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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management and Entrepreneurship Research Proceeding of The International Conference on Economics and Business The International Conference on Education, Social Sciences and Technology (ICESST) Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis International Journal of Management, Accounting & Finance International Journal of Business, Marketing, Economics & Leadership International Journal of Business Law, Business Ethic, Business Communication & Green Economics (IJBGE) Journal of Economic and Leadership
Mia Christy Patricia
STIE Kasih Bangsa
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Sustainable Retail Financing in Turbulent and Difficult Market Conditions: A Dynamic Capability Perspective Mia Christy Patricia
Journal of Management and Entrepreneurship Research Vol. 4 No. 1 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2023.6.04.1-35

Abstract

Objective: This study aims to identify the dynamic capabilities (DC) that have been owned by the company and find new measurements of DC instruments for financing companies. Dynamic capability is needed to react quickly to the dynamics of the industrial environment, survive in competition and be sustainable. Research Design & Methods: This study utilized a quantitative approach. The search for factor values of each DC was conducted through 32 questionnaire questions given to 55 branch business managers. KMO and Bartlett's test and rotated component matrix test were conducted to prove that the factors are interrelated, with the limitation of average value as the main factor determinant. Findings: Sustainability, innovation, and dynamic factors are important capabilities for multi-finance companies that need to be strengthened and developed. Implications & Recommendations: The concept of DC sensing, seizing, and reconfiguring is closely related to the capabilities of strategic human resource development (SHRD) which is the most important asset. In the future, research can be conducted again on how strong the relationship between SHRD dynamic capabilities and existing DC factors is in achieving company sustainability. Contribution & Value Added: Organizations can survive in fierce competition if they know their DC as their competitive advantage. However, not many companies know how to measure their DC against their dynamic industry, this study will provide examples of the instruments needed.
Strategi Peningkatan Kapabilitas Dinamis Perusahaan Properti Ningky Sasanti Munir; Rachmat Dwi Cahyono; Mia Christy Patricia
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 7 No. 1 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v7i1.299

Abstract

Penelitian ini bertujuan untuk memahami kondisi kapabilitas dinamis (DC) perusahaan yang bergerak di bidang properti, khususnya strategi peningkatan yang perlu dilakukan untuk mempertahankan keunggulan kompetitifnya dalam lingkungan yang dinamis pasca pandemi Covid-19. Penelitian ini merupakan penelitian kualitatif dan bersifat terapan, dimana data diperoleh melalui wawancara direksi perusahaan, survai eksekutif level manajerial dan pengolahan data internal perusahaan. Hasil penelitian menunjukkan tiga prioritas DC yang perlu ditingkatkan perusahaan, yaitu Innovation Capability, Alliances/Networking Capability dan Operational Capability. Ketiga DC tersebut diperlukan untuk mengantisipasi ancaman dan peluang (sensing), memanfaatkan peluang dan mengurangi risiko (seizing) dengan melakukan transformasi (reconfigruing). Setelah mengetahui kesenjangan antara DC yang saat ini dimiliki dan DC yang seharusnya dimiliki, dilakukan penyusunan strategi peningkatan DC perusahaan.
Human Potential in the AI Era: Strategies for Cultivating Exceptional Talent Muhammad Rizal; Novrizal Novrizal; Dadang Irawan; Mia Christy Patricia
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 1 No. 2 (2022): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v1i2.380

Abstract

This research aims to explore strategies for cultivating exceptional talent in the era of artificial intelligence (AI). The study employs a mixed-method approach, integrating interviews, surveys, and case studies to gather comprehensive data. The sample selection includes individuals from various industries known for fostering talent development, such as technology, education, and business. Through thematic analysis, the collected data are systematically examined to identify recurring patterns, emerging themes, and innovative practices in talent cultivation. Results reveal multifaceted strategies encompassing personalized learning, mentorship programs, continuous feedback mechanisms, and proactive skill development initiatives. Furthermore, the study highlights the significance of human-centric approaches in leveraging AI technologies to enhance talent development efforts. The findings contribute to a deeper understanding of how organizations can harness human potential effectively amidst technological advancements, paving the way for sustainable talent management practices in the AI era.
Sustainability and Digital Marketing in Uplifting Micro, Small and Medium Enterprises Product Branding: An Investigative Study Grace Yulianti; Eri Kusnanto; Mia Christy Patricia; Seger Santoso
Proceeding of The International Conference on Economics and Business Vol. 1 No. 1 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i1.374

