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All Journal TELKOMNIKA (Telecommunication Computing Electronics and Control) International Journal of New Media Technology Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal ULTIMA InfoSys Jurnal ULTIMATICS Jurnal ULTIMA Computing Simtek : Jurnal Sistem Informasi dan Teknik Komputer Jurnal Tekno Kompak Jurnal Tekinkom (Teknik Informasi dan Komputer) G-Tech : Jurnal Teknologi Terapan BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknologi Informasi dan Komunikasi Journal of Applied Data Sciences DEDIKASI PKM Prosiding Konferensi Nasional PKM-CSR Indonesian Community Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Teknologi dan Sains (Jinteks) Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer
Ni Made Satvika Iswari
Universitas Primakara
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Journal : Journal of Applied Data Sciences

 1 
Enhancing Aspect-based Sentiment Analysis in Visitor Review using Semantic Similarity Iswari, Ni Made Satvika; Afriliana, Nunik; Dharma, Eddy Muntina; Yuniari, Ni Putu Widya
Journal of Applied Data Sciences Vol 5, No 2: MAY 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i2.249

Abstract

The global economy greatly depends on the tourism industry, which fosters job opportunities and stimulates economic development. With the growing reliance of tourists on online platforms for guidance, evaluations of tourist destinations have gained heightened significance. These assessments, frequently expressed through user-generated content, offer valuable perspectives on customer experiences, viewpoints, and levels of satisfaction. Nevertheless, analyzing and interpreting these reviews can pose difficulties because of the unstructured or semi-structured nature of user-generated content. Conventional sentiment analysis methods might not adequately grasp the intricacies and particular aspects of tourism encounters that users convey in their reviews. The efficacy of sentiment analysis can be augmented by integrating semantic similarity. This study explores methods to enhance aspect-based sentiment analysis within tourism reviews by utilizing semantic similarity approaches. Five aspects have been curated, representing keywords frequently reviewed by visitors to the tourist attraction. These aspects encompass scenery, dusk, surf, amenities, and sanitation. Based on the data analysis, F-Measure values with Semantic Similarity tend to increase for the scenery and dusk aspects. This is because in the sample data used, visitor reviews for the scenery and dusk categories may use other words that are semantically similar. The sample data used for these categories is also quite extensive, resulting in a better classification model for both categories. While it is valuable to analyze user-generated content data from visitor reviews, it's important to consider the limitations and potential biases associated with this data. The classification results per aspect need to be further reviewed in more depth. What aspects lead visitors to give positive reviews will certainly be maintained and even improved by stakeholders. Similarly, for negative review outcomes, it is necessary to investigate more deeply the factors contributing to visitor dissatisfaction so that they can be addressed by stakeholders.
Environment Sentiment Analysis of Bali Coffee Shop Visitors Using Bidirectional Encoder Representations from Transformers (BERT) and Generative Pre-trained Transformer 2 (GPT2) Model Yuniari, Ni Putu Widya; Iswari, Ni Made Satvika; Kumara, I Made Surya
Journal of Applied Data Sciences Vol 5, No 4: DECEMBER 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i4.302

Abstract

Bali is one of the provinces with the most abundant natural and cultural wealth in Indonesia. One commodity that supports it is coffee. Bali Coffee is not only a gastronomic identity, but also a cultural identity which makes it have added value to be developed into various business lines. One business derivative that is quite promising is a coffee shop. However, these favorable conditions also need to be maintained to ensure good quality reaches consumers. One thing that can do is analyze reviews from customers. One of the most popular methods is Sentiment Analysis. This technique allows business to analyze customer reviews on social media. It can be a feedback to maintaining and improving quality and good relationships with customers. This research aims to create a machine learning model to analyze customer reviews at several coffee shops in Bali which are divided into three labels, namely: positive, negative and neutral. The methods used are: scraping, cleaning, stopword removal, embedding, undersampling, and modeling. The algorithms used are Bidirectional Encoder Representation from Transformer (BERT) and Generative Pre-trained Transformers (GPT). The performance metrics used in this research are precision, recall, accuracy and loss. This research succeeded in creating a sentiment analysis model for coffee shop customers in Bali. The BERT model obtained an accuracy value of 78% without undersampling with a loss in the 10th iteration of 0.27. Meanwhile, the BERT model with undersampling obtained an accuracy value of 32.85% with a loss in the 10th iteration of 0.16. The GPT2 model without undersampling gets an accuracy of 78% with a loss in the 10th iteration of 0.25. Meanwhile, the GPT model with undersampling obtained an accuracy value of 32.85% with a loss in the 10th iteration of 0.15.
Enhancing Aspect-Based Sentiment Analysis in Tourism Reviews Through Hybrid Data Augmentation Iswari, Ni Made Satvika; Afriliana, Nunik
Journal of Applied Data Sciences Vol 6, No 3: September 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i3.842

