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All Journal Jurnal Teknologi dan Manajemen Informatika Jurnal Bisnis dan Manajemen Media Ekonomi dan Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) International Conferences SDGs 2030 Challenges and Solutions Jurnal Samudra Ekonomi dan Bisnis Journal of Community Service JAPI: Jurnal Akses Pengabdian Indonesia Business Management Research
Irany Whindyastiti
Fakultas Ekonomi dan Bisnis, Universitas Merdeka Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Citra Destinasi : Pengaruhnya terhadap Kepuasan dan Loyalitas Wisatawan yang Berkunjung ke Gunung Bromo Irany Windhyastiti; Hidayatullah, Syarif; Windhyastiti, Irany; Patalo, Ryan Gerry; Rachmawati, Ike Kusdyah
Jurnal Manajemen dan Kewirausahaan Vol 8, No 1 (2020): June 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v8i1.4246

Abstract

The purpose of this study is to determine the effect of destination images consisting of cognitive images, unique images and affective images on loyalty through visitor satisfaction at Mount Bromo natural tourism destinations. This type of research is explanatory research and data collection techniques through questionnaires. The sampling technique uses the purposive sampling technique with the characteristics of people who have been to Mount Bromo. The sample in this study amounted to 110 respondents. The analysis technique uses hypothesis testing and the two model multiple regression test. Results of research show that cognitive imagery, unique imagery and affective imagery have a significant effect on visitor satisfaction, furthermore cognitive imagery and affective imagery have a significant effect on visitor loyalty while unique images have no significant effect on visitor loyalty. If seen from the indirect effect, the results of cognitive image and unique image have a significant effect on loyalty through visitor satisfaction, while affective image does not affect loyalty through visitor satisfaction.https://doi.org/10.26905/jmdk.v8i1.4246 
Implementasi Model Kesuksesan Sistem Informasi DeLone And McLean Terhadap Sistem Pembelajaran Berbasis Aplikasi Zoom Di Saat Pandemi Covid-19 Irany Windhyastiti; Syarif Hidayatullah; Umu Khouroh; Irany Windhyastiti; Ryan Gerry Patalo; Abdul Waris
Jurnal Teknologi dan Manajemen Informatika Vol 6, No 1 (2020): Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jtmi.v6i1.4165

Abstract

Investasi dalam sistem informasi saat ini memiliki dampak yang signifikan terhadap aspek yang multidimensional dalam artian mencakup berbagai aspek dalam kehidupan berbisnis seperti perbankan, pendidikan, kepariwisataan dan lainnya karena sistem informasi memainkan peran penting dalam memberikan pelayanan yang lebih baik dan keunggulan kompetitif. Tidak terlepas pada dunia pendidikan dimasa saat ini kondisi dunia dan Indonesia mengalami pendemi COVID-19 sehingga himbauan pemerintah yang menyatakan bekerja dari rumah (work from home), social distancing serta penyesuaian sistem kerja bukan berarti pelayan public dan pembelajaran dihentikan, namun semua aktivitas dilakukan dengan bantuan teknologi informasi atau secara online. Salah satu media atau aplikasi yang biasa digunakan untuk sistem pembelajaran adalah aplikasi zoom. Peningkatan penggunaan aplikasi yang pesat menarik peneliti untuk melihat implementasi dari model yang diterapkan oleh DeLone dan McLean dimana model kesuksesan sistem dapat dilihat dari sisi kualitas sistem, kualitas informasi dan kualitas pelayanan serta kebutuhan dan kepuasan dari pengguna informasi. Penelitian ini merupakan explanatory research, lokasi penelitian ini dilakukan di kota Malang Jawa Timur. Populasi dalam penelitian ini adalah semua orang yang pernah menggunakan aplikasi zoom dalam beraktivitas terutama bidang pendidikan dengan jumlah sampel 180 responden. Pengumpulan data dengan penyebaran kuesioner, karena kondisi pandemic Covid-19 dengan pentingnya menerapkan Social Distancing maka penyebaran kuesioner dilakukan secara online. Teknik analisis data menggunakan Analisis Statistik Deskriptif, Analisis data menggunakan SEM dan Pengujian Hipotesis. Hasil dari penelitian ini system quality berpengaruh positif terhadap User Satisfaction, Information Quality berpengaruh positif terhadap User Satisfaction, Service Quality berpengaruh positif terhadap User Satisfaction dan User Satisfaction berpengaruh positif terhadap Net Benefit. DOI: https://doi.org/10.26905/jtmi.v6i1.4165
Analisis Pengaruh Tren Budaya, Brand Ambassador dan Harga terhadap Purchase Intention Irany Windhyastiti; Francisca Triyana Resti Prastiwi; Christina Sri Ratnaningsih; Irany Windhyastiti; Umu Khouroh
Jurnal Bisnis dan Manajemen Vol 7, No 1 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 1 Tahun 2020
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.189 KB) | DOI: 10.26905/jbm.v7i1.4222