Abstract

This study investigates the role of sustainability and digital marketing in enhancing the branding of Micro, Small, and Medium Enterprises (MSMEs). The aim is to explore how these factors contribute to the branding strategies of MSMEs, particularly in the context of emerging markets. Employing a qualitative approach, the study utilizes a purposive sampling technique to select participants from MSMEs operating in diverse sectors. Data collection involves in-depth interviews and content analysis of digital marketing strategies employed by the selected enterprises. Through thematic analysis, the study examines the interplay between sustainability initiatives, digital marketing efforts, and branding outcomes. Findings reveal the significance of incorporating sustainable practices into branding strategies, alongside the pivotal role of digital marketing channels in enhancing brand visibility and engagement. The study contributes to the understanding of effective branding strategies for MSMEs in leveraging sustainability and digital marketing opportunities to foster brand recognition and competitiveness in the market.
Sustainable Digital Marketing Models for Uplifting Micro, Small and Medium Enterprises Product Branding Grace Yulianti; Mia Christy Patricia; Eri Kusnanto
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.378

Abstract

This research delves into sustainable digital marketing models aimed at enhancing product branding for Micro, Small, and Medium Enterprises (MSMEs). With the burgeoning digital landscape, MSMEs face challenges in effectively leveraging digital platforms for brand promotion. The study's objective is to identify and evaluate sustainable digital marketing strategies conducive to uplifting MSMEs' product branding. Employing a qualitative research design, data is gathered through semi-structured interviews and content analysis of relevant literature. A purposive sampling technique is utilized to select participants from diverse MSME sectors. The data is analyzed using thematic analysis to identify recurring patterns and themes. Preliminary findings highlight the significance of personalized content, social media engagement, and eco-friendly branding in fostering sustainable digital marketing for MSMEs. This research contributes to the discourse on sustainable marketing practices tailored to the unique needs and constraints of MSMEs, offering insights for policymakers, practitioners, and MSME owners seeking to enhance their digital marketing strategies.
Understanding The Impact Of Covid-19 Pandemic On Corporate Branding Strategies Mia Christy Patricia; Cahyatih Kumandang
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 2 No. 1 (2024): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v2i1.629

Abstract

This research aims to investigate the effects of the COVID-19 pandemic on corporate branding strategies. Employing a phenomenological approach, the study delves into the lived experiences of corporate stakeholders amidst the pandemic. The sampling technique involves purposive sampling of corporate representatives and marketing professionals renowned for their expertise in branding strategies. Data collection is conducted through in-depth interviews, allowing for a rich understanding of participants' perceptions and experiences. Thematic analysis is employed to identify patterns, trends, and emergent themes from the interview data. Preliminary findings indicate shifts in branding strategies towards digital platforms, heightened emphasis on brand authenticity, and a reevaluation of brand messaging in response to the evolving socio-economic landscape influenced by the pandemic.
The Influence of Business Media on Managerial Choices and Productivity: A Qualitative Study of Resource Allocation and Governance Frameworks Hadi, A. Sigit Pramono; Patricia, Mia Christy; Benardi, Benardi
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 3 (2024): August : International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i3.285

