Article Per Year (5 Year)
p-Index From 2021 - 2026
1.203
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) E-Dimas: Jurnal Pengabdian kepada Masyarakat Bima Journal : Business, Management and Accounting Journal Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Manajemen dan Bisnis Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Emma Yulianti
Universitas Hayam Wuruk Perbanas
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Penerapan Digital Marketing pada UMKM “ESM Collection” di Kota Surabaya Nanang Shonhadji; Evi Sistiyarini; Sholikha Oktavi Khalifaturofiah; Moch. Anang Karyawan; Miftahul Adi Suminto; Emma Yulianti; Jowi Ratna Sari; Safrinda Dwika Maulani Haqni
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 14, No 2 (2023): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v14i2.12510

Abstract

Fenomena Usaha Mikro Kecil dan Menengah (UMKM) ESM Collection sampai saat ini masih belum memaksimalkan strategi pemasaran dengan digital marketing yang sangat diperlukan dalam situasi saat pandemi maupun pasca pandemi Covid 19. Penjualan masih banyak dilakukan secara konvensional menunggu pembeli datang ke rumah, ke workshop ataupun melalui pameran. Tujuan program pengabdian masyarakat yang dilakukan adalah memberikan pelatihan dan pendampingan guna meningkatkan pemahaman, pengetahuan dan kemampuan digital marketing, merancang content digital marketing untuk produk ESM Collection dan memberikan pendampingan penguasaan penjualan online. Mitra dalam program ini aadalah UMKM ESM Collection yang terletak di Semolowaru Surabaya dengan produk kreatif seperti tas, dompet, kap lampu, payung dan kipas yang terbuat dari kertas semen bekas. Metode pelaksanaan program pengabdian masyarakat yang dilakukan adalah melakukan pendampingan dan pelatihan penggunaan digital marketing melalui aktivitas mempersiapkan konten sosial media, redesain konten, melakukan pendampingan penggunaan digital marketing dan pelaporan pelaksanaan kegiatan. Hasil program pengabdian masyarakat ini adalah UMKM ESM saat ini telah memiliki akun dan mampu menggunakan media sosial youtube.com, facebook dan instagram sebagai strategi digital marketing. Melalui pemanfaatan media sosial yang optimal oleh UMKM mitra dapat memberikan alternatif pengenalan dan pemasaran produk yang tidak hanya menunggu pembeli datang ke rumah atau memanfaatkan media pameran kolektif. Hasil lain yang dicapai menginformasikan bahwa mitra sudah mampu melakukan transaksi penjualan berbasis online.
The Influence of Digital Leadership on Millennial Employee Performance in East Java Mediated by Employee Creativity Nandaffa Maulina; Emma Yulianti
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.12259

Abstract

This study aims to analyze and test the influence of digital leadership on employee performance mediated by employee creativity. The research sample consisted of 135 respondents who met the criteria as employees aged 27-42 years and worked in companies in East Java province. Data were analyzed using the structural equation modeling technique using SmartPLS 3.0. The results of the study showed that digital leadership had a significant positive effect on employee performance and employee creativity, while employee creativity had a significant positive effect on employee performance. In addition, employee creativity was able to mediate the relationship between digital leadership and employee performance.
Effect of Learning Climate and Work Overload on Adaptive Performance with Mediation of Employee Engagement among Generation Z Employees in East Java Diva Febriani; Emma Yulianti
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.633-640