Abstract

This research aims to find out how the influence of cultural trends, brand ambassadors and prices on the purchase intention of Korean instant noodles. The population in this study is Twitter users, members of Korean Pop fans who idolize the ambassador brand from the Korean band "Super Junior" who consume instant noodles. The number of samples taken in this study used the Lemeshow formula as much 100 respondents. The sampling technique uses non-probability techniques, namely incidental sampling techniques. The analytical tool used in this study is Multiple Regression Analysis. The results show that: 1) the culture trend of Korean Wave variable does not have a significant effect on purchase intention, 2) the brand ambassador variable  has a significant effect on purchase intention, and 3) the price variable has a significant effect on purchase intention
Peran Kebijakan Pemerintah dalam Memperkuat Aliansi Strategis dan Meningkatkan Daya Saing Ekonomi Kreatif Irany Windhyastiti; Umu Khouroh; Irany Windhyastiti; Krisnawuri Handayani
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3830

Abstract

This study aims :1) to examine the effect of strategic alliances and government policies on the achievement of competitive advantage of micro, small and medium creative enterprises, 2) to assess the role of government policies in moderating the relationship between strategic alliances and competitive advantage. This study was conducted in 130 micro, small and medium craft enterprises in Malang Raya. Using SEM-PLS in WarpPLS 6.0, this study finds that strategic alliances have significant effects on competitive advantage. Government policy does not moderates the relationship between strategic alliances and competitive advantage, but at the same time it serves as the driver of strategic alliances and the predictor of competitive advantage. Government policies have the highest loading factor, followed by strategic alliances. Thus, micro, small and medium enterprises in creative economy must focus on optimizing strategic alliances to greatly improve their competitive advantage. In addition, the government can driven strategic alliances while providing facilitation, support, and policies that encourage improvements in competitive advantage.https://doi.org/10.26905/jmdk.v7i2.3830
Peran Daya Tarik Desa Wisata dan Community Based Tourism dalam Membangun Citra Desa Wisata Irany Windhyastiti; Syarif Hidayatullah; Irany Windhyastiti; Abdul Waris
Jurnal Manajemen dan Kewirausahaan Vol 9, No 2 (2021): December 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v9i2.7071

Abstract

This study aims to determine: 1) the influence of tourist village attraction to image of tourist village; 2) the influence of community based tourism  to image of tourist village; and 3) the influence of community based tourism  in strengthening   tourist village attraction to images of tourist village. This research was conducted in Batu City with a sample of 120 tourists. The results show: 1) the  tourist village attraction has a significant effect to images of  tourist village; 2) the influence of community based tourism has a significant effect  to images of tourist village; and 3) the community based tourism does not  strengthen the influence of tourist village attraction to images of  tourist village, but the direct influence of Community Based Tourism on the image of a tourist village is greater than the direct effect of the attractiveness of a tourist village on the image of a tourist village
Determinan Keputusan Pembelian Online di Instagram: Perspektif Promosi, Kemudahan, Kualitas Informasi dan Kepercayaan Irany Windhyastiti; Dhia Zharfaningrum; Syarif Hidayatullah; Umu Khouroh; Irany Windhyastiti; Abdul Waris
Jurnal Studi Manajemen dan Bisnis Vol 7, No 2 (2020): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v7i2.9300

Abstract

Pendampingan Kelembagaan Desa Tangguh Bencana (Destana) pada Desa Rawan Bencana Banjir Lahar Dingin Gunung Kelud di Kecamatan Kasembon Irany Windhyastiti; Syarif Hidayatullah; eko aristanto; umu khouroh; irany Windhyastiti; Andi Nu Graha
Jurnal Pemberdayaan Masyarakat Vol 5 No 1 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (788.135 KB) | DOI: 10.21067/jpm.v5i1.4152