Abstract

The increasing reliance on online reviews in tourism has made User-Generated Content (UGC) an invaluable resource for understanding visitor perceptions. However, extracting meaningful insights from these reviews remains challenging due to their unstructured nature, aspect imbalance, and the prevalence of code-mixing between languages such as Indonesian and English—particularly in multicultural destinations like Bali. Aspect-Based Sentiment Analysis (ABSA) offers a promising solution by associating sentiment polarity with specific aspects of tourist experiences. Yet, its performance is often constrained by limited and imbalanced datasets, especially for underrepresented aspects such as sanitation and amenities. This study proposes a hybrid data augmentation framework that integrates three complementary strategies: generative augmentation using ChatGPT, semantic filtering via Sentence-BERT (SBERT), and domain refinement through Masked Language Modeling (MLM). The framework is designed to improve ABSA performance on multilingual tourism reviews by generating synthetic aspect-relevant data while preserving semantic integrity and contextual nuance. Using 398 reviews of Kuta Beach in Bali, we evaluate the effectiveness of the proposed approach across five tourism aspects: scenery, dusk, surf, amenities, and sanitation. Results show that the hybrid strategy reduces hallucination rates from 12% (using ChatGPT alone) to 3.8%, increases F1-scores for underrepresented aspects by up to 5.1%, and improves cross-lingual alignment (Cohen’s κ = 0.78). These improvements demonstrate the synergy between generative and semantic augmentation in addressing real-world ABSA challenges. The proposed method not only advances the state of multilingual ABSA but also offers practical implications for tourism analytics, allowing destination managers to better understand and respond to aspect-specific visitor feedback. The framework is extensible to other low-resource domains, were linguistic diversity and data scarcity present similar limitations.
Co-Authors A. A. Istri Ita Paramitha Adhi Kusnadi Adnyani, Dewa Ayu Anggi Afriliana, Nunik Agustyan Hidayat Andre Rusli Andre Utomo Martliong Anugrah Cahya Dewi, Putri Arimbawa, I Putu Rama Astra Bagus Nugraha Sindhu, I Gd Putu Bimo Satriantoro David Domarco Dennis Gunawan Dewi, Putri Anugrah Cahya Dharma, Eddy Muntina Dwi Eva Pramesti, Ni Made Dwiyanti Gunaswari, Made Dyah Ayu Anggreini Tuasikal Eko K. Budiardjo Fredlina , Ketut Queena I Gede Juliana Eka Putra I Gede Juliana Eka Putra I Gede Prana Yoga I Made Surya Kumara I Putu Eka Indrayana Juliana Eka Putra, I Gede Kadek Intan Janeta Pratiwi Ketut Queena Fredlina Lin, Lin Andriani Luthfialmas Fakhrizki Malik Abdul Ghani Marlinda Vasty Overbeek MB Nugraha Moeljono Widjaja Muntina Dharma, Eddy Ni Putu Noviyanti Kusuma Ni Putu Widya Yuniari Nyoman Purnama, Nyoman PERMANA, LEON FARREL AGUNG Putri Anugrah Cahya Dewi Putu Krisna Juliharta, I Gede Ranny Ranny Reza Setiabudi Risa Rahayu Setiawati, Ni Wayan Robi Rianto Ryan Adiputra Samuel Christoper Santo Syakh Alam, Helmy Wella Wella Wella Wella Widya Utami, Nengah Winarno Winarno Yaman Khaeruzzaman Zainal Arifin Hasibuan