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Journal : Keizai

Pengaruh Layout Terhadap Minat Beli Ulang Lestari, Shinta
Keizai Vol 4, No 1 (2023): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v4i1.308

Abstract

This study analyzes the impact of store layout on costumer’s repurchase intention at the Lariez48 Sampit store, Dila18 Sampit store, and Miracle store. The sample was collected using the accidental sampling method with a total of 100 respondents. We used multiple linear regression for data analysis. The result shows that store layout had no effect on repurchase intention.