Abstract

Purpose: This study examines the effect of learning climate and work overload on adaptive performance, with employee engagement as a mediating variable among Generation Z employees in East Java. Methodology: A quantitative research design was employed using a survey method. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results: The results indicate that learning climate has a positive and significant effect on employee engagement, while work overload has a negative and significant effect on employee engagement. Furthermore, employee engagement positively influences adaptive performance and fully mediates the relationship between learning climate and adaptive performance, as well as between work overload and adaptive performance. Findings: These findings highlight the critical role of employee engagement in translating organizational conditions into adaptive work behavior among Generation Z employees. Novelty & Originality: The novelty of this study lies in its focus on Generation Z employees in East Java, a demographic cohort that has received limited empirical attention in adaptive performance research. Its originality emerges from the simultaneous examination of learning climate and work overload as competing organizational forces, with employee engagement serving as the mediating mechanism that explains how these conditions shape adaptive performance outcomes. Conclusions: The study concludes that organizations seeking to enhance adaptive performance among Generation Z workers should prioritize initiatives that foster engagement, such as creating supportive learning environments and managing workload demands effectively. Type of Paper: This paper is an empirical research paper.
Pengaruh Digital Leadership Terhadap Kinerja Karyawan Dimediasi oleh Perilaku Kerja Inovatif Karyawan Milenial Nur Candra Farhaq; Emma Yulianti
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 5 No. 1 (2024): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital era is an era where technology will be used frequently. Where companies will need a leader who must be able to master digital and adhere to the standards of the company, especially in the East Java area. Therefore, companies in East Java need a digital leader to help their employees improve employee performance and creativity. The aim of this research is to determine the influence of digital leadership on employee performance which is mediated by the innovative work behavior of millennial employees in East Java. The technique used was judgment sampling technique and this research consisted of 139 employees. Data was processed using a questionnaire and then using inferential statistical analysis techniques, especially Partial Least Squares (PLS) with Smart-PLS 4 software. This research shows that digital leadership has a big influence on employee performance. Employee innovative work behavior also greatly influences Digital Leadership. Innovative Work Behavior has a significant positive effect on Employee Performance. Innovative Work Behavior has a significant and positive mediating effect on Digital Leadership and Employee Performance.
Pengembangan Bisnis Salak Melalui Pelatihan Layanan Prima di Kecamatan Wonosalam Kabupaten Jombang Lindiawati Lindiawati; Eko Nurmianto; Emma Yulianti; Alfiah Indasah; Calvina Angelia Diwangkari; Grace Yosephina
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol. 5 No. 3 (2025): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/jddp3411

Abstract

Paper ini membahas tentang pentingnya pelatihan layanan prima dan sertifikasi halal dalam meningkatkan daya saing dan kualitas produk salak pada Kelompok Tani Hutan (KTH) yang juga merupakan  UMKM Lestari di Wonosalam, Jombang. Produk salak yang melimpah di daerah Wonosalam menyebabkan harga sangat murah, sehingga petani diarahkan untuk meakukan inovasi produk olahan salak seperti keripik salak, jus salak rempah, teh kulit salak. Untuk mendukung kesuksesan dalam memasarkan produk inovatif ini diperlukan ketrampilan layanan prima serta pelatihan sertifikasi halal untuk memastikan pelanggan akan kualitas kehalalan produk. Pemberdayaan ini bertujuan untuk meningkatkan kesadaran dan pemahaman KTH Lestari  tentang pentingnya layanan prima dan sertifikasi halal. Metode yang digunakan adalah pelatihan bagi kepada pelaku UMKM Salak. Pendampingan juga akan dilakukan pada saat KTH Lestari memulai produksi produk olahan salak. Hasil pemberdayaan adalah meningkatnya  kualitas layanan dan produk UMKM Salak.
The Role of Work Engagement in Mediating the Effect of Job Crafting on Employee Job Satisfaction at PT ABC Sidoarjo Zubaidah Nasution; Emma Yulianti; Zakiyah Nasution
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i3.8854

Abstract

This study aims to examine the effect of job crafting on job satisfaction, with work engagement as a mediating variable among employees of PT ABC in Sidoarjo. This research employs a quantitative approach using primary data collected through questionnaires distributed to 65 employees using a total sampling technique. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with WarpPLS 7.0 software. The results indicate that job crafting, work engagement, and job satisfaction are at good to high levels descriptively. The measurement model meets the criteria for convergent validity, discriminant validity, and reliability, with Composite Reliability values above 0.70 and satisfactory AVE values. Hypothesis testing reveals that job crafting has a positive and significant effect on job satisfaction and work engagement. Furthermore, work engagement significantly influences job satisfaction. Mediation analysis shows that work engagement partially mediates the relationship between job crafting and job satisfaction. These findings suggest that proactive employee behavior in modifying and shaping their work not only directly enhances job satisfaction but also indirectly increases it through stronger work engagement. Therefore, organizations are encouraged to promote job crafting practices and strengthen employee engagement to improve job satisfaction and achieve sustainable organizational performance
Co-Authors Alfiah Indasah Calvina Angelia Diwangkari Diva Febriani Eko Nurmianto Grace Yosephina Jowi Ratna Sari Khalifaturofi'ah, Sholikha Oktavi Lindiawati Lindiawati Miftahul Adi Suminto Moch. Anang Karyawan Nanang Shonhadji Nandaffa Maulina Nasution, Zubaidah Nur Candra Farhaq Safrinda Dwika Maulani Haqni Sistiyarini, Evi Zakiyah Nasution