Abstract

This service activity aims to help institutional strengthening of the Tangguh Disaster Village (Destana) in disaster planning at the village level in the context of increasing preparedness and overcoming the cold lava flood disaster. The activity was carried out in Kasembon Subdistrict with an implementation time of 3 months. The target groups for this activity are village officials, management and members of the disaster management forum, tagana volunteers and informal leaders from Bayam Village, Pondokagung Village and Pandansari Village. The method of implementing this activity is training and assistance with 6 stages of activities including: i) coordination and outreach, ii) participatory community FGDs, iii) disaster management training, iv) tracking disaster-prone areas, v) mentoring in preparing village disaster documents, vi) evaluation implementation of activities. The results of the implementation of the dedication showed that the attendance rate of participants was 86.7%, the participation rate was 80%, the level of understanding of training materials was 73.3%; and the completion rate of disaster documents by 100%. The main output of this activity is the Gunung Kelud Cold Flood Lava Contingency Plan Document for Bayam Village, Pondokagung Village and Pandansari Village.
The Effectivity of “Pokdarwis” Role on Successfully Marketing of Tourism Village Towards “Mega Tourism: Batu City For The World” Irany Windhyastiti; Syarif Hidayatullah; Ike Kusdyah Rachmawati; Umu Khouroh; Irany Windhyastiti
International Conferences SDGs 2030 Challenges and Solutions Vol 1, No 1 (2017)
Publisher : International Conferences SDGs 2030 Challenges and Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (703.991 KB)

Abstract

Tourism sector is the one of the leading sectors of Batu City. To enhance the spirit of tourism sector development in the international sphere, in 2017 Government of Batu City launched the slogan "Mega Tourism : Batu City For the World". To facilitate the achievement of the target of marketing Batu City in the international world, Government of Batu City can not rely solely on artificial tourism conducted by private parties such as Jatim Park Group, but also have to develop various nature tourism or other uniqueness of Batu City. The Government of Batu City can explore the natural attractions or the uniqueness of local tourism through the development of Rural Tourism. The development of Tourism Village in Batu City, the participation of the villagers through the formation of the Community Based Tourism called Pokdarwis. This research is a case study on Pokdarwis in Village of Pesanggrahan, Junrejo and Dadaprejo in Batu City. Analytical techniques used in this study is descriptive analysis. Based on the results of data analysis in three locations of tourism villages shows that Pokdarwis still has not played an effective role in tourism activities. In general, Pokdarwis in three villages faced obstacles in the implementation of activities in terms of: 1) Pokdarwis members still lacked awareness about the importance and benefits of increasing tourism activities in the region, 2) Pokdarwis members still due independently marketing and promoting their personal business, not their region; 3) The Government of Tourism Department does not coordinate and assist them intensively. These three things, hampered the development of tourist villages. In fact in these three villages each has excellent potential that can be developed. Therefore, to improve the role of Pokdarwis it is suggest that: 1) The leader of Pokdarwis should be given to village officials who have the authority to direct and control activities and have a high interest and motivation in improving the tourism sector, 2) Government of Tourism Department must conduct socialization and training to open the the community mind about the importance and benefits of tourism activities development in the region, 3) Goverment of Tourism Department should conduct intensive coordination and assistance. In general it can be concluded that the existence of Pokdarwis needs to be supported and nurtured continuously, so that it can play a more effective role in mobilizing public participation in creating conducive environment and atmosphere to improve and develop tourism activities around tourism destinations.
Obstacles of Micro and Small Business Access to Kredit Usaha Rakyat (KUR) Program Irany Windhyastiti; Eko Aristanto; Syarif Hidayatullah; Irany Windhyastiti; Umu Khouroh; Ike Kusdyah Rachmawati
MBR (Management and Business Review) Vol 6 No 1 (2022): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v6i1.6719

