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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) E-Dimas: Jurnal Pengabdian kepada Masyarakat Bima Journal : Business, Management and Accounting Journal
Emma Yulianti
Universitas Hayam Wuruk Perbanas
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Penerapan Digital Marketing pada UMKM “ESM Collection” di Kota Surabaya Nanang Shonhadji; Evi Sistiyarini; Sholikha Oktavi Khalifaturofiah; Moch. Anang Karyawan; Miftahul Adi Suminto; Emma Yulianti; Jowi Ratna Sari; Safrinda Dwika Maulani Haqni
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 14, No 2 (2023): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v14i2.12510

Abstract

Fenomena Usaha Mikro Kecil dan Menengah (UMKM) ESM Collection sampai saat ini masih belum memaksimalkan strategi pemasaran dengan digital marketing yang sangat diperlukan dalam situasi saat pandemi maupun pasca pandemi Covid 19. Penjualan masih banyak dilakukan secara konvensional menunggu pembeli datang ke rumah, ke workshop ataupun melalui pameran. Tujuan program pengabdian masyarakat yang dilakukan adalah memberikan pelatihan dan pendampingan guna meningkatkan pemahaman, pengetahuan dan kemampuan digital marketing, merancang content digital marketing untuk produk ESM Collection dan memberikan pendampingan penguasaan penjualan online. Mitra dalam program ini aadalah UMKM ESM Collection yang terletak di Semolowaru Surabaya dengan produk kreatif seperti tas, dompet, kap lampu, payung dan kipas yang terbuat dari kertas semen bekas. Metode pelaksanaan program pengabdian masyarakat yang dilakukan adalah melakukan pendampingan dan pelatihan penggunaan digital marketing melalui aktivitas mempersiapkan konten sosial media, redesain konten, melakukan pendampingan penggunaan digital marketing dan pelaporan pelaksanaan kegiatan. Hasil program pengabdian masyarakat ini adalah UMKM ESM saat ini telah memiliki akun dan mampu menggunakan media sosial youtube.com, facebook dan instagram sebagai strategi digital marketing. Melalui pemanfaatan media sosial yang optimal oleh UMKM mitra dapat memberikan alternatif pengenalan dan pemasaran produk yang tidak hanya menunggu pembeli datang ke rumah atau memanfaatkan media pameran kolektif. Hasil lain yang dicapai menginformasikan bahwa mitra sudah mampu melakukan transaksi penjualan berbasis online.
The Influence of Digital Leadership on Millennial Employee Performance in East Java Mediated by Employee Creativity Nandaffa Maulina; Emma Yulianti
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.12259

Abstract

This study aims to analyze and test the influence of digital leadership on employee performance mediated by employee creativity. The research sample consisted of 135 respondents who met the criteria as employees aged 27-42 years and worked in companies in East Java province. Data were analyzed using the structural equation modeling technique using SmartPLS 3.0. The results of the study showed that digital leadership had a significant positive effect on employee performance and employee creativity, while employee creativity had a significant positive effect on employee performance. In addition, employee creativity was able to mediate the relationship between digital leadership and employee performance.
Effect of Learning Climate and Work Overload on Adaptive Performance with Mediation of Employee Engagement among Generation Z Employees in East Java Diva Febriani; Emma Yulianti
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.633-640

Abstract

Purpose: This study examines the effect of learning climate and work overload on adaptive performance, with employee engagement as a mediating variable among Generation Z employees in East Java. Methodology: A quantitative research design was employed using a survey method. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results: The results indicate that learning climate has a positive and significant effect on employee engagement, while work overload has a negative and significant effect on employee engagement. Furthermore, employee engagement positively influences adaptive performance and fully mediates the relationship between learning climate and adaptive performance, as well as between work overload and adaptive performance. Findings: These findings highlight the critical role of employee engagement in translating organizational conditions into adaptive work behavior among Generation Z employees. Novelty & Originality: The novelty of this study lies in its focus on Generation Z employees in East Java, a demographic cohort that has received limited empirical attention in adaptive performance research. Its originality emerges from the simultaneous examination of learning climate and work overload as competing organizational forces, with employee engagement serving as the mediating mechanism that explains how these conditions shape adaptive performance outcomes. Conclusions: The study concludes that organizations seeking to enhance adaptive performance among Generation Z workers should prioritize initiatives that foster engagement, such as creating supportive learning environments and managing workload demands effectively. Type of Paper: This paper is an empirical research paper.
Co-Authors Diva Febriani Jowi Ratna Sari Khalifaturofi'ah, Sholikha Oktavi Miftahul Adi Suminto Moch. Anang Karyawan Nanang Shonhadji Nandaffa Maulina Safrinda Dwika Maulani Haqni Sistiyarini, Evi