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Dampak Implementasi Teknologi Informasi terhadap Efisiensi Biaya Pemasaran pada UMKM di Jawa Barat: Perspektif Akuntansi Manajemen Eva Desembrianita; Sunarni; Fauziah Nur Hutauruk; Fajriani Azis; Yusuf Iskandar
Jurnal Aktiva : Riset Akuntansi dan Keuangan Vol 5 No 2 (2023): Juni 2023
Publisher : Program Studi Akutansi - Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/aktiva.v5i2.185

Abstract

Studi penelitian ini menyelidiki dampak penerapan teknologi informasi (TI) terhadap efisiensi biaya pemasaran pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Jawa Barat, dari perspektif akuntansi manajemen. Tujuan dari penelitian ini adalah untuk menguji hubungan antara adopsi TI dan efisiensi biaya pemasaran, dengan mempertimbangkan faktor-faktor yang mempengaruhi implementasi TI. Metodologi penelitian dilakukan dengan mengumpulkan data dari sampel UMKM di Jawa Barat melalui kuesioner terstruktur. Data tersebut kemudian dianalisis dengan menggunakan statistik deskriptif, analisis reliabilitas, dan analisis regresi. Temuan dari penelitian ini menunjukkan adanya hubungan positif yang signifikan antara implementasi TI dan efisiensi biaya pemasaran di UMKM. Faktor-faktor yang mempengaruhi, seperti ukuran perusahaan, karakteristik industri, dan praktik akuntansi manajemen, juga memainkan peran penting dalam menentukan tingkat adopsi TI di UMKM. Hasil ini memiliki implikasi penting bagi pemilik dan manajer UMKM, serta pembuat kebijakan, untuk meningkatkan adopsi TI dan meningkatkan efisiensi biaya pemasaran di sektor UMKM.
THE EFFECT OF MONETARY POLICY ON CAPITAL MARKETS IN DEVELOPING COUNTRIES Loso Judijanto; Fauziah Nur Hutauruk; Amândio de Araújo Sarmento; Al-Amin
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 3 (2024): June
Publisher : Pondok Pesantren Baitul Quran

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Abstract

Monetary policy is recognised as having a significant influence on the economy, particularly through its impact on the capital market. The study conducted in this research uses the literature research method. The results found that the effects of interest rate changes and significant increases in liquidity often have a short-term positive impact on stock market indices. However, the findings also emphasise the need for policymakers to consider complicating factors such as global political or economic instability and high inflation expectations, which may reduce the effectiveness of monetary policy. Finally, the findings underline that the room for manoeuvre of monetary policy can be limited in a low interest rate environment, which calls for a more innovative and sensitive policy approach to external conditions.
Stunting dan Pencegahannya Komala Dewi; Lisa Anggriani; Mirwansyah Putra Ritonga; Chairiza Azmi; Sri Rezeki Samosir; Fauziah Nur Hutauruk
Jurnal Pemberdayaan Masyarakat Vol. 1 No. 1 (2023): Desember
Publisher : Jurnal Pemberdayaan Masyarakat

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Abstract

Artikel ini menjelaskan tentang permasalahan stunting dan pencegahannya Stunting adalah kondisi gagal tumbuh pada anak balita akibat kekurangan gizi kronis terutama pada 1.000 Hari Pertama Kehidupan (HPK). Kondisi gagal tumbuh pada anak balita disebabkan oleh kurangnya asupan gizi yang berulang, infeksi berulang, dan pola asuh yang tidak memadai terutama dalam 1.000 HPK. Anak tergolong stunting apabila lebih pendek dari standar umur anak sebayanya. Standar panjang atau tinggi badan anak dapat dilihat pada buku Kesehatan Ibu dan Anak (KIA). Kekerdilan (stunting) pada anak mencerminkan kondisi gagal tumbuh pada anak Balita (Bawah Lima Tahun) sehingga anak terlalu pendek untuk usianya. Hal ini disebabkan karena kekurangan gizi kronis yang terjadi sejak bayi dalam kandungan hingga usia dua tahun. Dengan demikian periode 1.000 hari pertama kehidupan yang mendapat perhatian khusus karena menjadi penentu tingkat pertumbuhan fisik. kecerdasan.dan produktivitas seseorang di masadepan. Metode penulisan artikel ini berdasarkan kajian pustaka dengan melakukan review secara mendalam terhadap buku-buku, tulisan-tulisan tentang stunting dan yang berkaitan dengannya. Tujuan penulisan ini adalah untuk mengetahui makna stunting serta hal-hal pencegahan terjadinya stunting serta untuk menganalisis dampak negatif yang ditimbulkan stunting
MEMAKNAI ZAKAT PROFESI DAN PERHITUNGANNYA Komala Dewi; Fauziah nur Hutauruk; Yadi Islami
Jurnal Pemberdayaan Masyarakat Vol. 2 No. 2 (2024): Desember
Publisher : Jurnal Pemberdayaan Masyarakat