Abstract

This qualitative literature review examines the impact of business media on managerial decision-making, resource deployment, and governance structures. It highlights how business media shapes managerial decisions by providing access to external information, market trends, and competitor insights. The review reveals that while business media can enhance decision-making by offering timely and relevant information, it also poses risks such as bias, over-reliance on sensationalized content, and reactive decision-making. Moreover, business media influences resource allocation decisions, often driving innovation but also increasing the risk of misallocation. The study further discusses how media scrutiny affects corporate governance, promoting transparency but potentially leading to governance overreach. The findings underscore the complex role of business media in organizations, emphasizing the need for managers to balance media-driven insights with critical evaluation to ensure sustainable organizational growth.
Managerial Self-Interest, Investment Decisions, and Stock Market Valuation: A Comprehensive Analysis of Theoretical Frameworks and Empirical Findings Chaidir, Mohammad; Benardi, Benardi; Patricia, Mia Christy
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 3 (2025): August: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i3.288

Abstract

This qualitative literature review explores the intricate relationship between managerial self-interest, corporate investment decisions, and stock market valuation. By synthesizing theoretical models and empirical evidence, the study highlights how equity-based managerial incentives and information asymmetry influence investment strategies and market perceptions. The findings emphasize the role of catering theory, illustrating how managers align investment choices with market sentiment to maximize short-term valuation, often at the expense of long-term value creation. Additionally, the review underscores the significance of financial reporting quality and governance structures in mitigating the risks of misaligned incentives. While the review provides valuable insights, it acknowledges limitations related to scope, emerging market contexts, and the evolving financial landscape. The study concludes by advocating for enhanced transparency and regulatory reforms to align managerial incentives with sustainable shareholder value.
Impact HR Digitalization and Analytics Human Resources on Organizational Performance : A Review Literature Patricia, Mia Christy; Kumandang, Cahyatih
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 1 No. 3 (2024): August : International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v1i3.322

Abstract

This qualitative literature review explores the impact of HR digitalization and human resource analytics on organizational performance. The study highlights how the adoption of human resource information systems (HRIS) enhances operational efficiency and data-driven decision-making. HR analytics significantly contributes to identifying and addressing workforce challenges, thereby improving organizational performance. However, challenges such as data quality, analytical competence, and managerial support must be addressed to maximize the benefits of HR analytics. The review underscores the importance of top management support and a data-driven organizational culture for successful HR analytics implementation. Limitations include reliance on existing literature and potential publication bias. Future research should empirically investigate the causal relationships between HR digitalization, HR analytics, and organizational performance across diverse cultural and economic contexts.
Understanding the Impact of Remote Work on Team Dynamics: A Qualitative Analysis Seger Santoso; Mia Christy Patricia; A Sigit Pramono Hadi
International Journal of Business Law, Business Ethic, Business Comunication & Green Economics Vol. 1 No. 2 (2024): June : International Journal of Business Law, Business Ethic, Busines Comunicat
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbge.v1i2.189

Abstract

The emergence of remote work as a prevalent mode of employment has brought about significant shifts in team dynamics within organizations. This qualitative analysis delves into the multifaceted effects of remote work on team interactions, communication, cohesion, and productivity. Through in-depth interviews and thematic analysis, this study explores the experiences and perceptions of team members and leaders regarding the challenges and opportunities presented by remote work. Findings reveal nuanced changes in collaboration patterns, the importance of technology in facilitating virtual teamwork, and the necessity for deliberate efforts to maintain social bonds and trust among team members. Furthermore, this research highlights the pivotal role of leadership in fostering an inclusive and supportive remote work environment. Understanding these dynamics is essential for organizations to adapt effectively to remote work paradigms and optimize team performance in the contemporary digital landscape.
Co-Authors A. Sigit Pramono Hadi A. Sigit Pramono Hadi Benardi Cahyatih Kumandang Dadang Irawan Fachry Abda El Rahman Fitriyani, Sarah Grace Yulianti Mohammad Chaidir Muhammad Rizal Ngadi Permana Ningky Sasanti Munir Novrizal, Novrizal Rachmat Dwi Cahyono Seger Santoso