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All Journal Jurnal Kajian Bali Journal of Urban Society´s Arts Panggung Jurnal Budaya Nusantara Atrat: Jurnal Seni Rupa Jurnal Budaya Etnika Panggung Open Access DRIVERset
Ai Juju Rohaeni, Ai Juju
Institut Seni Budaya Indonesia Bandung
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Inovasi Produk Suvenir Destinasi Wisata Kearifan Lokal Sebagai Peluang Usaha Masyarakat Adat Rohaeni, Ai Juju; Ananta K P, Dede
PANGGUNG Vol 34 No 3 (2024): Kreativitas, Seni Kontemporer, dan Pariwisata Berkelanjutan
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v34i3.3563

Abstract

ABSTRAK Inovasi produk suvenir berwawasan budaya lokal masyarakat adat, memberikan peran penting untuk mempertahankan dan mewariskan juga turut mempromosikan kearifan lokal masyarakat adat ke dunia luar. Kearifan lokal ini merujuk pada nilai-nilai tradisi lokal dan filosofi yang menjadi kekuatan positif pelestarian budaya. Hal tersebut menjadi ide dalam pengembangan produk suvenir khas. Inovasi bahan, teknik, fungsi, desain, dan motif produk suvenir digali dari ikon masyarakat adat Mahmud Kabupaten Bandung Provinsi Jawa Barat dan Masyarakat Adat Cinta Dame Batak Toba Sumatera Utara, menjadi perpaduan dua budaya, dalam upaya membuka peluang usaha baru dan peningkatan ekonomi bagi masyarakat adat dan pemerintah daerahnya. Tujuan dari penelitian ini untuk menambah kreatifitas yang berkelanjutan, agar produk suvenir menjadi daya tarik bernilai jual untuk kebutuhan pariwisata. Metode Kualitatif deskriptif dalam penelitian ini, dengan pengumpulan data survey, wawancara, eksperimen dan produksi membuat Model produk suvenir. Hasil akhir dari penelitian ini memberikan alternative model produk khas yang melalui pengkajian dari kearifan lokal dua masyarakat adat, untuk dikembangkan berbagai usaha yang dapat meningkat kesejahteraan dan ekonomi. Kata Kunci: Inovasi Produk Suvenir, Ikon Kearifan lokal, Pariwisata, Peluang Usaha
Desire to Revisit: Memorable Experiences Drive Domestic Tourists to Return to Bali Wanda Listiani; Anrilia E.M. Ningdyah; Ai Juju Rohaeni
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 1 (2024): Articulating Identity
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i01.p07

Abstract

This research aims to validate the memorable experiences of domestic tourists during their travels in Bali. The significance of this topic lies in the absence of studies on the post-pandemic memorable experiences of domestic tourists in Bali. The natural beauty and cultural arts, interactions with the local community and fellow tourists, as well as culinary and gastronomic experiences, are factors contributing to these memorable experiences, serving as primary reasons for domestic tourists to return to Bali. The research used a quantitative approach, involving a survey of 68 members of the academic community from Indonesian universities. The research suggests that the perceived excellence of tourism services in Bali positively influences tourists' likelihood of returning to the destination. Positive experiences in places like Pandawa, Ubud, Uluwatu, and Nusa Penida influence tourists' tendency to return to Bali. The research adds to the existing body of literature on memorable experiences of domestic tourists in Bali and highlights the need for sustainable gastronomic maps, halal, and vegan food options for tourists.
Desire to Revisit: Memorable Experiences Drive Domestic Tourists to Return to Bali Wanda Listiani; Anrilia E.M. Ningdyah; Ai Juju Rohaeni
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 1 (2024): Articulating Identity
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i01.p07

Abstract

This research aims to validate the memorable experiences of domestic tourists during their travels in Bali. The significance of this topic lies in the absence of studies on the post-pandemic memorable experiences of domestic tourists in Bali. The natural beauty and cultural arts, interactions with the local community and fellow tourists, as well as culinary and gastronomic experiences, are factors contributing to these memorable experiences, serving as primary reasons for domestic tourists to return to Bali. The research used a quantitative approach, involving a survey of 68 members of the academic community from Indonesian universities. The research suggests that the perceived excellence of tourism services in Bali positively influences tourists' likelihood of returning to the destination. Positive experiences in places like Pandawa, Ubud, Uluwatu, and Nusa Penida influence tourists' tendency to return to Bali. The research adds to the existing body of literature on memorable experiences of domestic tourists in Bali and highlights the need for sustainable gastronomic maps, halal, and vegan food options for tourists.
Co-Authors Adenin, Sarah Diliani Ananta K P, Dede Anrilia E.M. Ningdyah Anrilia E.M. Ningdyah Didik Desanto Emilda, Nia Euis Suhaenah Euis Suhaenah, Euis Khairul Mustaqin, Khairul Kurniawan, Dede Ananta M Zaini Alif Nia Emilda Rahmawaty, Salsabila Hanny Salsabila Hanny Rahmawaty Shafira Aprishany Pratiwi Wanda Listiani