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Abstract

Zakat is a mandatory worship for all Muslims who are financially able and have reached the minimum limit for paying zakat or called nisab. Zakat is a certain portion of wealth that must be paid by every Muslim if they have met the specified requirements. As one of the pillars of Islam, Zakat is paid to be given to groups who are entitled to receive it (asnaf). In terms of language, zakat means clean (cleansing oneself), holy (purifying oneself), blessing and growing. Zakat comes from the word "zaka" which means holy, good, blessing, growing, and growing. It is called zakat because it contains the hope of obtaining blessings, cleansing the soul and nurturing it with various goodness (Fiqh Sunnah, Sayyid Sabiq: 5). This zakat has many benefits, both for individuals and for society. Therefore, let's pay professional zakat sincerely and with full awareness so that our wealth becomes a blessing and useful for others.
Pengenalan Dalam Penataan Laporan Keuangan Bersumber Dalam SAK-EMKM Pada UMKM Di Desa Panaggahan Fauziah Nur Hutauruk; Komala Dewii; Khairunnisa Khairunnisa; Mirwansyah Putra Ritonga; Septia Nigustira
Jurnal Pemberdayaan Masyarakat Vol. 3 No. 1 (2025): Juni
Publisher : Jurnal Pemberdayaan Masyarakat

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Abstract

Bookkeeping for MSMEs is required by the Financial Accounting Standards for Micro, Small, and Medium Enterprises (SAK EMKM). Recording and reporting are certainly significant obstacles for business actors. One obstacle often faced by MSMEs is the lack of financial data that can be used to apply for funding from banks and other financial institutions. The purpose of this community service (PkM) activity is to teach and train participants in preparing financial reports in accordance with SAK EMKM. The activity method is divided into three main stages: identifying needs, providing instructions or simulations for preparing financial reports and interactive discussions, and providing practical support and assessments. To ensure the material is easily accepted and used by MSMEs, a participatory approach is used. Based on the results of the activity, the interactive training accompanied by intensive mentoring was able to improve participants' understanding and ability in preparing basic financial reports, as well as improving partners' understanding of SAK EMKM and their understanding of accounting recording and reporting.  
KOMUNIKASI PEMASARAN MENGGUNAKAN MEDIA SOSIALPADA RUMAH IDE COFFEE Fauziah Nur Hutauruk; Agry Erickman
EKSPOLHUM Vol. 2 No. 2 (2025): Agustus
Publisher : SUAN PUBLISHER

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Abstract

Ineffective use of social media will make it difficult for Rumah Ide Coffee to compete in reaching its target market and may be abandoned by consumers. This study aims to determine the extent to which social media use brings benefits in marketing communications. The research method used is descriptive qualitative. The collected data will be presented through descriptive qualitative analysis to reveal aspects related to social media use at Rumah Ide Coffee in Medan City. The results of this study show that the function and role of social media as a mediator in marketing communications have been carried out by implementing an information strategy by looking at important points, namely paying attention to message patterns, delivery media, and managing message delivery. This research is expected to contribute to business owners who have their own admins as social media managers to be more effective in using their platforms by being more active in posting more interesting photos or videos on various existing social media