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All Journal Jurnal Islam Nusantara Jurnal Ilmiah Pengabdian dan Inovasi Community: Jurnal Pengabdian Pada Masyarakat Al Yazidiy: Jurnal Sosial Humaniora dan Pendidikan Al Fuadiy: Jurnal Hukum Keluarga Islam Al Itmamiy : Jurnal Hukum Ekonomi Syariah Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Tabsyir: Jurnal Dakwah Dan Sosial Humaniora Nuansa: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam Proceeding of International Conference on Humanity Education and Society Sahwahita: Community Engagement Journal AL-MANSYUR International Conference on Islamic Studies LAN TABUR: JURNAL EKONOMI SYARIAH
Bachrul Ulum
Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ilmiah Pengabdian dan Inovasi

 1 
Pendampingan UMKM dalam Mengembangkan Strategi Pemasaran Produk pada Media Sosial dan Platform E-Commerce Bachrul Ulum; Mohammad Hasib; Andreas Andrie Djatmiko; Dwi Agustina Rahayu; Pangki Suseno
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 1 No. 4 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v1i4.205

Abstract

The advent of the Industrial Revolution 5.0 has had a profound impact on the global landscape, including Indonesia. Micro, Small, and Medium Enterprises (MSMEs) play a significant role in the national economy, but a considerable number of them have yet to leverage e-marketplaces and social media as marketing tools. This has resulted in a digital chasm between MSMEs and larger corporations. Thus, it is imperative to provide adequate assistance and training to MSMEs to enable them to harness digital technology and enhance their competitiveness in the e-commerce market. The Participatory Action Research (PAR) method is employed, which involves training, account creation practice, and mentoring for MSMEs. The training is conducted in three phases, namely preparation, implementation, and evaluation. As a result of community service activities, MSMEs need to innovate their products and employ digital marketing strategies through platforms such as marketplaces and social media. Diligent preparation is essential to enable MSMEs to adapt to these changes and bridge the digital divide. Community service initiatives in Kedondong Village strive to encourage MSMEs to embrace marketing strategies through social media and e-commerce platforms as a means to increase revenue and expand businesses in the fiercely competitive digital era.
Peningkatan Keterampilan Penulisan Karya Ilmiah melalui Penggunaan Sitasi Mendeley Bachrul Ulum; Aditya Pringga Satria; Leny Suryaning Astutik; Dwi Agustina Rahayu; Piping Rahadianto
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 3 (2024): Jurnal Ilmiah Pengabdian dan Inovasi (Maret)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i3.374

Abstract

This community service aims to enhance the academic writing skills of students, particularly those in the early semesters of college, through the utilization of article citations from national and international journals with the assistance of Mendeley. The community service method involves intensive training sessions on Mendeley for early semester students at Bhinneka PGRI University Tulungagung. This training consists of preparation, implementation, and evaluation stages. The results of the community service indicate that Mendeley training is effective in improving efficiency and accuracy in article citations as well as overall reference management skills. With this training, it is expected that students can produce quality academic papers with accurate and structured citation approaches.
Co-Authors A.A. Putu Eka Putra Aditya Pringga Satria Andreas Andrie Djatmiko Aziza Sugesti Roqima Dwi Agustina Rahayu Fatmawati, Fatmawati Firatul Kamila Leny Suryaning Astutik Moh. Zaini Mohammad Firmansyah Mohammad Hasib Mohammad Rusdi Mohammad Shopyan Pangki Suseno PIPING RAHADIANTO Roki Ardinsyah Saputra RUSDI, MOHAMMAD Saini Saputra, Roki Silvi Ivana Ramadhani Zaenol Hasan