Abstract

This study aims to examine the obstacles of small and micro businesses in accessing credit business programs called Kredit Usaha Rakyat (KUR). The method of collecting data and information is done by desk documents and interviews with local government officials, personal banks implementing KUR, the poor who still cannot access microfinance and micro and small businesses, along with micro and small business actors who have obtained KUR in 9 districts/cities in Indonesia. The data analysis method uses descriptive analysis and Analytic Hierarchy Process (AHP). Based on the results of the AHP, access to services and KUR performance can be improved by taking into account several factors including: prospective debtor prospects, technical service capacity, policies and resources of banking, and macro factors. For research related to the future distribution of Kredit Usaha Rakyat (KUR), it is necessary to conduct an in-depth study of the impact on the development of micro and small businesses that receive KUR and increase the economic capacity of business actors who receive KUR.
PKM Kopi Rakyat Kelompok Wanita Tani (KWT) “Ngudi Rahayu“ Desa Kebobang Wonosari Kabupaten Malang Irany Windhyastiti; Syarif Hidayatullah Hidayatullah; Irany Windhyastiti Windhyastiti; Eko Aristanto Aristanto; Umu Khouroh Khouroh; Ike Kusdyah Rachmawati
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 4, No 2 (2019)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.227 KB) | DOI: 10.33366/japi.v4i2.1583

Abstract

Kelompok Wanita Tani (KWT) Ngudi Rahayu Dusun Lopawon Desa Kebobang Kabupaten Malang diprakarsai oleh Ibu Partini berdiri sejak tahun 2016. Awal pendiriannya KWT Ngudi Rahayu ini masih beranggota 12, namun seiring dengan perkembangan dan kegiatan usaha yang ada saat ini KWT Ngudi Rahayu sudah memiliki 27 orang. Desa Kebobang merupakan salah satu desa di Kabupaten Malang yang memiliki perkebunan kopi yang cukup luas namun, pengolahan proses produksi kopi yang ada masih belum dikelola dengan maksimal seperti masih dilakukan secara individu dan penggunaan teknologi tepat guna yang masih sederhana. Kelompok Wanita Tani ini awalnya dibentuk untuk pengolahan kopi yang tidak bisa dilakukan secara individu bisa dilakukan secara berkelompok. Namun Masih ada beberapa kendala yang dihadapi oleh KWT Ngudi Rahayu, yaitu Peralatan yang digunakan masih secara tradisional/manual sehingga jumlah produksi yang dihasilkan masih relatif terbatas selain itu masih belum meratanya semangat dan motivasi dalam peningkatan usaha kelompok kerja, Lamanya waktu proses produksi, kualitas hasil, belum ada kemasan serta kualitas produk menjadi permasalahan yang butuh sentuhan bantuan pada mitra. Beberapa hal ini yang menjadi keterbatasan KWT Ngudi Rahayu, untuk itu hal ini sangat membutuhkan tambahan ketrampilan dan motivasi guna menumbuhkan minat aktifitas usaha/bisnis .Melihat dari kondisi yang ada pada mitra pengabdi merasa penting untuk membantu dan mencari solusi serta penentuan prioritas program dari beberapa permasalahan yang dialami mitra. Pelaksanaan kegiatan pada Mitra KWT Ngudi Rahayu adalah Peningkatan kapasitas proses produksi dengan pengadaan alat bantu mesin semi otomatis., Perluasan pangsa pasar dengan mengadakan pembuatan Web Blog promosi serta Peningkatan minat dan motivasi berwirausaha dengan pelatihan manajemen bisnis usaha. Melalui program PKM yang sedang berjalan ini. Sesuai dengan jadwal yang disepakati dengan Mitra KWT Ngudi Rahayu , pelatihan akan dilaksanakan pada Bulan Juli dan Agustus. Kegiatan yang saat ini sedang dilakukan adalah: persiapan dalam pengadaan mesin penggoreng kopi semi otomatis, Pelatihan yang sudah selesai dilakukan adalah pelatihan pembuatan label produk , meningkatkan kapasitas dan efisiensi produksi, pendampingan dan implementasinya, serta penetapan Standard operating procedure dan pengenalan promosi produk lewat media online. Luaran kegiatan pengabdian kepada masyarakat sampai disusunya laporan kemajuan ini adalah berupa: (1) Bantuan peralatan mesin penggoreng kopi semi otomatis; (2) Pembuatan media pemasaran online dengan blog (3) publikasi media massa (4) Publikasi Ilmiah
Co-Authors Abdul Waris Andi Nu Graha Aristanto, Eko Christina Sri Ratnaningsih Dhia Zharfaningrum Febriana, Melati Francisca Triyana Resti Prastiwi Ike Kusdyah Rachmawati Irany Windhyastiti Krisnawuri Handayani Patalo, Ryan Gerry Rafiq Firdaus Al-Asjim Ratnaningsih, Christina Sri Sari Yuniarti Syarif Hidayatullah Umu Khouroh