasi-experimental sample of 70 social studies students of class XI MAN 1 Samarinda divided into experimental and control classes. Data were collected through pretests and posttests as well as questionnaires to determine student learning outcomes. This analysis uses the t-test to calculate differences in student learning outcomes before and after the use of the Jigsaw method and to compare learning outcomes between the experimental and control classes. The results showed that there were differences in social studies learning outcomes between students taught the Jigsaw learning model and conventional learning. The calculated t-value = 4.28 with df = 4 and p-value <0.05 (significant). There is a significant difference between the pretest and posttest. There is a statistically significant difference between the scores before and after treatment. The average score increased by 8 points after treatment.

The Role of Financial Literacy and Peers in Financial Planning for Islamic Boarding School Students Muhammad Maulana Iskhak; Umi Fitria; Margaretha Lasni Rhussary
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 4 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i4.10265

This study aims to analyse in depth the influence of financial literacy (X1) and peers (X2), both partially and simultaneously, on the financial planning of male and female students (Y) in the second year of Ulya at the Tanzilul Hakim Islamic Boarding School. This study uses a quantitative approach with a causal associative research type. The population and sample of this study are all 48 male and female students in class 2 Ulya, making this study a population study. Primary data were collected through questionnaires and analysed using Multiple Linear Regression Analysis with the help of the SPSS program, after undergoing classical assumption tests. The results of the hypothesis indicate that financial literacy and peers are suspected to have a positive and significant influence, both individually and collectively, on the financial planning skills of students. The results of this study are expected to provide valuable input for Islamic boarding schools to develop relevant financial education programmes to improve the financial planning skills of students.

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